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Facebook Concerts Turning Fans into Customers July 2011 Brand Co Presenter/Promotion Offer


Agenda • Why Facebook Broadcasts • Social Multi Media Is The Future • Sponsoring On Facebook • Sponsorship Levels


© 2011 FANETWORK Ltd: All rights reserved


Your fans are connected:

© 2011 FANETWORK Ltd: All rights reserved


Your Brands are connecting with Your FANS:

© 2011 FANETWORK Ltd: All rights reserved


We deliver the Delivery for Shared Experiences on Facebook & Live Content

Distribution platform of live content within Facebook


Our Advantage: Branded Social Theater for Live Broadcast Streaming, On Demand Video and Commerce within Facebook. An orchestrated social experience for viral spread – before, during and after the event Expertise in 3D & 2D Broadcast, Direct Product Sales, Facebook Credit Processing and other Global Payment Processing engines Finance, Producers, Broadcasters and Management linking multi platforms for live events, theatrical, television, mobile and web through our social media fanetwork econetwork. © 2011 FANETWORK Ltd: All rights reserved


Facebook Recommends… "Seeing your favorite band in concert is an inherently social experience that's always been better with friends. With their first successful broadcasts, Fanetwork’s production, technology and IT partners have brought that live excitement to Facebook, showing that what's social in the real world should be social online as well.” David Fisch Director of Commerce Partnerships Facebook

© 2011 FANETWORK Ltd: All rights reserved


Value Proposition: Generate New Revenue Opportunity Provide Appealing Event Strategy Convert Fans Into Customers Grow Fan Base and Customer Loyalty Instantly Enhance Client Promotional Plans Being on the Innovative Edge of Social Media as we build a relevant global media brand

Š 2011 FANETWORK Ltd:  All rights reserved


Social Theater Live:

© 2011 FANETWORK Ltd: All rights reserved


Social Theater Live Example: First Live PPV Global Concert within Facebook Live to 12,000 fans in concert in South Africa Live to 15 theaters in 3D sponsored by Volkswagen Live in 2D and 3D on DirecTV into 50 million homes Facebook Live HD Video Stream as the first Global Pay per View Concert – 25 countries including Facebook Credit Processing & Shared Viewing Experience

© 2011 FANETWORK Ltd: All rights reserved


How we support Brand/Artist FAN increase strategy

Brand – Heineken ~ 2,667,152 Artist - Bullet for my Valentine ~ 4,796,337 = 7,463,489 Fb Fans


Value of Facebook Brand “Likes” Social Customer relationship management Increase Customer Database Demographics Inform FANs of new products, services and promotions Gain media buy value based on fan sharing of impressions on fb news feeds Receive instant and low cost feedback on market research Create innovative and memorable media way to impress  customers Sell products © 2011 FANETWORK Ltd:  All rights reserved


© 2011 FANETWORK Ltd: All rights reserved


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How to get a FAN to love a “Like”

© 2011 FANETWORK Ltd: All rights reserved


Your Global Facebook Concert Enabling Millions Of FANs of Artists and Brands To Watch At The Same Time


Agenda • Why Facebook Broadcasts • Social Multi Media Is The Future • Sponsoring On Facebook • Sponsorship Levels


Comparison Of Media The Internet Is The Only Media Form Experiencing Growth In 2009:  Globally, $50 billion was spent on advertisements  In America, $6.5 billion was spent on advertisements

*According to Knight Vision Marketing

© 2011 FANETWORK Ltd: All rights reserved


Facebook Monopolizes Internet Use

In May, Americans Spent 53.5 Billion Minutes On Facebook

*According to BusinessInsider.com

Š 2011 FANETWORK Ltd:  All rights reserved


Sponsorship Spending Is On The Rise Brands will shift sponsorship spending to the internet and specifically Facebook

*According to Sponsorship.com

© 2011 FANETWORK Ltd: All rights reserved


“Brands like Visa are committing more of their sponsorship dollars to Social Media, especially Facebook given its dominance of internet activity.�

Matt Kaufman VP of Sports Sponsorships Visa International


Agenda • Why Facebook Broadcasts • Social Multi Media Is The Future • Sponsoring On Facebook • Sponsorship Levels


