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AGROCHEMICAL INDUSTRY BOOSTS PAA DEMAND With the peracetic acid (PAA) market in Europe growing year on year, Daniel Marr, Head of Marketing at Airedale Chemical, explores why the agrochemical industry is making such an impact on sales across the continent.


he European PAA market is booming, with consumption now sitting at around 70,000 tonnes annually, but with ever-increasing demand from all corners of the world it is predicted that the PAA market will grow to £798 million globally, and £260 million in Europe, by 2027. Historically, the food and beverage industry has been one of the biggest growth sectors, but the rising demand from agriculture and dairy companies has also been pushing up sales figures across the continent. Its end use as a disinfectant is predicted to grow from around £55 million currently to £78 million by 2018,1 but it is also developing rapidly in its roles as a sterilizer and an oxidant. Peracetic acid is widely used in agricultural businesses and poultry premises as a sanitizer in areas where animals and animal products are held and processed. It is also commonly used as a disinfectant to treat animal diseases in agriculture by controlling pathogenic micro-organisms and is utilized by farmers in the fight against foot and mouth disease, swine vescular disease, diseases of poultry and avian influenza. Agricultural workers routinely use PAA in the cleaning and disinfection of livestock transport vehicles, animal gathering areas and abattoir facilities. Being such a versatile product, there’s little wonder sales figures across Europe are enjoying a surge and, as the GDP of EU countries continues to grow, so will the demand for industrial chemicals such as PAA. As the agricultural industry is subject to strict and ever-evolving rules and regulations, including BPR (Biocidal Products Directive) stipulating that all biocides must conform to EU guidelines, PAA ticks all the required boxes. Its biodegradable qualities boost its ‘green’ credentials, making it a much more attractive prospect than traditional sodium hypochlorite. The organic compound make-up of acetic acid and hydrogen peroxide decompose much more efficiently than traditional bleach, and do not harm the environment or sewerage treatment systems, meaning agricultural businesses can rest assured that neighbouring landscapes are unaffected by effluence and waste from the site. It can be used to effectively clean feeding equipment Daniel Marr, Head of Marketing at Airedale Chemical and processing plants (at temperatures

50 Speciality Chemicals Magazine 37.02 April 2017

as low as 5°C) without introducing potentially harmful substances in and around animal feed. It effectively eradicates food spoilage organisms, coliforms, yeast and spores yet is easily rinsed away and does not leave any residual phosphate, leaving surfaces at acidic pH. Its low corrosive properties also make it the ideal sanitizer for agricultural settings as it removes all mineral deposits without damaging stainless steel tools and apparatus. With so many potential applications and its high oxidation properties, plus new cases of diseases such as avian influenza being reported to UK’s Department for Environmental, Food and Rural Affairs (DEFRA) on a weekly basis, it is clear to see why leaders in the industry are turning to PAA. In the UK, only DEFRA-approved disinfectants, such as Airedale’s Airocide PAAD, are allowed to be used in the sanitization and disinfection of hard surfaces in agricultural premises, including buildings and out-houses, equipment, vehicles and transportation crates. As the only British-based manufacturer approved by ECHA currently producing PAA, Airedale Chemical’s sales figures reflect this surge in demand with volume of PAA output increasing by 50% in the past 3 years. Aside from supplying strategic partners, the agricultural and dairy sector is presently its biggest direct market sector accounting for almost one third of the customer base. Acceleration in PAA sales has been consistent for the last decade and shows no signs of slowing in the near future. In a world teetering on the edge of Brexit, and the uncertainties that holds over the UK manufacturing industry, it is encouraging to know that there are some areas where confidence is high and the outlook is bright. PAA demand, at least, is bucking the trend towards caution and flourishing in a hesitant landscape. The British Government’s recent 10-point plan to grow UK industry certainly seems to be a step in the right direction, and hopefully this focus on manufacturing will advance the industry further and boost sales of PAA as well as other industrial products.

REFERENCE 1. From research by Markets and Markets.

CONTACT Daniel Marr Head of Marketing Airedale Chemical Keighley West Yorkshire, UK t: +44 (0)1535 637876 e:

Speciality Chemicals Magazine April 2017  

Volume 37 Issue 02

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