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Issue 1//January 2020


2020 CHAPTER OUTLOOK BY BRANDON JOHNSON It is my pleasure to serve as the President of the Virginias Chapter Board this year. My involvement with CMAA goes back to my college years at James Madison University and continued when I started my career at Farmington Country Club in 2008. This organization has given me so much through education and networking and I am grateful to be in position to give back to our members. I have had the privilege to get to know and learn from some of the best Club Managers in the Country many of whom are Virginias Chapter members. I am excited about the opportunities we have this year and the future of our Chapter.

The Chapter Board began this year with our first meeting and orientation on November 18. Focusing on the future of our Chapter and each board member’s role this year, the Board developed the following strategic goals:      Establish Board guidelines to provide leadership continuity Create value for Chapter members by aligning activities with member needs Increase Chapter member numbers through membership drive Increase connection with Virginia CMAA student chapters Increase overall quantity of education sessions offered Expand Chapter education through webinars to reach remote Chapter members  Increase on-site professional certification training (Serve Safe, TIPS, etc…) for club staff Increase Chapter member participation through effective communication and marketing plan Confirm commitment from past corporate sponsors and add 3 new corporate sponsorships at $2,500 level Enhance content and presentation of quarterly newsletter Solicit feedback through member survey and use data to achieve Chapter goals Evaluate and refresh current Chapter website Involve the Chapter with CMAA National Wine Society Amend Chapter bylaws at Annual Meeting Continue Reading next page

We have developed an action plan that corresponds with each goal that will be reviewed at our monthly Board meetings. We are committed to supporting each other to build a strong Chapter culture through education, membership, and commitment to other organizations (JMU, VT, American Red Cross). You will find our education and social calendar for 2020 in this newsletter. We are including a CMI workshop, two-day

"This organization has given me so much through education and networking and I am grateful to be in a position to give back to our members." BRANDON JOHNSON, CHAPTER PRESIDENT

education session, and another TIPS training that will be open to our club staff. We are excited to feature our two-day education session on March 15 and 16 at the Country Club of Virginia and Commonwealth Club. We have a great education lineup and are honored to have Jeff Morgan FASAE, CAE as our keynote speaker. We have been working with the student chapter faculty advisers at James Madison University and Virginia Tech to determine how we can best support them moving forward. We will increase our presence on campus by participating in panel presentations and career fairs this February- a meaningful way to give back to our students and excite them about careers in the Club industry. We have a great year ahead and I would encourage you to participate and get involved with our Virginias chapter. Please feel free to reach out with any ideas or feedback to me at bjohnson@fccva.com or (434) 245-0664. I would like to close by thanking Eric Abuneel for serving as President last year, Executive Director Krisi Fellenstein and the rest of the Board of Directors of the Virginias Chapter.

2019/2020 BOARD Brandon Johnson

President, Co-Education


Eric Abuneel

Vice President, Corporate Relations Liaison, Wine Society Rep


Ryan Bender

Education Co-Chair, Student Chapter Liaison


Brian Gillert

Co-Communications-Public Relations


Julie Brown, CPA,CMA, CSCA, CCM

Treasurer, Co-Communications-Public Relations


Tom Osborne, CCM

Secretary, Career Services Chairman


John Kelly, CCM

Certification Chair


Dan Jordan, CCM

Membership Chair


Casey Thomas

Research Chair


Kristi Fellenstein, MPA,CCM

Exec. Director/Club Foundation Liaison, Advocacy/Legislative

ISSUE 1 //January 2020


WELCOME, NEW MEMBERS Johnathan Ireland General Manager | Kinloch Golf Club Jonathan is a native of Roanoke, Virginia. After attending Virginia Tech, Jonathan began his career in 1998 as an assistant golf professional at Roanoke Country Club. In June 2000, he moved to Richmond, VA to help open Kinloch Golf Club, which opened in 2001 and was recognized as “Best New Private Course” by Golf Digest. Jonathan furthered his focused experience in high-end private clubs in 2003 at McArthur Golf Club in Hobe Sound, Florida before returning to Roanoke Country Club as the Head Golf Professional in 2004. In 2006, he helped start Ballyhack Golf Club, located in Roanoke, VA, which now hosts The Delta Dental State Open of Virginia. Jonathan spent nine years at Ballyhack involved in all facets of the operation from overseeing construction of the course, clubhouse and guest cottages to the daily operation of the club and oversight of the residential properties surrounding the club. Jonathan was able to return to Kinloch Golf Club in 2015 as General Manger where he oversees all daily operations of the club and team. Kinloch Golf Club is currently ranked #66 by Golf Digest and is proud to host its second USGA championship, the 2020 U.S. Mid-Amateur Championship. Jonathan served previously as a Board member at The First Tee of Roanoke Valley and currently serves as a Board member of the National Golf Course Owner’s Association (NGCOA) Mid-Atlantic Chapter. He lives in Glen Allen, VA with his wife Annette and 12-year old son Cameron.

