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The central platform for the worldwide superyacht industry at METS 201 1

Join the market leaders and innovators!


THE SUPERYACHT PAVILION AT METS 2011 THE INTERNATIONAL BUSINESS PLATFORM FOR SUPERYACHT PROFESSIONALS Dedicated to companies that offer equipment and services specifically to the large leisure yacht sector, the SuperYacht Pavilion (SYP) is a destination in its own right that sits at the heart of METS – the world’s biggest and best attended leisure marine product show. Not just a show-within-a-show, the SYP is a trade-show

Who exhibits?

within a trade-show, thus enjoying a double layer of

You will only be allowed to exhibit in the SYP if you

exposure and opportunities. Add to this the benefits

are a bona fide supplier of products and/or services to

of the Global Superyacht Forum (GSF) – the high profile

the large luxury yacht sector. The SYP is the only part of

conference organised by the Yacht Report Group that

METS where service providers, in addition to equipment

runs in association with the SYP – and a wealth of social

manufacturers or their authorised distributors, are

networking opportunities, and you find yourself in the

allowed to exhibit. This is reflected in areas such as

most important and influential superyacht business

the Refit Boulevard.

environment in the world.

Who visits? Where is the SYP?

The SYP is a meeting point for true industry professionals

The SYP has its own dedicated hall (No. 10) in

– designers, builders, superyacht captains, brokers

Amsterdam RAI, the number 1 Convention Centre in

project managers, and the owners. It is also of interest

Europe, where it is connected directly to the conference

to nearly half of the 20,000 trade-only visitors who

arena used for the GSF. This enhances and facilitates

come to METS every year and is a must-visit for the

the networking opportunities for all attendees and

on-the-spot speakers and delegates taking part in

consolidates the METS superyacht experience.

the GSF and the captains and crew members of the International Superyacht Society who gather at the SYP every year for their Members’ Mixer event. Last

“The SuperYacht Pavilion at METS is an excellent platform for SYBAss members to meet their suppliers in a sophisticated strictly B2B environment. Yacht shows are essential to meet potential customers, METS is crucial to meet the essential suppliers.” Mr. Theo Hooning Secretary General SYBAss

but not least, the members of SYBass (the Superyacht Boatbuilding Association) hold their annual Executive Meeting here.

JOIN THE MARK The SYP and GSF – a perfect partnership

About METS

Organised and presented by The Yacht Report Group

METS attracts nearly 1,300 exhibitors from all over the

in association with METS organisers Amsterdam RAI,

world and grows year on year. Hundreds of exhibitors

the Global Superyacht Forum

return to METS every year thus endorsing its importance

is the superyacht sector’s

as the international trade show of choice and new

leading conference and the

companies also see METS as a wise investment.

largest gathering of key players and important decision makers in the industry.

In 2010 METS welcomed 250 first-time exhibitors!

Running concurrently with METS, the SYP and the GSF

METS is strictly trade-only and this makes it an essential

form a perfect partnership. As a conference, the GSF

working hub for the marine industry professional.

delivers in every way – with top profile presenters and

Time and again, exhibitors tell us that the networking

excellent interaction between speakers and delegates.

opportunities at METS are unrivalled.

It attracts around 350 delegates from all over the world. To find out more about the GSF 2011, log on to

METS highlights

• nearly 18,500 visitors from 86 countries in 2009 • nearly 1,300 exhibitors from 42 countries in 2010 • 15 national pavilions • Marina & Yard Equipment Pavilion • Composite Pavilion • DAME – Design Award METS • Global Superyacht Forum organised by

The superyacht experience The SYP 2011 offers you an unrivalled opportunity to promote your company to a targeted audience of superyacht professionals. Remember, as an exhibitor, you enjoy a wealth of benefits. Your visitors will be:

• Superyacht professionals • Key specifiers and buyers • Business-only • High profile • International Meet the press Members of the international trade and general boating press are out in force during METS looking to scoop stories on the latest innovations and give you valuable extra publicity. Our press office accommodates about 150 journalists each year.

The Yacht Report Group

• Global Superyacht Party • ConnectFest • Industry Breakfast Briefing • Exhibitor Happy Hour • Strictly professional – strictly trade-only • All year round promotion via

ET LEADERS AND INNOVATORS Innovation in design

Sponsored transport

The DAME (Design Award METS), which celebrated its

Amsterdam RAI, the Dutch national railway company (NS)

20th anniversary in 2010, is the world’s most coveted

and the Amsterdam public transport company (GVB)

and prestigious prize for product innovation in the

have joined forces to offer visitors and exhibitors

leisure marine field.

cheaper public transport to METS. Reduced tariffs are offered for journeys to and from every station in the

The independent jury is headed by

Netherlands and for night buses, metro and trams in

Chairman Bill Dixon of Dixon Yacht Design.

