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PIFD revolutionizes fashion and design education in pakistan

Bipasha’s Bold on Screen Image

To Faakhir, Music is like the stars in the sky,


CON The team at fashioncentral media group is huge,always acting like a happy force and fired by the enthusiasm to bring out an awesome 7th magazine issue.Editors,content writers,photographers form an integral part of our friendly army,bursting with life and an urge to reach out to millions of literate set of viewers.

February 2013

TENT Parties & Events

14 16 18

Launch of Multi Brand Store Showstopper

Features 10

Ainy Jaffri To Make Film Debut Soon

Nadia Khan is back with season 2

Launch of Forest Blu

Shaista Lodhi Wants To Be An Actress

Launch of LH Laiqa Hasan Salon & Spa

Sara Loren Aka Mona Liza Speaks About Murder 3


Design One Spring Summer Edition Preview

54 64 68 72

Mirchi Music Awards 2013 People’s Choice Awards 2013 Mercedes Benz Fashion Newsroom Art of Elysium Gala Honors Colleen Atwood


8 Sahar Atif Talks About Saai in Exclusive Interview

Juhi Chawla Visits Karachi Markets In Burqa

20 24 32 48 58

Resham Begins Hunt For American Husband Amna Ilyas who breathes life into clothes Pakistan Institute of Fashion and Design A man with many musical hits A lady with a bold on screen image An artist who pursues her passion for acting and music

From the editor The editorial team at fashion central seeks to satiate your urge for unique insights and access to the best faces and names of the fashion and entertainment arenas.In this connection,viewers comments lend a helping hand,injecting our minds with inspirational feedback,which in the ultimate shows us the way forward.Be it news about launches or the face on the cover or images reflecting trends,the functional aspect of our magazine gets a boost. Audience from Pakistan persists on seeing our own fashion power players adorning the title page.Although we have no reservations about this aspect,we shall plan our future issues so that the brilliant ones of Pakistan set the cover alight,and we hope we can readily identify a few faces in the iconic range. Meanwhile keep paying attention to us and share with your friends and dear ones,what fashion central magazine has to offer.Remember we are not there to publish too many bad news,infact the focus is on news that highlight acts of courage and enterprise that reflects the resilience of the human spirit.


8 Interview

Sahar Atif Talks About Saai in Exclusive Interview

How would you describe your label SAAI ? Saai and ‘Sahar Atif’ are two multi facet labels which go into mobilization depending on the nature of the project. For most parts the brand Saai by Sahar Atif is all about a creative force showcasing multiple collections at various runways and retailing out of multi label stores and also a private studio. Saai collections are segmented into signature timeless bridal wear and affordable off the rack convenient pret solutions. When it comes to various industry based projects Sahar Atif will venture out alone lending her name and expertise to provide design consultancy to other brands.

domesticated way. After the children leave and I enjoy my time to myself I delve right into some serious time spent solely on thinking of work.If I manage to start my day in such a way then I walk into the studio or the class room far more focused and ready for action in the right direction. We are a family oriented lot, so time away from home is spent at work and evenings dedicated to the family.

How do you manage to strike a balance between professional and personal life ?

Multi-tasking is the name of the game. I normally divide the academic year in such a way that the pressure is neutrally balanced between home, Saai and teaching. I take my holidays very seriously because I’m very aware that it’s the fun time that keeps me charged and energised as a professional and a happy mom.

What is keeping you busy these days? What projects are you What is your personal signature working on ? Please give us all the style ? details.? Understated with a dash of spunk be it a hint of red lipstick Past few months the Saai studio has been buzzing about ChenOne’swomen’s wear brand Pareesa and its various collections.My heart and soul is into the project as I’m not a believer of luxury pret.True pret is about affordable clothing for the masses of Pakistan available nationwide. Sahar Atif coming together with Pareesa is activating this strategy.

Parallel to this I am very excited about working with a buying house in Pakistan developing embroideries for a huge USA home furnishing brand. I am looking forward to getting into its production soon.

What do you feel is that extra that your brand offers ?

The Saai studio is a cosy comfortable environment where our prestigious clients are given a feeling that they are the creators of their garment. Client feedback tells us that it’s a great level of customer service and comfort level they share with the Saai team,a blend of friendliness and professionalism that they enjoy the most.In such a competitive design environment.

