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Faradina Anjani

portfolio 2019


Faradina Anjani Kusumah Bandung, July 24rd, 1993

Visual Communication Design

faradinanjani@gmail.com

Bandung Institute of Technology (ITB)

+62856 219 2264

(GPA 3.58 / Cumlaude)

Tools used: Adobe Photoshop/Illustrator/Inddesign Sketch/Adobe Xd/Invision


Work Experience FKS Group, Jakarta FKS Group is a South-East Asian holding company focuses on food, energy and property. Its companies combine a strong commitment to logistics and infrastructure with deep domestic and international understanding to realize the potential of businesses and people across the region.

Corporate Marketing Communications Executive - Okt 2018 - Feb 2019

Building the brand image awareness, trust and loyalty in both internal and

external presence. Plan and manage collaterals for employees to live

company’s values and culture. Manage corporate presence through

social media & website, company profile. Help users to build communication

strategy for their brand/business to consumers/stakeholders.

Senior Graphic Designer - July 2017 - Sept 2018

Responsible for creating marketing materials that help to form company’s

identity. Work closely with communication team member to establish brand

continuity and public recognition. Build brand image for Business Unit

products.

Fullfill Artplication, Jakarta Fullfill is a branding and creative agency based in Jakarta. Found in 2009, Fullfill currenty serving clients in Indonesia and abroad.

Creative Designer - November 2015 - July 2017

Advice clients on strategies to reach a particular audience. Create images that

identify a product and convey the message. Develop graphics and visual for

product illustrations, logos and websites.

Pitch won:

Ministry of Finance Annual Report 2016

Cipta Krida Bahari Annual Report 2016


UI Design Selected Works


Faradina Anjani

portfolio

UI Design

BCA Mobile Concept

2018

Background

Goals

In this digital era, when many mobile apps appeared, BCA Mobile which has been widely used by its customers, did not seem to renew its customer experience through

• Facilitate a more engaging and seamless experience • To design a more personable and intuitive design experience

their BCA Mobile service.

What does a typical BCA Mobile user look like? What are their reasons for using BCA Mobile? What keeps user coming back?

Interview result conducted either in person or phone call. Top 3 features used on BCA Mobile

Reasons for using BCA Mobile

1.

Fund Transfer

Many people have used BCA Mobile,

2.

Balance check & mutation

users used it to avoid transfer fee.

3.

GoPay Top Up

Persona Young Adult

Middle Aged Adult

Ira Carella - Art Director

Dousy Firdaus - Employee

Range Age: 20-35

Range Age: 36-55

Needs to:

Needs to:

Easy transaction from anywhere

Easy transaction process through

because she is often busy with work in

application.

office/home.


2019

Faradina Anjani

Problems and Solution Current BCA Mobile appearance (2019)

Home

Menu

Problem Overall design look feels outdated and untrustworthy Current app put all menus in one place (no category) Difficult to differentiate account mutation (in and out)

Mutation

Inbox/receipt

Solution Redesign the interface with more fresh colors and components. Re-categorized menus in application along with its placement Arrange new information hirearchy


Faradina Anjani

portfolio

After transaction, receipt can be seen separately in “Inbox�

Simplify user flow along with new interface

Current user flow Transaction success

Back to previous page

Inbox

View Receipt

Simplified user flow Transaction success

View Receipt

After conducting interview, keywords which can be taken as based on user expectations for BCA Mobile redesign are:

Modern - Friendly - Trusted Color used Added more bright color to look fresh

Hex

FFFAED

RGB 255 250 237

Hex

FFCB3D

RGB 225 203 61

Hex

DA9841

RGB 218 152 65

Graphic Style Graphic style inspired by BCA key visual, to be modernized. Icon & Illustration User prefer icon which can be easily understand; modern, not too stylized icon. It is an interesting addition to add several friendly touch to the design. Beside making the materials look modern, simple illustrations are used in few pages.


2019

Faradina Anjani


Faradina Anjani

portfolio


UI Design

Pet Lover Application

2019

Objective Imagine a community of pets where you can connect with other pets and have others connect with your pets. Pet Lover is an online community hub connecting adopter with fellow pet lovers to build a community, share ideas, tips and information and also find the best services for your beloved pets in one application.

Persona

Goals • Transform business insight

Young Adult

into design

Annisa Fatimah - Employee

• Design a user friendly

Range Age: 20-35

interface. Needs to:

Find an adopter communities to get useful information about pet needs.

Based on interview conducted on 5 persons, none of them had used application specifically for their pet needs (social media/services). User prefer to have a photo based interface for sharing their pet activities.


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Illustration Style Illustrated with a friendly and funny characters, the illustration on apps aims to communicate as if our pets were socializing.

