Princess Cruises Deanna Austin ~ Senior Vice President, Yield Management, Planning and Customer Service As senior vice president of yield management, planning and customer service, Deanna Austin is responsible for yield management, market planning, and customer service operations for Princess Cruises. In this role for Princess, Austin is instrumental in creating the most fundamentally important elements of a cruise: where the line’s ships will go, how much passengers will pay to enjoy their vacation, and how the company interacts with customers. As head of Princess’ yield management function, Austin is charged with inventory control to ensure maximum passenger loads and revenues for all sailings. She also oversees market planning, including strategic pricing, sales policies, itinerary/deployment planning and competitive analysis. Within the realm of published cruise programs, Austin has launched a number of new itineraries and deployments for Princess, including the line’s first journey to Antarctica and first mega-ship to sail in Asia. She also works closely with the Cunard UK offices to develop deployments for the line’s renowned ships and oversees yield management and marketing activities for Cunard's North American efforts. Austin joined Princess’ market planning department in 1987 and was named to her current position in 2004. She holds a Master’s in Business Administration from California State University Northridge and a Bachelor of Arts degree in Marketing from the University of Utah. She currently lives with her family in the Los Angeles area.
Donna Silvera-Barnett ~ Port Operations Specialist Donna is Port Operations Specialist for Princess Cruises, covering the Caribbean and Canada/New England. She is responsible for port reservations and coordinates port operations activities, working closely with the Market Planning and Marine departments, port agents and local port authorities. Her experience ranges throughout the airline and hospitality industries, having worked with as Reservations Supervisor with British Airways and in Administration with a hotel chain, Corporate Resorts in her native Jamaica. Donna also assists with coordinating arrangements for homeport operations in various ports in the Caribbean, NYC and Atlantic Canada regions.
Dean C. Brown ~ Executive Vice President Corporate Services Cruise industry veteran and Princess Cruises Executive Vice President Dean Brown oversees a number of key areas for the global cruise and tour company. His responsibilities span both the worldwide destinations that Princess ships visit plus a number of the shoreside functions that support its cruises and tours around the world. Brown is responsible for Princess’ corporate services functions which include the finance, legal, information technology, human resources, compliance and government affairs departments. He also heads the shore operations division which develops and manages the more than 5,000 shore excursions offered during cruises, along with the port and logistics functions that support ship calls and turnaround operations in over 350 destinations. Brown was appointed to his current position in 2007, and throughout his three-decade career with Princess has had responsibility for a wide array of operational areas. Previously he was executive vice president of customer service 72
CRUISE INDUSTRY PROFILES • 2011
FCCA 2011 Cruise Industry Highlights and Profiles. The who's who of the Cruise Line Industry.