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biodentical hormone solution

Step into the Next Dimension of Gymnastics

The Friendliest School in Fairfield

What is “natural” or “ bioidentical” hormone replacement?

Next Dimension Gymnastics is one of the most advanced gymnastics centers in Connecticut.

Where can you find a kindergarten through 8th grade school where students do serious work in a joyous atmosphere?

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Publisher’s Note Welcome to our July/August 09 issue of the Fairfield County Woman Newspaper. I am very excited to finally produce a County Woman’s newspaper right here in Fairfield County and we look forward to our upcoming issues. We would like to express our heartfelt thanks to all readers, contributors, and staff that have made our publication successful. We encourage our readers to support the contributors that support us. Each one of our County Women’s Newspapers is an informational and enlightening local resource for the community. Published six times a year, we serve readers with valued information on a wide variety of special columns and features. Written by local experts in their respective fields, from Health and Medicine to Education and Law, the Women’s Newspaper provides the best in local contacts and the latest information available. We offer editorial coverage, low advertising prices and most importantly, targeted marketing to Women. We are an OBJECTIVE, INFORMATIVE and EDUCATIONAL women’s newspaper, and have been proud of that accomplishment for over 30 years. – Adela Gallagher, Publisher

On The Cover Kids from the Connecticut Friends School. For more than 300 years in this country, Friends schools have been recognized for fine academics as well as a whole-child approach to intellectual and moral development. Page 36-37

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The County Woman’s Newspaper™ is published bi-monthly and is available free of charge at display stands in approved private and public establishments and authorized distributors only, or by paid subscription. Trademark and U.S. Copyright Laws protect The County Woman’s Newspaper™. No part of this paper may be reproduced without the written permission of the publisher. The County Woman’s Newspaper™ is not responsible for any editorial comment (other than its own), typographical errors from advertisements submitted as camera ready or any reproductions of advertisements submitted as camera ready. If an advertisement does not meet our standards of acceptance, we may revise or cancel it at any time, whether or not it has been already achknowledged and/or previously published. The advertiser assumes sole responsibility for all statements contained in submitted copy and will protect and indemnify the Woman’s Newspaper™, its owners, publishers, and employees, against any and all liability loss or expense arising out of claims for libel, unfair trade names, patents, copyrights and propriety rights, and all violations of the right of privacy or other violations resulting from the publication of this newspaper or its advertising copy. The publisher shall be under no liability for failure to insert an advertisement. The publisher shall not be liable by reason of error, omission and/or failure to insert any part of an advertisement. The publisher will not be liable for delay or failure in performance in publication and/or distribution if all or any portion of an issue is delayed or suspended for any reason. The publisher will exercise reasonable judgment in these instances and will make adjustments for the advertiser where and when appropriate. The Woman’s Newspaper™ assumes no responsibility for unsolicited material or reproductions made by advertisers. This newspaper will be published by the 15th of every other month. Representations by The County Woman’s Newspaper, Inc.™ COPYRIGHT 1995

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About Us

Let Me Introduce You to the #1 Nationally Syndicated Woman’s Newspaper in the U.S. Allow me to introduce you to The Fairfield County Woman’s Newspaper. Each of our Woman’s Newspapers is an informative and enlightening resource for the community. Published six times a year, we serve readers with valued information in a wide variety of special columns and features. Written by local experts in their respective fields, from Health and Medicine to personal Finance and Travel, The Fairfield County Woman’s Newspaper provides the best in local contacts and the latest information available. We offer editorial coverage, a low advertising rate and most importantly, targeted marketing to women.

has found our readership to be 2.46 per copy with an average lifespan of 6 weeks. This above average readership is due to current information being referred to friends and family which directly benefit from our contributing articles and editorials. Exclusivity Eliminate your competition by being the only professional noting your specialty anywhere in our newspaper. Why divide the response of the readership amongst your competition?

Distinguish yourself as the authority in your field by taking the information you discuss with each client and making it available to Read on to find out what we can more than 40,000 readers in the offer you as a contributing writer... comfort of their homes. Target Audience Are you aware that women make 80% of all the consumer and health care decisions? The FCW will become a primary resource for the women of Connecticut. Furthermore, the FCW

References Look inside each issue’s back cover and you will see readership responses and see professional testimonials from our contributing editors and advertisers.

Establish yourself as the contributing editorial source for primary information in your specialty in Fairfield County.

Join our family of over 18,000 professionals nationally and educate the women of Fairfield County. This successful combination Distribution of education and advertising FCW distribution is extensive creates community awareness with numerous direct drops (and for your business,and offers growing). Free papers are protremendous growth potential. vided to area libraries, medical To explore the advertising establishments, YMCA’s, lawyers, and editorial opportunities dentists, recreation centers, health offered by The Fairfield County and fitness clubs, corporate ofWoman’s Newspaper, call us fice buildings, real estate offices, today at 203-708-9186. markets, salons, car care centers, craft stores, book stores. etc., as The National Women’s Newswell as target home deliveries. paper with over 32 years of experience in over 371 woman’s What We Are Not newspapers, either published We do not print anything politi- or optioned to publish, is 100% cal or controversial. We do not supportive of its newest edition, cover local news. The Fairfield County Woman’s Newspaper. The FCW is your direct link to the target market of women This educational outlet for in Fairfield County. It has been women in Fairfield County, proven nationally to increase Connecticut is long overdue. your advertising power and get So, sit back, relax and enjoy your message through. reading another great issue!

Help Wanted DISTRIBUTION DRIVERS NEEDED Earn $100 per day plus expenses! Help us deliver 20,000 Woman’s Newspapers. E-mail your resume to: gallagher@fcwoman.com or Mail your resume to: The County Woman’s Newspaper 239-06 Hamilton Avenue, Stamford, CT 06902

239-06 Hamilton Avenue, Stamford, CT 06902 E-mail: Gallagher@fcwoman.com Phone/Fax: 203-708-9186 • Cellular: 203-428-1256 or 203-912-5454 Publisher ~ Adela Gallagher Editor/Associate Publisher ~ Tom Gallagher Distribution Director ~ Adela Gallagher Creative Director/Production Manager ~ Jeremy Staub Distribution ~ U.S. Mail, Direct Drop, Distributors, Subscriptions Help Wanted

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Table of Contents Medical Professionals Quick Fixes Impart Aesthetic Appeal:  Little-Known Uses for Common Cosmetic Enhancers . .................5 A Total Body Approach to Pain Free Living..... 6 The Bioidentical Hormone Solution.......... 8 Thyroid Dysfunction: The Undiagnose Dilemma......................... 9

Health & Wellness Thyroid Dysfunction: The Undiagnose Dilemma......................... 9 Yogi Brian................................................. 10 Agora Spa: The Perfect Getaway to Revive, Rejuvenate and Relax............. 12 Step into the Next Dimension of Gymnastics.....13 Skin Cancer............................................... 14 The Science of Anti-Aging: Fight Aging the All Natural Way............... 15 Alzheimer’s Disease: New Research Brings Hope...................... 16

Business

A Special Note From The County Woman Newspaper: – Advertising and Promotion During A Recession . ............................. 18 – Listen to the Experts ............................ 18

Law Professional

Law Offices of Linnea J. Levine PC Serving the Elderly and the Disabled....... 27

Fabulous Foods

Lynn Romano........................................... 19

Publisher’s Restaurant Policy...................29 Route 22...................................................30 Millie’s Home Made Wedding Cakes........ 32 Fuji of Japan.............................................34

Women in Profile.. ........ 20, 21

Education

Photography

Home & Garden

The Window People................................. 22 Milan`s Expert Renovations, LLC............. 23 A few tips on Surviving a Wet, Musty Basement......................................24 Aladdin Services, LLC: Power Washing & Painting....................... 25

Irena Portenko: Pianist.............................35 The Friendliest School in Fairfield............36

Environment

My Green Revolution...............................38

Entertainment

Sports Center of Connecticut...................39

Community

Willowbrook Cemetery’S Daffodil Mile is showing signs of Spring......... 26 Planning & Prepaying Funeral Arrangements.............................28

Be a part of our next issue! Join our growing list of contributors / advertisers.

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Medical Professionals Quick Fixes Impart Aesthetic Appeal: Little-Known Uses for Common Cosmetic Enhancers treat eye muscle spasms and other medical conditions. Later on, the Food And Drug Administration approved its use to improve the appearance of frown lines —  and its popularity took off.

Dr. Jill J. DeBiasi Cosmetic injectables are some of the best known non-invasive cosmetic face lift options in t he United States — and around the world. These procedures have exploded in popularity in recent years, and have become a viable alternative to plastic surgery. However, what many people may not know is that injectables have many more uses than just treating horizontal forehead lines and frown lines. They can help you look good and treat a number of conditions. What is Botox Cosmetic? Botox Cosmetic® (Botulinum Toxin Type A) is a cosmetic product used primarily to reduce the appearance of wrinkles. In medical applications, the toxin is a very small dosage and extremely diluted to achieve desired results, making it safe. Botox prevents the unnecessary contraction of muscles, which is why it was originally used to

Soft Tissue Fillers Soft tissue fillers, such as Juvéderm™ and Restylane®, are injectable gels comprised of hyaluronic acid — a naturally occurring substance in the skin that helps add volume and hydration and elasticity. These products are generally used for moderate to severe facial wrinkles and folds. Alternative Uses for Popular Cosmetic Problems As a person ages, the skin changes and the natural volume of youthful skin begins to diminish, resulting in wrinkles forming. It’s easy to see why injectable cosmetic products have been so popular for turning back the hands of time — at least for a little while. However, these same products can be used in other applications to treat everything from excessive sweating to gummy smiles. Patients suffering from headaches are routinely turning to Botox to alleviate severe tension and migraine headaches. Additionally, those with hyperhidrosis, or excessive perspiration, find that the same injections can limit nerve

impulses that affect sweat gland activation. Facial Aesthetics Dr. Jill DeBiasi, a renowned dentist and specialist in aesthetic cosmetic techniques, uses injectables in her practice, DT Smile Design (www.dtsmiledesign.com). Dr. DeBiasi wants patients and the public to know of the many uses of cosmetic products to enhance beauty and self-esteem. Not only does the doctor see patients in her New York City practice, she will schedule personalized sessions in the comfort of your Fairfield or Westchester County home. “It is my mission for all of my patients to look and feel their very best,” says Dr. DeBiasi. “I now incorporate facial aesthetics into my practice, using products once only offered by dermatologists and plastic surgeons. I can perform a complete palate of facial recontouring options, taking a natural smile to the next level.” Some of the options available to men and women include use of Botox to: • lift the brows • smooth out crows feet • reduce vertical lines that form around the lips •h  elp correct an asymmetrical or crooked smile • smooth a bumpy chin, also refered to as “pebble chin” or “golf ball chin”

Injectables, such as soft-tissue fillers and muscle-relaxing Botox® can treat a number of facial imperfections. • r educe the amount of gingiva showing when someone smiles, to alleviate a “gummy smile.” In addition, soft tissue fillers can be used to: • plump up thin lips for an even better smile • reduce the appearance of lines that run along the side of the nose to the mouth • reduce the appearance of bags under the eyes by minimizing the shadow under the bag • to add volume to the mid face or cheeks, or ehance the cheekbones

The advantages to non-invasive procedures is they can typically be done in a short period of time (20 minutes approximately) and require little to no recovery time. Results of fillers are immediate, while those achieved with Botox can take up to a few days to appear. Maintenance occurs every several months, or as advised by a doctor. To learn more about Dr. Jill DeBiasi’s services or to schedule a home appointment, visit her Web site or e-mail drjill@dtsmiledesign.com.

Jill J. DeBiasi, D.D.S. is a graduate of SUNY Albany where she received her Bachelor of Science in Biology and Chemistry. Dr. DeBiasi continued her studies at New York University (NYU) College of Dentistry, where she concentrated on advanced aesthetic techniques. She is a certified Invisalign Provider, and is a member of the American Dental Association, New York Dental Forum, Academy of Cosmetic Dentistry, and the Academy of Osseointegration. Most recently, Dr. DeBiasi has incorporated facial aesthetics into her practice, enabling patients to take advantage of the ultimate in smile enhancement. Dr. DeBiasi practices at her office on the Upper East Side of Manhattan, or in the comfort of your own home. For an appointment or more information, call 917-747-1577 OR e-mail drjill@dtsmiledesign.com

Facial Aesthetics Dr. Jill DeBiasi drjill@dtsmiledesign.com 917-747-1577

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Medical Professionals

A total body approach to pain free living At Health First Chiropractic & Rehabilitation, patients can meet with multiple experts under one roof who all share the same goal: to provide patients with the foundation they need to lead healthy, pain-free, and productive lives.

