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Vestfold, Norway

Sell tickets the easiest way Vestfold Kollektivtrafikk AS and FARA have worked together for ten years, providing new ­ticketing solutions to meet the very latest in ­passenger demand. Ticket sales have evolved from cash payments to credit card payments on the bus, and from webshops to mobile tickets. Vestfold Kollektivtrafikk has its headquarters in T ­ ønsberg, Norway. Today FARA provides Vestfold Kollektivtrafikk with ticketing and real-time information services to passengers. Customers’ expectations have changed quickly and they are clearly influenced by the way ­other industries have embraced mobile. Passengers ­expect Vestfold Kollektivtrafikk to be up-to-speed with the latest mobile solutions as and when they become available. An ability to adapt quickly and e ­ ffectively to the latest technology trends has helped boost the numbers of people travelling by public transport.

Making it easier to sell tickets The driver sells and validates tickets. The d ­ river uses FARA’s ticking machines on a daily basis, which ­despite heavy usage remain reliable. This r­ eliability is critical for Vestfold Kollektivtrafikk’s d ­ rivers to do a good job and for Vestfold ­Kollektivtrafikk ­itself to maximise income from ticket sales. Drivers and passengers have been very positive about the bank terminals implemented on the buses. They have increased sales because it is now quicker for the driver to process the purchase and passengers no longer need to carry cash. Less cash on board also makes the driver feel safer. Put simply, it is easier for the driver to sell tickets and it is easier for the passenger to buy tickets. Win, win. Real-time information on the bus Real-time information on screens and via voice overs was requested by many. It is now widely appreciated by ­passengers, especially those with limited sight and reduced hearing. Real-time information helps passengers plan, adapt to delays and be informed as early as possible when there are deviations from the planned route and schedule. Real-time reports Sales reports are essential to Vestfold Kollektivtrafikk’s operations and FARA’s solutions provide a very good overview of Vestfold Kollektivtrafikk’s travel patterns, tracking: when people travel, where they travel, and how they pay. This helps Vestfold Kollektivtrafikk adjust to the most popular travel patterns and improve its services.

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