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The Benefits of Chiropractic Care For Pregnant Moms and Their Families

I can help determine how to best fuel your body to prevent accelerated aging and how to optimize fat-burning capacity.

The Benefits of Chiropractic Care During Pregnancy

I’d like to share with you my own experience in reinventing how I related to health and wellbeing in my “midlife,” so perhaps you can see something new for yourself

page: 7

pages: 10-11

page: 15

Maryam Hedayatzadeh, M.D. and the staff of Women’s Health Care of New England provide quality, compassionate, state of the art care.

page: 6



Publisher’s Note Welcome to the March/April edition on the Fairfield County Woman. This issue is filled with valuable and new information for women - and men of Fairfield County. It is a very exciting time for me when a new issue is released. I look forward to readers’ responses and to hear from our contributors on the exposure they have received by having a page in FC Woman. I am equally excited to have Veronica Brillon become a part of our team. Veronica brings new and exciting ideas to the publication and she will be introducing herself as the new publisher in the May/June edition. We look forward to working with her as FC Woman grows. Adela & Tom Gallagher

On the Cover

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The County Woman’s Newspaper™ is published bi-monthly and is available free of charge at display stands in approved private and public establishments and authorized distributors only, or by paid subscription. Trademark and U.S. Copyright Laws protect The County Woman’s Newspaper.™ No part of this paper may be reproduced without the written permission of the publisher. The County Woman’s Newspaper™ is not responsible for any editorial comment (other than its own), typographical errors from advertisements submitted as camera ready or any reproductions of advertisements submitted as camera ready. If an advertisement does not meet our standards of acceptance, we may revise or cancel it at any time, whether or not it has been already acknowledged and/or previously published. The advertiser assumes sole responsibility for all statements contained in submitted copy and will protect and indemnify the Woman’s Newspaper,™ its owners, publishers, and employees, against any and all liability loss or expense arising out of claims for libel, unfair trade names, patents, copyrights and propriety rights, and all violations of the right of privacy or other violations resulting from the publication of this newspaper or its advertising copy. The publisher shall be under no liability for failure to insert an advertisement. The publisher shall not be liable by reason of error, omission and/or failure to insert any part of an advertisement. The publisher will not be liable for delay or failure in performance in publication and/ or distribution if all or any portion of an issue is delayed or suspended for any reason. The publisher will exercise reasonable judgment in these instances and will make adjustments for the advertiser where and when appropriate. The Woman’s Newspaper™ assumes no responsibility for unsolicited material or reproductions made by advertisers. This newspaper will be published by the 15th of every other month. Representations by The County Woman’s Newspaper, Inc COPYRIGHT 1995

Fairfield County Woman

About Us

Let Me Introduce You to the #1 Nationally Syndicated Women’s Newspaper in the U.S. Allow me to introduce you to The Fairfield County Woman’s Newspaper. Each of our Woman’s Newspapers is an informative and enlightening resource for the community.

care decisions? The FCW will become a primary resource for the women of Connecticut. Furthermore, the FCW has found our readership to be 2.46 per copy with an average lifespan of 6 weeks. This above average readership is due to current information being referred to friends and family which directly benefit from our contributing articles and editorials.

Published six times a year, we serve readers with valued information in a wide variety of special columns and features. Written by local experts in their respective fields, from Health and Medicine to personal Finance and Travel. The Fairfield County Woman’s Newspaper provides the best in local contacts and the latest information available. We offer editorial coverage, a low advertising rate and most importantly, targeted marketing to women.


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Eliminate your competition by being the only professional in your specialty anywhere in our newspaper. Why divide the response of the readership amongst your competition? Distinguish yourself as the authority in your field by taking the information you discuss with each client and making it available to more than 40,000 readers in the comfort of their homes.


primary information in your specialty in Fairfield County.

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What We Are Not We do not print anything political or controversial. We do not cover local news. The FCW is your direct link to the target market of women in Fairfield County. It has been proven nationally to increase your advertising power and get your message through.

This successful combination of education and advertising creates community awareness for your business, and offers tremendous growth potential. To explore the advertising and editorial opportunities offered by The Fairfield County Woman’s Newspaper, call us today at 203- 708-9186. The National Women’s Newspaper with over 32 years of experience in over 371 woman’s newspapers, either published or optioned to publish, is 100% supportive of its newest edition, The Fairfield County Woman’s Newspaper. This educational outlet for women in Fairfield County, Connecticut is long overdue. So, sit back, relax and enjoy reading another great issue!

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Help Wanted Full Time/Part Time The FC Woman is looking for sales professionals. Call on local businesses and area professionals. Part time and full time positions available. Training provided. If you enjoy meeting people, you will enjoy this job. E-mail your resume to or fax your resume to 203-600-4999.

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239-06 Hamilton Avenue, Stamford, CT 06902 E-mail: Phone/Fax: 203-600-4999 Toll Free: 877-812-8693 Publisher ~ Adela Gallagher Editor/Associate Publisher ~ Tom Gallagher Sales ~ Janet Aison, Christine Labate and Leigh Sexton Creative Director/Production Manager ~ Laura Golden Distribution ~ Man in Motion, LLC, Thomas Cossuto


Table of Contents Events

Womens Expo......................................................................................... 5

Medical Professionals

Women’s Health Care of New England.................................................. 6 Nutrition Paradox.................................................................................... 7 A Different Kind of Medicine.................................................................. 8 Michael E. Doyle, M.D............................................................................. 9 Chiropractic Care is A Family Affair........................................................10 Associates in Family Chiropractic and Natural Health Care, P.C...........11 Excellence in Plastic Surgery with a Caring Touch................................ 12 Anna Kishinevsky, M.D........................................................................... 13

Health & Wellness

Step Into the Next Dimension of Gymnastics.......................................14 How I Reinvented Health....................................................................... 15 Sloan Kettering.......................................................................................16


Kiwanis Golf Outing................................................................................ 17 Little Friends...........................................................................................18 Our Money, Ourselves...........................................................................19 St. Patrick’s Day Parade.........................................................................19 Advertising in a Recession.................................................................... 20 Snow Plow............................................................................................. 20

Women In Profile.......................................................................... 21-23 Home & Garden

The Window People.............................................................................. 24

Education Developing Leadership Skills Helps Teens Succeed.............................25

Law Professional

It Won’t Happen to Me ... But What if it Does..................................... 26 Law Offices of Adele R. Jacobs, LLC......................................................27


Lynn Romano Photography.................................................................. 28


It’s All About Them - Not You............................................................... 29 How Optimized Websites & Graphic Design Can Build Your Brand.... 30


Sports Center of Connecticut................................................................ 31 Sound Tigers...........................................................................................32

Be a part of our next issue! Join our growing list of contributors / advertisers.

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Fairfield County Woman

Medical Professionals

Nutrition Paradox: Eating Less May Not Result In Weight Loss Carol is a good-looking 40 year old woman, happily married, a mother of 2 adorable children, and she loves her work as an interior decorator. She is 5’5”, eats low-fat, follows the low glycemic index and exercises on a daily basis. She is well dressed, blond with pretty blue eyes……and lately just can’t stand herself! She has, over the last 5 years, slowly but surely gained well over 10 pounds without understanding why. She hasn’t changed her habits. If anything, she has eaten less and exercised more, and still the scale keeps going up! She’s beside herself and starting to get depressed. She has been to her doctor who told her there was nothing wrong. All blood-work came back normal, including her thyroid test. Her doctor suggested that she might benefit from seeing a nutritionist. Devastated, she came in to see me for her first appointment, saying there must be something wrong with her body. Maybe her metabolism is down? Can it be measured? Can I help her? We measured her metabolic rate, and found that, yes, it was below where it should be. It was low not because of a medical malfunction but paradoxically because she has been under-eating and over-exercising. In other words, her body has not been getting enough calories on a daily basis. Carol was rather surprised to learn that eating 1700 calories/day wasn’t enough and that her body has compensated by reducing her metabolic rate by 300 calories. This means that if she can get her metabolic rate up to normal again, she can eat 300 calories more per day without gaining weight!

When I asked her about her energy level, she admitted that it’s rather low and that there is room for improvement. The same goes for hunger, but she thought that there was nothing wrong with being a little hungry. After all, doesn’t eating less make us live longer? Yes, we know that restricting calories can

extend animal life, but we don’t know about humans yet. Some humans can under-eat without it affecting their metabolism. For many of us, however, the same thing that happened to Carol is true, i.e., under-eating lowers our metabolic rate, and makes us store fat. Unfortunately there is more to it. When the body is underfed, it has to take the calories from some-

Annika Kahm, BS 235 Dolphin Cove Quay Stamford, CT 06902

152 East Avenue Norwalk, CT 06851

For appointment call


where. An underfed body strips down its own protein stores, its own lean mass, causing accelerated aging. So in Carol’s case she was stripping down her lean mass and pre-aging her body at a double rate. Another effect of this process is that she was compromising her immune system. Carol and I worked together to correct her metabolic rate and subsequently, slowly but surely, she lost her excess weight. She stopped her pre-aging process and now feels like a new, energized and positive person. She corrected her diet at a good time in her life, since had she waited longer she would have entered pre-menopause which would have put her underfed body at risk for gaining a lot more weight. In fact, Carol’s story is very typical. I see the same picture over and over again in my practice, whether I work with an anorexic teenager or a middle-aged overweight woman or man. Clients come, hoping to have lost weight, but in fact having lost muscle mass and gained fat by under-eating, and as a result having gradually damaged their metabolism The scale and caliper measurements won’t accurately describe the whole picture. What you need to know is your daily metabolic rate and most importantly, your protein turnover. In other words, is your body breaking down its own muscle tissue as fuel? I use Comprehensive Metabolic Testing and sophisticated Body Composition Analysis to help determine how to best fuel your body to prevent accelerated aging and how to optimize fat-burning capacity. With these tools we can develop a plan to enable you to soon be on the way to a healthier future.

Who Benefits?  Do you frequently think about dieting?  Do you fear fat and weight gain?  Do you obsess about food and your body?  Do you crave sweets? C l i n i c a l N u t r i t i o n i s t  Do you feel stuck and can’t lose weight?  Do you have to exercise to feel good?  Do you have a hard time listening to and separating signals of hunger and satiety?