Dr. Richard E. Pinsky

Health First Chiropractic & Rehabilitation provides chiropractic care, nutritional Pain can play an imporcounseling, acupuncture, tant role in letting us know massage therapy and physisomething is wrong in our body. But pain may at times cal rehabilitation services under the direction of Richappear only after illness has developed but remains ard Pinsky, DC. Joined by, Andrew Chow, MD, Michael silent and hidden. Most Grosso, Nutritionist, and people begin chiropractic care to get relief from pain, Dan Ethier, Licensed Massage Therapist, Health First so the first phase of care is committed to taking a usually involves pain reduction. At Health First we whole person approach utilizing proven techniques treat patients as a whole person made up of complex and methods to help patients regain good health interconnected parts. It is and achieve and maintain not only important to end pain, but also to determine good health, and reach their health and lifestyle goals. its cause and create a plan With 20 years of chiropracto achieve and maintain pain-free living. Chiropractic tic experience, Dr. Pinsky care, acupuncture and mas- participates in on-going education and requires the sage therapy are excellent techniques, and when cou- same of his staff. Professional knowledge of the pled with proper nutrition and specially designed exer- human body and the impact cises, you create a plan that of disease, illness, aging will yield long term results. and injury are constantly Clinical Director

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advancing, so it’s important to select health care providers who know how to apply this information to benefit their patients. The Health First team approach means your needs will be met in a manner that is efficient, comprehensive, and most importantly, effective. Services and Techniques At Health First Chiropractic & Rehabilitation, we take great pride in providing outstanding chiropractic wellness care to our patients. We take a whole person approach and offer an array of services meant to help our patients attain optimal health. Read about some of the services we offer: We see patients with: -Headaches -Neck Pain -Muscle Spasms -Bulging and Herniated Discs -Pinched Nerves -Low Back Pain -Sports Injuries -Auto Accidents

Corrective Exercises Our patients are trained in special “blueprint” exercises designed to address their specific and unique physical problems. Performing these exercises at home may improve the effectiveness of a spinal correction by as much as 30%-40%! Using proper form and making a commitment to the program we specifically design can help your body stay in balance, and keep you in good health.

Massage Therapy Massage therapy is an excellent compliment to chiropractic care, or a stand-alone treatment for muscular-skeletal pain. Skillful manipulation of Chiropractic Care muscles promotes healing We provide advanced spinal and relaxation, which is a correction utilizing state of pathway to better health. the art chiropractic techniques which offer a new

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level of corrective care. As a Doctor of Chiropractic with 20 years of experience, Dr. Pinsky remains committed to on-going education in these methods which are safer, more comfortable, and more effective than ever before.

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Medical Professionals Corrective Exercises Our patients are trained in special “blueprint� exercises designed to address their specific and unique physical problems. Performing these exercises at home may improve the effectiveness of a spinal correction by as much as 30%-40%! Using proper form and making a commitment to the program we specifically design can help your body stay in balance, and keep you in good health. Massage Therapy Massage therapy is an excellent compliment to chiropractic care, or a stand-alone treatment for muscular-skeletal pain. Skillful manipulation of muscles promotes healing and relaxation, which is a pathway to better health.

Anti-Aging Program At Health First, we offer an effective anti-aging program that can help adults of all ages look and feel better. Increase your energy, reduce body fat, balance hormonal levels, and improve skin and hair quality. Slow down, stop and even reverse the aging process by regenerating new healthy cells. Ensure your health and quality of life for years ahead. To learn more about our program please visit www.BiogeneMax.com.

Rehabilitation To compliment and enhance the healing effects of chiropractic care, we also provide the following physiological therapeutic procedures: -Ultrasound -Interferential Electrical Muscle Stimulation -Microamperage Neural Stimulation Nutritional Counseling -Mechanical Traction Do you know which nutritional supplements and vita- -Cryotherapy -Moist Heat Therapy mins are best for you and your unique health needs? -Work Hardening Rehabilitation Program With 30 years experience, our nutritionist, Michael Grosso can help. A specific, Contact us today! structured plan can be dewww.HealthFirstCT.com veloped based upon a com2000 Post Road Suite 203 prehensive health history, Fairfield, CT 06824 level of activity, and your 203.259.1555 current medical status to help you achieve and maintain optimal health.

FREE MASSAGE Mention this ad and recieve a

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H E A L T H

F IR S T

C o n t a c t u s t o d a y ! W e s e e p a tie n ts w ith :

Headaches

Pinched Nerves

Muscle Spasms

Sports Injuries

Neck Pain

Bulging/Herniated Discs

Low Back Pain

Auto Accidents

w w w .H e a lt h F ir s t C T .c o m 2000 Post Road Suite 203 Fairfield, CT 06824

203.259.1555 Fax: 203-254-2417

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Fairfield, CT 06824

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Medical Professional

The Bioidentical Hormone Solution natural healing methods. Her appearances on the Oprah Winfrey show as well as their use by other well known personalities have brought this medical question to the forefront of public consciousness. Hopefully people can receive the benefits of hormone replacement while trying to mitigate safety issues.

by Henry C. Sobo, M.D.

What is “natural” or “bioidentical” hormone replacement?

There are some misconceptions about them. First natuSynthetic pharmaceuticals preral hormones are not herbal scribed as “hormone replacesupplements, and they are not ment” therapy have for years nutrients from plant substances been among the most widely which are meant to mimic the prescribed medications in our effects of hormones. Bioidenticountry. They are prescribed cal hormones are made by a most often at menopause for compounding pharmacy, which symptoms such as hot flashes produces the same hormonal and night sweats, but also as a substance that the body natupreventive measure for osteorally produces. Therefore, when porosis and other problems. a woman is prescribed these There are side effects and hormones, what she is receiving concerns about the long term is a replenishment of something safety of taking these synthetic that she naturally produces pharmaceutical “hormone” replacements . The possibility of herself, but which has become the promotion of breast cancer deficient , causing the symptoms of menopause, such as development has caused many hot flashes and night sweats. doctors to shy away away from The safety concerns regarding prescribing these treatments to their patients. Many women hormone replacement therapy have been conducted on womfearing lack of safety of these en who have been prescribed synthetics refuse therapy they the synthetic pharmaceuticals. might otherwise benefit from. It will take along time for any Along with the move away differences in the safety profile from these synthetic hormone replacements the field of “Bioi- of bioidentical hormones to be dentical” hormone replacement established, but here are some reasons to consider that they has emerged. A great public may be a smart approach. awareness of this issue has occurred with the publication of books on the subject by the ac- First we have logic. Now admittedly, logic is not the same thing tress Suzanne Somers who has as statistical proof over years become an public advocate for

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of study, but that doesn’t mean we shouldn’t employ logic in our approaches to caring for patients. It is simply more logical that replenishing a hormone that your body makes itself and has become deficient in, might be accepted by the body, and be safer than a substance which is not known to the body which is in effect trying to “trick” the body into believing it has enough hormones to relieve symptoms? Also we have the side effects issues which are listed on the insert to your prescription synthetics. These side effects have also not been established to occur as they do with the synthetics that have been utilized. Isn’t it logical to avoid what has been shown to clearly have these adverse effects? Also if symptoms such as night sweats and resulting insomnia are not relieved what are the negative health consequences of that. Disturbance in normal sleep patterns has itself been shown to be associated with numerous negative consequences for overall health.

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It is worth mentioning that men as well as women can benefit form hormone replacement. The term “andropause” has been used to describe the male “menopause” . With the lowering of hormones ( primarily testosterone) produced since young adulthood, men’s libido and overall well being is also compromised . This compromise in functioning occurs just as happens women’s lives , when the diminishing of their levels of hormones produced since young adulthood occurs in their forties and beyond. Finally, hormone replacement has a role in treatment of other problems besides menopause and andropause. For some people they can help with PMS, headaches , vaginal dryness ,lack of libido, depression, mood swings and other problems. To consider whether this may be right for you, consult a physician with experience in Bioidentical Hormone replacement.

Thermography

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Medical Professionals

Thyroid Dysfunction:

The Undiagnose

Dilemma By: Dr. Robert Zembroski

People today are seeking quality of life in the midst of chaos and pollution, an onslaught of chemicals found in our water, food and cosmetics. We as a society are always searching for answers to solve our health problems in a confusing world of medical opinions. Now more than ever, it is imperative for people to keep themselves focused on optimal health, a state of being that is based on a foundation of balanced hormone levels. Excess stress, too much exercise, crash diets, and birth control have caused people to experience hormonal decline at an earlier and earlier age. Hormonal imbalance is showing up in men and women as early as the late 20’s. Many people in their 30’s and 40’s are in unrecognized hormonal decline that causes allergies, fatigue and weight gain regardless of diets and exercise. These same individuals complain of pain, irritability, memory loss, poor concentration, cold hands and feet, low body temperature, decreased libido, and thinning eyebrows and hair. They are experiencing never-ending feelings of depression and are exhausted from poor sleep and insomnia. A recent study indicated that nearly 13 million Americans may be undiagnosed for low thyroid function. This is in addition to the approximately 20 million individuals who are receiving thyroid replacement treatment for hypothyroidism. Why the large discrepancy in diagnosis? One reason may be inadequate testing for thyroid hormone levels, and the sole reliance by medical practitioners on these lab tests despite the individuals’ specific health complaints.

Traditional physicians answer their patients’ symptoms with the prescription pad, adding even more chemicals to the pile without addressing the causes of these symptoms. This failure to address hormonal imbalance by the traditional medical establishment means that people who want to live a long, happy, disease-free life will need to intervene on their own. The thyroid is a small gland at the base of the neck. It forms a link to the other (hormone) glands in the body with a specific function to help regulate cellular metabolism (building and breaking down), and energy production. The thyroid receives information from the pituitary gland in the brain in the form of TSH (thyrotrophin stimulating hormone). This pituitary hormone directs the thyroid to produce thyroid hormones T4, and T3, from iodine, protein, and the amino acid tyrosine. Once T4 is converted to T3, it is taken up by our cells. Once inside, T3 activates certain pathways to increase energy production and metabolism, protein production and the breakdown of fat and carbohydrates, mineral exchange within cells, and insulin production (a hormone that regulates blood sugar). In fact, T3 activates over 100 enzymes to produce a multitude of bodily functions. This is the main reason that altered thyroid production and/or function has such a broad range of negative effects on people’s behavior, moods/emotions, energy level, and physical well-being. In fact, the brain, heart, lungs, intestines, sex glands, muscles, and adrenal glands owe much of their function to normal thyroid function. Before laboratory testing, most doctors used their clinical experience and then made a judgment based on the patients’ history of complaints and physical examination indicators to diagnosis hypothyroidism. Today, the diagnosis of a hypothyroid condition is based not only on a persons symptoms, but on a laboratory marker called TSH. Most doctors consider this to be an absolute for thyroid dysfunction. This rigid interpretation is leading to many undiagnosed cases of thyroid function!

is why a lot of people who have an imbalance in adrenal cortisol levels usually have thyroid-like symptoms but normal thyroid hormone levels. High cortisol due to chronic stressors, make our cells resistant to the thyroid hormones, which can effect the function of the other hormones like estrogen, progesterone, testosterone and insulin. Insulin resistance can lead to increase belly fat. Estrogen dominance, and progesterone deficiency can cause a hypothyroid dysfunction. High estrogen or low progesterone cause a protein from the liver to ‘bind’ up the thyroid hormones making them inactive. Mal-absorption of Vitamin C, B vitamins, Zinc and Selenium can set up for hypothyroid problems as well. There are many other factors that affect thyroid function: • Chemical exposure from PCB’s, PVC’s, DNP’s, Red Dye #3, cigarette smoke, and halogenated organic compounds chlorine and fluoride; •Heavy metal exposure such as mercury from fish, water, vaccines, and dental filling contamination; • Certain flavonoids in foods such as brussel sprouts, rutabaga, turnips, kohlrabi, cabbage, radishes, cauliflower, kale, and soy products. Millet has the highest content of antithyroid flavonoids; • Radiation exposure; • Neck trauma/whiplash; and • More pharmaceutical drugs such as Lithium, Dilatin, Tegretol, Dopamine, and excess Iodine. What you can do if you suspect hypothyroidism: 1. Obtain a thyroid panel that includes a high-sensitive TSH, Free T4 and Free T3.

