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Customer service assured by regional exclusivity agreement Claas Southern, Manns & Kirby and Horsch representatives are pictured at a comprehensive training session at Manns’ Saxham, Suffolk headquarters in early January.

and after-sales service processes for them, adding convenience.”

Growth opportunities

Claas dealers in the east and south-east are partnering with Horsch in an agreement which will ensure customer access to the full range of premium products. David Williams attended the staff training. The agreement including Manns & Kirby, and Claas Southern dealers will allow farmers across East Anglia, Leicestershire, and the south-east to deal with just one sales and service team for tractor, harvester, sprayer, seeding and tillage implement sales and service. Manns and Kirby have six depots covering Suffolk, Norfolk, Essex, Cambridgeshire and Leicestershire and Claas Southern has two branches from which it looks after customers in Kent and Sussex.

Premium products With no competing products in their ranges, the arrangement will work well for both parties. “Customers will have access to our full range of machinery from self-propelled and trailed sprayers to drills and cultivators,” explained Horsch UK general manager Stephen Burcham. “The arrangements we had with previous dealers could

be compromised where there was a conflict with other brands they represented, making it difficult for customers in some areas to obtain some products. Like Claas, our range is seen as premium, used by professional farmers and contractors typical of the Manns & Kirby and Claas Southern areas with many already operating both brands. This new partnership will simplify the buying

“This exciting new partnership brings together two premium brand German family companies and will open up further growth opportunities for both businesses,” explained Claas UK director of retail operations Richard Vaughan. “Claas is the leading harvesting specialist and a well-established tractor manufacturer in Europe, offering an extensive choice of models to suit every farming requirement. With the new Horsch partnership Manns & Kirby and Claas Southern are well positioned to supply and support quality farm equipment into the future to our valued customers.” The appointment, from 1st January, was celebrated in style with teaser adverts the previous month in Farmers Guide. Staff training was seen as a priority to ensure customer satisfaction from the start, and all the staff sales teams from both dealers continued over...

Better service The exclusivity agreement means no machines are stocked which are deemed a competitor to Horsch products. For the dealer this simplifies stocking of products and parts with just one brand to be considered and Claas UK argues dealer staff can offer better service as sales and service staff training is simplified and can be more thorough. 02R23B

Manns sales and service staff at the training event. (l-r) Patrick Wells; Paul Peachment; Dan Suckling; Simon Bloomfield; Eric Rippingale; Jonathan Stewart; Charlene Poeira; Mike Chinnery; David Calver; James Bowers; Chris Chilvers; Tristan Parish; Jon Gardner; Alan Mayhew and Neil Winnington.


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Farmers Guide Magazine February 2017 Issue