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WHITE COAL


What is a Shish Kebab?


Who are the general competitors?


Who is already in the area?


Who is the Customer?

6’300 men live in the City 5’200 women live in the City. 178’582 men work in the City


What are the brand values?

Simple, Honest and Pure.


Simple


Honest


Pure


Customer Profile

Age: 36 Occupation: City Worker Income: 50’000 on average. Location: London City Hobby: Going to the gym, exercising, cooking. Likes: Good quality food, cooking, socialising.


Venn Diagram


Turkish Colours


Name Generation Kebab Related Shish Sheesh! Kebab Babek Skewer Skewed Skew Bamboo Pine Marinade

Fun/Unusual Tatiki Feta Mr K’Bob Coal Red Coal Red Hot White Coal Medusa Aka

One Word Fresh Crave Crisp Raw Grub Hot Organic Grill Sizzler Bulb


Name Generation Grill

Does not fit imagery - think of steaks etc. Not very exciting, simple and clean.

Crave

Fits the kebab theme well, sounds fun and exciting. Sounds like the cereal brand.

“Crave reminds me of a drunken snack, White coal sounds classy and unique.�


Name Selection

White Coal


Idea Generation


Idea Generation

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Sheesh Kebab

white coal

WHITE COAL

White Coal White Coal

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White Coal

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WHITE COAL


Idea Generation - Constructivism


Idea Generation


Type Generation

BAUHAUS WHITE COAL Futura WHITE COAL Geneva WHITE COAL Abadi WHITE COAL Calibri WHITE COAL


Final Design

WHITE COAL


Shop Front WHITE COAL


Geometric Design


Pattern Design


Pattern Usage


Simple Honest Pure

WHITE COAL WHITE COAL


White Coal