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FROM SKI SWEATERS TO LIGHTWEIGHT WOVENS, WE NORWEGIANS DESIGNS CLASSIC CREATIONS FOR ALL SEASONS. BY BRIAN SCOTT LIPTON

season after season. In fact, I love to see people wearing my clothes in ways or combinations that I haven’t thought of.” Indeed, Grane—who compares her working methods to those of architects and industrial designers— always keeps her customer in mind. “I try to make flattering shapes, rather than focus on the silhouettes that are in fashion right now,” she says. “Of course, they have to work in the time we live in, but they should not look outdated for next season, or even for next year. The idea is that you can add pieces to your We Norwegians wardrobe over time and make them work with what you already have.” For all these reasons, it’s hardly surprising that the brand is already taking off in America. But Grane also has her own theory. “Norwegians are practical and active people, and I feel we are more similar to Americans in that way than some of our fellow Europeans,” she says with a smile. “But the bottom line is that it’s good clothing that is made well, and that you will feel comfortable and look stylish at the same time.”

enmark has become famous for its mid-20th century modern furniture; Sweden is world-renowned for bringing us Ikea; and Finland—well, it’s produced a lot of heavy metal bands. And if Tove Grane (pictured at right) has anything to say about it, her homeland of Norway will soon become renowned across the globe for her two-year-old men’s and women’s collection, We Norwegians. Featuring wovens made of premium merino wool from Italy that can be worn year-round, the line is more than just skiwear. “We try to push the boundaries of the ‘traditional’ perception of what wool can be used for,” she notes. One of Grane’s primary considerations is the fabrics that go into every garment. “When I start working on a new season, I always start with the fabrics,” she says. “We use three different yarns, and with those yarns, we make three or four different fabrics. We spend a long time testing and developing each of them.” Grane also adds two or three new colors every season, and finds inspiration in Norwegian knitting prints and folk art. But her line, she stresses, is “the antithesis of disposable fashion. I have always loved basic garments that you can wear and style in different ways

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