fashionSERIES Fashion Series is an electronic publication entirely dedicated to discovering, showcasing and promoting Toronto’s emerging and established fashion industry professionals. Our mission is to provide a distinct platform for fashion photographers, models, designers, wardrobe stylists, makeup artists, hair stylists, bloggers, and illustrators through visual series and exclusive interviews. Fashion Series will highlight these rising stars by encouraging and unveiling their talents in the form of a cohesive photographic collection. In addition, via exclusive interviews, we aim to yield some background information about the showcased artist, the artist’s intention, technical specification, an indication of their work’s historical and theoretical context - and, at the same time, provide our readers with an invaluable insight into the world of fashion visualization.
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FASHION SERIES ISSN 1929-4786
is the voice of Toronto’s aspiring fashion industry professionals. Available 24 hours online via www.fashionseries.ca. Entire contents are © by Fashion Series Archive unless otherwise stated.
THE TEAM CEO/EDITOR IN CHIEF Mehreen Hussain SENIOR WRITER Sarah St. Jules WRITERS Jemicah Colleen Marasigan Saima Hasan Kathlyn Rose STAFF PHOTOGRAPHER Polk Liang ASSISTANT TO EDITOR IN CHIEF Aiysha Khan Fatima Idris Nadia Khan
COVER IMAGE CREDITS Kate Strucka, featured photographer Paulina Szumotalska, fashion stylist Aleksandra Byra, makeup artist Luke Sienko, hair stylist Martyna [ECManagement], model
lambrix Sarah St. Jules Marino Lambrix’s teenage years were spent dreaming about getting grease up to his elbows and fixing cars. That’s why he went to school to study mechanics and started working in a factory upon graduation. However, it wasn’t long before Marino’s creative side wanted out and he realized that being a car mechanic was not satisfying him. Matter of fact, the lack of creativity and challenges at work bored him to death. “I kept looking for new challenges to do in the factory but there was no chance of being creative.” Little did Marino know, that the answer to his creative pursuit was right in front of him. “Growing up with
a father and a sister [who worked] as hairdressers made an impact on me, so it had been something that was always going on around me.” However, he failed to notice his love for the profession and the boring job and search for a creative career continued for many years. Until one day, while watching one of his friends, who was a hairdresser, cut hair on stage at an exhibition, Marino had an epiphany. “All of a sudden I felt a shiver down my spine and I knew it, I was going to be a hairdresser!” The ability to use your imagination, meet interesting individuals, make people happy and on top of it, make money with it, sounded good to Marino.
“Sometimes when you get caught up in running a business, you easily start losing your creativity.” Coming from a small town in Belgium, many people frowned at Marino’s desire to be a hairdresser. But there was no stopping the young ambitious man. “I have always been a bit of a rebel so being different wasn’t that strange to the people around me.” And so, despite the frowning neighbours, the 27 year old nonconformist started his hairdressing education via a private school and fifteen months later, started working for a small Belgium hairdressing chain, Kreatos. As Marino found the right outlet for his creativity, his quest for success began. “I knew that staying in my little town would not give the right opportunities so after working [at Kreatos] for two years, it was time for something new.” Fascinated by Toni & Guy’s freespirited, rock and roll image and attracted to their reputation for great haircuts and creative teams, Marino made it a goal to be part of one of the biggest names in the hairstyling industry. “I not only wanted to become a hairdresser, I wanted to be a good hairdresser and if you want to become one of the best, you have to work with the best!” He applied for a position with the company and successfully got in after a trial test. Working for Toni & Guy meant that Marino moves from his small hometown to the city of Antwerp. Success was inevitable for Marino, who, because of his unbelievably creative streak with hair and management skills, was promoted to art director and salon manager after six year of working for Toni & Guy. This was just the beginning of exciting opportunities for Marino whose quest for challenges didn’t end with promotion. Rather, as Marino attained more success in the hairstyling world, he started seeing himself working in bigger cities. And while Marino found the subculture and music scene in Antwerp to be downright inspiring, deep down, he felt as if working in London was his true calling.
Inspired by the big city and its reputation as the Mecca for hairdressers, Marino packed up and moved. This time, to work in London, where some of the world’s best hairdressers have worked at some time in their career and where a lot of big names in the industry are based. It is in London, that Marino got the opportunity to work under one of these big name hairdressers, Toni Mascolo, the co-founder of Toni & Guy, himself. Within six months, Marino was promoted to a manager with the responsibility of managing the forty staff members, which he found quite challenging at the time. “But it was all worth it. Working with a great [artistic] team of in the salon was like a dream come true.” Alongside a lucrative career working in the best hair salon in London, Marino was also fortunate enough to work for four different London Fashion Weeks and do hair for countless fashion shows. Asked to describe his experience, Marino says, “Working backstage at a fashion show is always great. You can feel the vibe and the tension building up until it’s show time, then everyone is ready to explode.” He also loves that you can see the fashion trends one to two seasons ahead of everyone else, and that helps you to forecast the upcoming hair trends. “It’s just the art of bringing the catwalk to the client.” Marino also participated in the popular television show, Project Runway. When asked how his experience was, he said that it was very difficult because of the time constraints, and not knowing what hair styles they would have to do on the models until the very last minute. Other than the long days, it was exciting to be a part of the show because of all of the creativity of the new designers. “My favourite episode was where they had to make a dress out of stuff they found in a skip in a recycling park. The creativity what they had to show... to make, from garbage, something fashionable was just amazing.”
“...Why is it so difficult to step out of the line and be yourself and create your own identity?” And of course, there’s also a list of designers and celebrities Marino has worked with. One of his biggest achievements, he says is, “being hired by the fashion designer Emily Hermans to go for seventeen days to Thailand for a photo shoot.” News of Marino’s talent has led him to do hair for Jim Root, guitar player for metal band Slipknot, as well as television personality, Mary Portas – both of whom asked for him personally. Despite all the success he has attained, what is, according to Marino, his most important achievement to date? “Still doing my job with the same passion as the [first] day I started.” With the glut of hairstylists in London, the competition is fierce. And Marino admits that it wasn’t easy for him to get his reputation and name out there at first the first year he was working. “Because the competition is so hard these days, if [clients] can’t get in your salon, they will look somewhere else.” The biggest challenge, for him, was and still is to keep his clients happy, attracting new clients to make his business grow while maintaining the level of creativity he started off with. “Sometimes when you get caught up in running a business, you easily start losing your creativity.” It wasn’t hard for Marino to maintain this creativity as inspiration hits him in many different forms. It could be nature, architecture, history, or, his biggest source of inspiration, street culture. “Youth on the streets always will find a way to be different and dress then the generation before them.” That’s why, Marino is so inspired by London, it is booming with street culture. Walking on the streets, sitting on the metro, reading evening newspapers, or walking in the big shops like Top Shop or River Island all inspired and motivated Marino’s life as a hairdresser in London. “Watching young girls, who don’t have any money to buy expensive clothes that the celebrities are wearing yet are looking to combine more or less the same outfit so they look cool like the stars [was very inspiring].”
