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Home Dishware Collection Fall 2014

Table of Contents The Next Step (Rationale)


Executive Summary


Company Mission Statement


Vision Statement


Social Responsibility Partnership


Customer Narrative


Customer Profile


Inspiration Images


Group Overview Images


Assortment/Classification Plan


Assortment – Master Page


Cost Sheets


Line Sheets


Brand Identity


Retail Partner/Distribution


Production Calendar


Purchase Order/Invoice


Seasonal Sales Projection by Item


Sale Projection – Master Page


Floor Plans


Marketing Budget


Marketing Strategies


Sample Advertisement


Press Kit




The Next Step My brand extension for J.Crew is a home section with a focus in dishware called EAT. I feel like J.Crew is missing a home line. J.Crew has this young vintage look that leans towards a shabby chic, and a home line with that comfy hip traditional color with a contemporary look could really layout when it comes to home dĂŠcor looks. I always had viewed J.Crew as a cabin cozy look that always seems to be around. This line is focused towards a contemporary mother who is always on the go around the age of 30 and 40 with a household income of 250k+. She can be a current customer in the clothing line as well as a new customer looking for a contemporary look.

Executive Summary EAT is geared towards dishware. The line allows any family to have quality dishware that is durable but still fun and ready to use at the family dinner or a book club gather with friends. The new line is very affordable and opens the door to new customers and even the existing loyal customers who want to continue the J.Crew brand throughout their house. We take the traditional J.Crew colors and include them in contemporary shapes and styles that make a J.Crew exclusive dishware collection.

Vision Statement Now, we are starting to reach out to the contemporary mother who is need of a way to dress her home up at a relatively inexpensive price, but still keep J.Crew’s signature patterns and prints alive. We want these women to have the stunning looks, while she caters to her family’s need. We envision continuing to branch out of our current brand to touch the lives of every customer. We want to share our unique brand with the world at an affordable price. J.Crew is making a new name for home and a new image for affordable and durable dishware.

Mission Statement J.Crew strives to further extend its brand for a broader age range and to meet the specific needs of our customers. We would like to further our business so that our customer can have access to the brand as there life changes. We are a company committed to change. We feel responsible for being the brand that is there for our customer as they go through life. We want them to be a part of them as much as they would like to be a part of us

Social Responsibility We’re committed to sourcing our products in a legal, ethical and responsible manner—that’s why we aim to partner with suppliers who share this belief and work with them to promote better working conditions. On giving back, we feel it’s important to do what we can in the communities where our customers and associates live and work.. In 2011, we started partnering with two charities that value the importance of fostering and promoting safe, happy and effective learning environments: and Teach For America. Our day-to-day operations, it’s one of our goals to make as little impact as possible on the environment. (

Customer Narrative

Rebecca wakes up at 5:45am, before her husband, to get ready for the day before her kids wake up for school. She is in the kitchen at about 6:15am making the kids lunches, then having a cup of coffee while reading the newspaper. Her husband, Dexter, comes to join her only for about 10 minutes, then he goes off to work into the city, about a 30 minute drive. Rebecca looks at the clock and sees it is about 7am and goes to check on her 3 kids to see if they are awake for school. Jared, her oldest of 16 years, is still pressing the snooze button. Catie, 14 years old, is already up and in the bathroom getting ready and chad, 10 years old is struggling to get her clothes on. Rebecca helps Chad and yells at Jared to get up. All the kids need to make their beds and get their uniforms on. Rebecca runs downstairs to make sure everything is neat and tidy because she is hosting book club tonight. Rebecca always takes the kids to school on her way to work in the suburbs. The kids grab breakfast on their way to the car, a Range Rover. All kids are dropped off at their close private schools and she heads to work. At about 7:55 am, Rebecca pulls into the parking lot of the accounting firm, where she is the manager. She greets her co-workers one by one, stopping by their desk to see how things are going and if she can be of any help. She spends most of the