What is a normal day for you like ? My day starts very early with my children and in a very

or a striking scarf or jewelry piece.

Some advice you would like to share with the young, up and coming designers ?

Never forget that all the glamour of the fashion business does not come easy. It is result of long hours of hard work, at times even in adverse circumstances.

What are your future plans ?

Just to have fun at work. It’s been great so far bound to only get better!

10 Feature

FEATU Ainy Jaffri To Make Film Debut Nadia Khan is back with Soon season 2

Shaista Lodhi Wants To Be An Actress

The stunning, glamorous and beautiful model and drama artist Ainy Jaffri will soon be hitting the big screen with her debut film.

Famous morning show host Dr. Shaista Lodhi now plans to work on her acting skills and modeling which may benefit her future career in Pakistani showbiz. Dr. Shaista Lodhi is the most watched morning show host who has earned wide fame due to her expert hosting skills and has appeared on number of morning shows on leading private channels. After getting divorce, she has now decided to try her luck in the field of acting to take her to a higher level. The mother of three kids, Shaista Lodhi has been in news since her divorce and then was rumored for relationship with the owner of a big private channel. So far, she has appeared in few advertisements and also in a music video last year. Now, when Shaista Lodhi is independent, she has planned to build an image as an actress. Let’s see from where she begins...

Nadia Khan is considered as The Queen of Morning Talk Shows in Pakistan by critics like Nadeem F. Paracha and fans. She started her career in in 1993 in the show “Daak Time” with Ainy Jaffri is a talented actress known Uncle Sargam on PTV. She also for her latest venture on Geo TV ‘Meri appeared as an anchor on ARY Behen Maaya’, playing the lead role of Digital’s morning show Breakfast with Maya in the drama. Recently, she has Nadia.In 2006, Nadia Khan moved to shared her upcoming projects which Geo TV to the new show called the also include her debut film in Pakistan. Nadia Khan Show “Geo Mazay Say” which was a live chat and interview Ainy Jaffri has appeared in many show. She interviewed a variety of commercials and plays some of which Pakistani celebrities, artists, performare ‘Dreamers’, ‘Badtameez’ and ers, religious leaders, athletes and telefilm ‘Mujhe chu lo’. She has politicians. There were also segments achieved a good place in Pakistani on Islam, health and beauty, and showbiz with in a very short span of other topics. In 2012, the Nadia Khan time and now her fans are eagerly Show returned to Geo TV as a waiting to watch her in films as well. night-time talk show. Nadia Khan appeared mainly in Pakistani dramas.

URES Sara Loren Aka Mona Liza Speaks About Murder 3

Juhi Chawla Visits Karachi Markets In Burqa

Resham Begins Hunt For American Husband

The hot Pakistani diva, Mona Liza, who now changes her B-town name as Sara Loren is going to appear in Bollywood’s most sensational movie Murder 3. On a local film set in Pakistan when Sara Loren was asked about her role in Murder 3 , she said, “I hope and pray that I am able to deliver what is expected of me, because this is Mahesh Bhatt’s son Vishesh’s debut film and they both trust me. In India, it’s the artist that matters, not his or her nationality. As long as you know your work, it pays off and is recognized”.But she immediately she became defensive saying “To make a career in Bollywood, you need to play all sorts of roles. With Vishesh, it’s a different role and if Sanjay Leela Bhansali or Manti Ratnam were to offer me something, then it would be entirely different too. They are catering to an industry worth 1 billion people, not just 160 million.”

The sparkling Indian diva Juhi Chawla visited Pakistan, and did shopping in Karachi wearing a full covering burqa.

After glamorous actress and director Reema Khan, Pakistani film and drama artist Resham also wants to marry an American national for which she has initiated her efforts.

Bollywood filmstar Juhi Chawla has come to Pakistan with husband Jai Mehta to see some of her close relatives in Karachi. There she also attended a wedding ceremony where many of her fans gathered to have her glimpse. She also talked to the guests present at the wedding and expressed her love for Pakistani culture and its similarities with Indian culture. She also said that she wanted artists of both India and Pakistan work together for the prosperity of film industry.

