Issuu on Google+

Fairs scenario

Show&Order

Unica, il salone rappresentativo del tessile e degli accessori tessili made in Italy ha deciso di anticipare a luglio l’edizione di Milano Unica di settembre. Per completare il quadro delle news nello scenario fieristico italiano si deve citare il varo del Salone del Mobile. Milano Shanghai, la cui prima edizione si è svolta lo scorso novembre nella metropoli cinese e la fusione di Fiera di Vicenza con Rimini Fiera. In Germania, a Berlino, spicca l’acquisizione da parte di Premium Group, che già controlla Premium, Seek e Bright, di Show & Order: una scelta determinata dalla volontà di assumere una posizione di leadership. Intanto nel 2017 decolla il nuovo Bread&Butter by Zalando sulle novità tecnologiche legate alla moda, dopo l’edizione zero del 2016. A Parigi si segnala invece l’arrivo del manager fieristico di lunga esperienza Etienne Cochet alla guida dei saloni moda che fanno capo a WSN Developpement,Who’s Next e Premiere Classe, bisognosi di trovare nuovo slancio alla luce dei rivolgimenti in atto.

10

GD SA 2017 pag 9-10.indd 10

thanks to the work of the Comitato per la Moda (Fashion Committee) under the auspices of the Ministry of Economic Development: in September 2017, the long fashion week will open with the accessories fairs TheMicam and Mipel, proceeding with the Milano Moda Donna fashion shows, accompanied by the White, Super and TheOne Milano fairs. The latter is making its debut at Fieramilanocity in February 2017, following on from the legacy of Mipap and Mifur. The model is also expected to be repeated in February 2018. There are also new developments on the textile front: after conducting an experiment regarding the right timing for the industry, thanks to the early event Prima Milano Unica, the fair that represents Made in Italy textiles and textile accessories has decided to bring forward the September edition of Milano Unica to July. To give a complete picture of Italian trade fair news, we should mention the launch of Salone del Mobile. Milano Shanghai, whose first edition was held last November in the Chinese metropolis and the merger of Fiera di Vicenza and Rimini Fiera. In Germany, in Berlin, the acquisition of Show & Order by Premium Group, which already controls Premium, Seek and Bright, is worth noting: a choice determined by the Group’s desire to take on a position of leadership. Meanwhile, the new Bread&Butter by Zalando will be held in 2017, focusing on new technological developments related to fashion, following the first edition in 2016. In Paris, the highly-experienced trade fair manager Etienne Cochet will be directing the fashion fairs Who’s Next and Premiere Classe, organized by WSN Developpement, which need to find new momentum in light of current upheavals.

FAIRS 2017

14/12/16 11.51


Flip page FAIRS 2017