day talking on the phone to clients, and deals with the typical slacking co-worker. At lunch time, she calls her husband to see how his day is going and when he thinks he will be home. His usual answer is I have no idea; she reminds him he needs to take Jared to soccer practice tonight. Rebecca then meets a client for lunch at an Italian restaurant. She decides to order the garlic chicken linguine with fresh spinach and a glass of wine. After Lunch she goes back to the office to finish out the day. Her sister, Lily, is picking up the kids from school today because she is working until 5:30 today. She rushes home from work, luckily seeing her husband pulling in right in front of her. He then needs to take Jared to soccer practice at 6:30. Rebecca needs to host her book club so she greets her children and makes sure they have their homework straightened out then begins to cook in the kitchen. She is doing a simple lasagna roll up with a red sauce and a chocolate mousse cake for dessert. The girls are coming at about 7pm. While everything is baking, she gets out the dishes and sets them up in the living room. It is 7:10 and the doorbell rings and the girls have arrived. Her husband offered to take the kids out tonight so she could have her girl’s night which was sweet of him. The food just came of the oven and her friend frosted the cake for her. The girls sit around and chat about the book and life. At about 9:15pm, everyone heads home and Rebecca goes upstairs to talk to her kid’s hour the day was and sends them to bed. Rebecca then goes back downstairs and her husband is starting to clean up and she joins him. Usually the kids would help clean up but it was more of her mess. They chat together about the day and then head upstairs to get ready for bed. Rebecca reads a chapter in her book while her husband watches jay-leno.

Customer Profile Geographic Segmentation Region City Size Population Density Climate

North East 100,000+ Suburban Temperate

Demographic Segmentation Age Gender Household Size Income Occupation Education

30-40 Female 4+ Persons

100k+ Professional College graduate Sociocultural Segmentation Culture Varies Sub Culture Varies Religion National Origin Varies Varies Race Middle class Social Class Married Marital Status Achievers Psychographics Effective and Cognitive Segmentation Degrees of Expert knowledge Economy Benefits sought Positive Attitude Behavioral Segmentation Brand Loyalty Store Loyalty Usage rate User Status

Divided Divided Light

Payment Method Media Usage Usage Situation

Credit Card Newspapers Work and Home


Group Overview TRADITIONAL PLATE Round Line detailing Crystalline gaze One size- 8.5” Style #- 121A Wavy Hors d’oeuvres Round, wavy detail One size- 6” Style#- 121B

Bubble Bowl Round 1.5” rim Wavy detail One size-9" dia. x 2.5"H Style#-122C

Dessert Bubble Bowl Round Wavy detail One size-12 oz. 3.25" dia. x 4.25"H Style#-122D

Bubble Mug Short Round, bottom stand “J” handle detail, Wavy detail body one size- 20 oz. 4.25" dia. x 3.5"H Style#- 124A-4 Bubble Mug Tall Round, bottom stand “J” handle detail, wavy detail body One size- 15 oz. 3.25" dia. x 5"H Style#- 124A-3

Bubble Cup Short Round Wavy body detail One size-10 oz. 3.25" dia. x 3.25"H Style#- 124B-4

Bubble Cup Tall Round Wavy body detail One size-14 oz. 3"Wx 6"H Style#-124B-3

Whoo’s Salt and Pepper Shakers Owl faces Salt and pepper set One has an S and other a P One size set- 3.75” Style#- 123A Bubble Saucer Curved spout Wavy body detail “J” handle detail 2 piece plate and creamer Style#- 123B

Bubble Salad Bowl Round Wavy body detail 12"Wx10.75"Dx5.5"H

Style#- 122B

Wavy Platter Oval Curvy 1.5” rim “J” handle detail One size-16.5"Wx13"Dx1"H Style#-121C

Classification Plan Styling numeric system

Number 1 1.2014


Number 2 1. Spring/ Summer

2. Fall/Winter

Number 3 Home Collection: Dishware 1. plates


3. dishware accessories

4. cups/ mugs

Number 4 Plates: A. Dinner


A. soup

B. Appetizer

C. Serving

B. serving

D. sundae

A. S+P shakers

Dishware accessories

Cups/Mugs A. mugs

C. dinner

B. saucer

C. pitcher

B. cup

Number 5 01 orange

02 green

03 white

04 blue

2. large

3. tall

4. short

Number 6 1. small

05 glass pattern

06 yellow

07 brown

Master Page "Bubble Saucer" #123B-03 Saucer and plate (white) "Bubble Mug"- #124A-01-4 Short Mug -( orange)