If you answered “yes” to two or more questions you’ll benefit from nutritional counseling with Annika Kahm.

Fairfield County Woman

“I was so surprised to find out that I wasn’t eating enough. If it wasn’t for the tests, I wouldn’t have believed it. Now, I’m eating more without gaining weight, and I’m actually losing fat-weight.” “I never realized how low energy I was till you had me eating right and I noticed how much more I could both eat and do in a day.”


Medical Professionals

A DIFFERENT KIND OF MEDICINE By Michael E. Doyle, MD By 1914, years of research had lead to great discoveries in the area of thyroid treatment. That year, Eugene Hertoghe, was invited to teach New York’s top physicians how to diagnose all stages of hypothyroidism by carefully listening to their patients and looking for physical signs of low thyroid. No thyroid test had yet been developed… and none was needed. Hertoghe also taught that the low thyroid condition could be reversed by simply giving patients enough natural thyroid extract to restore their health. Dr. Hertoghe’s work was so impressive that it is credited with founding the specialty of endocrinology in America. So, by the early 20th century, hypothyroidism was a treatable condition. But things soon began to change. Over the following decades, a parade of laboratory tests were developed to help doctors make the diagnosis of hypothyroidism. Each new test was touted as the “right” way to diagnose low thyroid … until it was discarded and replaced by the next test. Unfortunately, these tests began to replace the art of medicine as doctors were taught to rely on the latest test and to ignore their clinical judgment. People with classic signs of low thyroid function began to suffer once again. Hypothyroid symptoms such as fatigue, low body temperature, depression, hair loss, weight gain, muscle pains and more were left untreated because the latest test said that the patient’s thyroid was OK. Soon synthetic thyroid treatments were also developed and were used to replace the natural extracts that had worked so well in the past. Unfortunately, new medications often didn’t work as well as the older “natural” medications. This might be because the natural thyroid extracts have always contained all four thyroid hormones (T1, T2, T3, and T4) while the synthetic treatment contains only one (T4). Some doctors such as Broda Barnes, MD refused to follow this “modern” approach and continued to rely on their examination and judgment and continued to use the “old-fashioned” natural thyroid ex-


tracts. By the 1950’s, William Jefferies, MD, was at Harvard working with adrenal hormones. Jefferies quickly recognized that cortisol (a natural form of cortisone), was so important that a person would quickly die without it. He also noted that even minor deficiencies of this hormone could cause many illnesses such as allergies, chronic fatigue

Remarkably, in the 1970’s Dr. Eugene Hertoghe’s grandson, Dr. Jacques Hertoghe, flew from Europe to study Dr. Barnes’ use of natural thyroid treatment. Hertoghe was looking for an effective treatment for his patients in Belgium and he was so impressed by the effectiveness of the natural thyroid extract that he began using it for all his patients. And Jacques Hertoghe was

Michael E. Doyle, MD is a Board Certified Family Physician whose practice combines Conventional and Alternative Medicine including Nutrition and the use of Natural Hormones. Dr. Doyle has a practice in Stamford and can be reached at 203-324-4747. and autoimmune disease. Dr. Jefferies realized that small doses of cortisol could reverse many of these conditions. Jefferies’ most important contribution may have been the concept that this hormone is only harmful when patients take too much, and that small doses can actually improve overall health when needed.

not alone. The superiority of the oldfashioned thyroid treatments eventually became so clear that the president the Royal Thyroid Academy in London concluded that “the treatment of hypothyroidism is about to come full circle” by going back to the old fashioned approach that used a natural combination of thyroid hormones and did not rely

solely on test results. In the 1980’s, building on the work of his predecessors, Dr. J. Hertoghe was using combinations of hormonal therapies for many of his patients. This often included hormones for menopausal women. Dr. J. Hertoghe stated that estrogen and progesterone should only be used in their natural forms because the synthetic variants had dangerous side effects. This was at the time when most doctors were using synthetic progesterone (progestin) and horse estrogens to protect menopausal women from illnesses. About 20 years later, Dr. Hertoghe was proven right when large studies that showed that synthetic sex hormones made many women seriously ill. Sadly, the response of many doctors has been to stop using hormones. But recent evidence continues to support the safety of natural hormones. Recently, of over 50,000 European women were studied using natural (“bio-identical”) estrogen plus either a synthetic progestin or human progesterone. The women who took the artificial hormone had a 40% increase in the occurrence of breast cancer, while the women on bioidentical progesterone had breast cancer rates 10% below women who took nothing at all (and 50% lower than those taking synthetic progestin). It appears that while replacing menopausal hormones is not a panacea, women suffering from menopausal symptoms such as hot flashes, poor sleep, bone thinning, etc. can find relief. And that the best and safest way appears to be using real hormones instead of the usual synthetics. In the end, a century of experience and scientific evidence shows that natural hormones can play a key role in restoring health for women and men. With a healthy balance of hormones combined with sound nutrition and a healthy lifestyle, great improvements in health are possible.

Fairfield County Woman

Medical Professionals

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Medical Professionals Chiropractic Care is a Family Affair: The Benefits of Chiropractic Care For Pregnant Moms and Their Families By Dr. Risa M. Sloves

Success Healthy Pregnancy and Delivery! A neighbor of mine told me about Dr. Sloves during my pregnancy because I was having severe lower back pain. In addition, my baby was in the breech presentation and I did not want a C-section. I had tried physical therapy before but it really did not help much at all. I started treatment with Dr. Sloves and after just 1 visit my baby was no longer breech and within a few visits my pain was gone. I would absolutely recommend Dr. Sloves and chiropractic care during pregnancy! -Sandy M. Chiropractic care was a godsend during my pregnancy! I experienced severe lower back and neck pain and was unable to walk or hold my toddler. I was recommended to Dr. Sloves from my OB-GYN. I felt better after my first adjustment and continued chiropractic care during my pregnancy. I would highly recommend Dr. Sloves to anyone during their pregnancy. - Amy G. “My daughter had ear infections constantly from the time she was an infant. She had taken over 30 antibiotics in 3 years and failed her hearing test. Since I took her to Dr. Sloves, she has not had another ear infection or taken another antibiotic and her hearing is completely normal”. - Heather G. My daughter, Nicole, suffered terribly from allergies. She had allergic reactions in the form of hives to dairy, wheat, rice, soy and egg. She also tested positive to peanut allergies on skin tests. I suffered with severe eczema with dry, cracked and bleeding skin on my hands and I had a lifetime of eczema in various locations all over my body. With Dr. Joachim’s BioSET treatments both of our lives have been changed forever! My daughter can now eat whatever she wants, she has gained weight and she now sleeps through the night. The changes were immediately apparent following the specific BioSET treatments for those foods. My hands are now back to normal. My rings fit my fingers again and I no longer scratch my hands to bleed. I have no eczema outbreaks anywhere on my body since the BioSET treatments! Thanks Dr. J.! - Susan N.


For most women, finding out that you are pregnant is a time of extreme joy and happiness. But, once the first 6 weeks of bliss pass, for many women the next 34 weeks become a time of pain, nausea and sleepless nights as their bodies go through changes physically and psychologically However, just because you are pregnant, it does not mean that you need to suffer! And, after delivery, you should be able to focus on the health of your beautiful newborn and not the post-partum aches, pains and postural strains your body has to endure. So, what is a pregnant mom or the mother of a newborn to do? Well, more and more pregnant and post-partum women are choosing the non-invasive approach of chiropractic care to get through their pregnancy pain-free and raise their families in a natural way! Why Chiropractic Care? Every thought you have ever had, every movement you have ever made and every sensation you have ever experienced has been dependent on the nerve messages flowing freely throughout your body. Since our brain and nervous system control the function of every cell, tissue, and organ of our bodies (and our unborn baby’s body) it is vitally important for our nervous system to operate at 100% for optimal health. Our spine protects our spinal cord and when a spinal bone shifts out of normal alignment it may produce abnormal motion and damaging pressure on spinal nerves. This condition is known as vertebral subluxation and if present, it may interrupt the vital nerve flow within our bodies and to our baby. Chiropractic care diagnoses and corrects subluxations which interfere with normal body function. Many subluxations do not cause immediate pain and you may not even realize they are present, but if they are left uncorrected the body’s capacity for health can deteriorate. The Benefits of Chiropractic Care During Pregnancy Unfortunately, subluxations are an inherent part of pregnancy due to the hormonal and postural changes that occur in the spine and pelvis which affect the associated joints, nerves, muscles and connective tissue. Realignment of the spine and pelvis can be achieved through chiropractic care which focuses on gentle adjustments either with the doctor’s hands or with special adjusting instruments to remove the subluxations and allow the joints of the spine to function properly.

Studies have shown that this approach helps alleviate the vast majority of common neuromusculoskeletal symptoms experienced by pregnant women: low back pain and sciatica, headaches, neck, shoulder and arm pain or tingling, carpal tunnel syndrome, pubic pain or separation, and pain in the ribcage. Further studies have shown that chiropractic care reduces nausea and vomiting, decreases pain during labor and delivery, and reduces mean labor time. Other benefits include a reduced number of breach presentations, reduced cesarean section rates, less labor intervention, and a quicker recovery. 1. Low back Pain Roughly one half of all mothers-to-be suffer from low back pain and doctors now agree that pregnancy related low back pain is associated with a condition called sacroiliac joint dysfunction (often referred to by chiropractors as SI subluxation). A subluxation is a misalignment of a joint and it creates irritation to the nerves and tissues in the surrounding area. The sacroiliac joints are created by the joining of the sacrum (the triangular bone that sits above our tailbone) and the bones that are on either side of the sacrum known as the inominate bones (the area many people consider the hips). Many hormones increase rapidly during pregnancy and some of them relax the muscles, ligaments, and joints in the body. This allows the pelvis to open during delivery so that the baby’s head and shoulders can pass through the birth canal. But, this relaxation combined with weight gain, postural changes and stretching of the stomach muscles also disturbs the proper alignment of the spine and pelvis producing subluxations during pregnancy. It is these factors that increase the stress on the joints, nerves, and discs of the low back and pelvis and create pain. 2. Headaches Due to the changes in a pregnant woman’s posture, extra stress to the spine and nervous system often occurs in the neck and shoulders. Subluxations of the neck are often the cause of neck pain and headaches during pregnancy and can be easily corrected with chiropractic care. 3. Carpal Tunnel Syndrome Carpal tunnel syndrome causes painful tingling, burning and numbness into the wrist and hand and it occurs in approximately 20% of all pregnancies. Subluxation of the wrist bones often occurs during pregnancy because of hormonal changes and swelling of the wrist and hands and Chiropractic adjustments can help.

