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Copyright © 2011 Fatima M. Al-Qallaf ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including but not limited to photocopying, recording, taping,Web distribution, information network, or information storage and retieval systems—without written permission of the designer. Design by Fatima M. Al-Qallaf


table of content

about the ar tist personal statement

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khanfaroosh ynot group kuwaits national museum adel bujbara recipe coloring book logos

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geometric explosion untitled restricted ballet illustration strumming

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Graphic design is a major component in my life, as essential as the sails on a dhow making its way through the oceans, needing constant maneuvering to be on a steady course. That is how I see myself, with my profession steering me to the right path. With every stop on my route, with every project I under take, my ultimate purpose is...

personal statement ...to increase our society’s appreciation for this field. I intend to rekindle Kuwait’s culture through visual communications. Simple yet complex; two contradicting words to describe my work and myself. Other qualities that also reflect on my ar t are attention to detail and passion. Every element, every stroke is intended to lure the target audience and adds meaning to the design of the por trayed topic, whether aesthetically or theoretically.


KhanfaroOsh is a home bakery specializes in making khanfaroosh; a traditional Arabic desser t. Combining english and arabic letters reects on what they offer. As their khanfaroosh is modernized with its chocolate coatings. KhanfaroOsh Branding client: KhanfaroOsh visuals: Logo Packaging Business card Gift card Stickers Manage FB page & photography www.facebook.com/khanfaroosh


Ynot Group identity concept* client: Ynot Group visuals: Logo Business card Stationery


Doodle client: visuals:

Kuwait event concept* Ynot Group Posters Staff t-shir ts Promotional items Animated ad


Typography

To have an official debate hall in Kuwait where college and highschool students discuss assigned topics in teams defending opposing opinions based on true facts.

Debate, Whats your point concept visuals: Branding Marketing Adver tisement


event poster • calender • wall mural • billboard • brochure • map • invitation • name tag • profile • notebook • speech notes • shir t • mug Debate, Whats your point concept visuals: Branding Marketing Adver tisement


3 colors of each item


Reflecting the concept that Kuwait’s National Museum is like a treasure box filled with items that should be cherished and cared for. This idea is translated through por traying an item related to our heritage sandoog mbayat / ‫ صندوق املبيت‬. Kuwait visuals:

National Museum* Branding Marketing Adver tisement


Kuwait National Museum* Adver tising My Kuwaiti Culture campaign Representing items from our culture and history in an unusual way


Adel Bujbara identity client: Photographer Adel Bujbara visuals: Business Card CD


Recipe client: visuals:

Coloring Book Nutriviva Nutrition Club Childrens Book Layout Illustrations


Sakba client: Designer Mohammad Hamadah visuals: Logo

Zainab alAttar client: Interior Designer Zainab alAttar visuals: Logo


Living 85 cm x 60 cm media black ink on canvas


Untitled media digital


Restricted media digital


Untitled -- work in progress media oil on canvas


Ballet illustration


Strumming Series 100 cm x 35 cm media digital


Photography

manual photography and developement


...every project is a destination.

Copyright Š 2011 Fatima M. alQallaf

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