2. If your TSH number is above 1.5 then low thyroid may be an issue. The higher your TSH numbers are to 5.5, the greater the chance your thyroid is under functioning. 3. Make sure your free T4 and free T3 numbers are in the upper 2/3 of normal range. Always obtain copies of your laboratory results for analysis. If you suffer with chronic debilitating illness such as heart failure or other cardiovascular ailments where elevated thyroid levels may be contraindicated, then lower levels may be necessary. 4. If you are currently on synthetic T4 (Synthroid or Levoxyl), consider switching to a combination formula (Armour Thyroid, or Nature Thyroid) to better supply T4 and T3. 5. Increase consumption of thyroidenhancing nutrients: • L-Tyrosine - This amino acid is a precursor to thyroid hormone. 500 mg twice daily on empty stomach. Avoid use with milk. B6 and Vitamin C can help absorption. • Iodine - Take in the form of kelp at 2,000 - 3,000 mg daily. Caution: Some people with autoimmune thyroid disease can develop aggravations from taking iodine. • B-Complex Vitamins including B2 and B12. Approximately, 100 mg three times daily is good. Brewer’s yeast is an excellent source of natural B-Complex vitamins. • Essential Fatty Acids such as Flax Seed Oil and Cod Liver Oil are essential for thyroid function. One tablespoon per day of each is recommended. Increase consumption of molasses, egg yolks, fish, parsley, apricots, dates, and prunes.

Herbal Uses: • Black Cohosh Root - Glandular tonic • Triphala - Ayurvedic herbal glandular tonic • Saw Palmetto - tonic • Siberian Ginseng - Tonic for adrenal and glandular system • Astragalus - Immune support • Fo-ti Root (Ho Shou Wu) - Similar to Siberian ginseng, but slower and broader action. 6. Obtain an Adrenal Stress Profile to assess cortisol levels. 7. Evaluate progesterone, estrogen, and the estrogen to progesterone ratio. 8. Avoid or reduce consumption of foods that decrease thyroid function (more to come). 9. Work to reduce stress in your life by getting adequate rest, sleep, exercise, and avoiding stimulants such as cigarettes, caffeine, and diet pills. A key to hormone balance and thyroid function is the knowledge that hormones work in tandem with a healthy mind and body. A complete hormone profile is needed to properly evaluate and diagnose a hypo or hyper thyroid condition. Dr. Robert Zembroski is a board certified chiropractic neurologist and the director of the Darien Center for Integrative Medicine. He’s maintained a successful private practice for 15 years in Darien CT. For more information, www.darienim.com

There are multiple reasons for a hypothyroid condition. Adrenal gland fatigue is a major causative factor for decreased efficiency of thyroid hormones. The adrenal hormone cortisol makes thyroid hormones work more efficiently. A physiologic amount of cortisol—not too high and not too low—is very important for normal thyroid function, which

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• Avoid processed and refined foods, including white flour and sugar. • Avoid alcohol, soda and diet drinks. • Increase consumption of fresh, organic produce with a wide variety of fruits, vegetables, vegetable juices and meats if desired.

JULY/AUGUST 9 6/25/09 11:16:42 AM


Health & Wellness

www.YogiBrian.com / 8 Parkhill Avenue, Norwalk, CT 06851 / 203-838-9644 Yogi Brian Buturla is the owner of Yogi Brian’s an ultra small, ultra good yoga studio located in East Norwalk, CT. Teaching in the Dharma Mittra Shiva Namaskara tradition, Yogi Brian is the only 500-hour certified Dharma Mittra Yoga teacher in the state. Yogi Brian has helped thousands of individuals create a stronger connection to their Higher Self. It is now your turn to create an inner peace that will last a lifetime. Call 203-838-YOGI to schedule your Private Session or register for a Group Yoga Class at YogiBrian.com. Group Classes offered Monday through Wednesday at 12:00 PM, Monday and and after a long run. I felt a type of Wednesday at 5:30 PM and 7:45 PM and calm come over me while running. Saturdays at 9:00 AM. I continued to run throughout my 30s and also took some Pilates classes, as Testimonial: Kristen Leavitt well as one or two Yoga classes. I was searching for something to balance out My first exposure to Yoga was back my running. in 1976, when I was 8 years old. My aunt was studying and practicing Yoga I contacted Yogi Brian after the birth of and had just opened a studio in East my second son, in 2005. I had looked Hampton, NY. Back then; my view of at his website (YogiBrian.com) countYoga was one of curiosity. I noticed less times and was intrigued by his how calm and peaceful she looked philosophy and the practice of Yoga. while practicing. I could not commit to taking class at that point. I continued running, but felt I became a long distance runner there was something missing. while living in NYC in my early 20s. I loved the feeling it gave me during

In April 2008, I contacted Yogi Brian again and signed up, taking his Saturday morning class. The energy in Brian’s studio was so tangible that I was instantly moved to another place. It was at that point that I found the missing piece. I had found my balance.

“The energy in Brian’s studio was so tangible that I was instantly moved to another place. I was at that point that I found the missing piece. I had found my balance.”

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Fair fie l d Co u n ty Wo m an 6/25/09 11:16:43 AM


Health & Wellness I am grateful to have Yogi Brian’s as a With his guidance, I have become place to reconnect, center and balance. more comfortable in my transforming body and have been feeling love and Thank You Yogi Brian, excitement for my healthy, growing baby boy during my pregnancy. More than ever, my passion is to become a certified yoga teacher someday. So I can too, brilliantly guide others in connection of their mind, Testimonial: Briana Pennell body and spirit.

It has been almost a year since I have taken that first class with Yogi Brian. My practice has gone beyond the walls of the Yoga studio. Through his classes, words and spiritual energy, I have realized that Yoga is not just going to a class and doing some poses. The practice of Yoga can penetrate all aspects of ones life. It is teaching me how to live. It has showed me how important balance is in everyone’s lives. This quote from the book Hatha Yoga Pradipika now rings true and it is something I will continue to strive towards. “The main objective of Hatha Yoga is to create an absolute balance of the interacting activities and processes of the physical body, mind and energy”. As I continue along my yogic journey,

I stopped Yoga after five years of training when I became pregnant, due to the fact that I couldn’t find a teacher with the flexibility to welcome pregnant women into a group class, until I connected with Yogi Brian. I was initially drawn to his openness to prenatal yoga, but his precision and virtuosity bring my practice to a higher level.

Truly,

“With his guidance, I have become more comfortable in my transforming body and have been feeling love and excitement for my healthy, growing baby boy during my pregnancy” I feel calmer and happier than I have felt in any other studio, where he encourages students’ progress, gracefully. Aside from being the only Connecticut based teacher with confidence to safely guide pregnant women through the four levels of Dharma Mittra Yoga, I feel comfortable bringing beginners with me as well, which is how yoga should be, a union.

www.YogiBrian.com

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JULY/AUGUST 11 6/25/09 11:16:45 AM


Health & Wellness

Agora Spa is the perfect getaway to revive, rejuvenate and relax. Conveniently located on the second floor of the Stamford Marriott Hotel, this luxurious spa is designed for the ultimate in relaxation and pampering body care services. This 3,600 square foot spa offers private treatment rooms and lounges that have been carefully conceived and meticulously thought out to create an extraordinary spa experience. Begin a JOURNEY to blissful relaxation the minute you enter their beautifully decorated locker rooms designed of sleek wooden individual closets, fully stocked with luxurious robes and slippers. Enjoy their luxurious 13-head Swiss showers and steam rooms, furnished

Revive, Rejuvenate and Relax with an Agora’s exclusive Spa Journey. Get carried away to a place with no stress. Enjoy a customized Agora Signature facial that reconditions and Separate men and women’s lounges ensure rejuvenates your skin leaving it with a radiant privacy as well as comfort. Each lounge offers glow. Release acid-build up from the stress light refreshments, plush sofas and chairs, flat of working out with a Deep Tissue/Sports screen television and fine wines and cocktails Massage or just melt away tension with a Hot by request. Fully equipped with a “couple’s Stone Massage. room” where loved ones or friends can spend some quality time together while massage Agora Spa’s welcoming atmosphere of therapists melt away tension or wrap their friendly staff and professionally trained bodies in soothing treatments. licensed estheticians and massage therapists are skilled in the latest spa therapies and Like the facilities at the Stamford Marriott, the customized results-oriented treatments to Agora Spa menu is designed to nourish the Revive, Rejuvenate and Relax anyone on your gift giving list. with all the amenities that you may need – the perfect way to begin your SPA visit.

Spa La La Book your choice of any 50 Minute Facial & 50 Minute Massage combination and receive a $30 Spa Boutique Credit.

Special package $200 20% Savings 203-977-1234 243 Tresser Blvd. Stamford, CT. 06901 Special promotion cannot be combined with any other package, discount or promotion. Services must be performed on the same day.

body, spirit and soul with healthful indulgences and results-oriented services that include rejuvenating facials, therapeutic massage experiences, healing wraps and body scrubs, nail care and signature spa Journeys – each thoughtfully designed to cater to your individual needs.

Gift Certificates are available in any denomination and can be purchased by calling directly @ 203-977-1234 or visiting www.agoraspa.com. A great way to say; “I love you,” “Thank you,” “Happy Anniversary,” “Happy Holiday,” “Happy Birthday,” or “Just Because…” all virtually guaranteed to Revive, Rejuvenate and Relax! Hours of Operation: 7 days a week! Monday-Friday

10a-8p

Saturday

10a-7p

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10a-6p

PRESENT THIS AD UPON ARRIVAL

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Fair fie l d Co u n ty Wo m an 6/25/09 11:16:46 AM


Health & Wellness

Step into the Next Dimension of Gymnastics Wr i t t e n b y J e s s i ca R ome r Next Dimension Gymnastics is one of the most advanced gymnastics centers in Connecticut. Russ & Patty Connelly and Tom & Judy Brady have combined to make Next Dimension Gymnastics a family owned and operated business for the past four years. With 15,000 spectacular square feet of world class gymnastics equipment and a regionally and nationally recognized coaching staff with many years of combined coaching experience, Next Dimension Gymnastics is the center of the gymnastics community. At Next Dimension, every participant will get the best gymnastics instruction available. All of our certified instructors are friendly and professional and work toward the mission of providing the highest quality gymnastics instruction to all children in a safe, fun and positive environment. At Next Dimension we encourage the pursuit of excellence in all aspects of gymnastics recognizing that success is not just measured in victories but also in the joy of participation. We offer programs for individuals from 18 months to adult that give many opportunities to participate in the wonderful sport of gymnastics. Our program, with classes designed for both boys and girls, is separated into two main areas; preschool gymnastics and recreational after school gymnastics. We are also well known for our tumbling classes, adult classes, and competitive teams. Our preschool  classes emphasize coordination and motor skill development where children will learn to control and use their body movements. As children progress through the gymnastics program, they will be working on skills that are appropriate to their age and current skill level. We teach and reinforce the importance of strong gymnastics basics at all levels so that each gymnast can be the best they can be while having fun in the process. In all areas of our program participants will have the opportunity to enjoy every Olympic event (Vault, Uneven Bars, Balance Beam, Floor Exercise, Rings, Pommel Horse and Parallel Bars). They can jump on one of 2 “tumble trak” tumbling trampolines, our in-ground trampoline or jump into one of the largest loose foam landing pits in Connecticut. They can also enjoy the excitement of our large rock climbing wall. In addition to learning how to hop, jump, land, balance, swing and tumble our program also presents opportunities for children to learn many valuable life skills. Within the structure of our gymnastics classes children will learn the importance of sharing, taking turns, voicing opinions, listening, goal setting, patience, respect, and a willingness to try new things.

Most importantly, our number one goal is to promote self-esteem in our students! That is why Next Dimension has teamed up with the industry’s leading Child Development Specialist Dr. Robyn Silverman to enhance each child’s learning experience. Each month we focus on different power words that help teach students to share, discover, and reflect on various character development ideas. Not only were our class programs a great success this year, but this was a banner year for our competitive team programs as well. We produced many individual state and regional champions ranging from Prep-Optional to levels 4 through 9. We had 21 individual state champions with many of those gymnasts winning more than one event! Our girls and boys teams definitely shined in 2009!

They will tumble through the obstacle courses, play in the foam pit, and join in on some awesome parachute games. Next Dimension is also a great place for field trips! Take your pre-school class, scouting troops, or other groups to have a fantastic time in our facility. Other fun activities that take place at Next Dimension include gymnastics sleepovers, cartwheel and back handspring clinics, parent’s night out, exhibitions, and other exciting events!

Have your very own shining star celebrate their birthday with our fun and energetic staff here at Next Dimension Gymnastics. We offer the most awesome birthday parties where the fun and excitement never ends! During the 1 ½ hour long exclusive party everyone will enjoy jumping, swinging, climbing, and have and overall great time.

Come in for a free trial class to see what we are all about. We are positive you will love the excitement, fun, professional instruction, state of the art facility, and of course lots of gymnastics that make up our family here at Next Dimension Gymnastics.

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  

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  

 

    

 

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JULY/AUGUST 13 6/25/09 11:16:52 AM


Health & Wellness resemble non-cancerous growths, and only trained physician can tell the difference.