"Bubble Saucer" #123B-05 Saucer and plate (glass pattern)

"Bubble Mug"- #124A-05-4 short Mug -( glass pattern)

"Bubble Saucer" #123B-01 Saucer and plate (orange)

"Bubble Mug"- #124A-07-4 short Mug -( brown) "Whoo's Salt and pepper shaker?" #123A-03 salt and pepper shaker (white) "Bubble Mug"- #124A-01-3 tall Mug -( orange)

"Whoo's Salt and pepper shaker?" #123A-07 salt and pepper shaker (brown)

"Bubble Mug"- #124A-05-3 Tall Mug -( glass pattern) "Bubble Mug"- #124A-07-3 Tall Mug -( brown)

"wavy hors d'oeuvres" #121B-01 appetizer plate (orange) "wavy hors d'oeuvres" #121B-03 appetizer plate (white)

"Bubble bowl"- #122C-01 Dinner Bowl (orange)

"wavy hors d'oeuvres" #121B-05 appetizer plate (glass pattern)

"Bubble bowl"- #122C-05 Dinner Bowl (glass pattern)

"wavy hors d'oeuvres" #121B-06 appetizer plate (yellow)

"Bubble bowl"- #122C-07 Dinner Bowl (brown)

"wavy hors d'oeuvres" #121B-07 appetizer plate (brown)

"Bubble bowl"- #122C-03 Dinner Bowl (white) "Bubble Cup" #124B-05-3 Tall Glass (glass pattern) "dessert bubble bowl"- #122D-01 sundae bowl (orange) "dessert bubble bowl"- #122D-05 sundae bowl (glass pattern)

"Bubble Cup" #124B-05-4 short Glass (glass pattern)

"dessert bubble bowl"- #122D-07 sundae bowl (brown) "dessert bubble bowl"- #122D-03 sundae bowl (white)

"Bubble Salad Bowl" #122B-02 Serving Bowl (Green) "Bubble Salad Bowl" #122B-04 Serving Bowl (blue)

"Traditional Plate" #121A-01 dinner plate (orange)

"Bubble Salad Bowl" #122B-05 Serving Bowl (glass pattern)

"Traditional Plate" #121A-05 dinner plate (glass pattern) "Traditional Plate" #121A-07 dinner plate (brown)

"Wavy Platter" #121C-03 Serving Platter (white)

"Traditional Plate" #121A-06 dinner plate (mustard yellow)

"Wavy Platter" #121C-05 Serving Platter (glass pattern)

"Traditional Plate" #121A-03 dinner plate (white)

"Wavy Platter" #121C-02 Serving Platter (Green)


"Wavy Platter" #121C-04 Serving Platter (blue)

Line Sheets J.Crew Dinnerware Fall 2014 Delivery 6/30 Colors: Orange(01), brown(07), mustard yellow(06), white(03) and glass pattern(05)

Traditional Plate Style # 121A-01-$10/$20 121A-03 121A-05 121A-06 121A-07

Wavy Hors d’oeuvres Style # 121B-01- $7/$14 121B-03 121B-05 121B-06 121B-07

Dessert Bubble Bowl Style#- 122D-01-$9/$18 122D-03 122D-05 122D-07

Bubble Bowl style # 122C-01-$9/$18 122C-03 122C-05 122C-07

J. Crew Dishware Mugs/ Cups Fall 2014

Delivery: 6/30 Colors: Orange (01), Glass pattern(05), Brown(07)

Bubble Mug short Style #- 124A-01-4-$6/$12 124A-05-4 124A-07-4

Bubble Mug tall Style #- 124A-01-3-$7/$14 124A-05-3 124A-07-3

Bubble Cup Style #- 124B-05-3-$7.50/$15

Bubble Cup short style #- 124B-05-4-$5/$10

J.Crew Table accessories Fall 2014

Delivery 6/30 Colors: Green (02), white(03), blue(04), glass pattern(05), brown(07)

Whoo’s Salt and pepper Shaker?

