Hong Kong and Taiwan. Almost 40 percent (1.694M) cruise in the rest of Asia. Outside of Asia, the Mediterranean, Caribbean/South America, Baltics/ Northern Europe, and Alaska were popular choices, in that order.
“…ASIA HOLDS IMMENSE POTENTIAL AS A SOURCE OF PASSENGERS FOR CRUISE LINES AND DESTINATIONS.” More trends of Asian cruise passengers:
Asian cruise passengers are found across the age spectrum, with an estimated average age of 45.4 years, lower than the global average of 47
years. Only three markets show real divergence: India, a young 37-year average; Indonesia, a 39-year average; and Japan, an older 57 years. Shorter sailings remain the dominant choice of Asians, 89 percent of whom are sailing 4-6 nights, with an average duration of 4.9 days: the lowest amongst source market regions in the world.
WHAT’S NEXT FOR ASIA? In the next few years, cruising in Asia is expected to continue growing in popularity with the arrival of new ships customized for Asia in 2019/2020 from Costa Cruises, Genting Cruise Lines, MSC Cruises and Royal Caribbean International. Several Asian destinations are building new infrastructure to support cruise development. On the consumer end, Asian travelers also increasingly recognize that cruising is effortless, relaxing and excellent value for money holiday. With the comparatively low cruise penetration rate, the opportunities for travel agents, destinations and stakeholders to leverage this region are tremendous.
SECOND QUARTER 2019 | TRAVEL & CRUISE 19