Skin Cancer The incidence of skin cancer is on the rise; over one million people will be diagnosed with skin cancer this year. It is estimated that 1 out of every 7 people in the United States will develop some form of skin cancer during their lifetime. Although skin cancer most commonly affects the elderly, I have treated patients in their early teens. One serious sunburn can increase a person’s skin cancer risk by 50%. Melanoma, the most dangerous form of skin cancer, kills approximately 7,900 Americans each year. Basal Cell Carcinoma is the most common form of skin cancer. There are approximately 800,000 cases in the U. S. every

year. These skin cancers arise in the basal layer of cells which are at the bottom of the epidermis (outer layer of skin). This affects men more than women. Chronic exposure to sunlight is the cause in most cases. These occur most on the sun exposed areas: face, neck, ears, scalp, back and hands. Those with fair skin tones and light colored eyes are at greatest risk. Some signs to look for are: • a n open sore that bleeds or crusts, or will not heal after 3 weeks • a red patch or irritated area • a shiny bump or nodule, can be pearly, pink, red or white • a pink lesion with raised edges It is important to realize that some skin cancers may

Basal carcinomas usually do not spread (metastasize) to distant tissues and organs. The diagnosis is confirmed by doing a biopsy which is a simple office procedure. The treatment options for basal cell carcinoma include: • s urgical excision and reconstruction this is commonly done by plastic surgeons, especially if the cancer is on the face. The larger the tumor, the bigger the resultant defect and the more complex the reconstructive effort • c ryosurgery destroys cancer cells by freezing • c urettage electrodessication scraping the tumor and destroying the remaining tissue with an electric current • r adiation destroys cancer cells with X rays Moh’s micrographic surgery shaving the tumor layer by layer and checking it microscopically done by dermatologists trained in this technique. Squamous cell carcinoma is the second most common form of skin cancer. It arises from cells in the epidermis. These cancers are usually confined to the epidermis for some time, but if left untreated, they can spread to lymph nodes and distant organs this can be fatal. Cancers treated early on have an excellent prognosis. It may occur anywhere on the body but most occur on the sun exposed areas. The lower lip and the ears are most vulnerable. In some cases, chronic skin inflammation can be a causative factor.

Squamous cell carcinoma may appear like a warty growth, a scaly lesion or a sore that bleeds. Some can be a pink, elevated growth with a central pit. The treatment is similar to that of basal cell carcinoma, however this tends to be a more aggressive tumor. Malignant melanoma is the most dangerous form of skin cancer. Even so, if diagnosed and treated early enough, the cure rates are excellent. Once this cancer metastasizes, it is very difficult to treat and can be deadly. Melanoma originates in pigmented cells or melanocytes. Most are brown or black but they can be pink, red or purple. Melanoma can arise from a pre-existing mole or from a new skin growth. It can occur anywhere on the body, including inside the eye and on mucous membranes. Again, excessive sun exposure, a fair complexion and a family history of melanoma are all risk factors. Regarding the appearance of a mole, follow the ABCDs: A Asymmetry malignant growths are typically irregular (asymmetric); benign moles are typically round B Border melanomas often have uneven, ragged borders; benign moles have smooth, even borders C Color Melanomas often have different shades of brown and black; benign moles are usually a single shade of brown D Diameter suspicious lesions are often more than 5 millimeters in diameter

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(about, the size of a pencil eraser) The treatment for melanoma is primarily surgical excision. The amount of surrounding skin that is removed (the border) depends on the depth of the melanoma. This depth is measured microscopically by a pathologist. There are various means of reconstructing the defect after excision of a melanoma. A technique known as sentinel lymph node biopsy may be used on certain patients to test if spread to the lymph nodes has occurred. Interferon may be of some use in more advanced tumors. Especially when dealing with melanoma, the importance of early detection and treatment cannot be stressed enough. Regardless of appearance, any change in a pre-existing mole or a new skin growth should prompt an immediate visit to a physician. Delmarva loves its beaches and fun in the sun. Some useful tips regarding sun exposure: • limit time in the sun when the sun’s rays are strongest (between 10AM and 4PM) •u  se a broad spectrum sunscreen (protection from both UVA and UVB rays) every day • r eapply sunscreen every hour, especially if swimming or sweating • c over up with long pants, long sleeved shirts and wide brimmed hats •d  on’t forget the kids; start them thinking sun protection at an early age

Fair fie l d Co u n ty Wo m an 6/25/09 11:16:53 AM


Health & Wellness The Science of Anti-Aging: Fight aging the All Natural way! Since the beginning of time people have been trying to slow down or reverse the aging process. Unfortunately this has lead to a myriad of AntiAging supplements, programs, books, and other products which do not produce results or may even create an increase in the effects of aging. To have an impact on aging you must ensure, as cells die off they are being replaced with new, healthy cells. The BiogeneMax Anti-Aging Program will give you the results you seek. If you wish to truly maximize results, there are specific dietary and lifestyle factors to be examined. There are no exceptions and there is no magic potion. The BiogeneMax Anti-Aging Program is the result of over 30 years of research and experience. “Having a deep understanding of the aging process is what provides us with the tools to combat its effects” says Michael Grosso, Nutritional Researcher. Grosso has joined forces with Dr. Richard Pinsky to form Nutritional Healing Center of Fairfield, CT. In the past 20 years of his career, Michael has been actively researching and studying Anti-Aging. The result is BiogeneMax. The use of these non-synthetic nutritional supplements as directed has been proven to help reduce, stop and even reverse the aging process.

from the inside out . . .

What is the process of aging? Aging is not simply growing older; aging is an actual biological event that takes place every moment of every day. Inside each cell of our bodies is something called mitochondria. Simply put, mitochondria are the power source for each cell and oversee both the death and growth of cells. In aging, the mitochondria are exposed to numerous influences that lead to damage and cell death. The more cell deaths, and the greater the rate of cell deaths a body experiences, the greater the effects of aging. Oxidative stress on cells hinders the ability of the body to heal when exposed to negative factors. When this imbalance exists, new cells can not replace damaged and dying cells. That leads to the visual and physical effects of aging. What causes the deterioration and death of mitochondria? A number of factors influence the rate of cell death. Primary causes are the environment, nutrition, stress, and lifestyle choices.

Lose weight Reduce body fat Increase lean muscle Increase energy level Reduce wrinkles Smooth and soften skin Improve hair and nail quality Decrease joint pain Increase bone density Increase libido Longevity

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All my joint pain has literally gone away, especially my back. My hair is thicker and fuller; my finger nails don’t split any more and are stronger. My skin looks and feels so much better and my

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What is Mitochondrial Biogenesis? Mitochondrial Biogenesis is a process in which cells can be regenerated. Mitochondria are specialized functional sub units within the cells and are found in all cells throughout the body. Mitochondria are very susceptible to free radical damage and oxidative stress which will cause damage and death to the cell. The BiogeneMax Anti-Aging program creates Mitochondrial Biogenesis, which will regenerate the mitochondria within the cell which will build new healthy cells and start reversing the aging process. What can the BiogeneMax Anti-Aging Program do for you? Our nutritional supplement program will help you with the following: • Lose weight • Reduce body fat • Increase lean muscle • Increase energy level • Reduce wrinkles • Smooth and soften skin • Improve hair and nail quality • Decrease joint pain • Increase bone density • Increase libido • Longevity While being on our Anti-Aging program, you will initially notice more energy, better concentration, and an overall feeling of well being. After 2 to 3 months you will notice positive changes in your skin, hair, nails, eyesight, body composition and more. As you continue on the program you will keep noticing more improvements and will look and feel younger. Are you ready to look and feel younger? Visit our website (www.biogenemax.com) to learn more about our all natural Anti-Aging supplement program. If you have any questions about our program, please call our nutritional director at 1.877.YOUNG.01 (1.877.968.6401).

© 2009 BiogeneMax, All Rights Reserved

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JULY/AUGUST 15 6/25/09 11:16:53 AM


Health & Wellness

Alzheimer’s Disease: New Research Brings Hope You’ve misplaced your car keys -- again. Family members keep mentioningconversations you don’t remember having. You’ve been finding it difficult to concentrate, and you’re more irritable than you used to be. You wonder if these changes are a normal part of aging or something more serious Alzheimer’s disease. Does this scenario sound familiar? Millions of Americans are experiencing mental changes as they age and are struggling with the question, “Am I getting Alzheimer’s?” Alzheimer’s disease is the most common cause of dementia, which is the loss of intellectual and social abilities severe enough to interfere with daily functioning. The Alzheimer’s Association estimates that 5.2 million older Americans have Alzheimer’s. This number is expected to increase dramatically over the next few decades‑potentially reaching 11 million to 16 million by 2050 -- as more and more people live into their 80’s and 90’s. Although there’s no cure for Alzheimer’s disease, researchers have made progress. Treatments are available that improve the quality of life for some people with Alzheimer’s, and more drugs are being studied. If you do have Alzheimer’s or another form of Dementia, the sooner you’re evaluated and diagnosed, the more options you’re likely to have in improving your symptoms and making decisions about your life and future health care. This range of treatment options is likely to improve in coming years as new research developments shed light on this complex disease. What’s Alzheimer’s disease? Alzheimer’s disease is a progressive, degenerative brain disease named after Dr. Alois Alzheimer, the German neurologist who first described it in 1906. Its causes aren’t well understood. Alzheimer’s may start with slight memory loss and confusion, but it eventually leads to irreversible mental impairment, personality changes and abnormal behavior. As the mind gradually deteriorates, the body loses its ability to function. People who develop Alzheimer’s experience the disease in very different ways. This includes the rate at which the disease progresses and the type and severity of the symptom. Nevertheless, certain patterns are common in almost everyone with Alzheimer’s, and most people experience common signs and symptoms such as:

• Increasing and persistent forgetfulness – At its onset, Alzheimer’s disease is marked by periods of forgetfulness, especially of recent events or simple directions. But what begins as mild forgetfulness persists and worsens. People with Alzheimer’s may repeat things and forget conversations or appointments. They routinely misplace things, often putting them in illogical locations. They frequently forget names, and eventually, they may forget the names of family members and everyday objects. • Difficulty with abstract thinking – People with Alzheimer’s may initially have trouble balancing their checkbook, a problem that progresses to trouble recognizing and dealing with numbers. • Difficulty finding the right word – It may be a challenge for those with Alzheimer’s to find the right words to express thoughts or even follow conversations. Eventually, reading and writing also are affected. • Disorientation – People with Alzheimer’s often lose their sense of time and dates and may find themselves lost in familiar surroundings. • Loss of judgment – Solving everyday problem, such as knowing what to do if food on the stove is burning, becomes increasingly difficult and eventually impossible. Alzheimer’s is characterized by greater difficulty with things that require planning, decision making and judgment. • Difficulty performing familiar tasks – Once‑routine tasks that require sequential steps, such as cooking, become a struggle as the disease progresses. Eventually, people with advanced Alzheimer’s may forget how to do even the most basic things. • Personality changes – People with Alzheimer’s may exhibit mood swings. Early on, this may be a response to the frustration they feel as they notice uncontrollable changes in their memory. As the disease progresses, people with Alzheimer’s may become anxious or aggressive and behave inappropriately. Because symptoms in the early stages of the disease progress slowly, diagnosis is often delayed. People developing Alzheimer’s may be frighteningly aware of their problems -- but careful to keep them hidden, refusing to see a doctor. As a result, even their families may fail to see what’s going on. When the signs and symptoms are to obvious to miss, those closest to the person often realize that similar - but less

Dementia and Depression Depression is a serious illness that affects your thoughts, emotions, feelings, behaviors and physical health. Depression can mimic dementia and exhibit some of the same signs and symptoms, such as confusion and forgetfulness. Dementia of depression is a condition that causes cognitive impairment, but is due to depression. Furthermore, depression often accompanies dementia, affecting 20 to 30 percent of people with the disease.

severe - difficulties have been present for years. The disease’s course varies from person to person. Six to eight years is the average length of time from diagnosis of Alzheimer’s to death. Survival begins to decline three years after diagnosis, but some people live more than a decade with the disease. Other conditions, such as depression, anxiety and sleep disorders, may accompany Alzheimer’s disease. The symptoms of these conditions can obscure or complicate a diagnosis of Alzheimer’s, and they may also hasten or increase the severity of mental decline. Early diagnosis is important, since many of these conditions are treatable. How the brain works The effect of Alzheimer’s disease on brain tissue has been clearly demonstrated. Alzheimer’s damages and kills brain cells, causing progressive deterioration. To understand Alzheimer’s disease, it helps to know how the brain normally functions. A healthy brain has billions of nerve cells called neurons. Neurons generate electrical impulses that are relayed from neuron to neuron, allowing different parts of your brain to communicate with one another. They also receive and send information from and to all parts of the body. Chemicals called neurotransmitters modulate the transmission of these impulses through synapses, the gaps between neurons. This is what keeps your body functioning, allows you to laugh at a funny movie or feel pain from an injury. It’s also how memories are created. As you age, the number of neurons in your brain naturally decreases and the number of connections