For Marino, the fashion involved in hairstyling is very inspirational. “It’s the constant renewing and changing that is keeping you sharp and needing to stay on trend with your hairstyles.” Celebrities and musicians who constantly reinvent their looks are also forms of inspiration for Marino. Artists like Nicki Minaj, Rihanna and Florence Welch, who are known for their fashion sense, are a few of his muses. Without fashion, and a source of inspiration, Marino believes that everyone would dress the same. “How boring would that be? Thank God for fashion!” This boredom, he reluctantly admits, is somewhat part of the Belgium fashion scene. With a lack of big celebrities in the country, teens and young adults look to each other for fashion inspiration. There’s a cloning effect that takes place, which, Marino says, is different from that of UK where fashion individuality lavishes. “That’s a bit sad if you ask me, why is it so difficult to step out of the line and be yourself and create your own identity?” How did Marino create his identity in the competitive world of hairdressing? By making it his personal challenge to have every client look different when they leave his chair. “I spend a lot of time personalizing the hair cut and colour to suit my client because I’d never want to give them a ‘copy/paste’ look.” He makes sure that the style he gives to his clients is appropriate in their everyday lives. “As a young hairdresser, you will always feel the need to impress your colleagues and you can get carried away with creating a ‘hairdresser happy haircut’. Often, this kind of cut doesn’t suit your client and it will only make you look bad.” Marino’s love for his profession and thirst for client satisfaction gives him the ability to attract and retain customers. “Hairdressing comes from the heart, right into your hands and on to hair.” He’s known for haircuts that last a long time. He makes sure that every cl-
“Hairdressing comes from the heart, right into your hands and on to hair.” -ient walks out of the salon happy with at least three business cards. That way, “they can give [the business cards] to their friends and help you spread the word around that they are happy with their hair cut and the service you gave them.” Anyone can style hair, however he believes that it takes someone special to be a truly great hairstylist. “Someone who cares about the client, who listens to the client’s wishes and fulfills them,” Marino explains. “It also takes the skill to read the client and build a personal bond with them so that there is trust involved.” According to Marino, there’s another thing that a great hairstylist does: stay on top of the latest trends. Trends constantly change in the industry, especially when it comes to the colours that clients want to dye their hair. Marino says the biggest trend he is currently using is a mixture of warm and cool tones, in order to create a balance. “If you look on the catwalks you will see lots of glossy fabrics in combination with matte fabrics. This is what I’m trying to recreate in the hair.” Looking for subcultures on the streets is the best way to see what are the upcoming trends. As an incredibly successful hairdresser, Marino also has some advice for women who want to maintain beautiful and healthy hair. He believes that always using professional shampoos, styling and finishing products recommended by your hairdresser, is the finest way to maintain beautiful hair. Yes, it may be expensive, but it is the best for your hair. Also “be gentle when you comb it when it’s wet. The hair is more fragile then and will break off easily.” Marino says the biggest ‘nono’ that a woman could do to her hair is to change it drastically when she breaks up with her boyfriend or girlfriend. Since it is usually an impulsive decision she could regret it later. While Marino’s pursuit of a successful and creative career led him on a fruitful journey to Antwerp, London, and Holland, it was his desire to be close with family
that led him back to where it all started: Kreatos. As Marino built himself as a hairdresser in bigger cities, the small company efficaciously grew from 40 to 130 salons with about 600 employees in ten years. “BIG BOOM, you can call it.” Currently working as their creative director, Marino has had the chance to help them grow further. “Combined with a good education system, the new collection that we created for SS 2013, will give Kreatos the image that we were aiming for.” As a proponent of continuous education, Marino not only educates himself in the field of hairdressing, but also loves to pass the knowledge on to the hairdressers that are just starting out. “[I like] giving my knowledge to the new generation hairdressers to help them become even better than I am.” Lucky for him, he’s able to do just that as the creative director at Kreatos. He also provides one-on-one and group workshops, training and mentoring for external hairdressers. What advice does he give the newbies entering the world of hairdressing? Look and aim to work for highend reputable salons where it’s all about contacts. While we all start at the bottom, there is a lot hard work that needs to be put in to reach the top. “Remember you will always start at the bottom. That’s how we all started but it’s going that extra mile when asked for. If you want fashion shows, photo shoots, video clips or so, it is never a 9 to 5 job!” If you are as passionate about hairdressing as Marino is, you will happily live with the good and bad that comes with pursuing it. Currently, Marino is working on a project with the photographer Cath Hermans and stylist Elise Metekohy. He keeps his lips closed on the details of the project, however, he said that it is going to be great!
model | lisa goutier [max model]
photographer | cath hermans model | lisa goutier [max models], juul bierings, & janneke [linda models] makeup artist & fashion stylist | elise metekohy hairstylist | marino lambrix
model | juul bierings
model | lisa goutier [max model]
model | jaaneke [linda models]
cuthbert Sarah St. Jules As a young girl, former Fashion Series cover model, Kelleth Cuthbert, aspired to be everything she could: an actress, a veterinarian, a singer, and an astronaut. “If I could handle the heavy workload, I decided I’d also be a writer so I could document my super hybrid career.” A career in modeling was not something she had taken into consideration until one day, after her sixteenth birthday, she found herself appraising her appearance in the mirror differently. “I had finally stopped wearing [the daily], ten inches of chalk-white, Halloween makeup (oh, the horror!), and had returned my hair to one uniform colour.” After snapping a few self-portraits with her mom’s digital point-andshoot camera, the interest in modeling surfaced.
It wasn’t long before the interest became Kelleth’s ultimate choice of career. By the age of 17, she was already being scouted by agencies, but Kelleth knew that she wanted to finish school first. So, while she attended university, she started building a portfolio with local photographers. She still remembers her first photo shoot longingly, “I felt trepidation and excitement in equal measure. I remember walking out of the studio afterwards knowing that I had found something completely great in which to dissolve myself.” After receiving a degree in Social Work and spending time working as an addictions and mental health counselor, Kelleth decided it was time she pursued modeling.
fashion stylist | dani vulnavia makeup & hair artist | wendy rorong
“At some point, I, surely like most people, believed the tag line that modeling was for only the most vapid of people. I couldn’t have been more wrong.” Having worked on her portfolio while she was in university, Kelleth didn’t have to wait for an opportunity to break into the fashion industry, which is always a difficult situation models face. She held in her hands, an already-produced body of work that was the driving force behind her first significant break: getting signed by an agency. “The breadth of clients I was able to acquire grew exponentially at that point.”
While modeling has some enticing perks, the journey to Kelleth’s successful modeling career wasn’t what she had originally thought it would be be. “At some point, I, surely like most people, believed the tag line that modeling was for only the most vapid of people.” Kelleth quickly found out that she couldn’t have been more wrong. “It’s not an easy profession and it definitely requires a good deal of business acumen to be successful.”
And as clients grew in number, so did the exposure to international clients landing her a modeling job in Hong Kong – a career achievement she is most proud of. “It’s always scary working in a new market and having no idea how you’ll be received.” However, not only has Kelleth been successful in her international endeavours, she is also very well received by high profile and talented Canadian clients for whom she has done countless runway shows, editorials, as well as campaign work.
For those thinking modeling is an easy way to make a buck, think again. “Modeling is definitely not an ideal, get-rich-quick scheme,” Kelleth states. “A new model usually has to test and build a portfolio for quite some time before she’s considered for paid clients and editorials.” Even when a model has built a strong body of work and solidified a great reputation, work is never guaranteed. “Jobs ebb and flow for any model and a model’s shelf life is merely a flash in a pan when compared to other careers.” Having a great look is important when modeling, but it doesn’t guarantee success. For Kelleth, a strong work ethic, enthusiasm, social skills, a great look, good timing, and perhaps a measure of luck are all required for a successful career as a model.
Kelleth believes growing up in the fashion hub of Canada, may have had something to do with her career choice and success. “I suppose had I grown up in a city without any semblance of a fashion industry, none of this would have come about.” Of course, while she attributes the presence of Toronto’s fashion industry for affecting her decision to be a model, it is traveling the globe that Kelleth finds to be the most exciting part about being a model. “To be able to explore the world – and my place within it – while doing what I am most passionate about it, is prodigious.”