Made-in-America husbands are becoming eye candy of Pakistani actresses. Earlier the ‘Love Mein Gum’ director and actress Reema tied the knot with an American doctor Tariq Shahab and now the popular and steamy diva Resham wants an American husband. According to recent reports, “Resham wants to marry a man who owns the citizenship of America rather than Pakistani”. She is also using several sources to get a man of her choice.

14 Events

Launch of Multi Brand Store Showstopper

16 Events

Launch of Forest Blu

18 Events

Launch of LH Laiqa Hasan Salon & Spa

20 Feature

Amna ilyas Designer Creations owe a debt of gratitude to models like Amna Ilyas who breathe life into clothes that she presents either at catwalks or through images that become carriers of charm and glamour.Amna is a stunningly beautiful model gifted with a fresh look ,stunning features and a height that is imposing and whenever she models,the regal look catches the eye and attention of fashion lovers and in the process bring fulfillment to designers acceptance.

Over the past few years,this model who is considered the couture queen,has done wonders with her talent.Not that her looks create awe,it is the way she carries herself that wins her uninterrupted applause and unhindered acclaim.And perhaps ,these are the essential attributes that the super brand managers like and go all out to get associated with her.That includes brands like HSY,Karma,Khaadi and even Chen One. There is also the now famous Telenor D juice brand and the mileage it got because of Amna Ilyas is unprecedented. The story about Amna Ilyas is success oriented and be it occasions like the Lux Style awards or fashion weeks,Amna is regarded as an integral part of the grand events,her beauty,classy looks and persona doing wonders to the occurrence.

24 Feature

PIFD Pakistan Institute of Fashion and Design (PIFD) is a very unique institute, which has visibly revolutionized fashion and design education in Pakistan.






32 Feature



eh ood To me music is like the stars in the sky, it does to the soul,

what the stars do to break the muteness of the stark black sky� -Faakhir

His acts are filled with energy, charged with unmistakable enthusiasm and a charismatic voice to complement all the magic that unfolds on stage.His ‘Stage Traits’ have enabled him to become a much sought-after and liked performer. His heartthrob personality and melodious songs come together in perfect harmony to create a ‘concert; out of any ordinary ‘show’.One of his strength is to give a powerful performance to a hall that is barely filled or crowded. His love for music makes him eager to always give his audience a night to remember. When it comes to Faakhir’s live acts, there’s no stopping him. Involving his audience to the hilt, he leaves his listeners always come back for more.

Faakhir’s live shows have taken his ’music and magic’ to many countries in the world including the united States, Europe, the middle East and Asia in addition to big and small cities across Pakistan.Dubbed as

‘Pakistan’s Latest Pop Sensation’ Faakhir has performed alongside International contemporaries from the region and Europe including, Sukhbir and stereo Nation to name a few.Faakhir has to his credit having done the most numbers of shows with International Artists in Pakistan. Progression has been the focus of Faakhir’s Career as an Artist. After years of studio marvels, smash hits and stunning performance to his credit as an Awaz band member, he knew it was his time to go solo.

“Multi skilled Faakhir has been compared with Adnan Sami Khan because he is trained as a musician, writes his lyrics, composes music, produces and sings” Now that I have started singing, I know there is no turning back. And the more I get involved in it now, the more I realize what I have been missing- at least not any more. -Faakhir

Faakhir’s long association with Awaz was a satisfying experience. His dedication, compositions and arrangements for the band led to many smash hits. Its

success can be measured from the fact that these hits still echo in people’s mind and come to their lips besides being aired on TV and radio regularly. His famous works include, ‘Mr. Fraudiye’, ‘Ae Jawan’, and ‘Shawa’ just to name a few. After deciding to go solo, Faakhir started work on his debut Album, ‘Aatish’.

When Rado launched their latest upbeat line of watched Xeramo in Pakistan, they found Faakhir a young and vibrant personality who complemented the brand personality of Xeramo. Faakhir remains the only Pakistani celebrity ever used by Rado for their brand endorsement.


Marie Gomez

American,continues to make an impact as an actress, singer, and fashion designer. Making her debut in theatrical film Ramona and Beezus,she has done some wonderful roles in feature films and also made an impact by starring in television movies Another Cinderrella Story and Wizards of Waverly Place.