Because the two conditions often coexist and may be mistken for the other, it’s important to see your doctor to determine the underlying cause of any changes in cognitive abilites to ensure you receive proper treatment.

between nerve cells is reduced. As a result, your brain atrophies, or “shrinks,” as brain mass decreases. Starting around age 50, many people begin to notice the effects of these changes, which include mental lapses such as forgetfulness, difficulty recalling names and facts, and absent‑mindedness. This is normal to a certain degree in older adults and doesn’t necessarily indicate the presence of dementia. In people with Alzheimer’s disease, neurons degenerate, lose their ability to communicate and die. Levels of important neurotransmitters are reduced. This deterioration usually starts in the central brain and eventually spreads throughout the organ. The structural and biochemical networking among neurons is vital for your brain to function properly. If your brain’s networking capabilities deteriorate, cognitive skills -such as your ability to think, reason and remember -- are affected or lost. Eventually your physical capabilities also are affected. In the final stages of Alzheimer’s disease, most people are bedridden and completely dependent on others for care. The disease severely weakens the body’s systems, and as a result, the cause of death is rarely Alzheimer’s itself, but is more often secondary to an infection, such as pneumonia. Physical characteristics: Plaques and tangles The key question in Alzheimer’s disease is “What causes neurons to degenerate and die?” Although a definitive answer hasn’t been found, scientists agree that the disease is likely caused by a combination of factors. A characteristic feature of Alzheimer’s is the abundance of these two abnormal

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structures in the brain: • Amyloid plaques – These are large clumps of protein that develop between and around neurons. They’re made up of a normally harmless protein called betaamyloid. The prevailing theory is that beta-amyloid is somehow responsible for much of the damage to neurons caused by Alzheimer’s. What causes beta-amyloid to accumulate in people with the more common, non-inherited form of Alzheimer’s isn’t known. For a long time, scientists believed that the plaques themselves were toxic to neurons, leading to cell death. But now some argue that beta-amyloid is most toxic to neurons in the early stages of plaque formation. The fully formed plaques may have lost their toxicity and simply are byproducts of the disease. The unanswered question is whether beta-amyloid is a direct cause of cognitive decline. Increasingly, researchers are leaning toward the belief that the best opportunity for reversing the disease may be during the early stages of plaque formation. • Neurofibrillary tangles – These are twisted masses that develop inside neurons from damage to the cell’s internal support structure. A protein called tau normally helps uphold the structure of a neuron, but as Alzheimer’s develops, the protein malfunctions and unravels, forming tangled masses inside the cell. These tangles have a devastating effect on the structure and function of neurons, leading to the collapse of intercellular communication. As with plaques, scientists continue to debate whether tangles are a cause of Alzheimer’s disease or a result of it. Accumulation of the tangles appears to be closely related to the severity of the disease’s symptoms. However, tangles don’t appear to necessarily cause neuron death. Although the focus of much current research is determining how plaques and tangles are connected to the disease process, scientists are also studying other possible contributing factors. Researchers have observed inflammation in the brains of some people with Alzheimer’s disease. Inflammation is your body’s response to injury or infection and a natural part of the healing process. Even as beta-amyloid plaques develop in the spaces between neurons, immune cells are at work getting rid of dead cells and other waste products in the brain. Although researchers believe the inflammation occurs before

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Health & Wellness plaques have fully formed, they aren’t sure how this development relates to the disease process. There’s debate about whether inflammation damages neurons or if it’s beneficial in clearing away plaques ‑ whether it’s a cause or effect of the disease. Cardiovascular risk factors also are being examined, as Alzheimer’s symptoms may be more likely to develop if an individual has experienced strokes or damage to blood vessels in the brain. Other risk factors Research suggests that a number of other factors are connected to the Alzheimer’s disease process in some way. These include: • Age ‑ Alzheimer’s usually affects people older than 65, but does, rarely, affect those younger than 40. About 10 percent of people over age 65 have Alzheimer’s. For people 85 and older, that number jumps to nearly 50 percent. • Sex ‑ Women are more likely than men are to develop the disease because they live longer. • Education - Studies have found a correlation between a low level of education and higher risk of dementia and, conversely, a high level of education and lower dementia risk. Researchers theorize that the more you use your brain, the more synapses you create between neurons, which provide a greater reserve of brainpower as you age. It remains unclear, though, whether less education and less mental activity actually increase the risk of Alzheimer’s. Recent research supports the idea that higher levels of education delay the onset of cognitive decline. However, more-educated individuals may be able to mask their symptoms and prevent detection of dementia in its early stages. Once these individuals are diagnosed with Alzheimer’s, the disease has already progressed, and cognitive decline actually occurs more quickly at this point than in those with less education who were diagnosed with the disease at an earlier stage. This may be related to the fact that drugs for treating Alzheimer’s tend to be most effective in the early stages of the disease, and that early detection may offer greater possibilities of slowing the disease’s progression. • Lifestyle– High blood pressure, high cholesterol and diabetes in midlife may increase the likelihood that you’ll develop vascular cognitive impairment. As vascular dementia and Alzheimer’s increasingly appear connected, these may also be risk factors for Alzheimer’s. Drinking large amounts of alcohol on a regular basis increases the

risk of dementia. But moderate amounts of alcohol, especially in the form of red wine, might actually be protective. Smoking is almost certainly another risk factor. In addition, new research indicates that obesity and the distribution of body fat in midlife are linked to dementia risk. • Heredity – Certain genetic mutations are known to cause a small percentage, around 1 percent, of inherited forms of Alzheimer’s disease. People who inherit one of these rare mutations usually begin to experience symptoms before the age of 65. This is known as early onset Alzheimer’s. Children whose parents have any one of these mutations have a 50 percent chance of inheriting the abnormal gene and developing the disease. In addition, a new gene variation has recently been associated with late-onset Alzheimer’s. Symptoms of and treatment for inherited forms of the disease are generally no different than for noninherited forms of Alzheimer’s. • Head injury – The observation that some ex-boxers eventually develop dementia suggests that serious traumatic injury to the head for example, a concussion with a prolonged loss of consciousness may be a risk factor for Alzheimer’s. Several studies indicate a significant link between the two, but others do not. One theory is that head injury may interact with a gene linked to Alzheimer’s disease. The emerging picture of Alzheimer’s disease involves an intricate process that likely includes a number of different factors. Its occurrence in specific individuals may be precipitated by different combinations of genetic and environmental triggers. The difficulty of predicting who will or will not develop Alzheimer’s may remain a characteristic of the disease itself. Diagnosis and evaluation It’s estimated that more than 50 percent of people who have dementia never receive a diagnosis. They may think that they’re just “getting old,” or they may be afraid of the possibility it might be something more serious and hesitate to see their doctor. However, an early diagnosis is important for a variety of reasons. It can give you the opportunity to be involved in making important legal, financial, social and medical decisions that affect both you and your family members. Additionally, it can give you time to prepare mentally and emotionally for the changes ahead and allow your family to plan living arrangements and care. There’s no one test that can diagnose Alzheimer’s disease. An experiential imaging study using

positron emission tomography has shown promise in research, but it’s not available for regular clinical use. And, it appears as if its use will be limited to unusual or atypical cases. For now, doctors use a process of elimination to rule out other conditions and rely on screening tools to identify key characteristics of Alzheimer’s. However, the clinical diagnosis of Alzheimer’s is really quite accurate and wouldn’t be mistrusted simply because there’s no definitive laboratory test for it. The first step usually involves compiling a medical history and conducting a physical exam. Then, a series of interviews and written tests are used to evaluate mental status and determine which cognitive functions are affected, such as memory, attention span, problem--solving abilities, counting skills and language. Your doctor may also test physiological aspects of the brain such as balance and sensation. This brief screening may be followed by more thorough testing to help determine the nature and severity of impairment. A doctor may recommend an evaluation of vitamin B-12 levels, thyroid function and neuropsychological testing to rule out other problems. A brain scan may also be done to help pinpoint visible abnormalities such as shrinkage of certain parts of the brain or evidence of small strokes. Using these different methods, doctors are able to make an accurate diagnosis of Alzheimer’s about 90 percent of the time. The disease can be diagnosed with complete accuracy only after death, using a microscopic examination of brain tissue to check for plaques and tangles. Screening tests are available that can tell if a person carries susceptibility genes associated with Alzheimer’s, but the tests can’t predict who will or will not get the disease. Although being diagnosed with Alzheimer’s is a frightening experience, it also gives you the chance to seek out appropriate treatment options that can help alleviate your signs and symptoms. Treatment Currently, there’s no known cure that can halt or prevent Alzheimer’s. Treatment strategies focus on managing the symptoms of the disease through a combination of drug therapies and behavioral strategies. • Medications – Cholinesterase inhibitors are a group of drugs that improve the levels of neurotransmitters in the brain and help stabilize cognitive functions. They include donepezil (Aricept), rivastigmine (Exelon) and galantamine (Razadyne). In 2007, a patch became

available that delivers rivastigmine through the skin, maintaining steady levels of the drug in the bloodstream. The patch, which is replaced every 24 hours, has shown similar effectiveness as the highest dose of the oral form of the drug. In addition, its side effects may be less severe. Cholinesterase inhibitors are generally used only in the mild to moderate stages of Alzheimer’s, as they seem to lose much of their effectiveness after this point. However, in 2006, donepezil was approved for use at the severe stages of the disease after its effectiveness in improving cognitive functions was established. Donepezil is modestly and temporarily effective in people with mild cognitive impairment. In addition, Mayo Clinic researchers have found that donepezil may slow the rate of brain shrinkage in people with mild cognitive impairment and a genetic predisposition for Alzheimer’s. About half of the people taking cholinesterase inhibitors show some improvement in their signs and symptoms. Gastrointestinal problems - such as diarrhea and stomach pain - are common side effects of these medications, but they usually lessen with time. Another drug, memantine (Namenda), is a newer class of medication intended for use at the moderate and severe stages of Alzheimer’s. Memantine seems to slow the doss of daily living skills, such as dressing, While medications can help, caregiving is at the heart of Alzheimer’s treatment. They key to caregiving is focusing on the things your loved one can still do and enjoy at each stage. As behavior changes occur, be patient and reassuring. Keep in mind that the person is expressing real emotions. Help engage your loved one by listening, making eye contact, and using familiar words and clear statements. Try these strategies: • Stick to a daily routine – A familiar schedule can make things easier for both of you. • Break tasks down into small, orderly steps – Don’t rush through things – it will just add to your loved one’s confusion and slow things down. • Limit choices and participate together – Involve your loved one in tasks as much as possible. Getting dressed may seem overwhelming when faced with a closet full of clothes. Instead,

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eating and going to the bathroom. It sometimes is used in combination with a cholinesterase inhibitor. Memantine’s most common side effect is dizziness. • Behavioral strategies – Extreme changes in mood and behavior become common as Alzheimer’s disease progresses and can include aggression, agitation, delusions, paranoia and sleep disturbances. These behaviors may be the only way individuals can express themselves as their communication skills decline. Managing these challenging behaviors requires patience and understanding on the part of caregivers. Drugs such as antidepressants, antipsychotics and mood stabilizers may help treat the behavioral symptoms of Alzheimer’s. However, these drugs can intensify cognitive losses, and their side effects can be severe in older adults. In general, they’re used when the patient, family and doctor feel the benefits of their use outweigh risks. Hope on the horizon Just because there’s no cure for Alzheimer’s right now doesn’t mean that you shouldn’t seek treatment for the disease. There are still many things you can do to ease symptoms and improve the quality of life for everyone involved. Most researchers expect to see major progress in the treatment and prevention of Alzheimer’s in the next few decades, providing hope for millions of Americans and their loved ones. offer two outfits and let the individual decide. • Be respectful and reassuring – Preserve your loved one’s dignity while assisting with personal tasks, and respond to his or her emotions with understanding and empathy, not reason. • Avoid large noisy settings – These can be overwhelming and disorienting. • Control visitor encounters – Consider limiting the number of visitors at one time. Caring for a person with Alzheimer’s disease is physically and emotionally demanding. Feelings of anger, guilt, frustration, discouragement, worry, grief and social isolation are common. If you’re a caregiver for someone with Alzheimer’s disease, you can help yourself by asking friends and family members for help and by joining a support group. Learn as much as you can about the disease, and talk with the doctor and other health care professionals involved in the care for your loved one.

