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OPPORTUNITY SQUARED A

n abundant harvest isn’t complete until the grain is processed, utilized or consumed by people around the world. Transportation, warehousing and distribution play an integral part in everyday agriculture. Additionally, other professional services such as banks, law offices, accounting firms and the printing industry help bring the benefits of agriculture to our community through the services they provide. First started as a local newspaper, The Owatonna Journal-Chronicle, J-C Press has been in continuous operation since 1859. As agriculture grew as an industry in our region, local newspapers became a critical source of information to early settlers as they broke ground in the new state of Minnesota. Although no longer operating as a newspaper, J-C Press continues to support agribusiness by consuming products produced, in part, by agriculture and by serving companies who sell to the agriculture industry. Helping companies market their products sheds light on the vitality of agriculture and its impact on our region. The economics of the industry extend far beyond the farmers, seed dealers, implement dealers and others who have a direct connection. Lending institutions, equipment manufacturers, food services and many others rely on the agriculture industry as part of their core consumer base of raw goods suppliers. ”Our part in helping those companies succeed, motivates us to do our very best and provide best-in-class materials to convey their value to the markets they serve,” affirms Brady Manthe, Business Development Manager of J-C Press.”

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“At J-C Press we are part of the agriculture industry on several fronts. We produce many agricultural-based marketing pieces for several of our customers. These customers include agriculture financial institutions, agriculture equipment manufacturers, consumer food companies and many more.” Considering agriculture as a major economical influencer within our region, J-C Press devotes many of their local spending contributions directly toward the agricultural industry. “The financial health of our region relies greatly on the success of the ag industry,” states Manthe. In addition to creating many of the marketing pieces that support the agricultural industry, the printing industry has done a good job of transitioning away from many petroleum-based products, such as ink and solvents, opting for bio-based products instead. Efforts are also being made in regards to paper production, using non-traditional pulp sources that would reduce the number of annually harvested trees. The replacement pulp would come from more quickly renewed crops such as hemp and corn. Many of the adhesives that are utilized by the printing industry on a daily basis are also produced from materials that originated in local fields. The printing industry is just one sector of the agribusiness epicenter, which is the GreenSeam. The GreenSeam region boasts more than 800 ag-related businesses. Manufacturing, service sector businesses and the printing industry all have a specialization or expertise in agriculture.

j-cpress.com Brady Manthe

facebook.com/GreenSeam • @greenseamregion • #greenseampride • #iamag

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