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S o c i al / p o l i t i cal

Poster

d e s i gn

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GREAT ALASKA PAPER COmpany_ XXXXXX North to the future

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10

ITEMS #

Ob jec tive ↓

4 5 9 8566244-6289

Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity into a set of paper swatchbooks. Part 2: Design a series of event collateral for the paper company based on he visual toolset. S olu tion ↓

This event is intended to market and promote the new company to printers and graphic designers. Combine the indigenous Alaska culture with an American tradition: The Sideshow.

Checkout

INSTRUCTOR ↓

Duration ↓

KEY WORDS ↓

TIP ↓

Max Spector

14 Weeks

Digeneous

Visit l o c a l t h r i f t

Digital

shops an d f l e a

COURSE ↓

PRO JECT ↓

Carnival

markets f o r o l d

Graphic Design 2

Paper Promotion

Vintage

books wi t h v i n -

Side Show

tage typ e .

COURSE No ↓

T YPE FA CE ↓

GR 327

Various/Handmade

DELIVERABLE ↓

Logotype

AISLE ↓

Corporate

[x]

Branding

Identity

[x]

Corporate Identity

Col or Pal ate

[ ]

Print

Swatch book

[ ]

Typography

Covers

[ ]

Packaging

Invitation

[ ]

Web / Digital

Even Poster

[ ]

Advertising

Take Away Piece

[ ]

Other:

Set of Brand

C →

Posters Visual Tool Set

P A G E  >   2 2 5


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