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Business A Special Note From The County Woman Newspaper Advertising and Promotion During A Recession The National Bureau of Economic Research (NBER) confirmed on December 1, 2008, that the U.S. economy has been in a recession since December 2007. Many economists believe the current recession will be the worst since the recession of 1981-82. Times are rough, but that doesn’t mean you should lower your advertising budget; you actually should maintain or raise it, or just advertise smarter. A recent study by McGraw-Hill Research showed that companies that maintained or increased their advertising during the 1981–82 recession, had gains in sales in the short-run as well as the long-run. The McGraw-Hill Research study analyzed 600 companies from 1980 to 1985, and found those that advertised aggressively throughout the recession had sales 256% higher than companies who cut back on advertising. Consumers will continue to buy healthcare services, financial services, prescriptions, food, entertainment, professional services and every other type of product or service they have always purchased. During a recession, consumers are more discretionary about how they spend their hard earned dollars. They spend more time educating themselves about whom the best provider of a product or service might be and how to find them. Educational and informative advertising is most effective during tough times and now is the best time to get your message in front of a discerning group of buyers.

Contact us at 203 708 9186 or 203 428 1256 or at galagher@fcwoman.com to learn more about how to effectively tell your story and enhance your brand during this economic downturn.

listen to the experts “Historically, PR, marketing, and advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” ~ CBS Marketwatch

“Although tight budgets might make cuts in advertising an attractive option, most small business experts advise against removing your company’s image from customers’ minds at a vulnerable time.” ~ Pink Magazine Find out what sets the Fairfield County Woman apart from the rest, and how we can do the same for you and your business.

Contact us today!

203-708-9186 or 203-428-1256 18 JULY/ AUGUST July_Aug.indd 18

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Photography

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Women in Profile Kim Tsocanos Kim Tsocanos is the founder and co-head of Connecticut Friends School. Located on the New Canaan/Wilton border, the school is in its twelfth year and goes from kindergarten through 8th grade. Quaker values such as simplicity, peace, integrity, equality, community, and stewardship of the earth are an integral part of the curriculum. Tsocanos is a Quaker, and the school grew out of a homeschooling group that included her own four children. When Tsocanos decided to start a Friends School, she took two years to visit schools all over the country. She then carefully integrated the best practices from those many schools in the school she launched. For example, she discovered that multiage classrooms worked amazingly well as did inquiry-based learning. “We chose our particular academic model,” Tsocanos explains, “because it is a powerful pedagogy that affects children in a profoundly positive way—not because it is most fun for kids. When students feel safe emotionally, they are able to take in information and make learning connections more easily.” Tsocanos grew up in Fairfield County, where her mother was a school teacher and her early inspiration for an education career. After she earned her bachelor’s degree from Wellesley College and traveled in China, she eventually returned to New Canaan with her husband, Mark. He is a commercial real estate developer who also grew up in New Canaan. They have four children, ranging in age from 15 to 25.

Lynn romano Lynn Romano’s interest in preserving all of the wonderful things that life has to offer has always been the impetus behind her picture-taking ability. For her it is very intriguing to accurately document the natural progression of a particular life and having the ability to look back on the pivotal moments of that life. Lynn’s goal is to effectively capture the intangible essence of each and every child who wanders before her focused lens. Because each child is vastly unique, Lynn aims to show the varied transitioning expressions in the hope of stealing a genuine glimpse of each child’s authentic personality. In order to uncover the true spirit and the inner beauty of her subjects, Lynn approaches her sessions in a very relaxed and casual manner. Born and raised in Stamford, Lynn has always been snapping away with her camera. Whether it was sporting events or dances for her high school or college yearbook, the first steps her nieces or nephews took, or the sunsets during her many travels her camera was always at hand to capture the moment. Lynn has now been able to turn her lifelong passion into her dream job.

jill j. debiasi Dr. Jill DeBiasi is an accomplished cosmetic dentist and co-owner of DT Smile Design (dtsmiledesign.com), a renowned dental practice for the who’s who of Manhattan and beyond. Dr. DeBiasi has been known in the dental profession for almost twenty years. Dr. DeBiasi has spent years perfecting her craft in cosmetic dentistry, with a dedication to helping patients look and feel their very best. This is evident in her unwavering support of developing personal relationships with her clients and offering the most cutting-edge services available. This is why Dr. DeBiasi has recently expanded her practice to offer facial aesthetics in addition to her dentistry services. Using Botox, Restylane, and Juvéderm, Dr. DeBiasi now offers an extensive array of facial re-contouring options to improve the face and smile. She can treat everything from gummy smiles to thin lips, at her state-of-the-art office or in the comfort of patients’ homes in Westchester or Fairfield County. Dr. DeBiasi resides in Greenwich, CT, where she enjoys spending time with her husband and their four children. She has a passion for photography, painting, skiing, tennis, and hiking. She takes pride in being able to balance both a career and family. For more information on Dr. DeBiasi and her practice, visit www.dtsmiledesign.com or e-mail drjill@dtsmiledesign.com.

Linda Daniels Linda Daniels is currently the Chief Marketing Officer at Perf Go Green Holdings Inc. (“Perf Go Green”) (www.perfgogreen.com), the leader in biodegradable plastic products and everyday green solutions. Linda has over 20 years experience as a global marketing executive with brands including IBM, Xerox, NYSE, CNBC, MSNBC, Citigroup, Smith Barney, Prudential Securities and The New York Clearing House where she produced inventive, provocative, and engaging marketing strategies that succeeded in building their brand equity. Linda is also President and Founder of The Punch Factory, a marketing consultancy.

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Women in Profile Jessica Romer

Debbie Truhowsky

My name is Jessica Romer, the Senior Director at Next Dimension Gymnastics and I have been teaching gymnastics for 8 years. I received my Bachelors degree in Psychology from Southern Connecticut State University. I love working with children and shaping them into young adults.

I grew up in Bridgeport and graduated from Notre Dame High School, and Sacred Heart University in 1980, with a B.S. in Business Administration. I have worked in the marketing field every since. Most of my experience was in corporate and commercial aviation, with the last 10 years acting as Vice President of Marketing for Virgin Atlantic’s Vacation Division, in the US headquarters based in Norwalk, CT.

Gymnastics is my passion and I love to share that gift with others. Sign up for a free trial class or evaluation and you will be sure to have me teaching your children. Call today to make an appointment to see our fabulous facility, Next Dimension Gymnastics 203-372-3222.

Irena Portenko Encouraged by her audience acclaim in her astounding array of appearances in multiple concerto recitals, international competitions, and festivals, Irena Portenko has shared her “diligent, tender, and sparkling virtuosity of piano playing” throughout Europe and the United States. She has appeared as a soloist with orchestras under batons of Rossen Milanov, Kenneth Kiesler and Volodymyr Sirenko. Her concerto repertoire includes the most demanding concerti of our times: Prokofiev’s Second Piano Concerto, and Corigliano’s Piano Concerto among others. As an avid chamber collaborator, Ms. Portenko has won numerous prizes, appeared in recitals and enjoyed associations with exciting performers in her native Ukraine, United States and Europe. Her passion and devotion for collaborating and performing the music by contemporary composers has led her to premiering and frequent interpretations of numerous modern works. Ms. Portenko holds Doctorate degrees in Performance and Collaborative Piano from the University of Michigan and from the Ukrainian National Academy of Music, respectively; frequently presents at American and European Conferences, and, currently shares her passion as a teacher in Westchester, NY. In all American premiere of the Triptych “Venetian Blinds” for solo piano by Michael Daugherty, she was recognized by, as “...the most powerful work on the program...Pianist Irena Portenko’s exciting reading unlocked the music’s technical challenges.” – Mike Stryker, Detroit Free Press Ms. Portenko’s performance of The Twenty Four Etudes by Frederick Chopin at Weill Recital Hall ended with a standing ovation and a warm welcome from the demandig New York audience. In the review from June 9th, 2009, following Ms. Portenko’s Solo Debut Recital at Weill Recital Hall at Carnegie Hall it was noted that “...it was well worth attending the recital by the pianist Irena Portenko...played through Chopin’s études with a relaxed and resourceful technique...her playing was admirably honest and clear-textured. Ms. Portenko pulled off a feat that puts her in a select company.” – Anthony Tommasini, The New York Times

I decided to leave the corporate world and focus on something more rewarding personally, and accepted the ‘challenge’ of becoming a Cemeterian. Willowbrook’s rolling hills, brook, and it’s quintessential New England landscape make it more like a sanctuary and park. We try to think outside the box of most cemeteries, and develop various ways to reflect, meditate and find peace in a not so peaceful world. I live with my 2 dogs, Hubbell and Sortie in Southport for the past 14 years.

Milena Svehlikov Hello, my name is Millie. I live in Stamford CT. I absolutely love my part time job designing and creating beautiful wedding cakes! Baking has always been a passion of mine since I was a small girl. I baked so many birthday cakes for my family and friends, but it wasn’t until my good friend asked me to make a cake for her wedding that I realized how much I love to create something as special as a wedding cake. I’d like to meet you and hear all about your ideas and plans. Let me be a part of your big day. If you are interested in having a cake designed by me, or if you have any questions, please feel free to contact me. By email: wedding.cakes@hotmail.com Please add my address to your address book to ensure that my emails reach your inbox.

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Home & Garden

The Window People

by Eileen S. Hiebler

Get Started With A Free Estimate. It won’t cost you a dime, and once Ted has finished, you’ll have a much clearer picture of your exact needs as winter approaches. Ted has been at the helm for just over 24 years. His passion and knowledge really shine through when you speak with him. Ted’s a very “hands on” owner and wouldn’t have that parka on if he didn’t need to drive home his message – you really can save money by acting now and not waiting until it’s too late!

© 2008 Merchandiser Publications

The Window People is a company that truly goes above and beyond to help their Ted Davey, owner of The Window People, customers. Founded just over 75 years would much rather have been wearing a golf shirt on the day he was photographed! ago, their time in the industry speaks for itself. Whether you are building a new However, by sporting his winter coat and home, renovating your current one, or having that snowy house picture for you to simply just researching more energysee, he is really doing homeowners a favor. efficient doors and windows, The Window Be proactive! Ted strongly urges homeowners People showroom is your first stop. Offering to take steps NOW to prevent unwanted all types of windows, including circle top, and expensive drafts this winter! Pick up double hung, casement, awning, and sash the paper or turn on the news and you’ll replacement, The Window People guarbe quickly reminded that energy prices are antees fair pricing and quality installation. on the rise. While homeowners are certainly Depending on the windows you select, instalnot able to control energy costs, they can lation could begin in as little as two weeks. control the energy efficiency that exists When you are ready to complement your within their home. Thanks to their wide new windows with updated doors, be sure selection of products, expert advice, to ask about custom wood or fiberglass and energy-saving tips, the team from entry doors. For your patio, they offer French, The Window People will help you save French sliding, arch rop, or hinged patio doors. your hard-earned dollars!

Preview your options by visiting them online at www.thewindowpeople.net. Impressive photos await!

Call 203-323-1804 & start saving today! Trusted by homeowners and contractors, their service is unsurpassed and comes with a 75-year history of success. The Window People Quality Windows & Doors since 1932 42 Magee Ave. Stamford CT 06902

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Home & Garden

Milan`s Expert Renovations, LLC Milan`s Expert Renovations, LLC has been providing quality services for over 5 years. We have constructed various commercial properties and residential homes trough out Fairfield County and surrounding areas. It is our goal to spend time with our clients to understand their individual needs and to review plans, budgets and develop course of action. It is important to us to understand, create and fulfill each clients needs. If you are looking to start a new project, please consider our company. We are offering SPECIAL PRICING for your summer and fall projects on any roofing needs including copper gutters, copper flashing, slate roofs, wood shingles, framing, siding and more.

milan’s Expert Renovations, llc 19 Juhasz Road Norwalk, CT 06905 Phone: 203-667-6814 Email: minno2208@yahoo.com

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JULY/AUGUST 23 6/25/09 11:17:23 AM


Home & Garden

A few tips on Surviving a Wet, Musty Basement.

by Larry Janesky Why is your basement or crawl space wet in the first place? Wasn’t the house supposed to be built with drains around the outside of the foundation, to take the water away? These are good questions that many homeowners are asking. Exterior footing drains do exist in many homes. But, over time they have a propensity to clog. Ground water is flowing into these drains, each time it rains and with it comes mud and sediment. That sediment hardens, inside the pipe, much like an artery in your body does. Eventually, that drain becomes less and less effective, until it is no longer functional. Instead of your home suffering a heart attack, you start to get water in your basement.

the rain water that is running down, from the roof of your home. Where these steps will not solve a water problem, they will help to reduce the volume of water around the foundation. In the event that your particular water problem is more chronic, and these steps help, but are just not enough, there are other solutions available that do not involve digging up your yard. Larry Janesky’s Basement Systems that are much less disruptive. A waterproofing system can be installed in as little as one day, from the inside, and offer a fully transferable written warranty, for the life of the home. One of the most popular methods is a combination of the WaterGuard System, with a TripleSafe Sump Pump System. Any water accessing the floor from under the floor or from the wall/floor joint, or seeping down the walls, is contained in the system and drained out of the house with one or more of the three pumps in the TripleSafe. The thought of an indoor swimming pool is a nice one...but not if it is your basement! If you are thinking about finishing your basement, mold is a major concern. It’s what causes that musty smell in basements, and causes discoloration and ultimately the rot of building materials. Sheetrock is particularly vulnerable, as is any wood product. This is why basements that are finished with conventional methods will have to be re-done at some point when the owner can’t stand

the smell and deterioration anymore. Besides concerns over a surprise groundwater leak, plumbing leaks will happen - it’s not a matter of if you will have water in your basement one day - it’s when. The Total Basement Finishing System uses only mold resistant materials - ones with no vulnerable organic material. TBF wall panels, flooring, trim and ceilings are not prone to damage like drywall, wood moldings, fabrics, wood based flooring, and wood framing. In fact, a TBF basement can temporarily flood from a plumbing leak, inches deep, and it is highly unlikely that any of the flooring, walls, trim or ceiling will need to be replaced! The TBF system has many advantages over soft, insulation wall systems. The solid construction allows mounting of large pictures, heavy shelves or flat screen TV. They are a healthy “green” option, since they are inorganic, and moisture, water & mold resistant. Finishing your basement will not only increase the usable space in your home but will increase your home’s value, protecting your biggest investment. For more information on fixing your basment’s seepage, moisture or mold problems or if your cosidering finishing your basement visit www.fairfieldbasement.com.

