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helloLAB | Signage and Messaging Presentation | December 2011 | Williamsburg

helloLAB | Concept Presentation | December 2011 | Williamsburg Signage


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INTERIOR SIGNAGE, MESSAGING AND GRAPHICS Decals, Vinyls and Wood

helloLAB | Concept Presentation | December 2011 | Williamsburg Signage


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MAIN ENTRANCE For this part of the building we are proposing a “Welcome� sign in many different languages, based on the different ethnic groups that will be visiting the practice.

The messaging would be Vinyl on the glass windows.

helloLAB | Concept Presentation | December 2011 | Williamsburg Signage


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LOBBY AND WAITING AREA On the Lobby and Waiting area we are proposing to have the “Ped Eye Md� logo placed right on the fisrt wall peaople will see when entering the practice.

The signage would be made out of painted wood.

helloLAB | Concept Presentation | December 2011 | Williamsburg Signage


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LOBBY AND WAITING AREA On the Lobby and Waiting area we are proposing that the signage pieces stating “No Food” or “No Cellphones” in the exam room, should be a regular 8.5x11” sheet, but framed.

This would be done on Wooden like frames or Black frames preferable.

helloLAB | Concept Presentation | December 2011 | Williamsburg Signage


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SMALL ICON SET For places like the “Bathroom”, “baby’s changing room” and “Sick room” we are proposing a small set of icons. This will make wayfinding easier.

This would be done on plastic (same material as the actual ones).

helloLAB | Concept Presentation | December 2011 | Williamsburg Signage


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SMALL ICON SET 2 For places like the “Bathroom”, “baby’s changing room” and “Sick room” we are proposing a small set of icons. This will make wayfinding easier.

STAFF ONLY This would be done on plastic (same material as the actual ones).

helloLAB | Concept Presentation | December 2011 | Williamsburg Signage


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SET OF DOOR ILLUSTRATION

helloLAB | Concept Presentation | December 2011 | Williamsburg Signage


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RECEPTION DESK For the reception desk we are proposing to create a pattern of many different glasses frames. We think that it could be something that will bring another touch of cool to the practice and will also that big white shape of the reception desk a more enjoyable sight while playing with the idea of eyes. Also this idea could be potentially be used on the glass walls as well.

This graphic would by Vinyl.

helloLAB | Concept Presentation | December 2011 | Williamsburg Signage


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TYPEFACE PROPOSAL Based on the actual logo

helloLAB | Concept Presentation | December 2011 | Williamsburg Signage


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TYPEFACE We are proposing this typeface because it is similar and yet different. Also has as many waights as we could use, making it versatile for any purpose. Also we are proposing Din Typeface, so there is contrast in shape and because its a great typefaaces for text heavy documents.

ITC Lubalin Graph Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

PF Din Condense Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

helloLAB | Concept Presentation | December 2011 | Williamsburg Signage


Williamsburg Signage Package