With success comes responsibility. And for Kelleth, it is important, as a model, to educate new models on how to navigate the industry safely. “As well, I feel a responsibility to be a positive role model for those who follow my work.”
“I’m always looking for the next great image, the next project, the next job. This sense of constant progression inspires me greatly.” For those pursuing the modeling career, Kelleth believes it is vital that one educates themself on the industry. She recommends reading, Model: The Ugly Business of Beautiful Women by Michael Gross, in order to gain a true insight into modeling. “Do your due diligence when working with new people and when seeking representation by an agency.” Kelleth has found enthusiasm, kindness and respect for everyone you work with to go a long way. “I think that the respect that I have for everyone else’s job on set is apparent and helps others, in turn, to respect what I do,” she explains, “Most importantly, don’t be afraid to look silly and take chances. Nothing ventured, nothing gained!” As Kelleth ventured into the modeling world, she learnt one of the most important lessons: “In Crystal Renn’s autobiography, “Hungry”, she talks about how, as a model, you will be faced with both rejection and disproportionate amounts of adoration. The trick is to not take either of them too seriously.” How do models, like Kelleth, keep so focused in this cutthroat world of fashion modeling? By staying inspired. It is inspiration that fuels the modeling industry and it is crucial that a model stays inspired to be the best she can be. Kelleth’s main source of muse is brought on by the art that she is fortunate enough to be a part of and helps create. “I’m always looking for the next great image, the next project, the next job. This sense of constant progression inspires me greatly.” Kelleth has a simple definition of beauty: “Anything
that moves you for a reason beyond your understanding.” That’s why she finds beauty in fashion and the people that make up the fashion industry. Known fashion icons, like Lauren Hutton, are never-ending sources of inspiration for Kelleth. “She completely glamorized women over 40 and made it sexy to not be 18. She shed light on entire generations of women who felt invisible because of their age. At 69, she’s still beautiful. And, besides, she’s the original gap-toothed queen!” When asked to name one person Kelleth would love to meet? “I have a soft spot for Janice Dickinson,” she answers. Kelleth sees past the stereotypes about Dickinson and admires her for the woman she is. “Sure, she’s loud and abrasive. And, sure, it’s hard to get past all that ‘world’s first supermodel’ drivel, but read her autobiography, No Lifeguard on Duty, and try not to fall in love!” Looking past stereotypes and misconception in and about the modeling world is hard because, as Kelleth explains, “the high level of production that goes into creating an image is not always glamorous but the end result can certainly appear to be.” Kelleth attributes this misconception to the lack of insight into the production side of the end images people see of models. “The final images are all that are available for public consumption and, I think, can leave some with a distorted belief about how glamorous modeling is. The final image is illusory and based in fantasy,” she explains, “I think it’s difficult to understand where the illusion ends and the model begins.”
“I’ve always gravitated towards a darker aesthetic and find that I’m often booked for equally caliginous editorials.” Even though Kelleth doesn’t have a signature walk or pose – she never wants to fall into stagnation with her work – she works hard on branding herself as a model. “I’ve always gravitated towards a darker aesthetic and find that I’m often booked for equally caliginous editorials.” However, she knows being versatile is an imperative quality. “The most important feedback I get from clients is about my versatility.” That is why she has booked as many bridal and catalogue work as she has editorial shoots. It is this versatility that allows Kelleth to pursue anything and everything she puts her mind to. While some of Kelleth’s childhood aspirations, such as being the moon-traveling astronaut, have been put on hold because of her modeling career, the multi-talented beauty has been pursuing acting on the side. “I’ve been dabbling in acting for some time now.” She has worked on a few short films, a feature film, a ton of music videos, and a
couple of television appearances. And of course, there’s the inner-Madonna that loves delving into music and songwriting in leisure time. “I have been writing songs since I was thirteen and love playing guitar.” While acting and singing are in the mix, in 5 years, Kelleth still wants to be doing what she does best: modeling. “I’d love to continue working editorially and commercially in as many markets as possible.” In the meantime, you can look her up on her recently launched website, www.kellethcuthbert.com, where she regularly updates news regarding the editorials, tests, lookbooks and campaign work that have been keeping her busy. And hopefully one day, you’ll spot her on the cover of Vogue Italia shot by the iconic fashion photographer, Steven Meisel – a dream of Kelleth’s that we, without a doubt, know she will achieve one day!
farrington Aaren Fitzgerald If you could obliterate the worldly cares that shackle you to the everyday in order to create something from nothing, would you? Tasha Farrington took a road less travelled. Letting her inspirations guide her, she has become the innovative force behind the styling brand Pretty Deadly Stylz. An artist at heart, she declares, “the clothing is my paint, the model my canvas. My role is to showcase some amazing people, and do it in a way that might excite the viewer. It might bring a new person into the fashion fold.” As a carefree country girl, she knew the city was where she had to be in order to keep building her career as a stylist. Always keeping in mind the people and place that shaped her, she moved to Toronto and modeled in the alternative scene. Her journey through modeling led her to styling shoots, after styling one of Monster Muffin Clothing’s shoots she realized it had become more then a passion for her. “That’s when I decided I needed to make a game plan, and started styling as much as possible to earn my stripes, so to speak.” After working in the industry for 10 years, she has honed her skills to become a versatile, well-rounded artist. Mostly self-taught she explains, “I decided to
grow through my work, doing internships with designers and ET Canada. I read books, follow magazines and blogs, keep myself informed of what’s happening and try and predict future trends.” Fashion’s guise is veiled in glamour and Tasha admits, “Fashion wraps you in a whirlwind of people, clothing and noise. It’s exciting and fun, what’s not to love?” However, she isn’t just attracted to the glitz but is enthralled by the breakneck speed and growth of the industry. “There is so much more to the fashion world than clothes alone. It’s the designers, sewers, models, photographers, hair and makeup, art directors and yes: stylists. We push them all to create more, show us more. If you stick around long enough, and keep working, eventually you get noticed. There are new adventures daily!” Fashion is a labour of love, there are the lucky few who find themselves the gift of circumstance but often success does not come without hard work. “I am lucky, but everyone I have ever worked with has never had anything handed to them, it’s been years of struggling and working daily. Some of the most dedicated and hard working people I know are in the fashion scene. I think that’s even more exciting.”
