Equipment Clothing – Bring Me Back To The 70’s!
If I have a time machine, I would definitely want to go back to the 70’s. The 70’s era is where my favorite comic book “Archie” had started, my favorite TV show “Bewitched” had aired and more importantly, fashion in the 70’s era is crazy and amazing at the same time! With sophisticated yet comfortable blouses, flappers and tunics, you can see that the 70’s era brought a lot in the fashion table. The styles never die. It is making a comeback every now and then, especially this 2011! Back in 1975, women’s fashion was on a roll, driven by a flourishing yet cautious ready-to-wear industry. Smocks, blouses and tunics were all the rage, these and many more had been the flurry of silhouettes that Christian Restoin would set out to revolutionize. Having a distinct taste level and discerning eye for style and drawing an inspiration from American fils of the 50s, from stars such as Katherine Hepburn and Lauren Bacall (Who became one of his clients), Restoin introduce men’s shirts turn into women’s shirt with the launch of his brand Equipment - transforming a men’s classic into an item of women’s clothing with glam appeal. Straightforward yet innovative, it didn’t take too long before Equipment clothing had been a recognized name amongst the fashion elite. And the rest is history. After enjoying twenty years of the brands success, Restoin moved on and closed the brand. Some says he just got tired and just want to have a peaceful family life, some says he is wishing to pursue another phase in his career while other says that he give up to give way for his wife’s career which is the editor in chief of Vogue magazine today. Whatever the reason is, one thing is for sure, people want more.
Luckily for us fashionistas, we had been blessed by another fashion mogul - Serge Azria. Azria a visionary and well known name in the fashion industry, who also owns the successful and very lovable fashion lines JOIE and Current/Elliot re-launched Equipment clothing brand in 2010 as CEO and Creative Director. The new collection recalls the classic, minimalistic undertones of the Equipment brand. Fusing unparalleled French sophistication with an air of effortlessly chic. Laid-back, California style. Timeless and innovative, the Collection features modern. Androgynous silhouettes, discreet sexiness. Luxe fabrics, unexpected details And feminine riffs on men’s shirting. The range of prints, fabrics and silhouettes negotiate the many facets Of the Equipment woman: she is strong chic, elegant, adventurous, sexy and is above all, classic. And ever since the brand was re launch, it has gained its steady followers again (including me). Indeed Equipment clothing will remain for many years again. I encourage all the ladies out there to shop for Equipment clothing today and experience 70’s fashion at its best with a touch of modern times. Let’s hear it for another 20years and let’s start shopping for new Equipment shirts!
Published on May 17, 2012