4. Mid-back and Rib Pain Pain in the midback that radiates into the ribcage is often due to subluxations that cause the nerves between the ribs to get irritated. Chiropractic adjustments remove the subluxations to decrease the pain. 5. A Breech Baby The “Webster Breech Turning Technique” is a non-invasive and gentle chiropractic technique that is highly successful in helping mothers with breech babies. The technique has been featured on the The Learning Channel’s “A Baby Story”, Mothering Magazine, and Midwifery Today. The way it works is the following: The uterus is attached to the bones of the pelvis by ligaments. As long as the bones are in the right position and are moving properly, the ligaments should provide equal and balanced support for the uterus. If the pelvis is misaligned or subluxated, the ligaments become torqued and can cause a condition known as “in-utero constraint”. If the uterus is constrained as birth approaches, the baby is prevented from getting into the best possible position for birth and may end up breech. Chiropractors correct the subluxations of the pelvis and decrease spasms in specific muscles and ligaments that attach the uterus to the pelvic bones to help the baby turn. By this time you are probably wondering “How do Chiropractors correct these subluxations?” Chiropractors correct subluxations by performing chiropractic adjustments- a gentle procedure where the Chiropractor applies light pressure to the joints of the spine to restore normal motion and alignment, decrease stress on the nervous system, and decrease pain and muscle spasm. Chiropractors who specialize in maternity care will often have special adjusting tables for the pregnant mother so that she can lie on her stomach without any pressure (they love these tables!) so that her spine can be examined. Chiropractors are the only doctors who are licensed to diagnose and correct subluxations and there are currently only 10 Chiropractic Physicians in Connecticut who have completed a 3 year post-doctorate degree to specialize in maternity and pediatric care. There are many benefits to chiropractic care, two of the most important are that chiropractic offers a drug-free approach to pain reduction and studies show that expectant mothers who receive chiropractic care are less likely to suffer from the dreaded “backlabor” and they have reduced labor time. Remember, pregnancy should be a time full of

Fairfield County Woman

Medical Professionals health and happiness! Don’t waste another minute suffering from pain or discomfort during your pregnancy. Work with a local Chiropractic Physician who has specialized training in maternity care so that you can experience the quality of life you and your unborn child deserve! Chiropractic Care for Newborns and Children Chiropractic care during pregnancy does in fact decrease a mother’s lowback pain and reduces labor time by 50-60% and specific chiropractic adjustments keep the pelvis in proper alignment, making delivery quicker and easier, but babies still face a pretty rough ride through the birth canal. According to infant health expert Abraham Towbin, M.D., “The birth process, even under natural and controlled conditions, is potentially traumatic.” To understand what occurs during the birth process, it is important to first consider the development of the fetus. The first visible structure in the growing embryo is the notochord, which becomes the brain and spinal cord. To protect these vital structures, the skull forms around the brain and the spinal bones form around the spinal cord. The skull, although often thought of as 1 bone, is actually made up of 22 bones. During the normal birth process, several of these cranial bones need to overlap in a specific manner and the baby’s head has to go through a series of specific motions in order to navigate through the mother’s bony pelvis and birth canal for delivery. Research shows that in a normal, average vaginal delivery, there may be between 40 to 70 pounds of force exerted on a newborn’s head and neck during delivery, So, even a normal de-

livery without any intervention, can potentially strain the delicate spinal joints in the baby’s neck, resulting in subluxations and nerve dysfunction. In fact, some medical research studies concluded that up to 80 to 90% of all babies have strains in these regions and this may actually account for many common symptoms found in infants and children. Prominent medical researchers have stated that frequent spitting up, irritability of the stomach and colon, colic, difficulty with feeding and attachment, sleeping problems, torticollis, asthma, ear infections, nose and throat infections, generalized lowered resistance to infections, and learning or behavioral problems can all be associated with stress to the neck during the birth process. Ideally, babies should be checked and adjusted if necessary as soon as possible after birth to correct for spinal subluxations. Chiropractic adjustments for babies and children differ significantly from those of adults. There are even Chiropractic Physicians who specialize in treating pregnant mothers, infants, children and families. Often the Chiropractor will use light fingertip pressure or a gentle tapping instrument on the baby’s back or neck. Even medical doctors have noted how, even with the lightest pressure of the index finger to perform an adjustment, the infant’s clinical picture normalized. It is important to note that 65% of neurological development occurs in a child’s first year. It is therefore imperative to ensure that your baby has every opportunity to maximize their nerve function during this critical period in their development. In addition to the physical distress of the birth process, infants will endure general knocks and falls as they grow and develop which can also

ARE YOU LOOKING FOR NATURAL HEALTHCARE SOLUTIONS FOR YOUR FAMILY? Family based chiropractic care specializing in infants, children & pre and post-natal women For children research shows chiropractic helps: • Ear infections • Asthma and allergies • Scoliosis • Colic • Reflux • ADHA • Sports injuries • Torticollis

During pregnancy research shows chiropractic helps: • Eliminate back & pelvic pain • Sciatica • Headaches • Carpal tunnel syndrome • Help babies who are breech turn into a better position for delivery


• 1 of only 10 chiropractic physicians in Connecticut with Board Certification in Pediatric and Maternity Care • 1 of 100 Chiropractic Physicians in the U.S. and Canada with a 3 year post-doctorate degree in pediatric and maternity care and she is certified in acupuncture


result in nerve dysfunction. Common physical causes for vertebral subluxations during the first year may include sleeping in a car seat with inadequate support of the head, neck and spine, falls off of the bed or changing table, or falls when learning to walk. As your child grows, sporting activities can induce physical trauma as can prolonged or repetitive postures such as playing computer games, watching TV or carrying backpacks. According to The Journal of Paediatrics, parents sent their children to alternative healthcare providers (with chiropractors cited as the most frequently consulted) for many health complaints, the most common of which were symptoms of respiratory tract dysfunction, ear/nose/throat dysfunction, allergies, skin conditions, gastrointestinal complaints and prevention. Now more than ever before, parents are searching for proactive lifestyle habits that will nurture their children’s health. Chiropractic awareness is shifting from being an intervention not only for pain-relief, but for a more proactive, wellness-oriented healthcare choice. Dr. Candice Pert (a recognized leader in the field of psychoneuroimmunology) credits chiropractic as having a “significant effect on maximizing immunity via maintenance of a healthy nervous system” and Dr. Ronald Pero, PhD, Chief of Cancer Prevention Research at New York’s Preventative Medicine Institute determined that chiropractic patients had a 200% greater immune-competence than people who had no chiropractic care. Pero, who has published more than 160 papers in peer-reviewed journals, firmly believes that, “Chiropractic care optimizes whatever genetic abilities an individual has to resist disease.”

Advanced Training & Individualized Care Provides You With: • Specialized care for pre and post-natal mothers and their families • Specialized care for newborns, infants, and children of all ages and abilities • Specialized treatment for scoliosis in children and adults • The BioSET Allergy Elimination Technique • DRX 9000 Spinal Decompression for disc herniations/bulges, sciatica, degenerative spinal arthritis and failed low back surgery • Acupuncture-traditional (with needles) and electrical (non-needle) techniques • Enzyme therapy and Nutritional guidance Dr. Risa Sloves and her husband, Dr. Mark Joachim, have been practicing chiropractic physicians since 1990 and they have always been committed to helping individuals and families achieve optimal health and wellness through natural health care methods. Please feel free to contact Dr. Sloves or Dr. Joachim at (203)838-1555 or visit their websites:

BE ALLERGY FREE, PERHAPS EVEN FOR LIFE! Why suffer any longer? Seasonal, food & environmental allergies CAN be eliminated: Conditions like eczema, gastric reflux, IBS, sinus conditions and digestive problems are often due to food & chemical allergies. A revolutionary, noninvasive acupressure technique is available to eliminate food, environmental and other sensitivities. It is used together with: • Computerized allergy testing & elimination without medication or shots • Enzyme therapy, including nutrition and proper diet • It enhances immune system function & assists the body in the natural healing process. • Child Friendly • No Medications or Injections

CALL DR. MARK JOACHIM for a complimentary consultation.

• Dr. Mark Joachim is the first and only Doctor in Connecticut with advanced certification in BioSET, a new revolutionary technique for the permanent elimination of food and environmental allergies. He is a fellow of the International Academy of Medical Acupuncture. • Over 10 years experience as an Advanced BioSET Practitioner.

156 East Avenue, Norwalk, CT 06851 • (203) 838-1555 • Fairfield County Woman


Medical Professionals

Excellence in Plastic Surgery

with a Caring Touch

by Anya Kishinevsky, M.d.

Isn’t Plastic Surgery just for celebrities or vain people? No, far from it. Plastic surgery is a medical specialty designed to correct the structural or functional problems that arise from trauma, cancer, birth defects, pregnancy, and aging. Each person’s body reacts differently to these situations, and there is no reason to have to live with a severe deformity caused by any of these conditions. In many cases, your health insur-

Plastic Surgery with a Personal Touch

ance will cover reconstructive surgery to restore your body’s natural form and to regain the self-confidence to maintain a healthy lifestyle.

What is a “Mommy Makeover?” In many cases, pregnancy and nursing take their toll on a woman’s body. We selflessly carry another human being to term and nourish him or her during infancy. Often, the skin of the abdomen loses elasticity, continues to sag after the pregnancy is over, and develops stretch marks that don’t go away. Sometimes the skin of the breasts loses its elasticity as well, with permanent stretch marks and drooping of the breasts. The nipples are areolae are enlarged and displaced. A “mommy makeover” is a popular procedure that combines a tummy tuck with a breast lift to restore the tight contours of the pre-pregnancy body. A tummy tuck removes excess abdominal skin, stretch marks, and fat. It tightens the muscles of the abdominal wall and results in a flatter abdominal profile. A breast lift removes excess skin and stretch marks to recreate a more youthful, round, and perky breast. Not all stretch marks will be removed - those below the belly button and closest to the nipple are taken away consistently.