“Fashion wraps you in a whirlwind of people, clothing and noise. It’s exciting and fun, what’s not to love?” While not a natural born Torontonian, she has certainly drank in the city, embracing the people and praising the local homegrown talent. “I work and live in a city that gives me the opportunity to meet photographers, models, MUA’s, hairstylists and designers. The list of people I have had the privilege to work with is immense. I certainly would not have had the experience to grow and learn without being in Toronto.” Living and working in Toronto keeps her motivated by challenging her to grow, constantly improving her work in order to avoid the ironic anonymity of big city life. As a stylist, it is integral to her career that she continues to produce work and remain in the forefront of the industry. She admits that “at times it can feel like Toronto is swallowing you up.” Tasha remains grounded and grateful taking her parents advice: “If you work hard enough, and you believe strong enough, you’ll get what you want in life.” Few people can afford an artistic temperament and Tasha believes in staying positive through her ‘rule of awesome’. “It is my own version of a pep talk. I say things like, you are going to be awesome, and it usually works too.” Despite what many might think, it is an artists’ love for people that truly makes them artistic. Tasha adores the people she works with and is inspired by the artistic expression that fashion embodies. She sees fashion as “being circular in nature, in that street fashions and runway fashion seem to play off each other. What might be elite one season is street the next, and what may be street fashion is now cool for the fashion fiends. Fashion is something we can all have in our lives, it doesn’t have to be an elite option.” Tasha embraces Toronto’s mosaic of different cultures and how “everyone brings a bit of themselves into the city, and the city leaves its mark on everyone that ventures in. There is no one word to describe the fashion landscape that evolves here, but I tend to love that
about Toronto as well.” As a seasoned professional she has learned how to maneuver herself to where she needs to be to get herself noticed for her talents. Yet she says “It’s not about the challenges the city has, more about the challenges you create for yourself within it. Once I stopped putting the barrier on my own work, I was able to accomplish so much more. This city has many ways to make a name for yourself, you only have to be willing to work hard and try.” Within Toronto, there is always a flux of new emerging talents, rising to put the city on the map and Tasha believes they have the power to change the fashion scene. Some current Canadian designers she is excited about include “Yvonne Lin, Emily Woudenberg, Blackiris, Victory & Vice and Wes Misner as designers who mix modern and fresh, traditional and urban. There is also Sonya Kang, Dylan Uscher, Inna, Myles Sexton, Little.White.Dress, Toxic Vision, David C Wigley, House of Etiquette and more.” She believes Canadian designers have the potential to bring their signature eco friendly, recycled and local vision to the worldwide market. Often overlooked as a fashion hub, she believes these artists are pulling out all the stops and Canadians should keep in mind the local talent by shopping locally and supporting those within our boarders. As noisy as the fashion industry is, style is silent ideas constantly changing with what is happening; like an epidemic, it has power through its authenticity, mystery and constant potential. Tasha is excited about Toronto’s fashion industry’s future. “Have you seen all the shops carrying local Canadian designers? Shopgirls, Bicyclette Boutique, Made you Look and more. Then you have Pop Up shops happening all around the city, where you get the chance to again buy locally. With more individuals getting together to help promote together, we as a city are creating a thriving environment for the more establish and up and coming designers to expand and create.”
“It’s not about the challenges [Toronto] has, more about the challenges you create for yourself within it...” Tasha savours the happiness she finds with her work and is thankful for any opportunity she has to continue to do what she loves “I don’t dream about who I may get to work with, but I do get excited about what may be next for me.” As blogs, social media, and video streaming allow consumers to get a more personal behind the scenes glimpse into the lime light of the fashion industry, rarely do we get to truly grasp the intricately choreographed dance that is the daily lives of those who create it. Tasha explains that as a fashion stylist, “first and foremost you need to have a clear understanding of the project and its desired outcome.” You must not forget that it is not all glitter and glam; it is very much a business. However, she also explains that there is still space for personal style when styling a video or photo shoot. “If you are working on any of these (music videos, fashion videos, photo shoots) there is a reason, and that’s the vision you, yourself bring to the equation.” For Tasha, a solid team of professionals who are cooperative and willing to work in a team environment and change things if necessary is essential to the success of a shoot. “A great photo shoot brings the right people together to create the look needed. Sometimes it’s a solid idea on paper, but needs some wiggle room to make it work in real life. Good people skills can definitely be useful in those situations as well.” She believes her personal style is naturally reflected in her work through the way she does her job as a stylist. In many ways, fashion is about trends, ins and outs, and as a stylist, Tasha believes that, “you need to know about the trends, but for me it’s always been about painting a picture that showcases the work of everyone involved and then hope others can relate to
it as well.” A self-proclaimed ‘punk rocker’ at heart she says she “likes things with a twist. It’s been that edge, a certain mischievousness in my styling that has seemed to catch most people’s attention. Yet I still think there is a timelessness to much of my work as well. So maybe the rebel vibe is really what it is, and that’s definitely a feeling that’s lasted throughout the ages, personally and fashionably.” While her personal style is quite definitive, she tends to see her shoots as movies. “I try and create a character and give them a voice through the clothing and accessories they wear.” Although she offers a unique edginess, she also appreciates simplicity and tries to let the clothing “speak for its self and help tell you the story.” In fashion’s attempt to realize art in living form, it certainly takes confidence to have your own style and wear it bravely. Tasha defines great style as “Confidence. It can be a great suit, jeans and t-shirt, retro 50’s dress or skin tight full body latex cat suit. Great style comes from knowing who you are and wearing that proudly.” Her personal fashion addiction “studs, spikes, skulls and fun prints. Sick on Sin, Monster Muffin, V&V, and Kali Clothing fill my personal closet. I like easy-wear pieces that still feel like me.” With so many people trying to gain a presence in the fashion world from the outside, it often seems like many artists just suddenly appear, getting their ‘big break’ where they can finally get recognition. However, Tasha’s journey wasn’t quite that direct. “Is it weird if I say I don’t feel I’ve had a big break?” Rather, Tasha believes that it is due to the many great projects she has worked on, doors to more work have opened. “Like Auxiliary magazine, it was one of my first publications. Some of the people I worked with along that
“I don’t necessarily set goals, but more [of] an overall ideal of where I want to be.” road have spread the word.” One person as such has been Toronto-based makeup and hair artist, Linda Radan, who told her agency, Behind the Image, about Tasha and her talent resulting in Tasha gaining agency representation. She has also had the opportunity to work with Lotus Leaf, who represents Dr. Martens in Toronto. “So it’s all about these amazing little breaks adding up, and the people I work with respecting me and every new project I work on is a possible new break.” Tasha is really appreciative of the exciting photo shoots she has styled and considers her Auxiliary shoots to be “some of [her] babies”. “I am always excited about working on them, and it always produces something fun. My shoots with T&M, Maxim Mexico & Sessions magazines have been a lot of fun.” Thanks to the glossy magazines, allure of models who became celebrities in the wake of the new millennium, and obvious industry interests, most people imagine that everyone looks as impeccable as the brands convey them to be. However, Tasha is all about the jeans and t-shirts. “Although I dress professionally on set, I also dress to do my job, not impress everyone. So I tend to wear things that let me move around, never heels, usually not skirts. I have clips hanging off my clothing, on hand if they may be needed.” It is clear she is very conscious of her character and having gained a firm grasp on her strengths, Tasha maintains that her organization and interpersonal skills have helped her excel. “I’m friendly, open to sharing ideas. I am a hard and motivated worker, and I am very passionate about the work I do.” All of that has helped her get far and she hopes will help her go even further.
Fashion is an industry that perseveres, reflected by all of those involved giving themselves the opportunity for development. Tasha encourages others to “stay true to yourself, be confident, it’s amazing how much you can do. It sounds fairly simple, but it took me years to figure that out. Now that I have I work on it daily.” If you are one of the few who is courageous enough to step foot into Toronto’s ‘fashion microcosm’, her advice is “do not let one door closing in your face be the end of it. When I push through those times I find myself moving forward faster, don’t be afraid to contact designers, photographers, make-up artists, PR agencies, or Model agencies. It only takes a few to get the ball rolling.” Always on the move, Tasha has many new productions coming up with her agency, Behind the Image. She can also be found on the pages of Auxiliary Magazine for more alternative styling - what she describes as “something more sinister and dark.” She is tight lipped about other projects but does reveal to Fashion Series her excitement about “pumping out more work, and working with many more designers and publications.” She denounces, “I have been getting into doing some video work, and look forward to seeing where that takes me. I don’t necessarily set goals, but more [of] an overall ideal of where I want to be.” While Tasha’s mysterious demeanour about her future plans only means have to patiently wait to see what this enigmatic women has planned, one thing is sure - Tasha’s passion driven talent will continue to allow us all to take a break and enjoy her mini movies, see a new perspective and maybe for a moment, envision imagination as reality.
