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Fay’s Wonderland since 2013

Brand Guide


Fay’s Wonderland since 2013

Mission Statement: “Fay’s Wonderland” is a teahouse. It will serve afternoon tea, dinner and night snack. It mainly provides cakes and teas. This teahouse’s theme is about vintage and circus. When the consumer walk in the Fay’s wonderland, they will feel like they went to the earlier 20-century circus. It will provide a fancy environment, such like the world in “the wizard of Oz” and “Alice in wonderland”, which can arouse consumer’s curious. Fay’s wonderland’s target market is young people whose age is from 20 to 35 adn children. their parents are trendsetter, and they would like to try newly sprouted things. The price of our product is higher than normal teahouse.

Nowadays, there are certain people have money and time, and they want to live a quality life. However, they don’t know where to spend their money that can make them own an exquisite life. Therefore, our teahouse is a good place for them. We serve not only delicious food but also a high-end environment. Our goal is to provide consumer a comfortable atmosphere. We believe that consumer who came our teahouse, and they will come back again. Fay’s wonderland will provide them a delicate moment.


Fay’s Wonderland since 2013

C=0 M=47 Y=20 K=0

Typeface: Gabriola regular Gabriola Italic

C=0 M=0 Y=0 K=0


Clear space

Fay’s Wonderland since 2013

Minimum size

Fay’s Wonderland since 2013

63.5mm (2.5 inch)


This logo can be on......

Fay’s Wonderland since 2013

Fay’s Wonderland since 2013

bag

menu

Fay’s Wonderland since 2013

label


Fay’s Wonderland since 2013

Fay’s Wonderland since 2013

Fay’s Wonderland since 2013


Fay’s Wonderland since 2013

Fay’s Wonderland since 2013

Fay’s Wonderland


Fay’s Wonderland since 2013

Fay’s Wonderland since 2013

Fay’s Wonderland since 2013

Fay’s Wonderland since 2013


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