Iconography


2019

Color used

Hex

FFFAED

Hex

FFCB3D

Hex

DA9841

RGB 255 250 237

RGB 225 203 61

RGB 218 152 65

Hex

Hex

Hex

E1F1F0

RGB 225 241 240

9FD2CF

RGB 159 210 207

659794

RGB 101 151 148

Faradina Anjani


Faradina Anjani

portfolio


2019

Faradina Anjani


Faradina Anjani

portfolio

UI Design

Save My Monday Website

2019

Background Save My Monday is a fashion company that provides products with an adventurous spirit. Since their sales activity mostly come through online, they need an user friendly website to bring better experience for the consumer.

Persona

Goals

Young Adult

• Facilitate a more engaging and

Pande Anagha

seamless experience

Range Age: 20-35

• Bring better experiences for the user to view catalogues and to make online purchases

Needs to: Browse product’s catalogues and do an easy online purchasing process

Save My Monday Website Before Revamp Homepage • Overall look do not represent

brand image (no corporate color). 1

• There are two main navigation menus    (1 & 2) thus made information

redundant and inefficient. 2

• The homepage only presented a limited information about the products. It therefore should show more information about the products to attract user’s attention.


2019

• Website feature is incomplete. • Product Detail Page page

was dominated by product photo. • The size and quantity selection button were not intuitive. • The design of each page was not consistent

Faradina Anjani


Faradina Anjani

Simple Approachable Adventorous

portfolio

Dekstop


2019

Mobile

Faradina Anjani


Faradina Anjani

portfolio


Faradina Anjani

2019

FREE SHIPPING FOR ALL ORDERS IND Men

Women

#betterinthewind

How to Order

Payment Confirmation

My Account

Hello, Faradina

Cart (1)

LOG OUT

Addresses

Item

Account Details

Quantity

-

Outer Brown

2

ENG

SALE

Price

+

IDR 400,000

Size: M

Price

IDR 400,000

Delivery Fee

IDR 7,000

Total

IDR 407,000 Coupon Code

Apply Coupon

Checkout

Continue Shopping

FREE SHIPPING FOR ALL ORDERS

Men

Women

#betterinthewind

How to Order

Payment Confirmation

IND

ENG

IND

ENG

SALE

Check Out

Already have an account? Click here to log in FREE SHIPPING FOR ALL ORDERS IND Men

Women

#betterinthewind

How to Order

Payment Confirmation

Your Order

Billing and Shipping

Product

ENG Full Name

SALE

Address

TOTAL

Outer Brown

*

IDR 400,000

x1

*

IDR 400,000

Subtotal

Street name and home number…

IDR 7000

Shipping from Bandung

Track Order

Country

*

Province

*

To track your order please enter your Order ID in the box below and press the "Track Order” button. Order ID was given to you on your receipt and in the confirmation email you should have received.

City

Indonesia

*

Kecamatan

ZIP Code

*

Email

Track

Coupon Code Apply Coupon

Tanah Abang

*

BANK TRANSFER (MANUAL VERIFICATION)

Phone Number

Email you used during checkout

IDR 654 IDR 407,654

TOTAL

Jakarta

Order ID

2820910XXXXX

Unique Code

DKI Jakarta

* VIRTUAL ACCOUNT (AUTO VERIFICATION)

*

Virtual Account Create an account with this data Notes for your orders

Additional notes

I have read and agree to the website terms and condition

Place Order

FREE SHIPPING FOR ALL ORDERS

FREE SHIPPING FOR ALL ORDERS IND

Men

Women

#betterinthewind

How to Order

Payment Confirmation

SALE

ENG Men

Women

#betterinthewind

FAQ

How to Order

Payment Confirmation

SALE

Return and Refund Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore

?

Hello, what can we help?

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SEARCH TOPIC

aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse

Return

cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Popular

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Apakah saya bisa melakukan permintaan waktu

Apakah saya bisa melakukan permintaan pembatalan

pengiriman?

pesanan jika pembayaran sudah terkonfirmasi?

Bagaimana kami memproses pesanan kamu?

Apa yang harus saya lakukan jika pesanan saya

sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam

$

gagal / expired?

Apa saja pilihan jasa pengiriman yang tersedia di Save

Apa saja data yang diperlukan untuk proses

My Monday?

pengembalian dana?

Refund

est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius Lorem ipsum dolor sit amet, consectetur sed do eiusmod tempor incididunt ut labore modi tempora incidunt ut labore et doloreadipiscing magnam elit, aliquam quaerat voluptatem. et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse Ut enimex adeaminima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut cillum dolore eu fugiat nulla pariatur. Quis Excepteur non proident, in culpa aliquid ex ea commodi consequatur? autemsint vel occaecat eum iurecupidatat reprehenderit qui in ea sunt voluptate velit mollit anim id est laborum. qui esseofficia quamdeserunt nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium,

Berapa lama proses pengembalian dana dari Save

totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta

My Monday?

sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?