PermafrostSetAflame photographer | Jane&Jane model | margot e [elite] creative director & fashion stylist | tasha farrington [behind the image] makeup & hair artist | jeya singh [whiplash cosmetics] jewelry | blackiris design & emily woudenberg shoes | dr. martens wardrobe | yvonne lin, roxy, shop girls
NYX Necklace [Halten Collection] by BlackIris Design Gold Rush Bracelets by BlackIris Design Vertex Ring[Paragon Collection] by Emily Woudenberg Formation Collection Shirt by Yvonne Lin Spin Bottom Shorts by Roxy
Knockout Studs by Dean Davidson Chrysler Choker [Paragon Collection] by Emily Woudenberg Crystal NYX Ring [Halten Collection] by BlackIris Design Formation Collection Shirt by Yvonne Lin Pants: Stylistâ€™s own Brogue Harrie Boots [Re-Invented] by Dr. Marten
Castle Ring by Dean Davidson Spring Blossom Bracelet by Charlotte Hosten (left hand) Minerâ€™s Treasure Bracelet, Good Rush Bracelet & Neptune Skies Bracelet [Halten Collection] by BlackIris Design (right hand) Spring Blossom Bracelet by Charlotte Hosten (right hand) Vertex Bracelet [Paragon Collection] by Emily Woudenberg (right hand) Formation Collection Dress by Yvonne Lin Casual, Poise Shoes by Dr. Marten
Direction Ring by BlackIris Bronze Goddess Bracelet, Neptune Skies Bracelet & Twinkle Bracelet [Halten Collection] by BlackIris Design (left hand) Chrysler Bracelet [Paragon Collection] by Emily Woudenberg (left hand) Spring Blossom Bracelet by Charlotte Hosten (right hand) Cocoa Jewelry Bracelet (right hand) Formation Collection Shirt by Yvonne Lin Scoop Midi Dress by Travis Taddeo
Deco Earrings [Paragon Collection] by Emily Woudenberg Geometric Tassel Necklace [Halten Collection] by BlackIris Design Cocoa Jewelry Bracelets Wings Bracelet by Charlotte Hosten Scoop Midi Dress by Travis Taddeo Formation Collection Shirt by Yvonne Lin
Knockout Studs & Castle Ring by Dean Davidson Decco Necklace [Paragon Collection] by Emily Woudenberg Cocoa Jewelry Bracelets Castle Ring by Dean Davidson Spin Bra by Roxy Silk Mesh Tank by Travis Taddeo Formation Collection Skirt by Yvonne Lin Casual, Poise Shoes by Dr. Marten
strucka Jaskirat Gebi
Meet Katarzyna [Kate] Strucka, a young talented photographer from Wroclaw, Poland. With stunningly gorgeous models, elegant fashion and, above all, creative image series that never fail to impress viewers, Strucka is set out to raise the bar for contemporary fashion photography. Kate’s interest in photography elevated when her parents bought their first digital camera in 2004 allowing Kate to test the device in full automatic
mode. “I started taking photos of nature and myself… but you can’t really say that I have been a photographer since then as I didn’t understand how the camera worked at the time.” Without any formal training, Kate bought photography books to learn some tricks while taking her inspiration from photographers such as Patrick Demarchelier, Camilla Akrans, Richard Avedon, Peter Lindberg, Irving Penn, and Annie Leibovitz.
“When you have a great vision but no (or poor) technique, it won’t look like you imaginged it. And when you have great technique but no idea, it’ll end up with nothing but a technically good photo.” As Kate started working with models in July of 2010, her love for the art of photography, which had been her creative outlet for self-expression, grew and flourished into a hobby. What attracted this nature and portrait loving photographer to the fashion side of things? “Probably everything, from fashion shows, through models, clothes to hair and make-up,” she answers. Kate has always been interested in having a career in the fashion industry. “I wanted to be a model, then a fashion designer. So when I got bored of nature photography, the fashion theme came naturally.” There’s something about fashion that inspires Kate’s photographic vision. “Sometimes I see a dress or pants or anything else and it speaks to me. Sometimes, it’s just the texture or colour.” Kate has even imagined her dream fashion shoot, which “would be [to shoot] Liu Wen in Balmain on a rocky beach with huge waves.” Kate believes that fashion photography is about showing yourself. “Of course, you show the model, styling, make-up, hair etc., but for me, it is always about giving a piece of you, your soul.” While she’s not sure how she’s able to convey herself and her emotions via the images she produces, she is certain that as she develops her ideas and concepts for a photo shoot her emotions and ideas are instilled in them Having a clear vision for a shoot and a refined technique are two simultaneously important things
for young photographers trying to create thoughtevoking images. “When you have a great vision but no (or poor) technique, it won’t look like you imagined it. And when you have great technique but no idea, it’ll end up with nothing but a technically good photo.” As in Kate’s photographs, the technique and vision are evident. Her photographs try to make a person say more than just, “It’s a nice photo.” In order to create a picture that speaks to her audience, Kate starts with choosing the right creative team, which, for Kate, is imperative for a successful shoot and end result. Kate vouches for having people on the team that aren’t afraid of voicing their opinions about something that might not look good. “They have to understand that everybody’s work is important and we have to communicate. When somebody gives their opinion we can’t feel offended because it’s not about criticizing the person, it’s about taking the best photo we can.” Being in the industry for time now, Kate has worked with individuals, who failed to voice their opinion during the shoot, but after a week or month, she heard them express their disappointment about the shoot not being what they had envisioned. “For me that’s the worst thing, to work with somebody like that.” That’s why Kate is adamant about working with creative individuals who know what they want from the shoot. This helps her be direct on her own path.
“I don’t want to be one of those who use only one setup and just change models and clothes. For me, this is boring” It is important to be in sync during a shoot and produce the results the whole team wants so that they can all be proud to present it later on. It is also important to make sure the people you are working with feel comfortable working with you. One thing Kate is still learning to do at the moment is working with models, as she finds it somewhat difficult. She tries to make the models she works with camera friendly and comfortable by giving them a heads up regarding the shoot. “Before the shoot, I send them a mood board, inspiration and I tell them how I want them to pose - is it soft, strong, with movement, etc.” Matter of fact, Kate’s drive for, and inspiration behind, these shoots is the transformation of the model in front of the camera. “Sometimes she’s shy and quiet during the make-up, hair and styling, but when she starts to pose she’s like a different person.” There’s a love for models who are able to inspire Kate by “[posing] in a way, [that she] wants to shoot her all day long.” When it comes to the technical side of photography, Kate uses equipment she already has. For lighting, she usually has the option between creating soft, softbox, lighting or highly contrasted beautydish effect. She also needs to decide whether to light the background of the photograph and how to do so. For portraits, the pose of a person matter a lot, so Kate makes sure before clicking the shutter button that pose of a model is not awkward. Kate also puts an importance on having your stylist and make-up artist readily present to make sure that nothing goes amiss. “How annoying is it when you download photos after a shoot and see a bra
shoulder-strap which you have to retouch?” Even though there is extensive preparation required for photo shoots, there are always surprises in the post processing, which you have to be prepared for, says Kate. After shooting, the never-ending work in the digital darkroom begins. This involves narrowing down her choice from hundreds of photographs taken to only 20 - 30 in Adobe Bridge – a part of photographic process that Kate finds the hardest and likes the least. Afterwards, Kate picks the best image and begins post-processing using tools such as liquify, healing brush and stamp, dodge and burn, and colours. “After the first one is done, I look through these 20-30 again and choose all photos I want to retouch. After that it’s just sitting in Photoshop for hours.” In order to develop as a photographer and learn new things, Kate uses different equipment and software. She has the drive to change her style so not to get boring. “For me personally, it’s important to try new things. I don’t want to be one of those who use only one setup and just change models and clothes. For me, this is boring.” That’s why her personal style varies from day to day. Her preference from delicate subjects in photos can change to dark subjects. Although her focus stays on showing femininity through her photographs, recognizability and being unique at the same time is Kate’s career goal. She wants the kind of recognition where, “when you look at a photo and you know who’s the photographer, but it’s not because all pictures look the same.”