John C. Williams Clubhouse Manager | Norfolk Yacht & Country Club John joined the Norfolk Yacht and Country Club in May of 2019. He has an extensive background in the restaurant, hospitality and entertainment industries including fine and casual dining and multi-unit/multi concept food and beverage operations.  He has overseen independent restaurants and bars as well as hotel outlets and has managed front and back of house operations for multiple restaurants grossing up to $25mm annually.  His primary areas of accountability have been marketing, guest relations, employee training, menu and concept development and startup operations.

ISSUE 1 //January 2020


2020 VIRGINAS CHAPTER CALENDAR November 18 Board Planning Conference The Commonwealth Club   January  6-8 Chapters Collecting for Communities Chapter Wide Blood Drive American Red Cross Virginia Beach, Charlottesville, Lynchburg, Richmond   January 21 CMAA/CSFA Employee Wellness University Club, Washington DC   February 4 James Madison University: Managers Round Table Q&A Student Engagement on Campus, James Madison University February 5 JMU Student Career & Internship Fair   February 8-12 CMAA World Conference, Grapevine, TX   February 19 Virginia Tech: Managers Education Panel Student Engagement on Campus, Virginia Tech   February 20 VT Student Career & Internship Fair, Virginia Tech March 15 & 16 Two-Day Educational Series & Chapter Progressive Beverage Dinner, The Country Club of Virginia & The Commonwealth Club  

April 27 Virginias Chapter CMAA 27th Annual Golf Outing Farmington Country Club, Charlottesville, VA May 11 F&B Dashboards, Food & Beverage Service Management Featuring: Julie brown, CPA,CMA, CSCA, CCM Rebecca Wyskiel, and Ryan Bender The Country Club of Virginia, Richmond, VA May 17-19 2020 National Club Conference, Key Largo, Florida   May 18 Chapter Tips Training Featuring: Andrew Woodland, Beverage Manager at Farmington Country Club Salisbury Country Club, Midlothian, VA   June 15 CMI Workshop: Executive Leadership & Management Tactics Featuring: Kurt Kuebler Willow Oaks Country Club, Richmond, VA   July 27 Succession Planning & Mentoring Featuring: Dan Farrell, GSI Allied associations will be our guests: GCSAA, HFTP, NCGOA Richmond Country Club, Richmond, VA   August 17 Chapters Collecting for Communities Chapter Wide Blood Drive, American Red Cross VA September 21 Annual Meeting & Social HR Panel Highlighting Strategic Staffing Moderated by Joe Krenn, CCM, CCE Farmington Country Club, Charlottesville, VA  

ISSUE 1 //January 2020


BLOOD DRIVE Give the Gift of Life Chapters Collecting for Communities: A National Initiative to do Good.



