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Market description Our market consists of home and personal users who need to use a bundled features that provide the best internet connection, a multi-feature landline, and the most exciting TV experience. As they will have better connection to the internet and they will have the channels without having a satellite. The specific segments that we target to be aware of our new product and use it are the householders, students and people who need interne t connection at their home.
e-‐Life’s Targeted Audience: e-life is for anyone and everyone. We want this service to be broad and include all types of people with different ages around the UAE. We target males and females, old and young, students and employees. Our first target are males and females who have variable interests as some of them are looking for fashion, food, sport, cars and other life aspects. e-life service will be a good choice to provide them with what they are looking for with its different features. As e-life provides the person with internet services and television services. It will be suitable for this type of people, because TV channels are provided by elife are more than just normal satellite channels, and so they can get their desired interest from these TV channels and the speedy internet we provide them with. Also, e-life is good for people who want to communicate using their mobile phones, but our telephone and mobile services are cheaper than the normal services for national and international calls, and e-life will provide both international and national calls in lower costs. Age wasn’t a concern for us – e-life group- as this service is useful for all ages, but we think that young people will be more interested in it than the older ones. Regarding students, we think it’s important to help them educate themselves and entertain themselves too. As for employees, e-life can help them to accomplish their tasks using the broad services we provide.
Product Review: E-Life is based on Next Generation Fiber Optic Technology, which allows customers to combine high quality voice, supersonic Internet, and High-Definition TV into one amazing experience. We offer two different packages for our customers, eLife Double Play and eLife Triple Play. (All the product information are taken from the official website.) The first product, eLife Double Play, offers the following standard features: •
Excellent value for money: Phone & broadband internet together
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Latest Fiber technology