“You have to offer something different, something special, show you’re better than thousands of other photographers” But it is difficult to stand out in the industry when it is saturated with fashion photographer. “You have to offer something different, something special, show you’re better than thousands of other photographers.” For Kate, this means following the best advice she once got as a young photographer: “Stop being so shy, send your photos everywhere you can.” And that’s exactly what she’s been doing, looking for opportunities to show herself and her work as a photographer. “I am trying to… send my work to online magazines and show my work to as many people I can.” When asked about the challenges she has faced as a fashion photographer in Poland, Kate has a very universal answer: “Probably the same I would face in any other country: getting paid.” Kate admits, that in the last year, she has only booked three paying gigs – all of which were through referrals and word of mouth. “When model agencies ask me for tests and I give them my price-list, it ends up with no answer, ‘thank you’ or ‘we’ll give you a new face, she’s great, it’ll improve your portfolio.’” Many may find the lack of paid work frustrating , but Kate’s motivation to keep working in fashion and fashion photography is her love for the profession and her desire to move from Poland to one of her dream cities: New York, Paris or Sydney. She cannot wait for the day she finishes her studies in architecture from university and pursues photography as a profession. “I love photography and they say when you’re doing what you love, you never work.” Photography is the exciting and satisfying aspect of her life that she wants to continue.
While focusing on her last year of university, Kate has produced two pieces of work that she’s most proud of; ‘Muse’ - the one you can see here - and ‘Plague’ - to be released in Febuary. “I am proud of these two as I spent much more time in planning these two than the shoots before - I hope you can see that.” As she grows as a photographer, she’s learning creative strategies to brand herself. For now, she has produced two pieces of work that are more refined so she can have a polished portfolio. “Sometimes less is more” is the philosophy she goes by and it shows in the inspiring portfolio of work that, while is limited in number, has various strands of beauty, fashion and portraiture shots. With crisp quality inherent within each, her images seem to belong in a high-end fashion magazine. And we at Fashion Series are sure that, with the passion this photographer has, she is destined to achieve all that she dares to dream and believe.
Muse photographer | kate strucka model | martyna [ecmanagement] fashion stylist | paulina szumotalska makeup artist| aleksandra byra hair stylist | luke sienko
Marita Bobko Top Glitter Ring
Bag & Shawl by Glitter Necklace by Lolita Accessories Tights by Conte Shoes by H&M
Bag & Shawl by Glitter Necklace by Lolita Accessories Tights by Conte Shoes by H&M
Skirt by Fanfaronada Earrings by Glitter Tights by Conte
Skirt by River Island Head Accessories - Expose Akcesoria Gloves & Ring by Glitter Tights by Conte Shoes by H&M
Skirt by River Island Head Accessories - Expose Akcesoria Gloves & Ring by Glitter Tights by Conte Shoes by H&M
Skirt by Fanfaronada Earrings by Glitter Tights by Conte
Top by Marita Bobko Belt by Glitter Skirt by Fanfaronada Tights by Conte Earrings, ring, bag & belt by Glitter Shoes by H&M
Collar & bag by Glitter Shirt by River Island
Dress by Marita Bobko Collar by Glitter
Suit by Zara Head Accessories by Expose Akcesoria Watch by Lolita Accessories Bracelet by Glitter Ring by H&M
Suit by Zara Head Accessories by Expose Akcesoria Watch by Lolita Accessories Bracelet by Glitter Ring by H&M
Collar by Glitter Ring by H&M Gloves by Vintage T-shirt by Robert Kupisz Skirt by Fanfaronada Tights by Conte
Collar by Glitter Ring by H&M Gloves by Vintage T-shirt by Robert Kupisz Skirt by Fanfaronada Tights by Conte Shoes by H&M
The White Myth photographer | polkliang.wix.com/xxxxxx model | teresa makeup artist | kim goodman [bourgie artists] hair stylist | kelly soares
holmes Saima Hasan
What does a young makeup artist dream of when thinking of their future career prospects? Working makeup magic on Lady Gaga maybe? Well, if that is the pinnacle of a makeup artist’s career trajectory, then Janine Holmes has certainly reached it; Lady Gaga is as high profile as it gets. Even though Holmes began her career in makeup artistry 13 years ago, she always had a keen interest in creative expression throughout her childhood; “I was always in the arts throughout school and painting was my preference. I knew that whatever I wanted to pursue as a career it had to be in a creative field.” This creative inkling manifested itself in Janine constantly doing hair and makeup for her friends and family until a family friend suggested she take a makeup course at George Brown College in Toronto. Holmes enrolled and never looked back; she had found her calling. After 13 years in the industry, Holmes’ resume is quite impressive. Not only has she worked with high-
profile celebrities such as Lady Gaga, Adam Levine, and Demi Lovato making her the envy of any makeup artist; Holmes diligently put in her time as a trainer with MAC cosmetics for 5 years. Her talent and hard work have landed her multiple gigs that establish her as a makeup heavyweight in the Toronto Fashion industry. Gigs such as working on the Maybelline Team for Toronto Fashion Week and working as a makeup artist on the popular show on the E! Network called “Celebrity Style Story”. And Holmes’ inner-soap fan is fully satisfied as she works closely with Kristin Alfonso, one of her favourite clients, who plays Hope on Days of Our Lives! Does it get any better? Holmes’ passion for makeup really comes from the endless possibilities makeup provides in transforming someone. As she tells Fashion Series, “I love the creative aspect of makeup and how it can really transform someone. I have always been drawn to colour and highlighting and shading and makeup is the perfect
“I once met a nurse that told me something that I will never forget. She said, ‘I keep people alive, but you make people feel good about being alive.’” medium for me to play with them” - words only spoken by a true blue makeup professional. It is clear that Holmes can do just about anything when it comes to makeup artistry; she offers a wide range of services such as makeup for photography, fashion, bridal, creative, television, airbrushing and special FX. She even offers makeup lessons to her regular, everyday clients or those emerging makeup artists who dream of following in her footsteps. When asked about her celebrity inspirations she immediately lists the always flawless, Gwen Stefani; “[Her] style is impeccable; I love how she is a blend of urban chic and old Hollywood glamour. She never leaves her house without a red lip on-now that’s classy!” As if she hasn’t already worked on some of the biggest names in Hollywood, Holmes has plenty of other celebrities she would like to get her makeup brushes on, starting with none other than Brit Brit! Being Britney Spears’ personal makeup artist would be her dream job (not for the faint of heart I imagine) and considering Britney’s recent style choices, we think she could certainly benefit from Holmes’ talent and expertise! As glamorous as her career sounds, she opens up to Fashion Series about the potential instability one faces in any creative career and it is no different for a makeup artist. The risks are evident, as a freelance makeup artist there is always the “freelance fear” hovering overhead, making you wonder where your next paycheque is coming from. However, Holmes’ tenacity and resourcefulness wins out every time and she lands on her feet with frequent gigs to keep her busy. And she adds the positive side is that it’s never boring, “I love how every day is different!” she tells us enthusiastically. Despite the potentially long days on photo-shoots, and all the work that happens behind the scenes, she loves all of it. Holmes gets right in the middle of the action at any photo-shoot she does, as the photographer snaps away, she is right there making sure the model looks her best. Living in Toronto certainly gives Holmes a huge advantage, as the city has an exciting fashion community which lends itself to many different kinds of
