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SUNNEI

MEN’S FASHION WEEK

During Italy’s summer fashion season, namely Pitti Uomo in Florence and Milan fashion week, buyers praised firmly established big designer names and historic locations. However underground brands (and locations) also emerged as potential players

BUYERS AT PITTI UOMO AND MILAN FASHION WEEK

TOO MUCH OR TOO LITTLE? It was a week of uncertainties. Despite the buzz created by buyers who lauded the high quality of Pitti Uomo brands and Milan Fashion Week, it was clear that both major calendar events need refocusing. In Florence, menswear presentations and shows remain a must-see, though an overwhelming roster of appointments actually overshadowed the fair itself.By comparison, Milan men’s fashion week was marked by a record-low number of shows - a sign that organisers are hard-pressed to involve more relevant names BY ANDREA BIGOZZI

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09_07_2019

THE ABSENCE OF PRADA IS A LOSS FOR MILAN, HOWEVER I BELIEVE THIS TOO IS A REFLECTION OF A CHANGING WORLD, WHERE EVERYONE IS CONNECTED VIA SOCIAL MEDIA… SO THE CITY IN WHICH A SHOW TAKES PLACE IS ACTUALLY LESS IMPORTANT

Ekaterina Moiseeva Bosco di Ciliegi

Profile for Fashionmagazine

FASHION N 8 2019  

FASHION N 8 2019