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Pr

inspiration

spring/summer 2011

for

TAKE THAT help samsung shine

brands


This is the launch issue of Red from The Red Consultancy. Our job is providing PR inspiration for brands and we’re lucky enough to do that for some of today’s best-known brands and businesses. Inside you’ll find lots of our latest successful consumer campaigns.We always have new ideas and approaches so if you’re looking for a fresh PR direction, we’d love to help.

Inspiring campaigns for women

Inspiring mums

The Red Consultancy, 41-44 Great Windmill Street, London, W1D 7NF

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Talking to dads and lads

Motivating teens

redconsultancy.com 020 7025 6500

Financial inspiration


PR inspiration for brands

Pictures... Inspiring images the uk’s most identical twins for wispa duo - p5

News creation... inspiring talkability the world’s first cashless busker for barclaycard - p11

Inspirational communication

Events... inspiring consumer engagement a live billboard for johnson’s body lotion - p4

Cover image: David Fisher / Rex Features

social Media... inspiring online interaction A unique viral blending classic design with classical musicians for grolsch - p8

Sponsorship... inspiring parnerships our cover stars take that are setting out on their samsung sponsored tour

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Beauty, fashion &feeling fabulous Getting her attention... So many brands want to talk to young women, but it’s a crowded space. Only original content will ensure you stand out from the crowd

We achieved over 300 pieces of launch coverage and helped to sell one product per minute in Boots

Harnessed ‘Britain’s Next Top Model’ Judge Grace Woodward’s style expertise for our piz buin media launch

We created a live billboard featuring models that passers-by could touch to feel the effects of new 24 hour Johnson’s body lotion. This led to a 12% sales uplift – 69% of these increased sales came from London (where the billboard appeared) p04


PR inspiration for brands

Using fashion as a launch route, Cadbury Caramel partnered with Giles Deacon to design a Nibbles scarf which sold out in John Lewis and generated blanket coverage

To launch Wispa Duo, Red searched for the UK’s most identical twins. The story delivered results worth three times its campaign spend and went global with international coverage

Sales shot up by 35% after PR activity at the Vitality show

We tapped into the ‘Come Dine with Me’ phenomenon and got 38,000 women involved with the alli/Channel 4 ‘Cook Yourself Thin’ initiative

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In just 3 months we increased Facebook fans from 2,000 to 17,000

We Looked at how play was becoming a lost art for families and generated over 80 pieces of coverage

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PR inspiration for brands

Bumps, babies, &avoiding toddler tantrums Still the gatekeeper to the family in so many ways, gaining trust and approval from mum through interaction is key

Millions of mums watched SMA’s online weaning recipes, resulting in the activity costing just 14p per 1,000 people reached

3,000 babies were kept clean, dry & smiling at the Johnson’s Baby changing area at Camp Bestival

WE got over 30 mummy bloggers & their kids to explore innocent’s HQ‘Fruit Towers’ p07


a viral featuring the London Philharmonic Orchestra playing a Christmas tree made of 1,000 Grolsch Swingtop bottles, achieved over 150,000 views, 141 pieces of coverage and 450 tweets

highlighting the portable benefits of the samsung Galaxy Tab over the larger iPad, Red created the ‘Tube Test’amongst commuters. 70% of Tube Testers said they planned to buy a Galaxy Tab

Our work for Bwin, the No 1 online gaming entertainment brand, includes activating their sponsorship of Real Madrid

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PR inspiration for brands

Beer, betting, Gadgets &guts! Less likely to have trends dictated to them by glossy magazines, men seek out social currency that gives them something to talk about down the pub and on social media

Talked to men about good gut health by looking at what we consume at summer BBQs. We generated 400 pieces of coverage and increased website hits by 50%

26,000 doctor-shy men sought health advice via the first online male surgery

Partnered with curry houses nationwide during National Curry Week to ‘curry’ Britain’s favourite regional dishes from hot pots to cream teas. Led to 3,000 fans joining Cobra’s ‘We Love Curry’ Facebook page

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partnered with Chipmunk and got 40,000 teens to complete an online health-check

Must-haves &keeping up withthe kids Don’t forget the kids... Teens have their own purchasing power and are not afraid to use it

Worked with prominent media medics to debate teens’ healthy lifestyles

PR

was cited as the key awareness driver for the Samsung Genio touch. 26% of people read about it, heard about it or spotted it on a social media site – more than double that of other marketing activities

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cluding TV


TV

PR inspiration for brands

our launch campaign drove five sales a minute for this teen skincare gadget

reached 26,000 people for every £1 spent when we created ‘The World’s First Cashless Busker’ to raise mass awareness of Barclaycard’s contactless technology

Mon£y matters Finance affects us all. It’s a vast topic that often needs humanising and demystifying for the public

Toured 6 UK towns with Barclays bank managers who swapped their desks for park benches to launch new mobile banking service

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if your brand communication needs pr inspiration we’d love to help! The Red Consultancy redconsultancy.com 020 7025 6500

Business Development Manager Andrea Menicou Andrea.Menicou@redconsultancy.com

red magazine issue one  

A new publication highlighting the work of the red consultancy

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