opportunities; “I always tell people that I am in the best city for what I do. Toronto is so large and has such a mix of events and workshops that can keep any artist up to date with current trends for both hair and makeup.” How could we let her go without asking her for some tips and product recommendations for our readers? Well, she swears by her arsenal of MAC products, as well as Face Atelier, Urban Decay and Makeup Forever coming in a close second. Looking for good coverage? Holmes recommends, “For skin I swear by the combo of a good primer, a silicone based foundation and a mineral powder to set. It’s like panty-hose for your face!” She also insists that every glamour girl should have a set of false eyelashes on hand and use them frequently to add just that extra glamour to their look. Also, one of her fundamental tips for every woman’s makeup bag is to minimally include something for your eyes, cheeks, and lips. So Holmes suggests that we carry at the very least mascara, a bronzer/blush and a tinted lip balm. Along with these tips she also gives us the ultimate suggestion to turn a look from day to night; “If you are ever going out but you are in a time crunch put a bright fuchsia or red lipstick on your lips. It will instantly glam you up…!” As a professional makeup artist, one must consistently have their finger on the pulse of fashion and pick up on latest trends and products. Holmes current favourite are the BB creams; she loves the convenience of having a multi-purpose product rolled into one; BB creams moisturize, prime, tint and many have SPF. She particularly recommends Garnier’s BB cream. As we end our conversation with Holmes we ask for some words of wisdom for the future generation of makeup artists and the public at large. “I once met a nurse that told me something that I will never forget. She said, “I keep people alive, but you make people feel good about being alive.” I think this is so true, it really is an art to deal with people on such a personal level. There is so much more to my job then just making people beautiful.” And we at Fashion Series would have to agree.
Winter Breath photographer | stephen m. loban model | angela edwards makeup & hair artist | janine holmes retoucher | roman retouch creative director & fashion stylist | stephen m. loban designers | guess, victoria secret & seductions
paranso Jemicah Marasigan
If it’s not her smile that captures you, it’ll be Kenisha Paranso’s style. At a young age, she was taught to not leave home unless she was dressed from headto-toe, with much of her fashion sense stemming from her family’s handmade clothing. Growing up in a home where “looking your best” was vital; the Toronto-based image consultant and wardrobe stylist knew the importance of styling oneself. Defining Toronto’s fashion style as “up and coming,” Kenisha knows that while Canadian fashion is generally overlooked, these days the Canadian fashion industry is leaving a mark. And Kenisha is no exception to that. While she’s still waiting for her big break, she’s still happy with the direction she’s going. A lover of travelling and cultural differences, Kenisha finds that Toronto is perfect for her growth in the industry and her brand. For her, Toronto is booming with multiculturalism, a way for her to find fresh ideas from the different cultures and perspectives.
With a love for fashion photography and film, she is currently keeping busy working on print editorials, fashion events, and Brazil fashion week. With clientele ranging from CEOs, lawyers, a few athletes, and young actors, she stands amongst the crowd – and it’s not just because of her perfectly, golden, coiffed faux hawk. But while her unique sense of style – what she says is inspired by cultures, art, nature, and her own imagination – is evident in the way she carries herself, fashion wasn’t always her first love. When she was seven, Kenisha wanted to be a teacher. At the age of 12, she wanted to be a lawyer. Then, when she turned 17, one man changed all that. “I saw Alexander McQueen’s masterpieces for the first time and I was without words. Just thoughts of how one person can materialize such ideas in a tangible way… I was moved and felt a need to be a part of that world.”
“I love that [fashion] allows you to tell your story in your own way. I love that it is uplifting and transcends generations. I love that it allows me to be me.” At that point, Kenisha found her passion. Living life with the motto, “life is what you make it,” in 2010, after getting an Image Consultation Certification from George Brown, she began her career assisting experienced stylists. Eventually, she began freelancing, and started her own image consulting firm: i.D. Silhouette. In the past three years, she has become a part of the world McQueen introduced her to. “I love that [fashion] allows you to tell your story in your own way. I love that it is uplifting and transcends generations. I love that it allows me to be me.” Along with Alexander McQueen, Kenisha also draws inspiration from designers like John Galliano, John Paul Gaultier, D’Squared, and Marc Jacobs. Fond of their unique styles and ability to express their ideas, Kenisha’s own individuality is evident in her work. “Being aware of trends are vital. However, having originality is immensely needed so that your footprint is always recognized.” For Kenisha, much of her work has an underlying story, a mixture of confidence and boldness, incorporated into a minimal and modern style. Her most recent work consisted of collaboration with a Canadian designer, for a fur photo shoot for Milan; a moment that Kenisha still beams about, reminiscing on the excitement of the entire process. When asked what the key to a successful fashion shoot was, Kenisha responds with organization. When it comes to the fashion industry, ease of flow, the same focus, and a strong respectful leader is important to achieving success. Allowed to incorporate her personal style during her jobs, she adds that if the styling was overly controlled, she would always have to add a personal touch.
“I follow structure,” she says. “No matter the free flowing of garments today, structure must be added for me to feel like I am wearing the garment instead of it wearing me.” But while her creativity has allowed Kenisha to leave her mark, she knows that the key to success is patience, openness, kindness, and persistence. While many think being a stylist in the fashion industry is simple, Kenisha shoots down that misconception. She knows first hand the challenges and hard work needed to face this job. However, she also knows how much it can all be worth it. “It is my opinion that stylists play an enormous role in the evolution of fashion. Stylists bring a new perspective to garments designed and produced by designers. Stylists are trend-setters who have helped designers bring their art to life in ways that are unexpected.” While Kenisha remains tight lipped about any future endeavours, she does hope that one day she can collaborate with John Paul Gaultier and John Galliano. In the future, she sees herself hosting fashion and social events and working with magazine editors. And as for advice for aspiring stylists, Kenisha tells individuals to have longevity; because in this cutthroat industry it’s definitely something you’re going to need. “Great style is styles that last, stand the test of time and each time someone sees that style they have the same excitement.” And with Kenisha’s determination, seriousness for her art, and passion for what she does, this is only the beginning.