Amsterdam. The initiative fits in with Amsterdam RAI’s

Over the past twenty years, judges

strategy of creating added value for visitors while

have scrutinised several thousand

keeping social and environmental interests in mind

pace-setting products in specific marine categories. All products entered

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as Corporate Social Responsibility (CSR) is high on Amsterdam RAI’s agenda.

must be displayed at METS/SYP and are put on show in the special DAME Pavilion. The DAME awards are presented at the annual Breakfast Briefing, an event held for exhibitors and special guests before show opening time on the first morning of METS. Participation is highly competitive but the winner reaps great rewards. Christiaan Maras, marketing director EMA for FLIR Systems – winner of the DAME in 2009 – described the accolade as a ‘tremendous boost’ to the company’s participation at METS. “Not only did we attract a lot more visitors but the international press also easily found its way to our booth. After the show, we had a lot of press coverage worldwide in all important maritime magazines. The DAME Award helped us enormously to put our new M-Series thermal

I amsterdam


The bright and bustling city of Amsterdam is just 10 minutes away from the Amsterdam RAI by public transport. The city is famous for its stunning architecture, historic canals and world-famous museums. Don’t miss out on the cultural, shopping and dining opportunities Amsterdam has to offer when you stay in the city.

imaging camera in the market worldwide,” he said.

SUPERYACHT PAVILION THE PREMIER PACKAGE After a busy boat show season, we do not want to bother you with details of your stand organisation. As an exhibitor in the SYP, you benefit from an all inclusive package that not only includes an impressive stand but also boosts your marketing profile.

Included in the package:

• Catering package • Rental of stand space, stand construction and equipment and daily cleaning

• Mention in the exhibitor list on • ‘Company Presentation’ for 1 year on • Mention in the METS 2011 catalogue • Mention in the Superyacht Route Guide produced by The Yacht Report

• 250 SYP invitation cards • Free access to the exclusive Global Superyacht Party, hosted by METS and The Yacht Report Many promotional options are available to boost your profile outside your stand area and we can assist with hotel and flight reservations. For details see:

Application criteria You can only exhibit in the SuperYacht Pavilion if you meet strict criteria. All applications are judged by the entry committee. Space is available to companies that:

• manufacture (or are authorised to distribute) equipment, materials and/or systems for vessels above 24m in length

• supply services that are unmistakably aimed at the superyacht sector and fall within the following categories: repair/refit; crew management; bunkering/fuelling; yacht transport; and yacht provisioning

EARLY BIRD DISCOUNTS If you book your stand before 1 March 2011 you qualify for a discount. Don’t delay – please check out the application procedure on Package deals are also available to assist with hotel and flight reservations. Boost your profile even more with a

special ‘sponsor package’. Details on

Amsterdam RAI – experienced organisers, great venue!

Our representatives around the world will be pleased to answer any questions you may have:

RAI Exhibitions is part of Amsterdam RAI and specialises in the organisation of national and international consumer and trade fairs.



RAI Exhibitions stages approximately 25 fairs a year in the following

Paris RAI

CHC Business Development

categories: professional cleaning;

Ms Catherine Métais

Mr Simon Ding

water technology; traffic

T +33 1 4610 4750

T +86 21 6270 6717

technology; maritime; automotive;

F +33 1 4610 4751

F +86 21 6270 0363

lifestyle; graphic & IT technology;





Ediconsult Internazionale

Kong Myong E & T

Ms Eva Green

Mr Tae-Jik Chae

Only 15 minutes away from Schiphol International Airport and

T +39 010 583 684

T + 82 2 778 6792

featuring its own train station, Amsterdam RAI benefits from excellent

F +39 010 566 578

F + 82 2 778 6794

accessibility. The RAI is surrounded by good hotels, restaurants and



tourist attractions and entertainment facilities is just ten minutes away



by public transport. Our aim is to offer both visitors and exhibitors an

JH Media Sales

The Molen Group Inc

inspiring experience!

Ms Julia Hallam

Mr Jan van der Molen

T +44 1621 855 890

T +1 704 243 0236

METS 2011 inc. SuperYacht Pavilion is organised by Amsterdam RAI

F +44 1621 855 867

F +1 704 243 0513

under auspices of the International Council of Marine Industry



art; food; and government services. Amsterdam RAI is the largest exhibition and convention centre in the Netherlands. The venue offers 12 multi-function exhibition halls (87,000


and 22 congress rooms.

bars, while the city centre with its attractive canals, pavement cafés,

Associations (ICOMIA). METS is a member of the International Federation of Boat Show Organisers (IFBSO).

For other areas of the world, such as Latin America, Turkey and Russia, please refer to our website.

Organisers Amsterdam RAI Project Team METS/SYP PO Box 77777 1070 MS Amsterdam The Netherlands T +31 20 549 12 12 F +31 20 549 18 89 E

Project Team METS/SYP pictured from left to right: Janine Sinnige, Annelie Koomen, Sarah Westdijk, Karla de Vos, Patricia Roodenrijs, Irene Dros, Denise Essenburg and Maaike Bijsterveld.

Apply for stand space TODAY and secure your stand. NEW: Online application via – with the click of a mouse. We look forward to welcoming you to METS inc. SuperYacht Pavilion 2011.

Under the auspices of:

Member of:

Organised by:

SuperYacht Pavillion 2011 exhibitor brochure  

SuperYacht Pavillion 2011 exhibitor brochure