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Celebrating the new partnership at the Lamma show are (l-r) Chris Chilvers, Russell Hallam, Stephen Burcham and Richard Vaughan.

Members of the Kirby team pictured during the training day with a Horsch Joker. (l-r) David Flippance; Jon Woolley; Ben Broughton and Trevor Smith. ...from previous page

attended training in early January, at the same time as stock arrived to all depots.

Expertise from the start “Existing Horsch customers, who haven’t had previous contact with our dealers in the region, might be anxious regarding parts back-up and staff knowledge of their machines,” commented Richard. “As a harvesting specialist we know users depend on efficient back-up, especially during busy periods. Selected new machines are already in stock to ensure immediate availability of the most popular models and in excess of £500K has already been invested by the dealers in parts, so those starting spring drilling in a few weeks’ time can obtain everything they require either off the shelf at the dealer, for fast moving items, or overnight for anything else. Dealers will have demonstration machines too, available from any of the branches and staff are looking forward to introducing potential users to the range. We are confident the level of back-up will impress those new to our dealer network and believe they will quickly regard their Claas dealer

as a dependable part of their farm operation.”

Increased opportunity General sales manager responsible for the Horsch franchise in the Manns & Kirby business Chris Chilvers believes the partnership will benefit both companies and is an advantage for customers. “Both are family businesses with family values and both families farm, so there is thorough understanding of what farmers need,” he said. “Product ranges have built up from this agricultural experience and are recognised as market-leading. Trading areas for both brands are identical which means one point of contact for sales and service for all the farm machinery and, with Claas dealer locations developed over time to meet demand, the same convenience will be available to Horsch users. “We have a superb line-up of Claas tractors to offer and having implements to match every size from the smallest to the 500hp Xerion, will allow us to get more out on farms working. Sales very often result from even a small amount of time spent in the seat as users are impressed with the performance

Claas Southern sales and service staff are pictured. (l-r) Gary Jackson; Russell Hallam; Thomas Hancock; Gavin Elliott and Aaran Dadswell.

and comfort,” he explained. Chris said the Manns & Kirby teams are especially pleased to have Horsch sprayers to offer customers. “With a superb reputation and specification to suit the most demanding growers they fit in well with our Claas range. We have appointed Alan Mayhew as our in-house after-sales Horsch champion. He has lots of previous experience, with drills and cultivation equipment including sprayers and is looking forward to discussing the after-sales service benefits of the Horsch range with Manns & Kirby customers.”

Customers delighted Sales director for Claas Southern, Russell Hallam said Horsch is well respected for its quality products. “I’m excited that it’s becoming part of our business and customers will appreciate us having the full line-up available again as the business successfully sold Horsch several years ago,” he explained. “The rugged design and strength of build makes it ideal for demanding conditions created by stone and flint on the South Downs and with all types and sizes of farm in our trading area the range of cultivators from 3–12m and sprayers of all specifications and sizes lets us cater for all users.

“We’ve taken an order in Kent already for our first drill and, within days of the new franchise becoming public knowledge, we received many enquiries and requests for demonstrations. As soon as spring cultivations and drilling starts we expect to be busy. Having Horsch to offer alongside Claas will help us attract new customers and a big advantage is the opportunity to introduce Claas tractors to many more potential users,” he added.

Good partnership Jon Woolley is general sales manager for Manns & Kirby looking after the Market Harborough and Spaldwick depots. “The partnership fits very well with two similar family-owned companies, and the Horsch range fills a gap in what we could offer customers," he explained. Our trading area is mainly mixed and arable farms; typically from 400–4,000 acres and customers have been requesting that we offer a wider range of machinery for many years. I’m delighted we have been able to create this partnership with Horsch and believe the diversity will benefit both businesses. I’m very excited about the added opportunities this provides and our team is looking forward to the ■ coming season.”

Manns received its first confirmed order for Horsch machinery at the Lamma Show. The Terrano 6MT was ordered by Graham Willoughby, farm manager at Maces Farm, Saffron Walden, Essex and will be supplied through Manns Braintree depot. Pictured (l-r) Chris Chilvers, Strutt & Parker representative Jock Willmott, Stephen Burcham, operator Mark Gemmill, Graham Willoughby and field sales manager Daniel Suckling.

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Farmers Guide February 2017  
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Farmers Guide Magazine February 2017 Issue