How Long Do the Results Last? • Short Scar Breast

Reduction • Short Scar Breast Lift • Rhinoplasty • Eyelid Surgery –

• Facelift • Liposculpture • Tummy Tuck • Full Body Lift • Full Line

no visible scar for lower lid of Injectables

Call us today for a free consultation:

203.656.9999 V  :

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AnyaFfldChamberAd6.indd 1


A mommy makeover is not a substitute for a healthy lifestyle, including a good diet and exercise. The results are technically permanent but may be significantly diminished with major fluctuations in weight. Women who are planning a substantial weight loss or future pregnancies are advised to postpone surgery. Women who smoke should quit all nicotine products for one full month before surgery to reduce the risks of surgery.

What if I would prefer fuller or smaller breasts? A breast lift can be performed at the same time as breast reduction or augmentation with an implant with no

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additional scarring. In the past, breast reduction or lift surgery could only be performed with a large “anchor” scar consisting of vertical and horizontal limbs. Savvy patients know that Dr Kishinevsky performs these surgeries with a small vertical only, “lollipop” scar, resulting in rounder, perkier breasts with a fuller cleavage. Breast reduction surgery relieves long-standing back and shoulder pain by removing excess breast tissue but still achieving a beautifully-shaped, lifted breast. Augmentation can be safely performed with saline or silicone implants to increase the volume of the breasts with the most natural texture and shape. During your consultation, you will have the chance to examine and feel both silicone and saline implants and to choose the style, size, and shape you feel the most comfortable with.

Which procedures help a patient to look younger or fresher for today’s competitive job market? Depending on a person’s needs, an eyelid lift or a face and neck lift go a long way towards erasing some of the more severe effects of aging. As the eyes are often described as “the windows to the soul,” removing a bit of excess, drooping skin and the loose fat that makes up the “bags”, whether above or below the eyes, often takes years off a man or woman’s appearance. Dark discoloration can be removed as well, all without leaving a visible scar. A face and neck lift is designed to clean up the jowls and excess skin around the neck, recreating a clean, tight jawline. The scars are hidden within the hairline, so only your hairdresser will know. The result is a natural, rested appearance, without looking fake or “done.” The results often last for more than ten years without a touch-up.

What if I prefer a less invasive approach? Injectable treatments have virtually no downtime and are effective in smoothing many of the lines that appear on the face with aging. Botox is a simple

Fairfield County Woman

Medical Professionals and easy treatment that eliminates horizontal forehead lines, vertical “scowl” lines between the eyebrows, crow’s feet around the eyes, and even vertical lines around the lips. The results last for 3-4 months, and the injections are so quick and painless, they can be done during your lunch break. A soft tissue filler, like Restylane or Juvederm can be used to restore volume to the face. They are effective in smoothing the folds around the mouth, restoring a youthful fullness to lips that have thinned with age, or to erase lines around the chin. The only side effects are injection site swelling or bruising that may last 2-3 days.

What are my options for reconstruction if I will be having a mastectomy or lumpectomy for breast cancer? In this day and age, there are so many options for women undergoing treatment for breast cancer to look and feel their best, there is no reason that any woman should be left with a defect or an asymmetry. If a woman prefers reconstruction with her own tissues, the fat from the abdomen can be used to make a new breast with a TRAM flap. If a woman prefers a quicker recovery or a larger breast size, reconstruction with a saline or silicone implant may be an option. A new technique that has been receiving a lot of attention lately is fat transfer for breast reconstruction. Liposuction is performed on the abdomen or thighs and the fat is saved and used to make a new breast or to fill a lumpectomy defect. Fat transfer is simpler and has a quicker recovery time than traditional breast reconstruction and can be done several times to achieve a larger breast size. Also, if you have been considering breast reduction or breast lift surgery and you will be undergoing lumpectomy, your breast surgeon can work with your plastic surgeon to perform these procedures together. Our office will let you know if your insurance will cover breast reduction surgery.

What should I expect from my consultation? When you make an appointment to see Dr Kishinevsky, you will be greeted by a friendly, caring staff. Your wait time will be short, in a pleasant, supportive environment. Dr Kishinevsky will perform a thorough history and physical, then recommend the procedures that would best suit your needs. She will take the time to

Fairfield County Woman

explain the surgery in detail and to answer all your questions. You will be able to view before-and-after pictures of different surgeries and to examine a sample of any implant to be used. For patients who are concerned with their privacy, we have a fully accredited operating suite, to ensure your safety and comfort. You will be able to speak with patients who have had the same procedures done. You will be able to relax and rest easy, knowing that your treatment will be in welltrained, caring, and experienced hands.

Testimonials It was a pleasure coming to your office. You answered all my questions and made me feel comfortable inquiring about cosmetic surgery. Thank you for all your help regarding my leg, I look forward to seeing you again. I will definitely recommend your facility in the future. Once again thanks to everyone in your office.

Jessica, Bridgeport

Just a little something to say, thank you! You were my angel when I needed one most. I will never forget your kindness and compassion. God Bless you always.

Kathy, Fairfield

Your services were greatly appreciated. Our daughter’s wedding would not have been the same without her Father there and looking good.

Ellen, Greenwich

Call Us Today

for a Free Consultation

203.656.9999 MARCH/APRIL 13

Health & Wellness

Step Into the Next Dimension of Gymnastics Jessica Romer Next Dimension Gymnastics is one of the most advanced gymnastics centers in Connecticut. Russ & Patty Connelly and Tom & Judy Brady have combined to make Next Dimension Gymnastics a family owned and operated business for the past four years. With 15,000 spectacular square feet of world class gymnastics equipment and a regionally and nationally recognized coaching staff with many years of combined coaching experience, Next Dimension Gymnastics is the center of the gymnastics community. At Next Dimension, every participant will get the best gymnastics instruction available. All of our certified instructors are friendly and professional and work toward the mission of providing the highest quality gymnastics instruction to all children in a safe, fun and positive environment. At Next Dimension we encourage the pursuit of excellence in all aspects of gymnastics recognizing that success is not just measured in victories but also in the joy of participation. We offer programs for individuals from 18 months to adult that give many opportunities to participate in the wonderful sport of gymnastics. Our program, with classes designed for both boys and girls, is separated into two main areas; preschool gymnastics and recreational after school gymnastics. We are also well known for our tumbling classes, adult classes, and competitive teams. Our preschool classes emphasize coordination and motor skill development where children will learn to control and use their body movements. As children progress through the gymnastics program, they will be working on skills that are appropriate to their age and current skill level. We teach and reinforce the importance of strong gymnastics basics at all levels so that each gymnast can be the best they can be while having fun in the process. In all areas of our program participants will have the opportunity to enjoy every


Olympic event (Vault, Uneven Bars, Balance boys teams definitely shined Beam, Floor Exercise, Rings, Pommel Horse in 2009! and Parallel Bars). They can jump on one of Have your very own shining 2 “tumble trak” tumbling trampolines, our star celebrate their birthday in-ground trampoline or jump into one of with our fun and energetic the largest loose foam landing pits in Con- staff here at Next Dimension necticut. They can also enjoy the excite- Gymnastics. We offer the fantastic time in our facility. Other fun acment of our large rock climbing wall. In ad- most awesome birthday pardition to learning how to hop, jump, land, ties where the fun and excitement never tivities that take place at Next Dimension balance, swing and tumble our program ends! During the 1 ½ hour long exclusive include gymnastics sleepovers, cartwheel also presents opportunities for children to party everyone will enjoy jumping, swing- and back learn many valuable life skills. Within the ing, climbing, and have and overall great handspring clinics, parent’s night out, exhibitions, and other exciting events! structure of our gymnastics classes children time. will learn the importance of sharing, taking They will tumble through the obstacle Come in for a free trial class to see what turns, voicing opinions, listening, goal set- courses, play in the foam pit, and join in on we are all about. We are positive you will love the excitement, fun, professional inting, patience, respect, and a willingness to some awesome parachute games. Next Dimension is also a great place struction, state of the art facility, and of try new things. Most importantly, our number one goal for field trips! Take your pre-school class, course lots of gymnastics that make up our is to promote self-esteem in our students! scouting troops, or other groups to have a family here at Next Dimension Gymnastics. That is why Next Dimension has teamed up with the industry’s leading Child Development Specialist Dr. Robyn Silverman to enhance each child’s learning experience. Each month we focus on different power words that help teach students to share, discover, and reflect on various Celebrating our character development 5th Year in Trumbull ideas. Not only were our class Through hard work, dedication programs a great success and the best gymnastics facility this year, but this was a in Fairfield County, Next banner year for our comDimension Gymnastics has petitive team programs as quickly become Connecticut's well. We produced many finest gymnastics program! ! individual state and re! gional champions ranging Next Dimension Gymnastics has 15,000 from Prep-Optional to levsquare feet of fun including an In-ground els 4 through 9. We had 21 trampoline, 2 Tumble-Traks, a Huge Foam individual state champions Pit, Cargo Net, & Rock Climbing Wall! ! with many of those gym25 Lindeman Drive Trumbull CT 06611 ! nasts winning more than one event! Our girls and


! !


! Fairfield County Woman

Health & Wellness

How I Reinvented Health fitting into my life. Was it just the desire to loose weight and get in my “skinny jeans”? Not really, but that was a start.

Kelley Connors, MPH, is the Founder of Real Women on Health! on-line community and radio show. Kelley is a PR & marketing strategist and women’s health advocate who inspires women to become their own best health and wellness advocates. Are you looking for more energy and more vitality…and doubtful that diet pills, a new gym routine or new vegan diets will change anything? Do you see yourself as the midlife equivalent of your high school past? Does your poor body image remain etched in your mind? I’d like to share with you my own experience in reinventing how I related to health and wellbeing in my “midlife”, so perhaps you can see something new for yourself. My 5 foot ten inch frame has always seemed more naturally built for basketball, or cross country running but I found a sport 30 years after those dreadful high school phys ed classes that is absolutely perfect for me at this point in my life. Ladies…I am keeping my day job, for sure, but the sport of rowing (crew) is one which has grabbed me by surprise and has triggered a new view on my ability to choose “health”. I made a decision that it was “time” to reinvent my life, including health, so I could manage my weight and have fun! In essence, I had to re-program how I saw health

Approaching the big 5-oh this year, I found that my latent desire for physical competition was brewing like a tempest tea pot and that the creative demands of my marketing consultancy needed more than just sleep to really thrive. Yes, not only loose weight but regain a sense of energy and sustained interest in being more physically active.

