Spotlight imaginable when they cruise. Now, innovation will take us there. A connected cruise experience already is impacting the guest vacation experience from beginning to end with:
… WE SHOULD ALL BE WORKING TO ENSURE THERE ARE NO BREAKS ALONG ANY POINT OF THE VACATION EXPERIENCE. • • • • •
expanding awareness of and increasing demand for cruising vacations. Three of Carnival Corporation’s travel series appear weekends on ABC and NBC stations, and rank as number one or number two in their time slot. Ocean Original series produced by Carnival Corporation and now in their second season include “Ocean Treks with Jeff Corwin” and “Vacation Creation with Tommy Davidson and Andrea Feczko” on ABC, along with “The Voyager with Josh Garcia” on NBC. This ambitious content production initiative also now includes the distribution of its Ocean Originals TV programming on the two largest Spanish networks in the U.S., as well as our own digital streaming network, OceanView.
Streamlined and expedited arrival and departure processes. Simplified access to staterooms. Improved wayfinding and friends and family location awareness. Expanded gaming beyond casino boundaries. Enhanced crew interactions.
Popular cruise destinations would be wellserved to assess and implement similar IoT/“smart city” innovations to ensure a continuous vacation experience when our guests disembark in their locations. And as eager as guests are to enjoy cruise experiences that are more memorable than ever, there’s still a vast percentage of the population that never has even considered a cruise as a viable vacation option due to a host of misperceptions. That’s why for the past 2+ years, Carnival Corporation has been producing experiential content that is broadcasted on mainstream TV to introduce new audiences to the extraordinary experiences and adventures enabled by cruise vacations. The company has created seven Ocean Original series, five of which have appeared on network or cable TV in the U.S., and two of which engage the growing Hispanic community in the U.S. These Ocean Original programs are part of Carnival Corporation’s focus on
Episodes from the first season of the popular travel series are now featured in “Mi Telemundo,” Telemundo’s new three-hour Saturday programming block that debuted in early January.“El Viajero Con Josh Garcia” has been dubbed into Spanish and takes viewers on an exciting and immersive journey around the globe with world traveler and host, Josh Garcia. The expansion into the Hispanic market builds on our new partnership with Univision Communications Inc. (UCI), the leading media company serving Hispanic America, to develop the first O·C·E·A·N primetime series, “La Gran Sorpresa”
(“The Great Surprise.”) In its first six episodes, the program attracted well over 1 million viewers every week, making it the number one show in Sunday Hispanic primetime TV. This expansion of our original programming allows us to show even more viewers that cruising not only provides travelers with the opportunity to visit multiple destinations in a single trip, but also offers something for all ages, making it a great vacation option at an exceptional value for kids, families and multigenerational groups. And to ensure this original content continues to be accessible to the masses, in September 2017, we announced the creation of OceanView, the world’s first over the top (OTT) digital streaming channel from a travel provider for completely free on major digital streaming platforms Amazon Fire TV, Apple TV and Roku. The streaming channel features a slate of more than 100 Ocean Original episodes that includes our four original series, as well as two new direct-to-digital streaming original series, “GO” and “Local Eyes.” OceanView content is also available on more than 80 of the company’s 103 cruise ships.
THE MINUTE YOU WAIT IN A LINE OR ARE OTHERWISE INCONVENIENCED IS A MINUTE YOU CAN’T ENJOY ELSEWHERE. We remain confident that these initiatives to develop the streamlined, connected experience and then show that experience to potential cruisers will continue to drive Carnival Corporation, along with the entire industry, to the future. Though we break passenger records every year, we are just beginning to tap the potential—and “magical” technology—on the horizon. FIRST QUARTER 2018 | TRAVEL & CRUISE 25