11:45 AM – 1:45 PM

11:30 AM – 7:00 PM

Location: Innsbrook Blood Donation Center

Location: Innsbrook Blood Donation Center

4040 Cox Road Glen Allen, Virginia 23060

4040 Cox Road Glen Allen, Virginia 23060

6:30 AM -6:30 PM

9:00 AM -5:00 PM

Location: Virginia Beach

Location: Virginia Beach Blood Donation Center

Blood Donation Center 4554 Virginia Beach Blvd

4554 Virginia Beach Blvd Virginia Beach, VA 23462

Virginia Beach, VA 23462

11:00 AM -7:00 PM

12:00 PM -5:00 PM

Location: Charlottesville Blood Donation Center

Location: UVA Medical Center 1215 Lee Street

606 Albemarle Sq. Charlottesville, VA 22901

Charlottesville, VA 22903

9:00 AM -5:00 PM

9:00 AM -5:00 PM

Location: Lynchburg Blood Donation Center

Location: Lynchburg Blood Donation Center

21039 Timberlake Road Lynchburg, VA 24502

21039 Timberlake Road Lynchburg, VA 24502 TUESDAY, JANUARY 7TH 9:00 AM - 2:00 PM Location: One James Center 901 East Cary Street Richmond, Virginia 23219   11:00 AM - 7:00 PM Location: Virginia Beach Blood Donation Center 4554 Virginia Beach Blvd Virginia Beach, VA 23462 11:00 AM -7:00 PM Location: Charlottesville Blood Donation Center 606 Albemarle Sq. Charlottesville, VA 22901   9:00 AM -5:00 PM Location: Lynchburg Blood Donation Center 21039 Timberlake Road Lynchburg, VA 24502  

ISSUE 1 //January 2020


STUDENT ENGAGEMENT VIRGINIA TECH PANEL AND CAREER FAIR Panel Discussion and Reception Wednesday, February 19 6:00 PM | Wallace Hall The panels will be divided into two one-hour long sessions and you may choose which one you would like to attend. One panel discussion will focus on what companies look for in employees' resumes, cover letters, interviews, and more. The other will focus on best practices for climbing the industry ladder. The reception will be held in the Pamplin atrium immediately following the panel discussions. This is a time to network with students and get a better understanding of their interests, experiences, and personalities. Hors d'oeuvres will be provided. Dress is business casual.

CAREER FAIR Thursday, February 20 | 9:00 AM - 1:00 PM Owens Banquet Hall Virginia Tech The Career Fair will be held in Owens Banquet Hall on campus at Virginia Tech. Recruiters will have a designated booth with an 8' table and a name plaque for the top of the booth. Lunch will be provided during the event. Companies attending for the first time will be asked to attend a short discussion about the program and the Department Field Study/Internship requirements. If you have any questions or are interested please email Ryan Bender at ryan.bender@theccv.org.

JAMES MADISON UNIVERSITY ROUND TABLE Q&A Tuesday, February 4 James Madison University 4:00 PM - 5:00 PM CMAA Student Chapter Presentation 5:30 PM - 7:00 PM Round Table Discussion Join fellow managers and participate in an on campus Manager’s Round Table Session to engage with Students of the James Madison University Student Chapter and with those entering into Hospitality Careers.

ISSUE 1 //January 2020


CMAA/CSFA EMPLOYEE WELLNESS Hosted by National Capital Chapter Tuesday, January 21 Host: The University Club 1135 16th St NW, Washington, DC 20036 $57 per person RSVP: vacmaa1@gmail.com Featuring: Corinne Grimaldi – CMAA/CSFA and Emma Rodgers – CSFA Board Learn the latest points of focus to ensure employee wellness to best serve your human capital. Schedule of Events 8:00 AM Registration 9:00 AM Opening Remarks 9:30 AM – 11:30 AM Education and Panel Networking to Follow 1.5 Credits  

Virginias CMAA BYLAW REVIEW The Virginias Chapter Board is Seeking qualified and interested individuals to serve on an ad hoc committee to review the Chapter’s bylaws. Should you have an interest in serving the Chapter in this capacity, please inform Brandon Johnson at bjohnson@fccva.com

ISSUE 1 //January 2020



DAY 1 Sunday, March 15th

Monday, March 16th

The Country Club of Virginia

The Commonwealth Club

6031 St Andrews, Lane, Richmond, Virginia 23226

401 W Franklin Street, Richmond, Virginia 23220

3:00 PM         Opening and Welcome, Virginias Chapter CMAA Board

9:00 AM         Registration and Networking Breakfast


3:15 PM          Key Note Presentation:  Club Trends and CMAA

10:00 AM       Education Session: Country Club Trends and Analytics

Strategic Plan Jeff Morgan, FASAE, CAE President and CEO

                        Henry DeLozier, Partner Global Golf Advisors

Club Management Association of America



12:00 PM       Networking Luncheon

4:45 PM         Break


1:30 PM         Education Session: Club Security and Active Shooter Response

5:00 PM         Education Session:  Sake Education   Andrew Centofante, Head Toji, North American Sake