Bubble Saucer

Style #-123A-01 -$5/$10 123A-07

style #- 123B-01-$7.50/$15 style #- 122B-02-$15/$30 123B-03 122B-04 123B-05 122B-05

Wavy Platter Style #- 121C-02-$14/$28 121C-03 121C-04 121C-05

Bubble Salad Bowl

Brand Identity J.Crew Brand Identity -

Traditional Unique Practical

Selling Appeal This product line of dishware not only has a traditional style, like our clothing line, but also it is dishwasher safe, a mid-price point, and great to use around the whole family. It is a high quality item that you do not have to bust the budget for, especially if the kids have an accident. This product is made of porcelain with a beautiful crystalline glaze. Whether you are hosting a dinner party or just having a family meal, JCREW home dishware collection is perfect for any occasion. -Durability -versatility -price

Distinct Characteristics JCREW home Collection is distinct from other brands by its traditional elements, but are fit a contemporary style. We stayed with the round style of dish, but “added” the bubble effect for a twist. All glasses are hand painted and have a unique pattern on each one. The colors chosen were specially designed for this collection so the customer has a color that no other brand has done. Mugs and Trays also include handles with the letter “J”, to establish a unique brand embellishment. -color -elements with a twist -hand painted/unique branding

Retailer J.Crew- I chose J.Crew because they are a specialty retailer and I wanted to keep conveying the brand image to the loyal customers. It may be hard to target new customers by staying in the specialty store, but out events and such should pass along the message. We will have a separate section is 5 stores that will exclusively hold the new line until we can continue to expand. We are hoping to eventually have a separate J.Crew Home store.

Geographic Locations

Los Angeles The Grove 189 The Grove Dr Los Angeles CA 90036

Chicago N. Michigan Avenue 900 N Michigan Avenue Chicago IL 60611 312 751 2739 New York Madison Avenue 347 Madison Ave New York NY 10017 212 949 0570

Destin Grand Boulevard 500 Grand Blvd Destin FL 32550 850 269 0129 East Hampton East Hampton 14 Main Street East Hampton NY 11937 631 324 5034 Oakbrook Oakbrook 295 Oakbrook Center Oakbrook IL 60523 630 990 1166

Production Calendar Development Merchandising Planning Calendar



Step 1

Research Market needs, study brand extension

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7 Step 8 Step 9

Step 10 Step 11 Step 12












begin to design and sketch choose shape & colors Begin to make samples Decide on final product Send out order forms Production begins “p� continued Get in order forms Shipping period Shippi ng per In-store promotion /track retail

Sales Projection Introduction - 4 wks 30% Product Mugs Bowls plates table accessories cups serving ware Total Maintenance - 4 wks 50% Product Mugs Bowls plates table accessories cups serving ware Total

J.CREW input # Units 34 28 76 16 40 22

# input Sold 10 8 23 5 12 7



Units 24 20 53 11 28 15 0 151

Sold 17 14 38 8 20 11 108

auto On Hand 24 20 53 11 28 15 0 151 On Hand 7 6 15 3 8 4 0 43

Clearance - 2wks 10% Product Mugs Bowls plates table accessories cups serving ware Total Clearance - 2wks 10% Product Mugs Bowls plates table accessories cups serving ware Total Replenishment Product Mugs Bowls plates table accessories cups serving ware Total

