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  Media Contact: Jill Delaney jill.delaney@mslgroup.com 312-861-5264

STEARNS & FOSTER RENEWS COMMITMENT TO GIVING WITH THE SALVATION ARMY Sealy’s Stearns & Foster Continues to Share the Gift of Sleep this Holiday Season ®

TRINITY, N.C. (August 1, 2011) – Stearns & Foster , a luxury brand of Sealy, has announced a renewed commitment to The Salvation Army with donations through the Gift of Sleep program during the 2011 holiday season. In its second year, the program calls attention to the many Americans who will not have a place to sleep this holiday season while emphasizing The Salvation Army’s continued need for mattress donations. The Gift of Sleep program is a continuation of Stearns & Foster’s dedication to philanthropic endeavors and commitment to community service. “We are proud to partner with a charitable organization like The Salvation Army and to give the gift of sleep to those who need it most this holiday season,” said Jodi Allen, chief marketing officer, Sealy. “Stearns & Foster founders, G.S. Stearns and Seth Foster both came from humble beginnings and we commemorate the legacy of the Stearns & Foster brand with our continued partnership and commitment to this program.” Stearns & Foster will base the total donation amount to The Salvation Army on the number of mattress sets sold through January 3, 2011. Participating Stearns & Foster retailers will also support their local Salvation Army residential shelters by participating in a retailer giftmatching opportunity. The Gift of Sleep program will coincide with The Salvation Army’s iconic red kettle drive which raises millions of dollars in donations to help provide dinners, clothing, and toys for families in need during the holidays. For more information on Sealy’s Stearns & Foster Gift of Sleep program, please contact Jill Delaney at jill.delaney@mslgroup.com or 312-861-5264. About Sealy Sealy is the bedding industry's largest global manufacturer with sales of $1.2 billion in fiscal 2010. The Company manufactures and markets a broad range of mattresses and foundations


under the Sealy®, Sealy Posturepedic®, Sealy Embody, Stearns & Foster®, and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com. About The Salvation Army The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org. ###


Sealy Gift of Sleep Release