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PORTFOLIO

0321-8837565

www.syedfarazalee.tumblr.com

syedfarazalee@gmail.com


24 Years Old Pakistani National I Design

BFA - Visual Communication Design Beaconhouse National University 2012 Lahore, Pakistan.

I Write

Advanced(A) Levels Al Dhafra Private School 2007 Abu Dhabi, U.A.E

I Photograph

Ordinary(O) Levels Al Fajr Internation School 2005 Abu Dhabi, U.A.E


DESIGN ADVENTURE

GRAPHIC DESIGN TO FASHION CRAFTING

Intoxicated by Fantasy EXTENSIVE PROJECT


‘Assigning Characteristics to Design’ EXCLUSIVE ONE OFFS PRODUCTS

Reestablishing

A Cutural Icon - Design Entrepreneurship - Turning Graphic Design into Goods that sell Entrepreneurship - Considerable Innovation - Considerable Problem Considerable Problem - Waist Coats as dying Cultural Icon (Our current Generation doesn’t Wear it - It will Extinct) SOLUTION - RE-INTRODUCE IT AS INSPIRATION, ACCORDING TO CONTEMPORARY LIFESTYLE ATTITUDE AND VALUES, OF URBAN YOUTH.

REFLECT HIGH-END TREND

VISUALLY STRIKING PERFORMANCE

Trend Report Fall 2012-13 (spotted 40 trends)


VISUALIZATION

PROTOTYPE

EXECUTION


EXCLUSIVE ONE-OFFS PARTY WEAR - Glow In The Dark


PACKAGING

LABELS


DISPLAY MERCHANDISE


DISPLAY MERCHANDISE


CO-CURATION ART&DESIGN EXHIBITION

Dialogue 1 EXTENSIVE PROJECT


SPONSORSHIP PROPOSAL

- FIRST STUDENT LED ART AND DESIGN EXHIBITION OF PAKISTAN - EXPLORING BLURRING BOUNDARIES BETWEEN ART & DESIGN - CURATED MORE THAN 200 ART PIECES ROLE - CO-CURATION, IDENTITY DESIGN, MARKETING AND PUBLIC RELATIONS.

INVITATION CARD


THE EXHIBIT 14TH JUNE 2011

ADDRESSING TO THE MEDIA PATRON - MONA MALEKI WITH THE DIALOGUE TEAM RIBBON CUTTING BY CHIEF GUEST

‘NAYYAR ALI DADA’ RENOWNED PAKISTANI ARCHITECT


EXPRESS TRIBUNE COVERAGE OF EXHIBITION

CURATED ART WORKS OF STUDENTS FROM - VISUAL COMMUNICATION DESIGN - FINE ARTS - TEXTILE DESIGN - JEWELRY DESIGN


CULTURE & LITERATURE VISUALIZING URDU LITERATURE

Tanz-o-Mazah (Humor And Satire) EXTENSIVE PROJECT


A UNIQUE ADDITION TO DESIGN PROCESS

‘ROLE PLAY’

PROCESS

TANZ-O-MAZAH

POETRY WRITING OBSERVATION, STORY COLLECTION, CURRENT ISSUES

EXPLORATION

- IT’S STYLE OF WRITING IN LITERATURE, WHICH USES WIT TO CAUSE AN AMUSEMENT.

TRAVEL - PHOTOGRAPHY - COLLECTION

VISUALIZATION

MY APPROACH WAS TO WRITE MY OWN STATEMENTS AND VISUALLY EXPRESS THEM.

ILLUSTRATION - MANIPULATION - EXPERIMENTATION

OBJECTIVE - HIGHLIGHTING INTELLECTUAL PROPERTIES OF EVERYDAY CULTURAL ICONS.

EXECUTION I OPTED TO DO A ROLE PLAY AND WROTE A CHARACTER, MY ALTER EGO - MOMIN MIRZA’ ALL THE WORKS ARE EXPRESSION OF THIS CHARACTER’S PERSPECTIVE

PRINT - SCULPTURES - PRODUCTS


NOT EVERYTHING CULTURED IS TO BE LEARNED FROM WEST, THERE ARE SOME ASPECTS OF OUR LOCAL CULTURE WHICH WEST NEEDS TO ADAPT, I.E WASHING THEIR ASS AFTER TAKING CRAP.

EXPLOITATION OF OBJECTS BY HUMAN HAVE REACHED A LEVEL, THAT NOW OBJECTS HAVE STARTED POINTING OUT THAT ‘I WONDER HOW YOU HUMAN’S ARE THE BEST KIND’

A LOCAL SWEET, AND A SPIRAL MOSQUITO KILLER, SHARE A SIMILAR NAME, ‘JALEEBI’ AND USED IN EVERYDAY SLANG, IRONY IS, ONE IS USED FOR HAPPY MOMENTS AND OTHER TO KILL.