Units 7 6 15 3 8 4 0 43

Sold 3 3 8 2 4 2

Units 4 3 7 1 4 2 0 21

Sold 4 3 7 1 4 2

Units 0 0 0 0 0 0 0 0

Sold 15 8 20 5 20 4




On Hand 4 3 7 1 4 2 0 21 On Hand 0 0 0 0 0 0 0 0 On Hand 15 8 20 5 20 4 0 72

Sales Projection Master Page 1. Introductory Beginning on Hand




Ending on Hand


2. Maintenance Beginning on Hand




Ending on Hand


3. Clearance Beginning on Hand




Ending on Hand


4. Clearance Beginning on Hand




Ending on Hand


5. Replenishment Beginning on Hand




Ending in Hand


Floor Plan

Marketing Budget $1,771.50x6=$10,629

Phase I- $797.18


Phase II-$1,328.63 Phase III- $531.45

Marketing Strategies

Introduction Phase Objective- To create awareness of the Home collection to current and potential customers and stay within the brand image all while raising sales Strategy- to provide a durable and stylish product for families with all ages at a mid-price point 3. Tactic- My event will be a Family and Friends gathering. Each of the stores carrying the product will prepare to host customers and their families to have appetizers, games, and to hear about the new product. The events will be on different days so I can attend each one myself and also have just one event planner for the stores. I will first have invitations made to send out to customers that shop at the store, mainly those who have emails with the company and mailers (will include small coupon discount). I will need to speak to HR and find out how I can work with them in order to get the invitation I want. Next I will want to have an event planner to help coordinate set ups, linens, any rentals such as chairs, food, flowers and games for kids. I will have to come in contact with stores directly in order to see if they have visual merchandisers that can set up the table and such or if I need to rent tables and have people set up. I would also like to have a DJ that will play age appropriate songs for a family event and will also be will to host games such as bingo. Once I have figured out the amount of people I anticipate, I will create a floor plan for each store on how table and chairs should be set up along with viewing tables that will hold the product. I will then have to have a few of my staff who are very knowledgeable of the product come out and talk with the sales people to up their knowledge and to be able to talk thoroughly about the brand at the event. Finally, we will set up a small drawing for a few items in the collection so the winners can try out the product and spread the word.

Maintenance Phase Objective- to build a loyalty to the brand extension with contemporary homes Strategy- to proceed selling the product at existing price and wear down inventory as much as possible Tactic- For these 2 goals, I want to create an ad in the monthly magazine. If we could get in a magazine that features dishware and home dĂŠcor, that would be ideal so we can target a wider market. I will need the Marketing team to come up with a layout and get it sent out to the magazine coordinator. Along with this, I would like to have a display made up to feature the brand. We did well in the previous phase but we need the product to keep moving. A featured table set up on the sales floor with J.Crew branding should help these things. So I must contact the visual manager of at each store and explain that I would like them to feature a J.Crew table all done up for the holidays. Thanksgiving should be around this time and these colors really speak to the season. If there are windows in the store, I would like to pay extra to ship products to be displayed in the windows at the store. More signage and branding will be sent out. Finally, An Ad should be featured in the holiday catalog. This would have been done a few months earlier, but it should be coming out around this time and that will also help our sales.

Clearance Phase Objective- To keep the brand image stable and gaining 10% sales off of clearance items Strategy- To sell products at a discounted price to clear the last of the inventory to make way for the next season’s collection

Tactic-I plan to create sales flyers that keep the brand image in mind with discounting the quality of the product. I would like to put sayings such as “Now is your chance to try the new line at a discounted price!” It would be a full 2 weeks of the J.Crew clearance event. All display sign and everything would still tie into the stores regular signs but also have ones that say sale. I would like to make sure there are price checkers around the store we do not have to re price anything by hand. Everything would be done in the system. The person may scan the item to find the price or just calculate it themselves. The less labor we have to do on the sale items, the better. My plan would be to put the reduce items intermixed with the regular items, but on separate tables with distinct table clothes that say “Home Sale”. We would really try to keep the cost down because we want to take a least hit in the money as possible, especially since we are downing the price on the items.

Control Methods

Phase I- Friends and Family Event Incentive- the invitation is the pass to get 15% off your purchase that night. If a purchase is made, they will receive a mystery gift, that will either include a coupon, a J.Crew keychain, or a few lucky winners will have a gift card for a nearby restaurant. That will be on the card with a scratch surface that only the cashier can do at time of purchase. Phase II- Magazine Ad/ Survey The magazine Ad will display product in it, as well as talking about a think for a survey that anyone can take. Anyone can fill out the survey and they will receive 10% of their next purchase. The Survey will benefit us by getting their email and also finding out the needs they have in their home, which will better help us target our market even better. Phase III- Clearance Event The main incentive is just having a large mark down on all products, up to 60% off. The second incentive is there will be a sneak peak of the next line that they are planning. The final Incentive which is only for that week only we will have triple rewards points for card holders. This will insist that cardholders use their cards, and hopefully more people will open cards that week.

