A Guide to Diamond Engagement Rings When Discount Shopping Online Surprising your significant other with a beautiful diamond ring is a moment both of you will cherish for the rest of your lives. A once in a lifetime occasion for some, purchasing a diamond ring when discount shopping online should be done meticulously and with utmost care as your fiancée will wear it everyday, showing it off to her friends and family members, flaunting the symbol of your undying love. The market is filled with numerous jewelers and shops claiming to sell the most authentic and most gorgeous diamonds there are. To make the right selection from the array of designs and variety choices, it can indeed be a daunting task. It would do you good to be aware of some basic tips on buying diamond jewelry before you buy one when discount shopping online. The color, cut, clarity and carat, are the essential factors for a diamond’s purity and value. This king of gems comes in all colors, with white being the purest and most expensive. Although it is the hardest stone on earth, diamonds can be cut in a variety of fancy shapes and sizes. The shape and cut determines the shine of the gem. One should choose the diamond’s cut according to your significant other’s personality. If she is fine and delicate, you can get her a small, elegant one; tall and athletic? Go for a large, squarish rock. The sparkle of the diamond often holds more importance than the rock’s size. A diamond’s clarity ensures a dazzling brilliance every time the light passes through the stone. The carat, or the weight of diamond, also contributes to its price and value in the market. Educating yourself about a true diamond’s essential characteristics will keep you from buying imitations. Even if it is normal to spend your two months’ salary on your engagement ring, you can buy synthetic diamonds, which is easier on the pockets. Synthetic diamonds have the same physical properties of a real diamond, but are more affordable than the real ones. Finally, do ask the jeweler to provide a purity certificate. This serves as a guarantee and also helps in insuring your valuable gems.