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FANCENSUS H I GH S COR E LINEU P 2017 EDITION


THE BEST 2017 COMMUNICATION STRATEGIES REVEALED


HIGH SCORE LINEUP 2017 EDITION

HOW DOES IT WORK? All analysis is based on our database of over 17 thousand recognised websites, channels and social accounts. To equally analyse each title we consider the PR, YouTube, Twitter and Facebook activity received from the start of a product’s campaign up until one month post launch.

9. HORIZON: ZERO DAWN Publisher / Developer / Initial Launch 742K RETWEETS

Sum Twitter retweets received for any product related tweets

Sum Facebook shares received for any product related posts

91%

522K SHARES

Average media review Territory with highest share of PR

STRONGEST MEDIA

Media website with highest PR count

STRONGEST YOUTUBER

Exclusive PR up to one month post release

GERMANY STRONGEST PR SHARE

14.5K TOTAL PR COUNT

Weeks product has received PR (up to 30 days post launch)

PR CAMPAIGN LENGTH

K.I. YouTube channel with highest views

YOUTUBE VIEWS MONTH BEFORE | Views received (up to Jan ‘18) on all videos published month PRE launch. LAUNCH MONTH | Views received (up to Jan ‘18) on all videos published month OF launch. MONTH AFTER | Views received (up to Jan ‘18) on all videos published month POST launch.


HIGH SCORE LINEUP 2017 EDITION

AN INCREDIBLE YEAR FOR GAMING... Where to begin? To many 2017 will likely be remembered as one of the best the industry has ever seen. The sheer quality on display has been something truly incredible - everything from new IPs like Ni-Oh, Hellblade and Horizon: Zero Dawn to smaller indie hits such as A Night in the Woods and Cuphead. Then of course we have the hugely successful launch of the Nintendo Switch along with what is arguably two of the best received games of the year - Breath of the Wild and Super Mario Odyssey. And this is only scratching the surface... Suffice to say it’s been tough taking the past twelve months of gaming releases and cutting those down to just fifty. We could have easily doubled that list! As always we continue to strive in looking at more than just sales figures when compiling our yearly list. A brand’s worth comes down to so much more. PR campaign length, review scores and the focal source of content has significant meaning. In addition, the ongoing success of a trailer or even a product’s attractiveness to influencers are all key performance indicators too. This report does what others do not. It takes all major communication channels into consideration. Using our sophisticated measurement criteria to determine a game’s ranking, we provided insight into the bigger picture when it comes to the year’s gaming releases. Using just one source to establish success is not offering the full story and Fancensus continues to understand this. So a big well done to not only the games that have been highlighted in this book but to an industry that continues to push forwards. 2017 won’t be easily forgotten. Ryan Janes Head of Global Insights and Analytics Communications


50. YOOKA-LAYLEE

49. LITTLE NIGHTMARES

Team 17 / Playtonic / April

Bandai Namco / Tarsier Studios / April

23K RETWEETS

73%

5.6K

12K RETWEETS

15K SHARES

TOTAL PR COUNT

80%

2.8K

U.K.

18K SHARES GERMANY

TOTAL PR COUNT

STRONGEST SHARE

YOUTUBE VIEWS

STRONGEST SHARE

YOUTUBE VIEWS

MONTH BEFORE | 1 MILLION

MONTH BEFORE | 30 THOUSAND

LAUNCH MONTH | 21 MILLION

LAUNCH MONTH | 29 MILLION

MONTH AFTER | 2 MILLION

FANCENSUS

MONTH AFTER | 68 MILLION


48. LIFE IS STRANGE: BEFORE THE STORM Square Enix / Deck Nine / August - December

47. FINAL FANTASY XII: THE ZODIAC AGE Square Enix / Square Enix / July

44K SHARES

24K RETWEETS

2.6K TOTAL PR COUNT

Ninja Theory / Ninja Theory / August

85%

78% 29K RETWEETS

46. HELLBLADE: SENUA’S SACRIFICE

3.6K GERMANY STRONGEST SHARE

83% 41K SHARES

7K RETWEETS

6.0K

ITALY STRONGEST SHARE

TOTAL PR COUNT

FANCENSUS

29K SHARES

GERMANY STRONGEST SHARE

TOTAL PR COUNT


45. ARMS

44. MARIO KART 8 DELUXE

Nintendo / Nintendo / June

Nintendo / Nintendo / April

6K RETWEETS

79%

5.6K

16K RETWEETS

43K SHARES

TOTAL PR COUNT

92%

4.6K

U.S.A.