Sample Advertisement

Courtesy of Leah Snyder

Press Kit II. Press Release Purpose: I am writing this press release to inform J.Crew customers, followers, and contemporary mother who have not shopped with J.Crew before, about the new Home brand extension line of dishware Audience: The audience is a middle aged contemporary mother between the ages of 30 and 40 who have an income level of at least 250K. This can be sent out in all J.Crew magazines as well and home and garden type magazines. Who is going to read this? I believe middle aged women who had once worn the brand when they were younger as well as those women who love to entertain and have family meals. They want a classy and contemporary look that can be converted from family to entertainment. What is my relationship to the reader? There is no direct relationship except for the fact that I can relate o a busy lifestyle and I cannot always store many different dishes to have family time and entertain friends. Format: The best way to send out this information is through a press release Results: 1. I would like the details of the event to be readily available to potential guests without questions needed to be asked 2. I would like the reader to bring their family What actions do I want to result from this communication? I would like the reader to bring their family and be able to look at the new line while their kids get to play games and get an exclusive view on other new things in the store while eating and drinking. Fun and easy is my goal.

Contact Information: J.Crew 770 Broadway, New York City, New York, U.S. 212-209-2500 For Immediate Release: Date “J.Crew Presents: EAT” New York, New York, “Date”- J.Crew will be introducing their next brand extension, Dishware for the home. The line is called EAT. The line will be carried in 5 initial stores: And their website This new adventure into the home world will give the contemporary look and ease that an on the go family needs. Not only are the prices affordable, but the quality is outstanding. Any family with any age range can feel comfortable buying and using this dishware every night. Each piece is a unique design and color chosen by J.Crew. You can go from the family dinner to book club with the ladies. Each store listed will have their Friends and Family event. J.Crew is a wellknown quality brand that sells cloths for children and adults. They also have brand extensions such as madwell. The new brand extension will allow a new niche of customers who want the contemporary style and long-lasting durability of a loyal brand.


please e-mail for accreditation. Include name and title of attendees, company name, telephone and e-mail address. We will confirm by e-mail. contactus@jcrew or 212-555-0000. EDITORS: Hi-resolution photos are available upon request

III. Designer Biography

Ms. Jenna Lyons has been President of Madewell Inc. since July 2010 and Executive Creative Director since April 2010. Ms. Lyons has been an Executive Creative Director of J. Crew Group, Inc. since April 2010 and as its President since July 2010. She served as Creative Director of J. Crew Group, Inc. since 2007. She served as a Senior Vice President of Women’s Design at J. Crew Group, Inc. since 2005. She joined J.Crew in 1990 as an Assistant Designer and has held a variety of positions, including Designer from 1994 to 1995, Design Director from 1996 to 1998, Senior Design Director in 1999 and Vice President of Women’s Design from 1999 to 2005. J.Crew debuted in 1983 with the mailing of its first catalog. Six years later, we opened a flagship store at New York's South Street Seaport. Today, the business includes retail and outlet stores nationwide and an ever-growing online and catalog business. J.Crew has been a comfort brand for its loyal customers and is always looking for a way to bring their style to new realms.” J.Crew is a fashion label known for making affordable designer-style ruffled tees, pencil skirts and "boyfriend" blouses accessible to the masses. It's created its own look -- a mix of feminine/masculine chic -- and in doing so, created its own devoted following. With constant online sales campaigns, drawing in fashion-conscious buyers who love a deal, plus smart marketing that promotes the brand as a glamorous yet laidback lifestyle, J.Crew fashion has become in demand at a time when many retailers are struggling to find an identity.”

IV. Press News Release New York, New York (November 26, 2013) — J.Crew Group, Inc. today announced that the Company will host a conference call to discuss its third quarter fiscal 2013 financial results on Thursday, December 5, 2013 at 11:00 am Eastern Time. The call will be hosted by James S. Scully, Chief Operating Officer and Stuart C. Haselden, Chief Financial Officer. The third quarter fiscal 2013 results press release will be issued prior to the conference call. Investors and analysts interested in participating in the conference call are invited to dial (877) 407-3982 approximately ten minutes prior to the start of the call. The conference call will also be webcast live at A replay of the webcast will remain available for 90 days. A replay of the conference call will be available beginning at 2:00 p.m. ET on December 5, 2013 until 11:59 p.m. ET on December 12, 2013 and can be accessed by dialing (877) 870-5176 and entering conference ID number 13573042. To access the third quarter fiscal 2013 press release and SEC filings, including the third quarter fiscal 2013 Quarterly Report on Form 10-Q please visit the investor relations section of the Company’s website at: About J.Crew Group, Inc. J.Crew Group, Inc. is a nationally recognized multi-channel retailer of women's, men's and children's apparel, shoes and accessories. As of November 26, 2013, the Company operates 329 retail stores (including 256 J.Crew retail stores, 8 crewcuts stores and 65 Madewell stores), the J.Crew catalog,,, the Madewell catalog, and 121 factory outlet stores. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company's website