Is there anything you can do about it, or are you now relegated to living with a damp, moldy basement forever? The answer is yes! There are a few simple things you can do yourself, to limit the amount of water accessing your basement or crawl space. First, keep your gutters clean. Second, extend your downspouts, 7’ to 10’ away from the house. And third, check the grading around your house. Add soil where needed, so the grading is away, not towards the foundation. These three easy steps will help to remove much of

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Home & Garden

Aladdin Services, LLC Power Washing & Painting

Exceptional service, outstanding results! For over 10 years, Aladdin Services has provided quality residential and commercial Power Washing and Painting services throughout Fairfield County. Eric Lotstein, a Stamford native, is the original owner/operator of Aladdin and stands behind their work 100%. Aladdin Services has been and always will be a “customer first� company with a commitment to excellence. Aladdin offers free estimates and competitive pricing. Our team of trained professionals will make sure the job is done right the first time. Large or small, interior or exterior, our attention to detail and customer service is unrivalled.

Put the genie to work for you!!

www.aladdinservices.us Located in Stamford, CT Licensed/Insured/References upon request

Tele: 203-329-7955 / Fax: 203-322-9756 / Email: info@aladdinservices.us

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Community

Willowbrook Cemetery’S Daffodil Mile is showing signs oF Spring! By Debbie Truhowsky If you missed Phase I of the Daffodil Mile along

the brook front of Willowbrook Cemetery, located at 395 Main Street, then get ready for this Spring’s bloom, which is slotted to be ‘’bigger and better” claims the cemetery’s manager, Debbie Truhowsky. “That’s because an additional 2,750 bulbs were planted in the fall for a total of 5,500 bulbs!”

The original focus of the mile was along the brook front and Main Street, for obvious reasons. So last fall, Debbie and her team extended the line to run through the back of the cemetery, ensuring wherever possible to target a part of each of the 12 sections. “By next Spring, we will have hopefully completed the mile, and people can walk the reflection line from start to finish, or simply drive thru and admire its beauty.“

hour traffic along Main Street, they didn’t care. They said that the Daffodil Mile was so calming and beautiful, that they were happy for the delay so they could take it all in,” explains Debbie.

“And that’s what it’s all about!” claims Debbie. “This cemetery is more like a sanctuary and if we played a small part in bringing someone’s stress level down an octave, or providing a moment of In an on-going effort to think outside the “Last year I had people calling me from happiness, reflection, or peace, then it box the President of the Board of Trustees for Willowbrook, Carole Reichhelm and Deb- their cars to express their gratitude, because was all worth it.” bie came up with the idea to plant a Daffodil even though they were stuck in rush Mile throughout the 170-year old cemetery. “The purpose of the Daffodil Mile is twofold,” Debbie said. In addition to developing a different way of beautifying this quintessential New England Cemetery, it also provides a unique method of memorializing loved ones. “With a donation of $40, people may purchase a 10-foot section of the mile in a loved one’s memory,” explains Debbie. “It’s not mandatory that the person be buried in Willowbrook, so anyone is welcome to make a donation.” Last year’s response was overwhelming so we’re anticipating an even better reaction this year. Debbie explains, “Daffodils were the only choice for this project for several reasons. They are one of the only flowers that the deer won’t eat, and after the first bloom, one daffodil bulb will become two, and then before you know it they’ve multiplied ten times. Every year the flowers will come up, bloom, and die away, and there will be no attempt to alter their naturalization.”

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Community Willowbrook Cemetery offers non-sectarian as well as Jewish interment alternatives in one of Westport’s most beautiful properties. For more information on Willowbrook Cemetery, or to donate or to Phase II of the Daffodil Mile, log on to www.willowbrookcemetery.com and click on UPCOMING EVENTS, or call 203-222-8646.

Law Professional

Law Offices of Linnea J. Levine PC Serving the Elderly and the Disabled

Linnea J. Levine, Esq 32 Elm Place, Rye NY 10580 1071 Post Road East, Westport CT 06880

914 481 5558 and 203 557 0850

linneajlevine@gmail.com www.linnealevine.com

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Community

66

Senior GO TO GuideTM

Planning and prepaying funeral arrangements When a loved one dies, grieving fam-

interest to buy cemetery plots before

ily members and friends often are

they are needed.

confronted with dozens of decisions about the funeral—all of which must be made quickly and often under great emotional duress. The increasing trend toward preneed planning— when people make funeral arrangements in advance— and prepaying expenses suggests that many people want to make wise and well-informed purchasing decisions. Preneed planning

You may make decisions about arrangements in advance, but not pay them in advance. Keep in mind that over time, prices may go up, and businesses may close or change ownership. It’s a good idea to review and revise your decisions every few years, and to make sure that your family is aware of your wishes. Put your preferences in writing, give copies to family members and your

What are you are paying for? Are you buying only merchandise, such as a casket and vault, or are you purchasing funeral services as well? What happens to the money that you have prepaid?. What happens to the interest income on money that is prepaid? Are you protected if the firm with which you have been dealing goes out of business? Can you cancel the contract and get a full refund if you change your mind?

You can make arrangements directly

attorney, and keep a copy in a handy

with a funeral establishment or

place. Don’t designate your prefer-

through a funeral planning or memo-

ences in your will—a will often is not

different area or die while away

rial society (a nonprofit organization

found or read until after the funeral.

from home?

that provides information about

And avoid putting the only copy of

funerals and disposition but doesn’t

your preferences in a safe deposit box.

offer funeral services). One other important consideration in preneed planning is where the remains will be buried, entombed or scattered. In the short time between the death and burial of a loved one,

Be sure to tell your family about the plans that you’ve made. Let them

Prepaying

know where the documents are filed.

Millions of people have entered into

If your family isn’t aware that you’ve

contracts to prearrange their funerals

made plans, your wishes may not be

and prepay some or all of the expens-

carried out. And if family members

es involved.

don’t know that you’ve prepaid the

many family members find them-

If you’re thinking about prepaying for

selves rushing to buy a cemetery plot

funeral goods and services, it’s impor-

or grave —often without careful

tant to consider these issues before

thought or a personal visit to the site.

paying anything:

That’s why it’s in the family’s best

What happens if you move to a

funeral costs, they could end up paying for the same arrangements. You may wish to consult an attorney on the best way to ensure that your wishes are followed. Source: http://www.pueblo.gsa.gov

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Fabulous Foods

publisher’s restaurant policy This is the most controversial category in all our newspapers, so I thought I would answer honestly and objectively the most frequently asked questions from our friends and readers. “Why do you have so few restaurants in your newspapers?” Simple! The following restaurants in this newspaper are the only ones we HAVE INVITED to join our list of restaurants and that we absolutely guarantee and have met our criteria listed. Try any of the restaurants listed in this paper, and if you don’t agree with us, call us at 203-708-9186 or 203-428-1256. Or if you have another restaurant that should be here, let us know that also, we’ll try them.

“We unconditionally guarantee the foods reviewed in all our Newspapers, prepared by the restaurants that have been personally invited to be with us.” The restaurants that you see on the following pages are not advertisers. We are presenting them to you as hand selected skillful artists whose endeavor is to prepare the best at what they do. No other newspaper syndicate turns down advertising from restaurants. WE DO! In fact 95% of all restaurants that contact us are not invited to be with us after we have tried them. We take our time to go through our criteria and only select the best.

O ur criterion says it all !

1. First and foremost, the food is of the highest quality and freshness. 2. The staff has to be courteous and friendly. 3. The presentation and selection should show a professional touch. 4. The restaurant should show honesty and have integrity with its product freshness and its quality. 5. Consistency – knowing that each and every time you dine at that restaurant, it always lives up to its reputation.

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Fabulous Foods

Route 22 Restaurant and Bar 1980 West Main St. Stamford, CT 06902 rt22restaurant.com 203-323-2229

People from all over Fairfield and Westchester Counties are making Route 22 Restaurant and Bar in Stamford CT a one of a kind destination for a fun night out! Take a healthy helping of American comfort cuisine at great prices, toss in excellent service, an arcade for the kids, a dash of nostalgia and you have the perfect recipe for Route 22 American restaurant and bar! From salads and burgers to appetizers and award-winning BBQ ribs, the food is terrific and the overall feel of the restaurant is fun! Families, business people, and large groups all feel right at home in the Hollywood-style booths and spacious dinning room. Plus, you can’t beat the unique nightlife with Happy Hours that almost never end, brought to you by the Fairfield County Happy Hour Club! Watch all the games on 8 flat

screens or check out Live Karaoke on Tuesday and Wednesdays, Fox 95.9 DJs spinning tunes on Thursdays, Rio100 Brazilian Dance Party on Fridays and live Rock-nRoll Bands on Saturdays. You’re invited! So come on down to Route 22 Restaurant and Bar located at the new Shoprite Center on the Old Greenwich border just a half a mile down from the Greenwich Hyatt.

Experience the Nostalgia & Fun of Route 22 for... Corporate Events, Holiday Parties, Business Gatherings, Birthday Parties, Children’s Events, Bar & Bat Mitzvah’s, Sweet Sixteen’s. Relax. Take it easy. And put your next event in the hands of the meeting (and eating!) professionals at nearby Route 22 restaurant! Whether you’re planning an intimate business luncheon for 10…or charting an unforgettable party for 150, we can handle it in style!

featuring everything from sizzling burgers and steaks to the finest seafood on the map! Need a full sit-down dinner? Piece of cake. Want a cocktail reception? Easy as pie! Which reminds us – we even offer an exquisite array of tasty dessert dishes for every occasion imaginable. With over 4,000 square feet of space, plus state-of-the-art A/V equipment, full catering capabilities, event planning, live entertainment and a full service bar – the best route to a great event starts here: at Route 22.

Connecticut’s first true “concept” restaurant welcomes you to a world of ‘30’s memorabilia, complete with a fully restored ‘31 Model A Ford. Meanwhile, our seasoned staff tends to your party’s every need…serving up mouthwatering American cuisine

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Fabulous Foods

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Fabulous Foods

Millie’s Home Made Wedding Cakes

Delicious, Elegant & Affordable What wedding would be complete without a beautiful cake to cut?

A portion may be stored, and eaten by the couple at their first wedding anniversary, or at the christening of A wedding cake is the traditional their first child. Sometimes this porcake served to the guests at a wedding tion is the top tier, and sometimes a reception (or in parts of England, portion of the piece from which the at a wedding breakfast) after a wed- bride and groom fed each other, ding. In modern Western culture, it depending on the local customs. is usually a large cake, multi-layered The portion of the cake may be or tiered, and heavily decorated with frozen for this purpose; the top tier icing, occasionally over a layer of of the cake may sometimes consist marzipan or fondant, topped with a of fruitcake, which could be stored small statue representing the couple. for a great length of time. From Achieving a dense, strong cake that Wikipedia, the free encyclopedia. can support the decorations while remaining edible can be considered When planning the most romantic the epitome of the baker’s art and day of your life you have to make so skill. The average cost of a wedding many important decisions, choosing cake in the U.S. is $543. the right cake for your big day may be the sweetest.

The time-honored wedding cake not only celebrates the union of two people, but it is also the centerpiece of the reception ad is one of the first things guessts see as they arrive. Your choice in wedding cake design makes a statement about your personality and sense of style. It should reflect you and your good taste. Your special day should be filled with all of the finest, that’s why I bake my cakes from scratch using only the freshest and highest quality ingredients. The freshness and taste are as important as the appearance of your cake. At this time I’m only offering yellow cake, chocolate cake and walnut cake. You can choose from a numerous filling flavours. I work with buttercream, rolled fondant

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Fabulous Foods and marzipan. Careful attention is paid to the little details, and to get them right, I would be glad to set up a complimentary cake consultation to meet in person. You can come with a design in mind or have me help to inspire you. Each one of my wedding cakes are made to order, with each cake tailored to the bride and groom’s tastes. People will remember two things about your wedding: The way you looked in your wedding gown ... and the wedding cake. It is truly the “centerpiece for the whole affair.” Pricing is dependent upen the design so I am unable to quote a price until I have met with you, but I can email you the basic price list.