Upstaged Bride photographer | olivia ho makeup & hair artist | asha roopani & natalie mowatt creative director & fashion stylist | kenisha paranso second fashion stylist & floral stylist | volen smith assistant fashion stylist | camille evans & volen smith models | michelle gray, kayla harvard, jane jira, joshua hyman, baktash sarwarzadeh, & medjy mezilus
[Left to Right] Jane: White Feather Ball Gown - Stephannie Kia Pearl ; Necklace - TM Glamz Kayla: White Embellished Ball Gown - Stephannie Kia Josh: Formal Vintage Tan Blazer - John Weitz; White Tuxedo Formal Dress Shirt - Sears Bowtie - Sears White Dress Pants - Stylist Owned; Cummberbun - Sears; Black Dress Shoe - Aldo Michelle: Blush Embellished Ball Gown - Stephannie Kia Medjy: White Mesh Mermaid Gown- Stephannie Kia
Fur and Leather Jacket - Vintage Black Leggings - Forever 21 Black Vintage Stockings - Stylist owned Red Pumps - Aldo
Fur and Leather Jacket - Vintage White Brief - Joe Boxers
Left to Right Josh: White Tuxedo Formal Dress Shirt Sears; Bowtie - Sears; White Dress Pants - Stylist owned; Black Dress Shoes - Aldo Jane: White Corset - Monica Saraguro; Pearl Necklace & Gold Circle Ring- TM Glamz; Yellow Suede Pumps - Aldo Michelle: Fur and Leather Jacket - Vintage; Red Suede Pumps - Aldo Kayla: Blush Ostrich Sheath Gown- Stephannie Kia; Tan Suede Pumps - Aldo; Pearl Earrings - TM Glamz Medjy: Crocheted Lace Dress - Monica Saraguro Pink and Tan Pumps - Aldo Gold Circle Earrings - TM Glamz Baktash: White Dress Shirt, Black Vest & Black Dress Pants - Zara; Black Dress Shoes - Taj Collection; Tan Bracelet - Stylist owned
Female Models: (left to right) White Feather Ball Gown, White Embellished Ball Gown, Blush Embellished Ball Gown, and White Mesh Mermaid Gown by Stephannie Kia Pearl Necklace by TM Glamz Male Model: Formal Vintage Tan Blazer- By John Weitz White Tuxedo Formal Dress Shirt - Sears Bowtie from Sears White Dress Pants - Stylist owned Cummberbun - Sears
As a young girl, Magdalena Czerny hosted some of the most chic events for her dolls and teddies. Her major inspiration was her grandmother, who threw big parties for hundreds, small intimate dinners and high teas for some of her socialite friends. The love for entertaining, design and presentation was further installed in Magdalena as she started university. So after obtaining a degree in Fine Art, she started working for various high end retailers as a visual display artist before pursuing her passion for event design and creative direction full time. Fashion Series interviewed the creative mind to find out about her life as a creative director, what inspires her work, why she loves fashion so much, and what she has planned for the future. What brought you into the world of creative directing? From a very early age, I would draw, paint and put on shows with my cousins. I always enjoyed the entire process of drawing or making costumes. I love the process of coming up with an idea, researching it, then getting a creative team together to create it - be it a fashion shoot, decorating an event or a sweet table. Growing up, is this what you imagined yourself doing? Yes, and no. I always knew that I wanted to be in a profession that I could express myself creatively. It did however, take me a while to figure out exactly what that would be. There was a moment when I saw myself working for United Nation as part of their peace keeping missions. In high school, I did both art and history/ law. I even went as far as applying to university for Political Science. After experiencing a terrible philosophy professor, however, I switched my stream of studies in the first year to art.
What is your educational background and work experience in fashion industry? I went to York University for Fine Arts. I took photography and sculpture and after few years, added costume and set design to the mix. From my first year in university, I worked as a visual display artist for some of the bigger brands. It was an invaluable experience. I had to follow the planograms and got to ask the merchandising and marketing department questions which helped me understand and learn for later in life, where I was the one who was coming up with the concepts and had to create my own displays and props. Those work experience had that lead me to my job as a creative director at my company. What inspires your work? I would not be wrong to say this because I am a creative person but EVERYTHING inspires me - from movies, books, travel, people watching to things like a color of a brick to a lace pattern, I draw inspiration from everywhere.
Any celebrities that inspire your work? I love the old Hollywood leading ladies that are having a huge revival now after the show like MadMen. But I do also like TV shows like Gossip Girl. They are my guilty pleasure. What quote do you live by? Live to work and not work to live… but also love what you do. What do you love about fashion? Self expression and the fact that, no matter at what price point, you can be fashionable and be able to show who you are and the mood you are in. What about fashion attracts you? I am attracted to fashion because it is like an extension of one’s personality and what kind of mood they happen to be in. Fashion makes you smile, gives hope, opens life and gives a certain amount of freedom to people allowing them to be who they want to be. Why do you think fashion photography and films excite people? It’s the emotion the image brings out of a person. They are transported to that moment in film or inside the picture and they get lost in the dream of a moment. Is fashion becoming increasingly elite, or do you think we’re seeing more of a conscious engagement with fashion on a street level? Thanks to brands like H&M, who, on their own are quite trendy and manage to do exclusive lines with big fashion icons, are bringing fashion to masses and making it more affordable to be fashionable. What roles have creative directors played in the evolution of fashion? Creative directors play a huge role in fashion as they are the ones that forecast and create trends. As they are on the chase of things that are new and hot, they help out up-and-coming designers by bringing light to their special creations and giving them a leg to stand on. Is there much space for personal style when styling for photo shoot or event? I think there is always a bit of me in everything that I do and I do like many different styles so its easy to keep personal ideas in it. Are you concerned at all with trends in styling or do you think it’s important for a fashion stylist to have a completely original voice, so to speak? I think dressing head to toe in trends is not that appealing. I believe in picking and choosing what suits you best.
Are there any particular themes that weave through your work? Clean, non-fussy and modern is what I always try to do. Even if I use vintage its always with modern lines How do you define great style? Great style is your own personal style and not being a trend addict. Who are some of your clients? When I worked with top retailers, it was the high fashion brands, now I am more low key and work with everyday clients who are looking for creative director for portfolios, weddings and other events What’s the most exciting photo shoot or styling opportunity you’ve worked on? I did wardrobe styling in my first year with really no budget for a short film set in the 70’s. What’s a misconception about being a creative director or being in the fashion industry that’s simply not true? That it’s an easy job, and only involves shopping. As with any freelance job, you don’t know where you next paycheck is coming from. It’s very rewarding in the fact that you do what you love but it’s not easy. One has to wear many hats. What character traits have helped you excel? The fact that I am fanatical about organization. Some might say I have OCD but knowing where things are and how I can get them has helped me so many times. What advice do you have for someone new who is trying to break into the industry? Keep on trying and don’t loose faith in yourself. Be your own cheerleader!!!! What are you currently working on? I have two upcoming events that I will be working as a creative director for. As well, there are a few smaller clients that I am styling weddings and private events for. Any projects in the works that you can share with the readers? I will be doing the creative direction for the annual Wedding Soiree show which is for all the brides-to-be. How do you see your career evolve in the near future? What are you hoping to achieve over the next 12 months? More features in fashion magazines and on other blogs.
Champagne photographer | joseph k muscat model | robyn francis creative director & fashion stylist | magdelena czerny makeup & hair artist | dmg designz location | walnut contemporary
1970s White Rabbit Fur Fitted Jacket from Aiseirigh Vintage Black shorts by H&M Fascinator Hair Piece by Blair Nadeau Millinery Onyx Ring (stylistâ€™s own)
1970s White Rabbit Fur Fitted Jacket from Aiseirigh Vintage Black shorts by H&M Fascinator Hair Piece by Blair Nadeau Millinery Onyx Ring (stylistâ€™s own)
Black lace blouse by H&M White Dipped Dyed Feather Skirt by Club Monaco FASCINATOR: Blair Nadeau Millinery Bracelet by Passion Jewelry
Black lace blouse by H&M 1970s White Floral Laser Cut Chiffon Skirt from Aiseirigh Vintage FASCINATOR by Blair Nadeau Millinery Bracelet by Passion Jewelry
Vintage 1980s Champagne Nude Gold Silk Beaded Low V Back Cocktail Evening Gown from Aiseirigh Vintage