Certain statements herein are "forward-looking statements" made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements reflect the Company's current expectations or beliefs concerning future events and actual results of operations may differ materially from historical results or current expectations. Any such forwardlooking statements are subject to various risks and uncertainties, including the strength of the economy, changes in the overall level of consumer spending or preferences in apparel, the performance of the Company's products within the prevailing retail environment, trade restrictions, political or financial instability in countries where the Company's goods are manufactured, postal rate increases, paper and printing costs, availability of suitable store locations at appropriate terms and other factors which are set forth in the Company's Form 10-K and in all filings with the SEC made by the Company subsequent to the filing of the Form 10-K. The Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

J. Crew Group, Inc. Announces Proposed Bond Offering NEW YORK, Oct. 28, 2013 /PRNewswire/ -- J. Crew Group, Inc. (the "Company") announced today that its indirect parent company, Chinos Intermediate Holdings A, Inc. ("Intermediate Holdings A"), intends to issue $500 million of senior PIK toggle notes (the "notes") due 2019. The notes will be offered and will be sold in a private placement to qualified institutional buyers in the United States pursuant to Rule 144A under the Securities Act of 1933, as amended (the "Securities Act"), and to non-U.S. persons in transactions outside the United States pursuant to Regulation S under the Securities Act. Intermediate Holdings A intends to use the net proceeds from this offering to distribute cash to its parent company to fund a cash dividend, distribution or other payment to its equity and certain equity-award holders, and to pay related fees and expenses. The consummation of the proposed notes offering is subject to market and other conditions. This press release does not constitute an offer to sell or the solicitation of an offer to buy the notes, nor shall there be any sale of the notes in any state or other jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or other jurisdiction. The notes to be offered have not been, and will not be, registered under the Securities Act and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the Securities Act. J.Crew Group, Inc. is an internationally recognized multi-channel retailer of women's, men's and children's apparel and accessories. As of October 5, 2013 the Company operates 313 retail stores (including 245 J.Crew retail stores, eight crewcuts stores and 60 Madewell stores),,, the J.Crew catalog,, the Madewell catalog, and 114 factory stores. Certain statements herein, including those relating to the proposed offering byIntermediate Holdings A and the proposed use of proceeds are "forward looking statements" pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Important factors that could cause actual results to differ materially from our expectations include, without limitation: the ability of Intermediate Holdings A to successfully complete the offering on terms and conditions satisfactory to us; capital market risks; and the impact of general economic or industry conditions. There can be no assurance that Intermediate Holdings A will be able to complete the proposed offering on the anticipated terms, or at all. You should not place undue reliance on these forward-looking statements, which apply only as of the date of this news release. Other risks and uncertainties are more fully described in our filings with the Securities and Exchange Commission. We intend these forward-looking statements to speak only as of the time of this release and do not undertake to update or revise them as more information becomes available. SOURCE J.Crew

Bibliography "Elizabeth and James." E and J Project- Used as a Guideline (n.d.): n. pag. Web. "Help-About J.Crew." Help-About J.Crew. N.p., n.d. Web. 01 Dec. 2013. <>. "Help-Store Locator." Help-Store Locator. N.p., n.d. Web. 01 Dec. 2013. <>. "J. Crew Group, Inc. Announces Proposed Bond Offering." -- NEW YORK, Oct. 28, 2013 /PRNewswire/ --. PR Newswire, 28 Oct. 2013. Web. 01 Dec. 2013. <>. "" J.CREW Group INC., 26 Nov. 2013. Web. 01 Dec. 2013. Snyder, Leah. "Bēhance." Behance. N.p., n.d. Web. 01 Dec. 2013. <>.

C2c final (1)  

Brand Extension-J.Crew Home

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