Does that sound like you? I decided to challenge this in myself and so began a more wellness-focused journey that would introduce me to authors and writers like Eckhart Tolle to Christiane Northrup and Nora Ephron. (In fact, I became so interested in how wellness happens that I became certified as a wellness coach…but that’s another story!) Here’s how I found inspiration and the freedom to enter into a new conversation. I hope it helps you! 1) DISCOVERY: Exploration is key to revealing new possibilities in our lives. What I discovered began on a learn to row vacation I took with my husband up to Craftsbury Vermont, where the world-reknown outdoor center started over fifty years ago. I thought it would be a great way to spend time with my husband, who had been rowing locally for many years. Since world class athletes also train and practice at this center, I completely lowered my expectations as to what I could achieve in a week’s time

Testimonials: “Real Women on Health! is like The View without the fighting!” Lisa Martinez, Executive Director, Executive Director, The Women’s Sexual Health Foundation “After listening and participating with Real Women on Health!, I see my own health in a new way. I loved sharing my own wellness tips, too! Kara Connors Miskovsky, Mom, Tri-Athelete

Fairfield County Woman

there. And, because I was open to the experience of being a midlife novice, I was much more relaxed and actually learned much more than if I had pressured myself into performing. I really had nothing to prove! Except that I wanted to really have fun. 2) INTENTION: Just making an intention is the first step to actually creating new realities in our lives. So, When I returned from this vacation, I immediately made an intention to continue having fun through rowing. So, I decided to join a local rowing club, and then began a learn to row program within three months of my Craftsbury learn to row vacation. And, I learned to row with other women who were local – many who were, and still are, practicing on the calm early morning waters of the Norwalk River.

opposites work well with me, because I use yoga breathing on the recovery, and find that this breathing mechanism simply reduces the feeling of stress in my body. Even better, wellness experts do recommend exercise as an evidence-based stressreducer! Skinny jeans aside, there’s so much more to health for me today. That’s why I also incorporated my personal point of view into my professional work with a focus on “Reinventing Health, One Conversation Ata-Time”. We’d love to know how you’ve reinvented Health. Email me at You’re invited to share your story and join our on-line radio shows!

Usually I rowed in a “quad” where four women row together – each with two oars. I frequently rowed in the lead seat, called the stroke seat. All the other rowers are following the stroke so you need to focus and concentrate. You also need to relax. Sounds like a conflict doesn’t it?!

P.S. Sustaining weight loss is the midlife equivalent of moving mud uphill. But, you can make small changes everyday that will be rewarding for you.

3) RELAX: I don’t think you can appreciate how important recovery is in our lives today unless you start rowing. The recovery allows your body to relax and the boat “runs” underneath you, effortlessly. Of course, that all depends on your ability to technically row. However, my 20-year long yoga practice came in handy because in order to do well with rowing you must balance “drive” with “recovery”. These two

Follow Me on twitter @realwomenhealth and join our community at

P.S.S. Making new friends is the biggest “health” benefit of all!

HealthyWomen was chosen

Real Women on Health! is an on-line community and radio by Dr. Mehmet Oz, in “O. The show that helps women become their own best health Oprah Magazine” as the best and wellness advocates. It’s where women share their women’s health web site! collective wisdom and subtle secrets amongst “women like us”, in a safe, supportive and highly credible format. Thanks to our content sponsor, HealthyWomen, the nation’s leading women’s health organization which provides us with leading experts to talk candidly with us about issues such as sexual health, weight management, cancer survivorship, and caregiving.

You’re invited to join our community at


Health & Wellness

B:10.3125 in T:10.3125 in S:10.3125 in

renowned team of doctors specializing in neurological cancers removed her tumor and determined that no further treatment was needed. Within weeks, Colleen returned to her job as a physical therapist, and completed her doctorate just nine months later.




Fairfield County Woman

T:11.25 in

S:11.25 in

Having never spent a day in the hospital, Colleen was shocked when she was diagnosed with a rare, slow-growing brain tumor. She turned to Memorial Sloan-Kettering Cancer Center, where patients often have better outcomes than those treated at other hospitals. A world-


Fairfield County Woman to Sponsor Women’s Flight at Kiwanis Golf Outing Fairfield County Woman is pleased to announce that we are partnering with the Kiwanis Club of Stamford as the sponsor of the Women’s Flight at its 16th Annual Golf Outing & Fundraiser on June 10th. This outing is consistently one of the most successful charity outings at Sterling Farms each year a n d we are proud to be a part of the event. In announcing the sponsorship, Christopher Tasik, President of the Club said, “We are very pleased to welcome Fairfield County Woman as a sponsor. With women comprising close to half of our membership we think this is a natural partnership. We have long wanted to have a Women’s Flight and with the support of Fairfield County Woman we are now able to realize that goal.” The net proceeds from this outstanding outing directly benefit Stamford. When combined with its annual Fall fruit sale, the Club anticipates it will again contribute well over $30,000 to worthwhile programs this year. Adela Gallagher, Publisher, Fairfield County Woman noted that “we are pleased to partner with the Kiwanis Club of Stamford.”

Women’s Flight Sponsored by Fairfield County Woman

16th Annual Golf Outing & Fundraiser Thursday June 10, 2010

Sterling Farms Stamford CT

12:30pm BBQ & 1:30pm Shotgun Start

$175 per golfer which includes green fees, cart, prizes, lunch and dinner Flag, tee and named sponsorships available

To register or sponsor call Joe Somma at 2033223622 or visit to download an application. All net proceeds benefit programs in Stamford including: • Kiwanis Club of Stamford Scholarships • Stamford High and Westhill Marching Bands • Boys and Girls Club • Junior Achievement • Bennett Cancer Center • Junior First Lego League Teams at KT Murphy and Stillmeadow • Sending High School students to Kiwanis Key Leader Camps • and much, much more!

We are volunteers dedicated to changing the world, one child and one community at a time. Learn how to join us at

For more information about playing or sponsoring or to learn more about the Kiwanis Club of Stamford please visit or call Joe Somma at 203-322-3622. Fairfield County Woman


Community Interesting Facts about Young Children • At the age of 4 a child already employs 50% of his or her ultimate itelligence. • The foundation for academic success is laid during the formative years - Birth to 6 years old. • Research shows that the brain reaches 80% of its optimum size by age 3. • In early childhood, most learning is acquired through concrete, hands on, experiences. • Children must process information through all 5 senses for the learning process to make sense. • Heredity determines a child’s intellectual potential. However, environmental factors determine how much of that potential is realized. • Children learn by doing. • Children have much more language than they can verbalize in the first two years of life - so, go ahead, carry on a great coversation!




25 Valley Drive • Greenwich, CT 06831 203.861.6549 • Fax 203.861.7842

Child Care & Early Education


Fairfield County Woman

Community Our Money, Ourselves:

Financial and Emotional Empowerment in Divorce Divorce can be overwhelming and threaten to turn your life upside down, emotionally and financially. Whether you are contemplating it, in the process, or through to the other side, you may feel as if your life is spiraling out of control. One of the challenges facing a woman on her divorce journey is maintaining a balance between honoring and accepting the emotional roller coaster of ups and downs and that of stepping into the role of “manager.” She must uncouple financially, physically, and emotionally. She must take charge of the divorce process by becoming knowledgeable. One of the most empowering things you she can do during this time is to gain control over her money. When you think about it, although set in a legal framework, divorce centers around two main issues: money and children. Not taking care of your money is directly linked to anxiety, stress and low self-esteem. Divorce is an opportunity to take ownership over all aspects of yourself, including your money – from taxes to debt to credit to titling and repositioning of assets. Despite the initial intimidation, it is both rewarding and empowering. Easier said than done, you may be thinking. After all, there are so many complicated money topics and financial products seem to grow continually more convoluted. You will only be able to make sound financial decisions from a grounded, supported emotional place. It is helpful to sign up for financial education classes or hire a money coach who can provide answers to your questions in a setting you trust, without trying to sell you anything. Elizabeth and Caroline can support you in both a group setting and on an individual basis. A generation ago in the 1970s, a group of women published a book called Our Bodies, Ourselves, which rallied women around the notion that our bodies are something to be proud of and which we need to make an effort to understand. In this new millennium we must approach the topic of money with the same vigor. Now is the time for women to empower themselves by taking pride in their money and ownership of the issues that surround it. Now is the time to ask yourself: if you don’t take control of your money, who will?

Caroline Temple, LCSW, is a Holistic Psychotherapist who supports women in their search for emotional and psychological wellbeing and balance. You can reach her at 203-866-9333 or www. for more information about divorce support groups and individual sessions.

Elizabeth Cox is a Certified Financial Planner and President of Cox Financial Services, LLC, an independent investment advisory firm that offers objective, competent financial advice on an hourly, as needed basis. She can be reached at 203-221-5099

“take care of your money, take care of yourself.”

The Ancient Order of Hibernian’s Stamford St. Patrick’s Day Parade Committee has selected Monsignor Stephen M. DiGiovanni to serve as Grand Marshal of this year’s St. Patrick’s Day Parade, which will be held on Saturday, March 13th, 2010 at 12 noon in downtown Stamford. This year’s parade will comprise approximately 80 marching units, including the Greenwich Pipe Band, the Connecticut Firefighters Pipes and Drum, the Governor’s Horse Guard as well as numerous local area marching units and bands. The Parade Committee will also honor the Monsignor s at the annual Grand Marshal’s Dinner on Saturday evening, March 6th, at the Hibernian Hall in downtown Stamford beginning at 7 PM.; tickets are $100.00 per person which includes cocktail hour, entertainment, dinner and an open bar. Entertainment will include the Greenwich Pipe Band and the Pender-Keady Academy of Irish Dancing. All proceeds from the dinner go to the support of the parade. Tickets are available by contacting Dinner Chairman Timothy McGuinness at or 203-820-4214.