Born in Grand Prairie,Texas to parents who were a mix of Mexican and Italian descent,Selena was lured to acting as she got a chance to watch her mother,Amanda “Mandy”Teefey,who was a stage actress.Of course she enjoyed a special bond with her mother,as her father had chosen to part from the family when she was barely five.And the mother took upon herself to groom this little one into an actress right from the earlier years and as a seven year old Selena Gomez was a part of Barney and Friends,with more minor roles in Spy Kids 3-D,Game Over and Texas Ranger.

Her career has expanded into the music industry; Gomez is the lead singer and founder of the pop band Selena Gomez & the Scene, which has released three RIAA Gold certified studio albums, Kiss & Tell, A Year Without Rain, and When the Sun Goes Down, spawned three RIAA Platinum certified singles, “Naturally”, “Who Says” and “Love You Like a Love Song” and charted four No. 1 Billboard Hot Dance Club Songs. Gomez has also contributed to the soundtracks of Tinker Bell, Another Cinderella Story, Wizards of Waverly Place, and Shake It Up after signing a record deal with Hollywood Records. In the year 2004, Disney Channel spotted and picked up Gomez in a USA-wide scouting for acting talent.She appeared as a guest star on The Suite Life of Zack & Cody and this graduated into a recurring role – on Hannah Montana from seasons two to three. This was followed by Selena getting cast in the Disney Channel series Wizards of Waverly Place as one of the three notable characters and something really wonderful happened.

The show premiered to an audience of 5.9 million,instantly becoming a hit.However this was accompanied by some controversy as news outlets dubbed Gomez as the next ‘Miley Cyrus’. Selena did not get upset by such uncalled for comparison and avoided multiplying the controversy by saying that she was flattered by the comparison and infact felt overwhelmed and considered it a compliment.

From thereon Selena Gomez also diversified herself and expanded her career horizons by venturing into the music industry.A pop band was formed with Selena as the lead singer and her band continued its progress under the banner Selena Gomez and the Scene.Albums like Kiss and Tell ,A year without Rain and When the sun Goes Down were released and they became real hot.Earlier this had been preceded by a cover of “Cruella de Vil”—which included a music video—for the compilation album DisneyMania 6. Gomez also recorded “Fly to Your Heart” for the 2008 animated film Tinker Bell. In July of the same year before Gomez’ sixteenth birthday, she signed a recording deal with Hollywood Records, a music label owned by Disney,bringing her fame and money.

2012: Focus on film It was in January 2012 that Gomez put her music career on hold in order to focus on her acting career. “my band and I are going our separate ways for a while”she said.” This year is all about films and acting and I want my band to play music wherever with whoever. We will be back but, it will be a good while.”

Thereafter Gomez was cast in a number of films. She first appeared in Hotel Transylvania, an animated film, voicing the character of Mavis, alongside Adam Sandler and Steve Buscemi. The film premiered at the 37th annual Toronto International Film Festival and was released on September 21, 2012. Next, Gomez appeared in the Harmony Korine film Spring Breakers alongside James Franco,a film that is scheduled to be released sometime in spring 2013.More big movies are in line and 2013 is expected to be a huge one for Selena Gomez.

48 Feature

Bipasha Basu

Bipasha Basu entered the films arena after achieving substantial success in modelling.The debut in films was an eventful one through the movie Ajnabee.Though the first role was a negative one ,it fetched her the Filmfare Award for Best Female Debut and thereafter there was no holding her back from more significant roles.First commercial success came via Raaz in the year 2002 followed by the ample touch of boldness in the erotic thriller Jism.These ventures catapulted her to greater heights and landed her in top grossing films like No Entry,Phir Hera Pheri,Dhoom 2,regarded as a super success,commercially and Race.These films spanned the years 2005 to 2008 and won her acclaim as well as praise from film critics.And the media was totally lured to her because of her bold on screen image and candid confessions of her private life and most appropriately , labeled her as a sex symbol.

“Aah Bipasha! Looks great, brings back the bikini to Bollywood, and gently slips into the shadows as a pretty accessory.

