State of the Cruise Industry
Another record was broken in 2018, with approximately 28.2 million guests cruising globally – a 5.6 percent increase compared to 2017’s previous high of 26.7 million. Coupled with an annual occupancy percentage again exceeding 100 percent, this passenger growth shows continued consumer interest in cruising and an industry where demand continues to outpace supply.
Global Ocean Cruise Passengers (Millions)
CRUISE INDUSTRY OVERVIEW
* = projection
Yet enhancing that demand remained one of the industry’s core objectives. While benefiting from cruising becoming a mainstream vacation option and evolving with the new consumer concentration on experiences, differentiation of particular cruise brands and multifaceted, multimedia initiatives to target their guests have paid dividends in both drawing the new-to-cruise market and repeat guests, along with keeping the industry in the spotlight. Both displaying that differentiation and supporting the demand, FCCA Member Lines launched nine vessels in 2018, adding 33,000 lower berths and featuring a world of innovations aligning with cruise brands and guest wants—from sky-diving, go-karts and rollercoasters to celebrity chefs, breathtaking spas and all-suite staterooms—while catering to everyone from multi-generational families to solo cruisers, and offering all of them ways to personalize and maximize their one-of-a-kind, once-in-a-lifetime vacation through new (and even wearable) technologies with customizable experiences and reduced friction points. The industry also again benefited from the highly competitive, globalized environment, but the Caribbean retained its title as the leading market for deployment, accounting for more than a third (34.4 percent) of the global deployment capacity market share in 2018.
2019 FCCA Cruise Industry Overview