The Fabulous Issa Dresses
The London-based Issa label is located in fashionable Chelsea. Issa London began as a little-known brand with Brazilian-born Daniella Issa Helayel at the helm. The designer first began as a fashion consultant and consumer, and then went on to design her versatile silk jersey Issa dresses which had regular showings at London Fashion Week. Her first collection was picked up by Daslu in Brazil and in her second year by Maria Luisa in Paris. By her third year in 2003, her designs were selling in Barney’s New York. Right now, Issa dresses can be purchased the world over. They are available in London at Harrods, Matches and Harvey Nichols. North American retailers include Neiman Marcus and Nordstrom. A comprehensive list of Issa stockists is listed on the label's website. Upmarket online store Net-a-Porter also stocks the label. Although some stocks can run out, fashionistas can register to receive updates on availability of these sought-after Issa dresses. Daniella’s trademark is easy-to-wear dresses but with a classic sex appeal. The entire collection of Issa dresses runs the whole gamut of stylishly sexy day dresses to elegant halter neck maxis to cheeky cocktail gowns. Whether in single color blocks or a flamboyant print, the silk jersey dresses have a wow factor. The pieces range from around £350 up to £2,000, but these timeless designs transcend seasons and will still prove fashionable for decades to come. The label’s biggest allure is that it appeals to women of all ages. Whether mother or daughter, eighteen or eighty, the flattering jersey silk dress hides lumps and bumps and can make any lady feel feminine. Issa London is one of those labels which will carry a woman from boardroom to bedroom or desk to dinner. It is the fashion equivalent of the “little black dress”, according to a fashion journalist of the UK's Daily Mail. The brand is favored by the princess of the moment and possibly the most famous woman on the planet right now—Kate Middleton. The duchess of Cambridge’s affection with the fabulous Issa dresses may have made the brand a household name across the globe last year, but Issa has been creating feminine dresses for years now, and the brand’s Spring 2012 collection is no different. Figure-flattering shapes—shifts, empire maxi dresses, caftans, and even some halter swimsuits debuted on the runway in a variety of prints and color.