Bipasu is the daughter of a Bengali family who initially lived in Delhi around the area known as Pampoosh Enclave, and her early schooling was at Apeejay High School.The family subsequently moved to Kolkata where Bipasu actually grew up.Much pampered as a kid,Basu carried the tomboy nature from the very beginning and was naughty in a likeable sort of a way. Fondly called ‘Lady Goonda’ in her school,she did command acceptance amongst her school mates to an extent that some were even scared of her. A known model Mehr Jessia Rampal noticed Bipasu at a hotel in Kolkata who asked her to take up modelling. It was in the year 1996 that she won the Godrej Cinthol Supermodel Contest and later the Ford Models Supermodel of the World contest. Ford Company took her to New York and she entered the realm of modelling as a teenager barely 17 years old. She then appeared in the Calida commercial with her teen age years boyfriend Dino Morea which landed her in a controversy as the scenes were not to some peoples liking.So much so that she was faced with protests outside her home. In 2003, Basu was part of Pooja Bhatt’s thriller, Jism, which was acceptable to critics and did well at the box office.She played the role of a seductive, ambitious wife of a millionaire who indulges in an extramarital affair with an alcoholic lawyer and plots to kill her husband. Film critic Taran Adarsh of Bollywood Hungama commented, “...the real show stealer is Bipasha Basu ; her sexy look and seductive deep voice, in contrast with her cold and calculating personality, makes her the most impressive femme fatale since Zeenat Aman and Parveen Babi. She received a Filmfare Best Villain Award nomination for Jism. Basu had four releases in 2004, all of which performed moderately and drew mixed reviews. She collaborated for the second time with Vikram Bhatt in her first release Aetbaar. She played the role of a young woman who falls in love with a psychopath. One notable critic noted that “...The characters are not convincing, the plot is not fast-paced or interesting.” She then starred in Rakht as a tarot card reader trying to solve a murder mystery. Critic Shruti Bhasin wrote, “Bipasha Basu impresses in a different look and role. Besides acting, Basu did the video “Tu” for Sonu Nigam’s album, Kismat. She made a guest appearance in Jay Sean’s music video “Stolen.”

Bipasha Basu continues to do wonders at the box office.And why not,Bipasha is alluring and glamourous,she has the ability and commitment to sink into a character and can ensure fabulous performances.

52 Events

Design One Spring Summer Edition Preview

72 Events

Mirchi Music Awards 2013

Lucy Hale 58 Feature

Lucille Hale hails from Memphis Tennessee.Named after her grandmother,her name was gradually shortened to Lucy Hale,a name that has become prominent.Family wise she lies third with one sister and a step brother elder to her and right from her days of childhood she has shown a notable tilt towards singing and acting.So much so that she can boast of the fact that at the age of eight she took her first voice lesson accompanied by guidance in acting. Lucy got herself in the public spotlight in 2003 by appearing on “American Juniors.” Not only were many hearts captured,in the process she was also voted into the top five group after she sang the 1980′s hit “Call Me.” That year, the group appeared on various television shows, such as “An Amn Idol Christmas”, “Entertainment Tonight”, and Nickelodeon’s “Slime Time Live”. After the American Juniors group dissolved, Lucy pursued her passion for acting.

The following years turned out to be years of episodes and roles.First in 2005, it was an episode of Nickelodeon’s “Ned’s Declassified School Survival Guide” as Amy Cassidy,followed by appearances in“Secrets of a Small Town” for ABC ,”The O.C”,” and “How I met your Mother”. In the following years , Lucy appeared as Miranda, the spunky, gothic girlfriend of Justin in Disney Channel’s “Wizards of Waverly Place.The year 2008 was a year of travel for when during filming of “The Sisterhood of the Traveling Pants 2.” the filming for the movie took her to places such as the Greek island of Santorini, New York and Connecticut. Lucy’s character played an important role in the movie.

Her success continues and the movie world is all out to maintain a close relationship with her.As a sequence to this relationship, Lucy had a few guest appearances on shows like “Ruby and the Rockits,” “CSI:Miami,” and “Private Practice.” These roles allowed Lucy to show more of her dramatic side and she gets acknowledged for her versatility. And all of these guest appearances resulted in Lucy landing a main role in the ABC Family show “Pretty Little Liars.”

64 Events

People’s Cho

oice Awards




68 Events

Mercedes Benz Fashion Newsroom

72 Events

Art of Elysium Gala Honors Colleen Atwood

Fashion Central-Feb 2013  

Fashion and LifeStyle Magazine with news of all the happenings and fashion trends

Fashion Central-Feb 2013  

Fashion and LifeStyle Magazine with news of all the happenings and fashion trends