Fairfield County Woman


A SPECIAL NOTE FROM THE COUNTY WOMAN NEWSPAPER Advertising And Promotion During A Recession The National Bureau of Economic Research (NBER) confirmed on December 1, 2008, that the U.S. economy has been in a recession since December 2007. Many economists believe the cur‐ rent recession will be the worst since the recession of 1981‐82. Times are rough, but that doesn’t mean you should lower your advertising budget; you actually should maintain or raise it, or just advertise smarter. A recent study by McGraw‐Hill Research showed that companies that maintained or increased their advertising during the 1981–82 recession, had gains in sales in the short‐run as well as the long‐run. The McGraw‐Hill Research study analyzed 600 companies from 1980 to 1985, and found those that advertised aggressively throughout the recession had sales 256% higher than companies who cut back on advertising. Consumers will continue to buy health care services, financial services, prescriptions, food, en‐ tertainment, professional services and every other type of product or service they have always purchased. During a recession, consumers are more discretionary about how they spend their hard earned dollars. They spend more time educating themselves about whom the best provider of a product or service might be and how to find them. Educational and informative advertising is most effective during tough times and now is the best time to get your message in front of a discerning group of buyers.

Contact us at 203-600-4999 or 877-812-8693 or at FCWoman.JRNL@gmailcom to learn more about how to effectively tell your story and enhance your brand during this economic downturn.

Don’t get caught out in the cold or stuck in the snow this season!!!

 203-912-5454 Call to receive an estimate on your snow plowing needs.

Stamford Area only Residential/Commercial


Fairfield County Woman

Women in Profile Annika Kahm, BS CLINICAL NUTRITIONIST • More than twenty five years experience treating weight related problems, eating disorders and obese bingers. • Trains and supervises other nutritionists. • Lectures both at professional conferences and for parent, school, and college audiences. Publications include the nutritional sections of three books: Controlling Eating Disorders with Facts, Advice and Resources (Oryx Press, 1992), Eating Disorders: A Reference Source Book (Oryx Press, 1999), and Eating Disorders… New Directions in Treatment and Recovery (Columbia University Press, 2001). Kahm has served on the National Board of the American Anorexia and Bulimia Association and is a member of the Academy of Eating Disorders and of the National Eating Disorders Association.

For further information, please call (203) 569-4964. 235 Dolphin Cove Quay • Stamford, CT 06902 152 East Avenue • Norwalk, CT 06851

Kelley Connors, MPH Founder, Real Women on Health! President, KC Healthcare Communications LLC Kelley Connors is President of KC Healthcare Communications, the Women’s Health Care Marketing Company and Founder of Real Women on Health! As a radio host, wellness coach, and women’s advocate, she connects with and engages women as consumers, caregivers, and career women in conversations that educate, inform and inspire action for healthy living. Her on-line radio show is well-received by thousands of women and downloadable through iTunes. A top Wellsphere Health Blogger and a member of the Healthcare Businesswomen’s Association, she was just nominated “Women of Innovation” by the Connecticut Technology Council. Her clients have included the Dartmouth Hitchcock Medical Center, the Multiple Myeloma Research Foundation, the Ms. Foundation for Women, Boehringer Ingelheim Pharmaceuticals, Medialink, Euro RSCG Life, and Saatchi & Saatchi Wellness.

Follow Me on twitter @realwomenhealth and join our community at www.

Jessica Romer

My name is Jessica Romer, the Senior Director at Next Dimension Gymnastics and I have been teaching gymnastics for 8 years. I received my Bachelors degree in Psychology from Southern Connecticut State University. I love working with children and shaping them into young adults. Gymnastics is my passion and I love to share that gift with others. Sign up for a free trial class or evaluation and you will be sure to have me teaching your children. Call today to make an appointment to see our fabulous facility, Next Dimension Gymnastics 203-372-3222.

Fairfield County Woman

Lynn Romano Lynn Romano’s interest in preserving all of the wonderful things that life has to offer has always been the impetus behind her picture-taking ability. For her it is very intriguing to accurately document the natural progression of a particular life and having the ability to look back on the pivotal moments of that life. Lynn’s goal is to effectively capture the intangible essence of each and every child who wanders before her focused lens. Because each child is vastly unique, Lynn aims to show the varied transitioning expressions in the hope of stealing a genuine glimpse of each child’s authentic personality. In order to uncover the true spirit and the inner beauty of her subjects, Lynn approaches her sessions in a very relaxed and casual manner. Born and raised in Stamford, Lynn has always been snapping away with her camera. Whether it was sporting events or dances for her high school or college yearbook, the first steps her nieces or nephews took, or the sunsets during her many travels her camera was always at hand to capture the moment. Lynn has now been able to turn her lifelong passion into her dream job. You can contact Lynn at, 203.856.6020.


Women in Profile Dr. Risa Sloves, D.C. , D. I C.C.P. Dr. Risa Sloves has been in private practice in Connecticut with her husband, Dr. Mark Joachim, for over 20 years. She is currently 1 of 10 Chiropractic Physicians in Connecticut to have a 3 year post-doctorate degree and Board Certification in Maternity and Pediatric Care. Dr. Sloves focuses on providing exceptional chiropractic treatment for all aspects of pre- and post-natal care and she is certified in both the Webster and Bagnell Breach Turning Techniques as well as acupuncture. In addition to helping pregnant women with common painful conditions such as low back pain, sciatica, pubic pain, headaches, and carpal tunnel syndrome, Dr. Sloves also provides pediatric chiropractic care including cranial sacral treatment for children of all ages and abilities. Some of the more common pediatric conditions that Dr. Sloves sees include colic, gastric reflux, torticollis, plagiocephaly, ear infections, asthma, allergies, ADD/ADHD, autism and sensory integration issues, scoliosis, sports injuries, “growing pains” and wellness/preventative care. Dr. Sloves’ goal is to help all pregnant woman have an educated and empowering delivery and to encourage families to strive for a life of optimal wellness. Her husband, Dr. Joachim, is the first and only physician in Connecticut to have advanced certification in the BioSET Allergy Elimination Technique which is a non-invasive, drug-free and injection-free approach that can diagnose and eliminate food, environmental and chemical allergies. He also runs the Non-Surgical DRX 9000 True Spinal Decompression facility in their office for patients suffering with herniated/ bulging, or degenerated discs, sciatica, stenosis and failed low back surgery. Dr. Sloves has been the Fairfield County Leader of the Holistic Moms Network for many years and she is the founder of Women of Wellness, a network of prenatal and early family care, in Fairfield County. Dr. Risa Sloves, D.C. , D. I C.C.P., Chiropractic Physician Board Certified in Pediatric and Maternity Care Associates in Family Chiropractic and Natural Health Care, P.C. 156 East Avenue Norwalk, CT 06851 (203) 838-1555,,

Caroline Temple Caroline Temple, LCSW, is a holistic psychotherapist, combining traditional therapeutic methods with mindfulness practice and self-care and empowerment skills to help you take charge of your healing and build your own toolbox. She is also certified in Reiki and Energy Psychology. Whether you are struggling with an immediate issue, or perhaps the legacy of a past wound or fear of the future that has left you feeling unhappy, Caroline’s approach integrates many different modalities, from eastern mindfulness techniques to more traditional therapies. “The most important foundation is the trusting relationship that I build with my clients, together with the knowledge and experience necessary to help them. In alignment with my philosophy that “it takes a village…,” I have an expanded network of other professionals whose support can complement your therapy. I offer Wise Women Around the Well, a group for women seeking a more spiritual approach to life, as well as Flying Solo – Healing from the Aftermath of Divorce, What I Know To Be True and several collaborative workshops with other professionals. Please call me or visit my website to explore how I might be able to help you.” Caroline Temple, MSW, LCSW, Soma Center for Wellbeing, 60 Katona Drive, Fairfield, CT 06824, and 147 East Avenue, Norwalk, CT 06851. 203-866-9333.


Caryn Vincent Trainer Enjoys Helping Others Excel As a Master Trainer with Dale Carnegie Training of Western Connecticut, Caryn Vincent gets to do what she enjoys the most – help people grow and transform their lives. “Someone at Dale Carnegie told me early on that ‘we change the world one person at a time,’ and that’s been my motto ever since,” said Vincent, who lives in Woodbury. “We impact one person who is then going to impact everyone in their world.” Vincent joined Dale Carnegie in 2000 after six years as a marketing representative and project manager for IBM. She also is president of Action Communications LLC, a personal coaching business that primarily serves entrepreneurs. “I love to watch people grow, to see people transform their lives and be who they want to be,” said Vincent. “We help people get out of their comfort zone and grow and change.” Vincent said she especially enjoys working with teenagers by conducting Dale Carnegie’s Generation.Next program, an intensive three-day course designed to give teens the communication, social and leadership skills that will help them succeed as adults. “One of the most important things for teenagers to develop is confidence, having the courage to do what they know they can do, and Dale Carnegie gives them that confidence,” Vincent said. As a Master Trainer, Vincent is now developing new trainers for Dale Carnegie of Western Connecticut, which is based in Naugatuck. Vincent earned a Bachelor of Arts degree in communications from Marquette University, and is a Certified Empowerment Coach through the Institute for Professional Empowerment Coaching and a member of the board of the Connecticut chapter of the International Coaching Federation. In her free time, Vincent enjoys reading and spending time with her husband and two small children. To contact Dale Carnegie Training please go to our website at or call us at (203)723-9888.

