FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2017
People want to know #whomademyclothes People are increasingly asking for greater transparency from the brands they buy. During Fashion Revolution Week last year, the #whomademyclothes hashtag reached 129 million people through 70,000 posts on Twitter and Instagram. Transparency is quickly becoming the norm as explained in the Business of Fashion last year:
" For decades, a brand’s only priority was to create the best possible product at the most competitive price to ensure sales. But as consumers develop a more comprehensive understanding of issues like sustainability, authenticity and transparency, brands and retailers are being forced to change the way they sell in order to survive�
BUSINESS OF FASHION 29 SEPT 2016
Transparency helps people who are concerned about the human and environmental impact of what they purchase to make more informed decisions. Transparency helps consumers scrutinise brands but also builds trust in the brands they buy.