20K SHARES U.S.A.

TOTAL PR COUNT

STRONGEST SHARE

YOUTUBE VIEWS

STRONGEST SHARE

YOUTUBE VIEWS

MONTH BEFORE | 17 MILLION

MONTH BEFORE | 5 MILLION

LAUNCH MONTH | 46 MILLION

LAUNCH MONTH | 76 MILLION

MONTH AFTER | 12 MILLION

FANCENSUS

MONTH AFTER | 100 MILLION


43. FORZA MOTORSPORT 7

42. NI-OH

Microsoft / Turn 10 / October

SIE / Team Ninja / February

22K RETWEETS

39K SHARES

85%

4.8K

16K RETWEETS

GERMANY

TOTAL PR COUNT

86%

7.1K

STRONGEST SHARE

25K SHARES ITALY

TOTAL PR COUNT

YOUTUBE VIEWS

STRONGEST SHARE

YOUTUBE VIEWS

MONTH BEFORE | 24 MILLION

MONTH BEFORE | 5 MILLION

LAUNCH MONTH | 19 MILLION

LAUNCH MONTH | 50 MILLION

MONTH AFTER | 3 MILLION

FANCENSUS

MONTH AFTER | 7 MILLION


41. POKEMON ULTRA SUN / MOON Nintendo / Game Freak / November

40. ARK: SURVIVAL EVOLVED Studio Wildcard / Studio Wildcard / August

92K SHARES

2K RETWEETS

4.2K TOTAL PR COUNT

Square Enix / PlatinumGames / March

73%

85% 7K RETWEETS

39. NIER: AUTOMATA

6.9K U.S.A. STRONGEST SHARE

88% 21K SHARES

29K RETWEETS

8.5K

GERMANY STRONGEST SHARE

TOTAL PR COUNT

FANCENSUS

21K SHARES

ITALY STRONGEST SHARE

TOTAL PR COUNT


38. PERSONA 5

37. CLASSIC MINI: SNES

Deep Silver / P-Studio / April

Nintendo / Nintendo / September

25K RETWEETS

29K SHARES

92%

9.3K

85K RETWEETS

ITALY

TOTAL PR COUNT

88%

5.2K

STRONGEST SHARE

40K SHARES U.S.A.

TOTAL PR COUNT

YOUTUBE VIEWS

STRONGEST SHARE

YOUTUBE VIEWS

MONTH BEFORE | 14 MILLION

MONTH BEFORE | 4 MILLION

LAUNCH MONTH | 33 MILLION

LAUNCH MONTH | 6 MILLION

MONTH AFTER | 10 MILLION

FANCENSUS

MONTH AFTER | 7 MILLION


36. MADDEN NFL 18

35. PRO EVOLUTION SOCCER 18

EA / EA Tiburon / August

Konami / PES Productions / September

59K RETWEETS

82% 1.1K

29K RETWEETS

108K SHARES

TOTAL PR COUNT

83%

4.8K

U.S.A.

35K SHARES ITALY

TOTAL PR COUNT

STRONGEST SHARE

YOUTUBE VIEWS

STRONGEST SHARE

YOUTUBE VIEWS

MONTH BEFORE | 2 MILLION

MONTH BEFORE | 29 MILLION

LAUNCH MONTH | 65 MILLION

LAUNCH MONTH | 47 MILLION

MONTH AFTER | 45 MILLION

FANCENSUS

MONTH AFTER | 19 MILLION


34. HALO WARS 2

33. MARIO + RABBIDS: KINGDOM BATTLE

Microsoft / Creative Assembly / February

Ubisoft / Ubisoft / August

77% 30K RETWEETS

Bethesda / Arkane Studios / May

85% 47K SHARES

42K RETWEETS

5.4K TOTAL PR COUNT

32. PREY

5.1K U.K.

82% 33K SHARES

STRONGEST SHARE

FANCENSUS

12K SHARES 11.6K

U.S.A.

TOTAL PR COUNT

STRONGEST SHARE

40K RETWEETS

GERMANY STRONGEST SHARE

TOTAL PR COUNT


31. FRIDAY THE 13TH

30. SPLATOON 2

Gun Media / IllFonic / May

Nintendo / Nintendo / July

18K RETWEETS

63%

3.0K

107K RETWEETS

87K SHARES

TOTAL PR COUNT

84%

8.5K

GERMANY

11K SHARES U.S.A.