Williams Joseph Story IV, Security Consultant


and Instructor           


Sean Swineford, Training Director and Compliance Agent Dominion Training

6:00 PM         Progressive Beverage Dinner

Academy                REGISTRATION Session Fee:  $175 Member Rate $190 Guest Rate RSVP:  vacmaa1@gmail.com, by March 8, 2020 ACCOMMODATIONS  Mention VACMAA 2020 Two - Day Education Session for a special rate at these preferred accommodations: The Jefferson Hotel 101 West Franklin St., Richmond, Virginia 23220

Quirk Hotel Richmond 201 W. Broad Street, Richmond, Virginia 23220

ATTIRE Appropriate attire at both clubs is business professional. Please bring tennis or other comfortable shoes for Monday night’s Chapter Social and Networking Event. Please wear shoes appropriate for a kitchen environment for Sunday night's Progressive Beverage Dinner. TRANSPORTATION Complementary shuttle service will be provided to the hotels after the Progressive Beverage Dinner courtesy of The Commonwealth Club.

           2:45 PM          Break   3:00 PM          Education Session: Club Management – The Career with a Purpose Robert Sereci, CCM, General Manager                           Medinah Country Club   5:30 PM          Chapter Social and Networking Event                 

Tang and Biscuit, Scott’s Addition 3406 W Moore Street, Richmond, Virginia 23230


GOLF OUTING Monday, April 27 Farmington Country Club

Format of Play: Captain’s Choice

1625 Country Club Circle

Team handicap will be calculated by the

Charlottesville, VA 22901

Farmington Country Club Golf staff.


Gross and Net Winners

Schedule of Events 9:30 AM 10:00 AM 11:00 AM–2:00 PM 2:30 PM

Registration & Breakfast Buffet Driving Range Opens Opening Remarks & Shotgun Start Networking Lunch Reception & Recognition Open Bar & Hors d’oeuvres

Rooms will be available at Farmington at a special rate for Sunday, April 26 and Monday, April 27. Please contact Farmington directly and reference the “CMAA Golf Outing Room Block”.

Sponsorship Diamond/Title Sponsor.............................................$10,000    Hole Sponsorship/Three teams in tournament   Platinum Sponsor.....................................................$5,000 Hole Sponsorship/Two teams in tournament   Gold Sponsor...........................................................$2,500 Hole Sponsorship/One team in tournament   Silver Sponsor..........................................................$1,500 Scoreboard Sponsorship   CMAA Member Club Team or Virginias CMAA Vendor Partners Team...............$975 CMAA Member clubs and Vendor Partners bringing a 4 person team   Individual Player........................................................$325 You will be paired up Special Thanks to our Vendor Partners Whose support continues to enhance the professional development offered to CMAA members. The Virginias Chapter is proud to be a contributor to James Madison University and Virginia Tech’s CMAA student chapters. Over the years, JMU and VT have been the recipients of approximately $150,000 in monetary support. With your participation, the investment in our future industry leaders shall continue.  

ISSUE 1 //January 2020

Chapter Members & Guests, The Virginias Chapter of CMAA and the Golf Tournament Committee are excited for the upcoming 27th Annual Chapter Golf Outing on Monday, April 27, 2020 at Farmington Country Club.   We hope you will join us for a great day of golf, hospitality, and networking!   Proceeds from this event will provide support for our Student Chapters and the Chapter's Charity of Choice. Proceeds also ensure top level educational offerings, scholarship programs for students and Chapter members, and sustain the Chapter. Along with your participation we appreciate any and all donations from you, your Club and your vendors.

Ways to support your Chapter: Participation! Donations: Any amount will be most gratefully accepted. Checks should be sent to and made payable to: Virginias Chapter, CMAA P.O. Box 70741, Henrico, Virginia 23255   Phone: (804) 338.8507   Things to win: Raffle: “Tropitone Outdoor Furniture” valued at $3,000.00 Raffle tickets will be sold for $10 each or 3 for $20. Gross & Net Winners' Prizes   This event is the Chapter's main source of income, which allows us to give back to our communities, our clubs and our individual professional development.  On behalf of the Virginias Chapter and the many Clubs we represent, we thank you for your support.   Sincerely, 2020 Golf Committee Golf Outing Committee: Rebecca Wyskiel, Farmington Country Club John J. Amoruso III, Farmington Country Club Mardy Colling, Princess Anne Country Club Jeff Fleishman, Global Business Advisors Kristi Fellenstein, Virginias CMAA Chapter Brandon Johnson, Farmington Country Club


