What is a Shish Kebab?
Who are the general competitors?
Who is already in the area?
Who is the Customer?
6’300 men live in the City 5’200 women live in the City. 178’582 men work in the City
What are the brand values?
Simple, Honest and Pure.
Age: 36 Occupation: City Worker Income: 50â€™000 on average. Location: London City Hobby: Going to the gym, exercising, cooking. Likes: Good quality food, cooking, socialising.
Name Generation Kebab Related Shish Sheesh! Kebab Babek Skewer Skewed Skew Bamboo Pine Marinade
Fun/Unusual Tatiki Feta Mr Kâ€™Bob Coal Red Coal Red Hot White Coal Medusa Aka
One Word Fresh Crave Crisp Raw Grub Hot Organic Grill Sizzler Bulb
Name Generation Grill
Does not fit imagery - think of steaks etc. Not very exciting, simple and clean.
Fits the kebab theme well, sounds fun and exciting. Sounds like the cereal brand.
â€œCrave reminds me of a drunken snack, White coal sounds classy and unique.â€?
White Coal White Coal
Idea Generation - Constructivism
BAUHAUS WHITE COAL Futura WHITE COAL Geneva WHITE COAL Abadi WHITE COAL Calibri WHITE COAL
Shop Front WHITE COAL
Simple Honest Pure
WHITE COAL WHITE COAL