ALL I SEE AROUND IS AGGRESSIVE WOMEN , OUT OF THEIR NATURAL ROLES, SOME ARE LEADING PROTEST RALLIES, OR LEADING EXTREME CRIMES, THE ROLES OF WOMEN HAVE EVOLVED SO MUCH.

FIRST THING THAT COMES TO YOUR MIND IS THAT PAKISTANI POLICE IS WORST THAN CRIMINAL THEMSELVES, AND THEY ARE PROUD OF IT. BRIBING IS THE MOST COMMON SPORT IN THE REGION.

A METAPHOR TO DEDICATE A COUPLE ‘A COUPLE OF SWANS IN LOVE’. WELL THE FACT IS, NOT EVERY COUPLE IS AS BEAUTIFUL AS A COUPLE OF SWANS.


THE LAST BOOK OF

URDU LANGUAGE THE USE OF SLANG URDU, HAS EFFECTED THE ORIGINS OF THE REAL URDU LANGUAGE. THIS BOOK IS A COMPILATION OF SOME URDU VOCABULARY WHICH CHALLENGES THEIR KNOWLEDGE OF THE LANGUAGE. MAJORITY BEING UNABLE TO READ THEM AND UNDERSTAND THEM, INDUCES A SENSE OF HUMILIATION OF LACK OF AWARENESS OF THE LANGUAGE. THATS WHY IT’S CALLED THE LAST BOOK OF URDU


ISLAMIC BANKING ISLAMIC BANKING IS THE MOST DEBATED CONCEPT IN THE MUSLIM WORLD. SO I REPRESENTED THE SIMPLEST FORM BY SAVING YOUR MONEY IN SMALL AMOUNTS YOURSELF.


PRINT ADVERTISEMENT MUSIC VIDEO PROMOTION

Dj shadow Introducing Juwan Aly EXTENSIVE PROJECT


DESIGN ENTREPRENEURSHIP GRAPHIC SCULPTURE & ILLUSTRATION

Swagger EXTENSIVE PROJECT


MASS PRODUCTION HAS STANDARDIZED

EVERYTHING

AND WHICH DOESN’T ALLOW US TO OWN A DESIGN

RECONSTRUCTION OF A DESIGN & RE-DIRECTED TO MASSES AS AN PERSONALIZED PRODUCT TAKE AN ICONIC PRODUCT UTILIZE IT’S STANDARDIZED ANATOMY TO HOST MY DESIGN ACCESSORIZE IT ADD TO IT’S EXISTING ANATOMY DEVELOP VARIATIONS FROM ICONIC TO DISTINCT IDENTITY


SILHOUETTE

SKETCH WORK

GRAPHIC FILL


SNEAKER FLAPS PRINTED GRAPHIC ON VINYL ADD ON EXCLUSIVE


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CONCEPT ARTWORKS


LOGO DESIGN LOCOMOTION IS AN ONLINE SHOPPING SERVICE, WHICH DELIVERS WITHIN 24 HOURS, WITHIN THE REGION OF PUNJAB. SO I OPTED FOR A DIRECTION TO EXPRESS A NARRATIVE, WHICH REPRESENTS THE PROCESS TO COMMUNICATE A RAPID INSTANTANEOUS EXPERIENCE OF SHOPPING.


BUSINESS CARD

LETTER HEAD

CORPORATE IDENTITY FURNITURE RETROSCOPE IS A BRAND, WHICH DEALS WITH FURNITURES AS PIECES OF ART. IT TAKES INSPIRATION FROM VINTAGE/ CLASSIC FURNITURE, AND RECREATES THEM BY TRANSFORMING THEM INTO A THOUGHT PROVOKING ART PIECE BY ALIGNING ITHEM WITH CONTEMPORARY ATTITUDES AND VALUES.

LOGO WEBSITE

ENVELOPE


BLOGSITE CONCEPT BLOG BITING IS A PLATFORM WHICH IS IRONICALLY SARCASTIC ON BLOGGERS AND THEIR MODE OF COMMUNICATION, BEING SIMILAR TO BACK BITING.


AWARENESS CONCEPT ART IN FUTURE, IT IS KNOWN THAT WE ARE GOING TO GET STRUCK BY GREAT DEPRESSION AHEAD. SO YOUNG ENTREPRENEURS SHOULD BE SUPPORTED BY THE GIANTS OF THE INDUSTRY TO SAVE THIS ECONOMIC CRASH


THANK YOU


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Official Portfolio of Syed Faraz Ali

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