ISSUE 1 //January 2020


Gold Sponsors Jonas Club Management Software Trevor Kluke | 1-800-352-6647 ext2561 | trevor.kluke@jonasclub.com

Performance Food Group George Holm |  804-237-1026  | gholm@pfgc.com

S&D Coffee & Tea Mike Gardner  |  540-204-6771 |  gardnerm@sndcoffee.com

Silver Sponsors Virginia Linen Service, Inc. | Gus Kefalas | 804-732-3312  |  gkefalas@mohenis.com PB Mares, LLP |  Todd Swisher, CPA  CGMA Partner |  804-977-5055 | tswisher@pbmares.com

Affiliate Sponsors Cavalier Produce | Denise Yetzer  |  434-296-9105 |  denisey@cavalierproduce.com Club Benchmarking  |  Russ Conde  | 603-553-8958  |  rconde@clubbenchmarking.com Royal Cup Coffee  | Kemper Brinkley  |  804-205-6306 |  kbrinkley@royalcupcoffee.com SubAir |  Jay Penney |  www.subairsystems.com Sysco Hampton Roads  | Scott Thibodeau  |  thibodeau.scott@shr.sysco.com Sysco Virginia  |  Dave Kraft  | kraft.dave@va.sysco.com Tropitone  |  Howe & Associates  |  Jeff Howe |  770-831-5831  | jfhowe@aol.com US Foods Roanoke Division  |  Rob Lee |  rob.lee@usfoods.com VGM Club | James Hockman  | Director of Member Development | James.hockman@vcmclub.com VSGA |  Matt Smiley| Executive Director|  msmiley@vsga.org Yamaha Golf Cars of the Virginias  |  Jim Atchison |  434-989-9134  | jatchison@yamahagcva.com

ISSUE 1 //January 2020


P. DANIEL DEBOER, JR. SCHOLARSHIP AWARD The VIRGINIAS CHAPTER is pleased to announce the P. Daniel DeBoer, Jr. Scholarship in honor of CMAA Member P. Daniel DeBoer, Jr. for his steadfast commitment to the education and training of Club Management Professionals. Danny is a steward for lifelong learning and an example of perseverance to many within the club industry. The scholar-ship is supported by contributions made by Virginias Chapter’s Platinum, Gold, and Silver Partners. The scholarship pro-vides tuition support to club management professionals who are interested in pursuing the Certified Club Manager (CCM) designation. Recipients of this valuable scholarship receive assistance with tuition costs associated with CMAA’s Business Management Institutes (BMI) including BMI I, BMI II, BMI III, BMI Food and Beverage and the Certification Re-view Course and other CCM associated fees including and not limited to World Conference. The VIRGINIAS CHAPTER values its partners for providing the resources necessary to maintain these scholarships. Criteria for consideration: Must have been a member of CMAA for 2 years; Must be a member of the Virginias Chapter for 2 years; Must be a current employee of a club within the boundaries of the Chapter; Must have attended at least four meetings a year for the past two years; Other criteria to consider: Club work history Special activity/activities that make this employee/manager notable Other positions in the hospitality/club industry; Other honors, achievements or contributions to the development of the club management profession through leadership, involvement and service; Commitment to continuing education. This is the Chapters “preferred” criteria. Each nomination will be reviewed by the selection committee. A Nominating Committee shall be formed each year, comprised of at least 3 Past Presidents of the Virginias Chapter along with the Chapter’s Managing Director who shall serve in an ex-officio capacity. The Board of Directors will review applicant submissions from the Virginias Chapter Members and submit to the Nomi-nating Committee; the Nominating Committee will review the applicants and select the chosen recipient based on all criteria stated above and include a brief write-up/paragraph stating why said employee/manager is deserving of the scholarship. The Managing Director will submit the final result to the Board of Directors for approval. The report of the P. Daniel DeBoer, Jr. Scholarship Award Nominating Committee shall be made no later than March 1st to the Managing Director. (The P. Daniel DeBoer Jr. Scholarship Award shall be approved annually by the Board of Directors). The Managing Director shall serve as the liaison to the Chapter Board and the Nominating Committee.