TOTAL PR COUNT

STRONGEST SHARE

YOUTUBE VIEWS

STRONGEST SHARE

YOUTUBE VIEWS

MONTH BEFORE | 5 MILLION

MONTH BEFORE | 14 MILLION

LAUNCH MONTH | 121 MILLION

LAUNCH MONTH | 85 MILLION

MONTH AFTER | 300 MILLION

FANCENSUS

MONTH AFTER | 46 MILLION


29. WWE 2K18

28. TEKKEN 7

2K / Yuke’s / October

Bandai Namco / Bandai Namco / June

47K RETWEETS

95K SHARES

84%

3.5K

27K RETWEETS

U.S.A.

TOTAL PR COUNT

67%

11.7K

STRONGEST SHARE

54K SHARES ITALY

TOTAL PR COUNT

YOUTUBE VIEWS

STRONGEST SHARE

YOUTUBE VIEWS

MONTH BEFORE | 12 MILLION

MONTH BEFORE | 9 MILLION

LAUNCH MONTH | 75 MILLION

LAUNCH MONTH | 45 MILLION

MONTH AFTER | 35 MILLION

FANCENSUS

MONTH AFTER | 5 MILLION


27. MARVEL VS CAPCOM INFINITE Capcom / Capcom / September

26. SOUTH PARK: FRACTURED BUT WHOLE Ubisoft / Ubisoft San Francisco / October

110K SHARES

18K RETWEETS

6.2K TOTAL PR COUNT

Sega / Sonic Team / November

82%

72% 25K RETWEETS

25. SONIC FORCES

8.1K U.S.A. STRONGEST SHARE

62% 65K SHARES

59K RETWEETS

5.9K

GERMANY STRONGEST SHARE

TOTAL PR COUNT

FANCENSUS

58K SHARES

SPAIN STRONGEST SHARE

TOTAL PR COUNT


24. THE EVIL WITHIN 2

23. CUPHEAD

Bethesda / Tango Gameworks / October

22. WOLFENSTEIN II: THE NEW COLOSSUS

Studio MDHR / Studio MDHR / September

80%

80% 33K RETWEETS

43K SHARES

48K RETWEETS

7.1K TOTAL PR COUNT

Bethesda / MachineGames / October

4.2K GERMANY STRONGEST SHARE

86% 66K SHARES

95K RETWEETS

9.7K

U.K. STRONGEST SHARE

TOTAL PR COUNT

FANCENSUS

25K SHARES

GERMANY STRONGEST SHARE

TOTAL PR COUNT


21. GRAN TURISMO SPORT

20. SONIC MANIA

SIE / Polyphony Digital / October

Sega / PagodaWest / August

33K RETWEETS

68%

10.7K

122K RETWEETS

83K SHARES

TOTAL PR COUNT

85%

5.1K

GERMANY

96K SHARES U.S.A.

TOTAL PR COUNT

STRONGEST SHARE

YOUTUBE VIEWS

STRONGEST SHARE

YOUTUBE VIEWS

MONTH BEFORE | 2 MILLION

MONTH BEFORE | 2 MILLION

LAUNCH MONTH | 30 MILLION

LAUNCH MONTH | 53 MILLION

MONTH AFTER | 4 MILLION

FANCENSUS

MONTH AFTER | 14 MILLION


19. UNCHARTED: LOST LEGACY

18. OUTLAST 2

SIE / Naughty Dog / August

Red Barrels / Red Barrels / April

58K RETWEETS

67K SHARES

84%

6.3K

56K RETWEETS

U.S.A.