Elizabeth Cox Elizabeth Cox, CFP®, is a Certified Financial Planner and principal of Cox Financial Services, LLC (CFS), a fee only financial planning and Registered Investment Advisory firm in Westport, Connecticut. Cox Financial Services specializes in providing competent, hourly, as-needed financial planning advice and investment management to individuals and families. Elizabeth provides clients with a broad range of financial services including personal financial planning, pre- and post-divorce financial analysis, investment advice and portfolio analysis, and retirement and tax planning. Elizabeth is trained as a divorce and marital financial mediator and as a financial specialist in the Collaborative Divorce process. Elizabeth brings to her practice a deep commitment to helping clients every step of the way to achieve financial strength and independence throughout life transitions.”I have built my practice on the belief that competent, caring financial advice should be accessible to all those who need it, not just to those with assets to manage. My goal is to help clients feel educated and secure about their money choices.” Elizabeth is a board member and pro bono director for the Financial Planning Association (Fairfield County Chapter), and Co-Chair of the Professional Women’s Alliance of Connecticut ( She is also a member of the internationally recognized Garrett Planning Network, which provides their clients with access to the expertise and resources of over 300 financial planners. Like Garrett, Cox Financial Services is committed to the “fee-only” philosophy, which means that they do not sell financial products and have no alliances with companies that do, and they neither accept nor pay commissions or referral fees for the services they provide. CFS believes that this independence, with a sole focus on the needs of their clients, is an important factor in choosing a trusted financial advisor. Elizabeth Cox, CFP, CDFA, Cox Financial Services, LLC, 3 Sylvan Road South, Westport CT 06880 203-221-5099

Fairfield County Woman

Women in Profile Amy DeLardi Founder and Creative Director of Infinite Web Designs, LLC (IWD), Amy DeLardi leads a team of skilled professionals in designing custom search engine optimized websites and creating innovative graphic design campaigns. Services provided by the Infinite Web Designs team include: • Custom Website Design • Website Redesign • Search Engine Optimization (SEO) • Affordable Website Hosting • Copy Writing / Content Editing • Print Media Design • Logo Design • Brand Identity With over 16 years of web and graphic design experience, Amy has a deep understanding of search engine optimization (SEO) strategies to help her clients obtain higher website search engine rankings by Google, Yahoo, Bing and AOL. Amy and her team also understand that a website is a valuable marketing tool that can drive sales, increase business and position companies above the competition. Although websites and graphic design campaigns for small to medium-sized businesses are the main focus of IWD, Amy is proud to give back to the community. She has donated websites to not-for-profit organizations including Fairfield’s, which raises money to combat childhood cancer. Amy also speaks to local business groups and organizations on the importance of high website search engine rankings and how a website is an invaluable marketing tool. Based in Fairfield, Connecticut and founded in 2001, Infinite Web Designs, LLC serves all of Fairfield County, New Haven County, Westchester County, New York and New Jersey. Please visit Infinite Web Designs on the web at or call 203.510.3134 for more information.

Maryam Hedayatzadeh, M.D. During my undergraduate training, I realized that I wanted to help people and make a difference in their lives; becoming a physician would allow me to do just that. Once I entered medical school, my clinical rotation in women’s health interested me the most. Being able to educate, treat and work with women has been very fulfilling for me. I chose to continue to be an advocate for women’s health by becoming an OB/GYN; by doing so, I am able to care for women and have the fortunate ability to educate and empower them. Women`s Health Care of New England 761 Main Avenue Norwalk, CT 06851 Tel.: 203-644-1100

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Adele R. Jacobs, Esq. Adele R. Jacobs has over 25 years of experience in the personal injury arena in Connecticut and New York. Prior to opening her own practice to represent the rights of injured plaintiffs in Connecticut, Ms. Jacobs had more than 10 years of experience as an insurance defense attorney in New York City. As one of the premier solo female litigators in the area, her goal has been to give the personal touch needed by injured people, or those who have lost a loved one, while using her expertise and tough mindedness to guide them through our challenging legal system. Her warm and friendly style with clients sets them at ease from the moment they enter her doors, and her experience and expertise, as well as her willingness to go the extra mile, make those clients certain they have come to the right place. With the recent addition of two associates, the ability to provide personal attention has grown even further. Ms. Jacobs has always been involved in community activities by serving on local and statewide community boards, and supporting many philanthropic causes. Ms. Jacobs has been recognized by her peers in Connecticut Magazine as one of Connecticut’s top attorneys for 2007, 2008, 2009, 2010, as well as New England Top Attorneys for 2009 and 2010.

Brianne Tompkins Growing up I always had a passion for sports. I later created an interest in the business field as well while taking numerous business classes in high school. When it came time for me to decide what to study in college I was fortunate enough to come across an area that combined both of my fields of interest. While attending Springfield College I majored in Sports Management and minored in Business Management. Coinciding with my studies I was also a member of the Springfield College field hockey team, where I was named captain my senior year. I credit my entire college experience, both in the classroom and on the field, for my hard work ethic and drive to continue to progress in my profession. Currently I am the Ticket Operations Manager for the Bridgeport Sound Tigers. My job is to make sure that our fans’ ticketing processes run as smooth as possible from the start of their order until they enter into the arena. I handle all ticket processing from full season ticket plans, to mini ticket packages, to group outings. Being the top affiliate for the New York Islanders, the Sound Tigers offer an affordable night out for the entire family and the opportunity to see the future stars of the NHL today. Bridgeport Sound Tigers, 600 Main St, Bridgeport, CT 06604. Phone: 203-334-4625. email:









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over-painted doors that are hard to open and close. The Window People sell premium wood exterior doors in a large variety of wood species. Choose from many styles or request your own custom design for an entry door that is truly unique. Replace your scratched hardware with stylish Emtek locks and handles which are available at The Window People. The Window People, formerly

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Developing Leadership Skills Helps Teens Succeed Teenagers who exhibit the personality traits of a leader are more likely to succeed in college and at their first job, studies show. A recent research paper produced by St. John’s University concludes that “college students and early career workers can benefit from continual leadership development in order to prepare for the business world.” The study, sponsored by Entrepreneur magazine and conducted by St. John’s business professors Larry W. Boone and Monica S. Peborde, shows the importance of learning effective leadership skills such as establishing credibility, managing time, being proactive, empowering others to act, and networking. Graduates of Generation.Next, a leadership training program for teenagers, report progress toward mastering all of these qualities and more after attending the three-day immersion course developed by Dale Carnegie Training. Generation.Next focuses on giving high school students the skills they need to tackle the real world of college and beyond, helping teens develop leadership habits that will last a lifetime. The program focuses on the Five Drivers of Personal Success – Building Self-confidence, Enhancing Communication Skills, Interpersonal Skill Development, Teamwork and Leadership Skills, and Effective Attitude Management. Thousands of shy, uncertain young people have entered the Generation.Next program and emerged with a new attitude of confidence and eagerness to take on challenges and reach for more meaningful goals. “I feel like I understand how to deal with people better now,” said Alex N., a recent graduate. He described the course as “life-changing” and said it had inspired him to develop better relationships with his teachers, earn better grades, worry less and become a leader at his school. Samantha K., another recent graduate, described her transition from a self-conscious, fearful wallflower into a confident public speaker after participating in Generation.Next. “This class has been amazing. My self-confidence has skyrocketed!” she exclaimed after delivering a speech on the final day of class.

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“Three days ago I wouldn’t have been caught dead in front of so many people, but I volunteered to go first.” The ability to communicate clearly and with confidence ranks among the most important attributes of young people who succeed in college and beyond, according to the St. John’s study. “Inspiring leaders are recognized as enthusiastic, energetic and positive about the future,” the study says. “Effective leaders are able to communicate their vision in ways that encourage others to join

program. During follow-up interviews a year after his son and daughter both took the course, one father said both had benefited enormously. “Kaitlin was a good student but shy,” her father said. “After taking the teen course, she began taking leadership roles in many different clubs and activities. She became much more of a leader, more open and willing to talk to people. For Brian, the goal was to help him become more focused and organized. Since last summer his grades have picked up significantly and he is much better at balancing his social life with CHANGE YOUR TEEN’S LIFE WITH... sports, and at setting and reaching goals. I’ve seen incredible improvement.” Being proactive and being wellGeneration.Next: Dale Carnegie Training® for Young Adults organized are two of the most important personal attributes of Shelton, CT • June 28-30, 2010 • 8:30AM - 5:00PM successful young people, the St. John’s study shows. “College students and early career workers will enhance their reputations as leaders by asking questions, taking action and achieving results desired by the organization – not by waiting for someone else to define their job for them,” the study says about being proactive. Regarding organizational skills, the study says, “A leader who is personally efficient and has good time management Build Self-confidence skills will be able to project these skills to subordinates, helping to Enhance Communication Skills Open to high school sophmores - seniors. create a more efficient organizaInterpersonal (People) Skills tion. It is important for college stuCollege Credits available, ask us how! Teamwork & Leadership Skills dents and early career workers to develop their time management Manage Stress and Worry For more information, contact ® skills for long-term personal and Dale Carnegie Training organizational success.” Tel (203) 723-9888 Dale Carnegie trainer Caryn VinFax (203) 723-6671 cent said parents consistently port that their children are more focused and more willing to go out of their comfort zone and try new things after taking the course. them. Their emotions are contagious. … more confident in speaking up in class or “They have a new sense of self, a new If a leader cannot display passion for his delivering talks. drive and energy to excel,” she said. or her cause, why should anyone else?” After a recent course, graduates rated The world becomes more complex, The highly trained instructors from their progress anonymously as follows: competitive and demanding with each Dale Carnegie use role-playing and real- It raised their self-confidence levels an passing year. Teens must balance school, life scenarios to reinforce classroom average 54%; communications skills, 66%; work and relationships while planning lessons, creating a fun and energetic human relations skills, 49%; leadership for their future and working toward program designed to help teens build ability; 38 percent; and ability to control achieving their dreams. Generation.Next self-confidence, strengthen people stress and worry, 44%. is a proven program that helps teens deskills, enhance communication skills, de- Several parents said they had seen velop the confidence and skills they need velop leadership skills and control worry their sons and daughters grow before to cope with the pressure and stress adand stress. Instructors lead the teens their eyes during the intensive three-day olescents face. through a series of interactive exercises designed to stretch their comfort zones and break through barriers related to low self-esteem and shyness. Graduates consistently report progress toward becoming more highly focused on their goals; more persuasive communicators; better decision makers, especially when faced with difficult choices; better prepared for future challenges, from applying to college to interviewing for jobs; able to confront problems and challenges in a more positive way; and

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Law Professional

It won’t happen to me… But what if it does… sible, before any disaster strikes, photographically document all of the valuables in your home, and keep a file of receipts for major purchases. They may come in handy one day.

Presented by Adele R. Jacobs, Esq. In our busy day to day lives, we don’t stop to think that disaster could strike, or at least we hope it will not. However, if you are one of the unfortunate people that gets that call…“your house is on fire”, or wakes up one morning to a basement full of water from a leaking or burst pipe, you need to know what to do. Now the “It won’t happen to me”, becomes “Now what do I do?” You call your insurance company, thinking that you have plenty of insurance, and believing that they will help you, and get it all done. However, often it is just not that easy or simple.