Scholarship Honoree and Namesake, P. Daniel DeBoer, Jr. (left) pictured with First Scholarship Recipient, Brian Gillert (Right) of Salisbury Country Club.

ISSUE 1 //January 2020


CMAA NATIONAL NEWS IT’S TIME TO CAST YOUR CMAA VOTE! Voting is an important CMAA Professional membership right and privilege. Please take a moment to review all the information you’ll need to vote in the 2020 CMAA Election. There’s a great slate of candidates who are prepared to serve their Association for your consideration as well as a Bylaw amendment. Please consult Outlook for information and vote. Make sure to vote for our very own Joe Krenn, CCM, CCE and Bill Shonk, CCM, CCE who are on this year’s slate!

Congratulation to our very own Julie Brown for receiving her Certified Club Manager designation!

CMAA NATIONAL GOALS 1. Complete and then release the 2020 CMAA Strategic Plan at World Conference. We are currently in drafting mode from all the feedback we received from members, especially at the Leadership/Legislative Conference. The Board will review this in the winter and then ratify the plans just before World Conference begins. It will be shared in various forums at World Conference.  2. Develop and launch a Membership Marketing Summit in late 2020. Our Summit series will grow again in 2020, with a focus this time on membership development.  3. Begin Contemporary Club Management text book revisions (Fourth edition) with publishing planned for 2021 4. Update Business Management Institutes (BMIs) and the Certified Club Manager (CCM) exam for revised competency weighting; begin changes to BMI programs in 2020 with completion in 2021.  5. Implement a new member email communications platform, offering greater ability to target communications to members, as well as allow for members to have more flexibility in selecting communication preferences. 

6. Complete CMAA website needs analysis and RFP; establish an implementation time table to begin in 2020. 7. Integrate and utilize a new event registration tool. If you have registered for 2020 World Conference, you have already experienced this improved user interface.  8. Develop a blueprint and begin implementation of an integrated membership application process that creates a better new member experience and application process for joining CMAA.  9.Replace CMAA membership cards with a virtual, but secure, CMAA membership card. Have you renewed your 2020 dues and downloaded the ID123 app for your digital membership card? 10. Launch an online newsletter to complement Club Management magazine, the online communities (CMAA Connect), and other CMAA online member tools.  11. Organize and deploy revised new member orientation/onboarding content (videos) on CMAA University and CMAA’sYouTube channel.  12.Internal goals include: developing a three-year rolling budget to align with the approved Strategic Plan; onboarding a new SVP of Business Development; and reviewing our CMAA/The Club Foundation building ownership structure considering revisions to the structure if it betters serves both organizations.


ISSUE 1 //January 2020

Gaylord Texan Resort & Convention Center, 1501 Gaylord Trail Grapevine, TX, 76051

Wine Society Donation at World Conference Start collecting your donations for the Wine Society Annual Auction in Grapevine, TX! All donations must be shipped by Thursday, January 30, 2020. Please contact Eric Abuneel eabuneel@thecommonwealthclub.net if you are willing to donate wine or have any questions.


ISSUE 1 //January 2020

MEMBERSHIP Reminder to pay your National Dues & Local Dues CMAA members have until December 31 to pay their 2020 National dues without penalty.

ISSUE 1 //January 2020



Howard J. Kahn, CCM

Sean D. McLaren, CCM

P. Daniel DeBoer, Jr., CCM

Brad Barden, CCM

Walter L. Mays, CCM

John J. Kelly, CCM

David R. Flinchbaugh, CCM

Chris J. Park, CCM

Samuel E. Patton

Brad Barden, CCM

Patricia A. Calder, CCM, CCE

The late Thomas C. Janney, CCM

Raymond J. Schultz, CCM

Christopher L. Welles, CCM

William C. Harris, CCM

Richard Cromwell, CCM

Terra S.H. Waldron, CCM, CCE

Kenneth C. Underwood, CCM

Mary Ann Jackson

Dennis A. Panagopoulos, CCM, CCE

Marvin W. Hall, CCM

Sean D. McLaren, CCM

Kurk J. Bishchofberger

Evan Sherwood, CCM

Philip R. Kiester

Eric Abuneel

William S. Shonk, CCM, CCE

Profile for Farmington Communications

VACMAA Newsletter  

VACMAA Newsletter