Sponsoring On Social Media Social Entertainment Concerts

© 2011 FANETWORK Ltd: All rights reserved


Facebook : Limitless Value From Its Viral Impact

Unprecedented Ability To Reach Fans Around The World Past Social Live Events:  Streamed in 19 countries

Your Brand

© 2011 FANETWORK Ltd: All rights reserved

 Over 50% of viewers tuned in after the event had started because of other viewers’ Word Of Mouth


Post-Event FANalytics Sponsors Have Invaluable Access To Social Live FAN Base Data

Sponsors Have Access To:

 Users’ locationsincluding countries and even cities  Users’ age and gender

© 2011 FANETWORK Ltd: All rights reserved


The FAN Experience Sponsorship Opportunities Go Beyond The Live Viewing Of An Event Social Live Plugins

A

B

C

D

E

Fan Homepage

Discovery Page

Purchase Page

Viewing Pages

Review Pages

Sponsorship Opportunities


A. Plugins Drive FAN Traffic To Your Page

Brand Promotions

Sponsored Stories

Fan Newsfeed

© 2011 FANETWORK Ltd: All rights reserved

Friend Newsfeed

Media Stories


B. Discovery Page

Sponsorship Opportunities

Your Brand

© 2011 FANETWORK Ltd: All rights reserved

 Sponsor Title  Like Sponsor


C. Purchase Page

Your Brand

Sponsorship Opportunities  Sponsor Title  Like Sponsor

© 2011 FANETWORK Ltd: All rights reserved


D. View Page

Sponsorship Opportunities

Your Brand

© 2011 FANETWORK Ltd: All rights reserved

     

Branded Fideo Bar Fideo Like Fideo Clip Fideo Quotes Live Comments Like Your Brand


D2. Full Screen Viewing Page

© 2011 FANETWORK Ltd: All rights reserved


E. Store

Sponsorship Opportunities  Title  Possibility Of Including Merchandise  Like Sponsor  Store Sponsorship

© 2011 FANETWORK Ltd: All rights reserved


Your Commitment • Why Facebook Broadcasts • Social Multi Media Is The Future • Sponsoring On Facebook • Sponsorship Levels


Facebook Ads – Geo-Targeted Geo-targeted ads specific to country and artist/group help to maximize the Impression/CTR and drive

© 2011 FANETWORK Ltd: All rights reserved


Facebook Ads – Content Targeted Highlighting content with headliners help draw attention and prompt CTR to Tribute app. Global FAN reach and precise interests help to maximize social reach

© 2011 FANETWORK Ltd: All rights reserved


Facebook Ads – Sponsored Stories Sponsored stories get more distribution for the News Feed stories published about the Tribute page and app. Also, we can select which tribute post to promote as a sponsored story.

© 2011 FANETWORK Ltd: All rights reserved


Facebook Ads – Recommendations •

Push 10-15 ads live the first 3 days. This will allow time to assess ads that are driving conversions and fan growth.

Ad variations: geo targeted, global targets, artist(precise interest) targets and sponsored stories

Average CPC ranging from .23-.50 cents. Recommendation will be to spend 10K/day for the 1st 3 days and then make assessment. An average of 5-10K per day will maximize Facebook social reach and help to drive a successful event

© 2011 FANETWORK Ltd: All rights reserved


Social Media Co-Presenter Sponsor Event Wall Posts: (During the period before event)

•2 Image Posts •2 Video Posts •1 Store Item Post

Discovery Page:

•Branded Fideo Bar

• Branded Fideo Bar

Video Page: •Title •Like •Branded Fideo Bar •Fideo Like •Fideo Clip •Fideo Quotes

Purchase Page:

Review Page: •Title •Fan Contests & Polls

Store Page: •Title •Like •10 Store Items

Event Press Release:

Facebook Credits:

Mentioned By Name And With Link

1,000 Passes or as needed


Ltd, Holding Co Incorporated in UK regional operating companies

fanetwok.tv launch tv channel

+

facebook/pages/fanetwork.tv

Sponsorship doc : FANetwork on Facebook  

Turning Fans into Customers

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