Protect yourself before you are confronted with a disaster When you have finished reading this, review your homeowner’s insurance policy, to see if you have purchased replacement cost coverage. Replacement cost coverage will compensate you for the cost of replacing your belongings, and your home. Many policies only provide for actual cash value (acv) coverage, which only compensates you for the depreciated value of your belongings, and your house. For example, if you have a big screen t.V. that you purchased last year for $1000, and it was damaged or destroyed, the acv may only be $500 now, and that is all that the insurance company is obligated to pay you. If you had replacement cost coverage, then the insurance company would be obligated to pay you what it will cost to replace the same T.V. in today’s dollars, if you purchase another television. If pos-


Second, check to see what the provisions are in your insurance policy for contingencies, such as not being able to live in your home while it is being repaired or rebuilt, and how, or if, the policy allows for reimbursement for your living expenses. That becomes very important, particularly if you are forced to live in a long term rental home. Third, ensure that you have adequate insurance coverage, by requesting that the company offer you the maximum amount of coverage for your possessions. It is not until you try to begin replacing your things, that you realize how valuable they were, or how expensive it is to replace them.

If it happens to you... In the event that disaster strikes, what you don’t know, and may not be told, is that you have choices, and you have control. It is very overwhelming, emotionally and physically, to be confronted with a major disaster, so it is easy to just “let the insurance company handle it”. Although that is the easy way to start, it often becomes the complicated, and extremely challenging path to the end. Until you are faced with the circumstance, you cannot imagine the enormity of it all. If you have an incident such as a fire or flood in your home, take as many photographs as possible of the damage, as well as of every closet, cabinet, and shelf. When a representative of the insurance company arrives, get all of his or her information, and make certain that they tell you what all of your rights are as a homeowner, under the terms

of your insurance policy. The insurance companies have “preferred vendors”, i.e. people that they use exclusively, and often you are not told that you may actually have a choice of who to hire to do any remediation work, cleaning, laundry, etc. Do your homework, and find out who the people are that they are recommending, how many times they have used them, and what their references are. This can all be accomplished in a very short period of time, and will not delay the process. In addition, immediately after your loss, there will most likely be several public adjusters at your door offering their services. Public adjusters function as a middle “man” between you and the insurance company, and they can be very helpful in certain circumstances. However, as in every profession, there are good ones and not such good ones, so do your homework on them as well, before making any committments. It is very important to make certain that everything that was wet from either fire or flood is handled with care. These items should be exposed to the air, and properly dried, if possible, or immediately removed from the house, so that you do not experience any mold issues. You cannot leave it solely to any remediation people to do the job of drying out your home, to carefully pack your things, and to remove any things that need to be discarded. They must be supervised at all times. You should also keep detailed lists of your belongings. Getting assistance from your friends and family would be extremely helpful throughout this process. Although the remediation people, the dry cleaners, and any other contractors hired by the insurance company, will tell you that they are very experienced, and have done “this” many times, you need to maintain control over the process. The remediation people may not pack your things up in an organized way. If they are left unsupervised,

the belongings that you would like to potentially take with you to a rental house, may end up in storage, and vice versa. The dry cleaners may wash things that should be dry cleaned, and dry clean things that should be washed (like ski pants, jackets, etc.). Unfortunately, it is very likely that there are things that may get lost. You also should carefully inspect all of the things that come back from being cleaned, to determine whether they are acceptable, as you do not need to accept them. You should smell your clothes when they come back, to make certain that they have no scent of either smoke, mildew or chemicals, and if they do, you need to notify the cleaners, as well as the insurance company. You should not worry about being a micro-manager. You have paid a lot of money in premiums for years, and the insurance company has reaped the benefits of your money. You want to make certain that you obtain every penny to which you are entitled. Get everything in writing as you go along, regarding what they will reimburse you for. Many policies use the terminology “reasonable expenses”, and you need to have the insurance company clarify, in writing, what “reasonable” is. Their estimation of “reasonable” may very well be different from yours. As the process goes along, you should keep careful track of every receipt, every contract, every business card, and every photograph. It sounds daunting, but it will save you aggravation in the end. Keep your wits about you, and remember to ask a lot of questions, require answers, and stand up for your rights. If you or someone you know has been involved in a fire, flood, or has had mold damage to their home, and is having difficulty handling the many issues that can arise, feel free to contact us at: (203) 332-7700.

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It’s All About Them–Not YOU!

Keys to Mastering the Initial Sales Meeting to Help You Get More Business You researched the company, polished your resume, practiced your pitch, prepared stellar Power Point slides, put on your best suit, arrived early, distributed quality printed docs, and talked, talked, talked about how wonderful you and your company are and what you can do for the prospect. You noticed the prospect has a signed Mets baseball; you pat yourself on the back for weaving your love of the game into the conversation. You feel you aced the meeting, start to pull out the contract and are shocked when the client says “Thank you, we’ll be in touch.” You know the phone won’t be ringing. What went wrong? Your focus was off. You pitched the client. A successful sales presentation is not an advertisement delivered in person—it’s a conversation all about them, helping to draw out their problems and wants so you can address them. Ideally, the client should be talking 80% of the time.

My mother always said it’s not about you and I always rolled my eyes. Turns out she was right. LISTEN FIRST. Get your customers talking, and you’ll learn the best ways to meet their needs. Active listening is the most valuable tool in a successful salesperson’s toolbox, including subtle signals like body language. A good way to bring everyone’s voice into the room at the beginning of a meeting is to ask each person to give a one minute introduction including tenure with the company, their title and their role in this project. This information will help you identify the influencers and the decision makers and to appropriately direct your questions in the meeting. At this stage, simply share a 10 second overview of your company and a succinct and relevant 50 second story on how you’ve successfully helped another client with a similar issue. Focus on the big picture. Next, talk about them—their company, its vision, strategic objectives, 5-year plan, and how this project fits into these goals. Ideally, you would have gotten some of this information prior to the meeting, helping you to begin to understand their true needs and business objectives. If this is the case, listen to the client and clarify what you think you already know.

Fairfield County Woman

Sometimes a client will start a meeting by saying “show me what you’ve got.” Don’t let this undermine your focus to learn about them. An effective response is “I’ve been in the industry for a long time and have many success stories. That said, I think you will find information that is pertinent to this project more useful. Can we speak about your specific challenges?” During the conversation, confirm your understanding by periodically repeating back information they’ve shared (e.g., “So you’re telling me that you’re goal is to increase sales by 20% and you need tools to help you do that. Do I have that right?”) This shows the client that you are listening to them and seeking to understand their needs. Get Specific! Often what the client initially thinks they need may not be what will actually drive their success. To really get to the root of the issue, it’s important to ask open-ended questions both about the current challenge and how they’ve handled similar situations in the past. The information you learn here will help you to understand their expectations and formulate a customized solution using language that resonates with the client. Steer clear of questions that can be answered by a simple yes or no. Now it’s Your Turn. Now that you have a good idea of the client’s “problem”, it’s your turn to talk – your 20%. Now is the time to discuss why and how your product or service is the best solution. This is a good time to repeat the client’s “problem” – in fact, take it a step further and re-frame it more positively, as a quantifiable business “opportunity.” You might also share another very brief success story of how you’ve helped a client overcome a similar challenge. Remember, every client’s “opportunity” is going to be unique, so you don’t need to share an example of how you’ve solved that exact problem – just how you’ve handled similar situations and handled them well. The stories and illustrations you share will help your client to connect to you and understand what it might be like to work with you. Just make sure you are able to share your stories succinctly and in language that resonates with your target client! Success Defined. Success starts with you. Ask yourself, what does “wild success” at the end of this meeting look

like? How do I want the client to feel and what do I want them to know, believe and do at the end of the meeting? Have a clear vision of your desired outcome before you even set the meeting; this way, every action you take along the way will be aligned with your goal, setting you up to close the deal. For an initial sales meeting, some elements of success might answer the questions, “Did I …?”: • establish a rapport with the client with them talking more of the time • show up as a solution • discuss any foreseen challenges to meet those objectives • interject in a conversational style stories about how I’ve helped other clients accomplish similar goals • discuss the project time-line, determine their budget, and confirm next steps, including accountability and timing

Above all, have fun! Be authentic and passionate about your work and the value you bring to businesses like your client’s. If you believe in yourself, it will make it a lot easier for them to believe in you as well. And remember, it’s not about you. Show up as a true business partner, appealing to the client’s sense of enlightened self interest, helping them to see that you CARE about them and are focused on their needs. If you care, they’ll care. And that will be the beginning of a beautiful relationship. For Additional Information or Complimentary Consultation Contact: Cindy Cornell 203 470 1324 or Christine Labate 203 249 9292

Cindy Cornell | Founder of The Hoshin Group | 203 470 1324 | Cindy Cornell is a leadership and executive coach who came to coaching after an accomplished career in business where she was known for being highly motivated with a strong results orientation. Perhaps more important than helping clients achieve measureable results, she helps her clients lead happier lives. Whether engaged as a trusted business advisor or as a coach to individuals or teams, Cindy works with her clients to develop meaningful, measurable stretch goals. She believes strongly that her clients have their own answers and that her role is to surface and clarify their goals through active listening and powerful, curious questioning. Ongoing conversations measure progress and help to ensure sustainable change through focus on milestones and desired behaviors. Cindy is also an adjunct member of the coaching faculty at New York University and an accomplished trainer and professional speaker, creating customized content that leaves audiences in productive action. Christine Labate | Designs for Growth | 203 249 9292 | Designs for Growth creates the communications that help medium sized companies grow. We are a boutique agency that offers a full range of services, from strategy development to print design to web design to internet marketing, including evolving social media platforms. Over Here To Help You Do Just That 20 years of experience across industries provides us with both the technical skills and real world knowledge to quickly and effectively determine and implement your best strategic, yet cost effective, solutions. From impactful print communications to dynamic electronic designs, we create measurable and consistent results that build customer loyalty while bringing your brand to life. Our clients count on us for fresh design, effective placement, usability, clear and consistent communication, and positive return on investment. Because we focus on that, they are able to focus on running their businesses. Designs for Growth. Here to Help You Do Just That.

designs for growth


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Fairfield County Woman


Fairfield County Woman


Fairfield Woman Mar/Apr 2010  

A publication dedicated to educating women of Fairfield County, CT.