Faradina Anjani

portfolio

UI Design

Salt Dubai Website Objective

2016

Website Concept

Salt is an urban food experience in

With its target audience who

Dubai that brings people together

prefer to have a website with clear

to enjoy a simple meal in the

informations, the website carries

environments they love the most.

look and feel: Bold, Informative

and Enganging which is shown The Brand

through clean layout, large photos that shows food quality.

SALT sprouted from a truck on Kite Beach in Dubai with the idea that real ingredients taste better. We wanted to bring people together to enjoy a simpler lifestyle, disconnecting from our demanding daily routines.


2019

Faradina Anjani


Faradina Anjani

portfolio

Website link : www.find-salt.com

Homepage


2019

Faradina Anjani

Pop Up Page

Menu Page

Menu Page Š Fullfill Artplication


Faradina Anjani

portfolio

Illustration

Music Application 2019 Objective

Goals

The application offers services: buy

Displays certain notifications on

concert tickets, download albums,

applications with a ‘space’ theme

and get premium content from

illustration.

artists.


2019

You’re Ready To Lift Off

Your Ticket Is Here

Download Music

Unknown Device Log In Detected

No Internet Connection

Welcome To Premium

Faradina Anjani


Faradina Anjani

portfolio

UI Design

Made San Website

2018

Objective Made San is a plantbased eatery initiated by Organik Klub who offers healthy meal plan for vegetarian. Target for the website is adult women who tend to see information showed clearly.

Website Concept At first, Made San website is built to only shows healthy menus offered. In order to be more engaging and avoid plain content, tips feature such as a blog post is added so the owner can write healthy tips and attract visitor.

Homepage


2019

Healthy Tips page

Menu page

Article page

Faradina Anjani


Faradina Anjani

portfolio


2019

Faradina Anjani

Graphic Design Graphic SelectedDesign Works


Faradina Anjani

Business Card

portfolio

Envelope


2019

Faradina Anjani

Branding & Identity

Social Affair Coffee & Bakehouse Objective

2016

The Brand

Social Affair is a bustling hub of

Beside its high-quality food, Social

Australian-Indonesian inspired

Affair wants to bring a message to its

sweet and savoury delights, coffee

identity. The message speaks about

enthusiast, serving all-day coffee,

the ignorant behaviour that attack our

brunch, delicious international meals

society caused by social media. The

and fresh daily baked cakes and

society nowadays seems to not really

pastries.

aware of actual personality of the person and only see the outer side of the person.

Brand Color

Pattern

The pattern is made as an illustration of social connection in human that used for key visual graphic for Social Affair identity.


Faradina Anjani

portfolio

Social Affair compliments its rustic, eco-industrial aesthetic and yellow themed colour interior. An original Social Affair kaleidoscopic graphics polished the concrete walls.


2019

Faradina Anjani

Series of poster that illustrate about human and its connection between human and social media. Š Fullfill Artplication


Faradina Anjani

portfolio

Illustration, Collaterals

FKS Group 2018 Calendar

2017

Objective FKS Group corporate value is to bridging Indonesia’s potential in food, supply chain and logistics. Therefore the theme raised for collateral is Indonesia’s Heritage.

The Idea Native flowers of Indonesia is designated to represent Indonesia’s heritage. In addition, as philosophy, flowers are plants that have phases to bloom which represents maximized Indonesia’s potential.

Puspa Bangsa Flowers on the cover is Indonesia’s nation flowers named as Puspa Bangsa: Rafflesia Arnoldi, Melati Putih and Anggrek.


2019

Faradina Anjani


Faradina Anjani

The flowers illustration concept is simple. Gradation is used to create depth.

portfolio


2019

Flowers in calendar are flowers that grow in Indonesia and considered as a special flower from particular region.

Faradina Anjani


Faradina Anjani

portfolio

MEMBANGUN OPTIMISME DI TENGAH TANTANGAN building optimism in the middle of challenges


Faradina Anjani

2019

Editorial, Illustration

Kemenkeu Annual Report 2015

2016

Background The year 2015 was a challenging year for Kemenkeu. For the year ahead, Kemenkeu needs to keep the optimism in the middle of challenge.

The Idea The main idea is to reflects Kemenkeu as a kite. There is a thorough process in making a kite which starts from planning, the effort for making it fly, and consistency to make the kite fly properly in the sky. Kemenkeu must go through the planned process to reach the goal with the team as well as making a kite. In the end, as well as people who sees a beautiful kite flying in the sky, Kemenkeu will be an inspiration for others.

Graphic Styles

Graphic styles inspired from Wayang Kulit and Batik decorative elements.


Faradina Anjani

portfolio


2019

Faradina Anjani


Thank You Contact: faradinanjani@gmail.com +62 856 219 2264

Profile for faradinanjani

Faradina Anjani Portfolio 2019  

Faradina Anjani Portfolio 2019  

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