Testimonials: We had some stressful times while planning the wedding, but we did not have any worries or concerns about the cake. The cake was beautiful and tasted as good as it looked. Everyone absolutely loved it. – Monika and Martin, Queens NY

Millie was great to work with, very creative and she makes delicious cake. She does all the work herself and she takes great pride in what she does. – Lucy and Peter, Rocky Hill CT

Publisher’s note on Millie’s Home Made wedding Cakes:

I can testify from personal experience that Millie is creative with her wedding cakes, she is such a pleasure to work with and her cakes are so delicious. I highly recommend Millie’s Home Made Wedding Cakes!

Contact Millie’s Home Made Wedding Cakes Hello, my name is Millie. I live in Stamford CT. I absolutely love my part time job designing and creating beautiful wedding cakes! Baking has always been a passion of mine since I was a small girl. I baked so many birthday cakes for my family and friends, but it wasn’t until my good friend asked me to make a cake for her wedding that I realized how much I love to create something as special as a wedding cake. I’d like to meet you and hear all about your ideas and plans. Let me be a part of your big day. If you are interested in having a cake designed by me, or if you have any questions, please feel free to contact me.

By email: wedding.cakes@hotmail.com Please add my address to your address book to ensure that my emails reach your inbox.

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Fabulous Foods

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Education

Irena Portenko

Pianist

Born in the Ukraine, Irena Portenko displayed her love and talent for the piano at age three. At the age of eight, she performed Haydn’s Concerto in D Major with the Ukrainian National Orchestra. Today, Irena Portenko continues to enjoy her status of internationally recognized performer and collaborator. Her “diligent, tender, and sparkling virtuosity of piano playing” has won audiences’ acclaims in Europe and the United States. Irena Portenko appears frequently as a soloist with orchestras in the United States and in Europe. Her concerto repertoire includes the mostdemanding concerti of our times:

Prokofiev’s Second Piano Concerto, and Corigliano’s Piano Concerto among others. She has performed under batons of Rossen Milanov, Kenneth Kiesler and Volodymyr Sirenko. As an avid chamber collaborator, Irena Portenko has appeared in recitals and enjoyed associations with exciting performers in the Ukraine, Russia, Germany, France, Italy, and United States. Her passion and devotion for collaborating and performing the music by contemporary composers has led her to frequent interpretations of numerous works by American and Ukrainian composers. Irena Portenko premiered Myroslav Skoryk’s Sonata for Violin and Piano (1995) and Triptych “Venetian Blinds” for solo piano by Michael Daugherty (2003), which was recognized by Mike Stryker, Detroit Free Press, as “...the most powerful work on the program...Pianist Irena Portenko’s exciting reading unlocked the music’s technical challenges.” Culminating an extensive body of work, her talent and dedication have been further recognized by her winning the Artists International Auditions. Irena Portenko is presenting her Carnegie Hall Solo Debut on the 6th of June, 2009. Among other prestigious awards, she is a prize-winner of the solo, concerto and chamber music competitions in the USA, Ukraine and France. Irena Portenko holds Doctorate and Master’s degrees in Piano Performance from the University of Michigan, and a Doctorate in Collaborative Piano from the Ukrainian National Academy of Music. Her teachers

include such renowned musicians and performers as Logan Skelton, Yong Hi Moon, Igor Ryabov, Liudmila Tsvirko, and Arthur Greene. Irena Portenko has been adjudicating the Solo Piano and Chamber Music Competition Art of the 21st Century; presenting lectures and performances at College Music Society Conferences. Currently Dr. Portenko resides in New York area where she shares her passion for music as a piano teacher and freelance musician. Encouraged by her audience acclaim in her astounding array of appearances in multiple concerto recitals, international competitions, and festivals, Irena Portenko has shared her distinctly perceptive, courageous musicality and palpable passion for the piano with orchestras and audiences throughout Europe and the United States. Contact Information for Performance Engagements and Lessons Phone: (914) 417-5090 E-mail: portenko@yahoo.com www.irenaportenko.com

Testimonials

“Beside being an outstanding performer, Ms. Portenko is an excellent teacher, mentor and an extraordinary warm and friendly person.” – Douglas R., professor, piano. “Irena is a pianist of the first rank, dynamic, musically compelling and with an extraordinary technical capacity. Her performances remain vividly etched in my memory. I feel that she has a very bright future as a pianist and musician.” – Logan S., professor, choral conducting. “Ms. Portenko coached me in the Russian language as well as providing truly exceptional partnership at the keyboard. Her pianism was thrilling, sensitive, an secure, and I had a thoroughly enjoyable experience performing five songs by S. Rachmaninoff for the first time in my career.” – George S., professor, voice.

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Education

The Friendliest School in Fairfield the school guarantee our students are individually guided in discovering, improving, and sharing their passions and gifts. Along the way they develop the uncommon poise and kindness that distinguishes our graduates.

By Kim Tsocanos Where can you find a kindergarten through 8th grade school where students do serious work in a joyous atmosphere? A school that achieves academic excellence through engaging its students in a dynamic curriculum? A school with a child-centered, developmental approach and a true commitment to community and the environment? Connecticut Friends School is the first and only Quaker elementary/ middle school in Connecticut. Small-by-design, the independent day school serves coed students in grades K through 8. With 60 students in four multi-age classrooms, CFS has an incredible student to teacher ratio of 6:1 in the lower grades and 8:1 in the upper grades. These ratios and the small size of

For more than 300 years in this country, Friends schools have been recognized for fine academics as well as a whole-child approach to intellectual and moral development. Students are encouraged by word and by example to respect the talents and perspectives of others and include them in a cooperative search for knowledge.

dialogue, reflection and inquiry as tools for learning in the classroom. The Quaker values of simplicity, peace, integrity, community, equality, and stewardship of the earth are deeply embedded in the curricula and school culture. Students learn that all of life is sacred and resonates with meaning.

At Connecticut Friends School, we purposefully work with conflict, developing peace education curricula and practices for nonviolent conflict resolution. Our curricula and practices promote teaching each subject in a way that enhances student understanding of justice and basic human and civil rights. Through Connecticut Friends School believes service learning, students gain an that education is preparation for the awareness of the world beyond their whole of life: the lively development immediate environment, have expoof intellectual, physical, and socialsure to broad societal issues, develemotional capacities as well as those op compassion for those struggling of the spirit. Our teachers are facilita- under difficult circumstances, tors of the learning process, using

“The calling of Friends schools is to sustain joyful, efficacious schools in which children are cherished and learning is exciting.” – Earl Harrison, a Quaker educator and former Head of Sidwell Friends School

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Education cultivate an ability to view problems from a variety of perspectives, and recognize their own capacity to actively make a difference in the world. Connecticut Friends School is accredited by Connecticut Association of Independent Schools and Friends Council on Education. Reach us at 203-762-9860 to arrange a summer tour or go to www.CtFriendsSchool.org for more information. Testimonials: Thank you very much for the personal tour of CT Friends School. I loved every bit of it. Watching the students engaged in their science rocket projects outside, sharing personal essays in the classroom, raising baby chicks and partaking in the share chair are all amazing and thought-provoking activities. I was extremely impressed with the students who spoke to our group to explain what we were observing in the classroom. For me, the cherry on top was how kind all of the children were to me and one another. What a special place! — From a prospective parent

We have had the most wonderful time watching our daughter grow in the nurturing environment you’ve created. She has, as we’d hoped, become more confident and happy; more interested in learning; more willing to challenge herself; more able to take the long view; more dedicated to becoming herself. We’ve also been delighted to see her reconnect with parts of her we haven’t seen in years: Openness to friends of all types and ages, eagerness to engage with the

natural world, and the ability to see adults as touchstones and resources. Most of all, we thank you for helping her experience what matters. Having tasted it, she’ll be more likely to work for it, even if it’s difficult. — From a parent of a current student

Connecticut Friends School ▪ Drawing on 300 years of Friends academic excellence ▪ Small class size, accredited by CAIS and Friends Council on Education ▪ Traditional skills delivered in a progressive format ▪ Emphasis on conflict resolution, community, simplicity, and nature ▪ Serious work in a joyous atmosphere ▪ Located in Wilton near the Norwalk and New Canaan borders We have a limited number of openings in our K-1 class for 200-20. Find out more at www.CTFriendsSchool.org or call (203) 762-9860

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Environment

MY GREEN REVOLUTION

By Linda Daniels, Chief Marketing Officer, Perf Go Green Holdings, Inc.

Three years ago I met a man named Tony Tracy who changed my life. He asked me to write a business plan, for a new venture he was undertaking. “I’m on a mission,” Tony said, “to turn my traditional plastics business into a sustainable and biodegradable plastics company because it’s time to stop trashing the planet and I need someone to help me create the brand.” Now who could walk away from that? At the time I was President of The Punch Factory, a brand-marketing consultancy in Westport, CT, and in January of 2008 we launched Perf Go Green Holdings, Inc. in NYC and I haven’t looked back since. Perf Go Green has created a family of products that started with our biodegradable trash bags and has grown to include PerfPower™ Alkaline Batteries that are free of lead, mercury and cadmium. That’s 0%! PerfPower™ Batteries are made with recycled materials, our packaging is 100% recycled materials and best of all we are offering the very first totally free recycling initiative for PerfPower™ Batteries through www.irecycled.com. Now that’s truly sustainable! The State of California and many other areas of the country have now banned all batteries from their landfills, and we agree. No battery should ever make its way into our landfills.

We have also just launched, Perf Go Clean™ all natural and sustainable cleaning products, grown and made in the USA. Our five powerful cleaning products are pharmaceutical grade and BIOBASED certified. This nanotechnology and a formula of plant-based ingredients allow Perf Go Clean™ Products to effectively cut through dirt and grime and emulsify organic matter. We like to think we’re giving you a superhero’s cape to clean without any fear of harming the environment or your family and pets! As we look at developing new products there are criteria that a product must meet in order to come under the Perf Go Green brand. One, they must have a truly sustainable life cycle from the development stages to the absolute disposal of that product. It must be completely recyclable and reusable in another product, or biodegradable returning to nature leaving nothing harmful

behind. Two, there must be a need in the marketplace to replace a product that currently pollutes the environment or is in some way harmful to the planet. Perf Go Green continues to create everyday green solutions that will ensure healthy environments and vibrant communities for families, individuals, children and pets. We are a growth company with a very bright future. “We’re young, green and not afraid to say…a little sexy.” Editor’s Note: Perf Go Green, Holdings Inc., (“Perf Go Green”) (www.perfgogreen.com) the leader in biodegradable plastic products and everyday green solutions, is a New York-based publicly traded company. Available in Walgreens and other fine retail locations nationwide and online at Amazon.com and DrugStore.com

Publicly trading: PGOG www.perfgogreen.com We’re young, green and not ashamed to say...a little sexy.™

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Why should YOU advertise your business in The Fair f i e l d C o u nty Woman publication? Editorials are more effective than placement ads. Not only do people give more credibility to editorial; but they also are far more likely to catch the reader’s eye than a placement ad. “ The test coverage on editorials is worth something above and beyond regular advertising.” – P.J. Boatwright, V.P. Custom Projects for Fortune Group

This is what our advertisers say about the County Woman publication:

Women’s Buying Power

“The County Woman is the most successful advertising we have ever done.” – Focal Point Opticians

94% Home Furnishings 93% OTC Pharmaceuticals 93% Food 92% Vacations 91% of New Homes 89% Bank Accounts 85% Auto Purchases 81% Riding Lawn Mowers 80% Healthcare 66% PCs

“A review of your restaurant in the Women’s Journal can mean a 30% increase in your business.” – Robert Cirelli, Owner, La Rosa Negra

Women account for 85% of all consumer purchases.

“Without question, an outstanding way to educate patients.” – Vincent Perrottta, M.D. Peninsula Plastic Surgery “We have built our business on the readership of the County Woman: I cannot believe the amount of business we receive from our articles.” – Fred Winward, President, Resort Landscaping

• Women carry 76 million credit cards, 8 million more than men. • In 2001, U.S. women’s purchasing power constituted the number 3 market in the world; the collective buying power exceeded the entire economy of Japan. • By 2010, women are expected to control $1 trillion, or 60% of the country’s wealth, according to research conducted by Business Week and Gallup.

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Fairfield County Woman July/August 2009  

A Publication dedicated to educating woman of Fairfield Coun...