TOTAL PR COUNT

77%

4.0K

STRONGEST SHARE

79K SHARES GERMANY

TOTAL PR COUNT

YOUTUBE VIEWS

STRONGEST SHARE

YOUTUBE VIEWS

MONTH BEFORE | 5 MILLION

MONTH BEFORE | 2 MILLION

LAUNCH MONTH | 84 MILLION

LAUNCH MONTH | 257 MILLION

MONTH AFTER | 10 MILLION

FANCENSUS

MONTH AFTER | 103 MILLION


17. CRASH BANDICOOT: N.SANE TRILOGY SIE / Vicarious Visions / June

16. NEED FOR SPEED: PAYBACK EA / Ghost Games / November

81% 36K RETWEETS

Warner Bros. / Monolith Productions / October

65% 84K SHARES

363K RETWEETS

7.0K TOTAL PR COUNT

15. MIDDLE EARTH: SHADOW OF WAR

6.0K ITALY STRONGEST SHARE

82% 29K SHARES

75K RETWEETS

12.4K

GERMANY STRONGEST SHARE

TOTAL PR COUNT

FANCENSUS

39K SHARES

GERMANY STRONGEST SHARE

TOTAL PR COUNT


14. NBA 2K18

13. GHOST RECON: WILDLANDS

2K / Visual Concepts / September

Ubisoft / Ubisoft Paris / March

310K RETWEETS

680K SHARES

82%

3.1K

63K RETWEETS

U.S.A.

TOTAL PR COUNT

75%

11.0K

STRONGEST SHARE

52K SHARES GERMANY

TOTAL PR COUNT

STRONGEST SHARE

YOUTUBE VIEWS

YOUTUBE VIEWS

MONTH BEFORE | 39 MILLION

MONTH BEFORE | 85 MILLION

LAUNCH MONTH | 154 MILLION

LAUNCH MONTH | 123 MILLION

MONTH AFTER | 60 MILLION

FANCENSUS

MONTH AFTER | 15 MILLION


12. FOR HONOR

11. INJUSTICE 2

Ubisoft / Ubisoft Montreal / February

Warner Bros. / NetherRealm Studios / May

58K RETWEETS

78%

12.7K

74K RETWEETS

58K SHARES

TOTAL PR COUNT

87%

12.5K

GERMANY

65K SHARES U.K.

TOTAL PR COUNT

STRONGEST SHARE

STRONGEST SHARE

YOUTUBE VIEWS

YOUTUBE VIEWS

MONTH BEFORE | 47 MILLION

MONTH BEFORE | 53 MILLION

LAUNCH MONTH | 345 MILLION

LAUNCH MONTH | 239 MILLION

MONTH AFTER | 345 MILLION

FANCENSUS

MONTH AFTER | 48 MILLION


10. SUPER MARIO ODYSSEY Nintendo / Nintendo EPD / October

134K RETWEETS

58K SHARES

97%

11.4K TOTAL PR COUNT

59 WEEKS

U.S.A. STRONGEST PR SHARE

PR CAMPAIGN LENGTH

STRONGEST YOUTUBER PROSAFIAGAMING

STRONGEST MEDIA GONINTENDONEWS

YOUTUBE VIEWS MONTH BEFORE | 17 MILLION LAUNCH MONTH | 220 MILLION

FANCENSUS

MONTH AFTER | 215 MILLION


9. HORIZON: ZERO DAWN

8. MASS EFFECT: ANDROMEDA

SIE / Guerrilla Games / March

EA / BioWare / March

115K RETWEETS

91%

14.5K

91K RETWEETS

92K SHARES

TOTAL PR COUNT

75%

25.5K

ITALY

256K SHARES GERMANY

TOTAL PR COUNT

STRONGEST SHARE

STRONGEST SHARE

YOUTUBE VIEWS

YOUTUBE VIEWS

MONTH BEFORE | 81 MILLION

MONTH BEFORE | 14 MILLION

LAUNCH MONTH | 174 MILLION

LAUNCH MONTH | 125 MILLION

MONTH AFTER | 10 MILLION

FANCENSUS

MONTH AFTER | 22 MILLION


7. RESIDENT EVIL 7: BIOHAZARD Capcom / Capcom / January

64K RETWEETS

102K SHARES

86%

16.5K TOTAL PR COUNT

137 WEEKS

GERMANY STRONGEST PR SHARE

PR CAMPAIGN LENGTH

STRONGEST YOUTUBER PEWDIEPIE

STRONGEST MEDIA HOBBYCONSOLAS

YOUTUBE VIEWS MONTH BEFORE | 36 MILLION LAUNCH MONTH | 540 MILLION

FANCENSUS

MONTH AFTER | 231 MILLION


6. ASSASSIN’S CREED: ORIGINS Ubisoft / Ubisoft Montreal / October 118K RETWEETS

280K SHARES

87%

17.2K TOTAL PR COUNT

101 WEEKS

GERMANY STRONGEST PR SHARE

PR CAMPAIGN LENGTH

STRONGEST YOUTUBER lZUNIY

STRONGEST MEDIA IGN

YOUTUBE VIEWS MONTH BEFORE | 17 MILLION LAUNCH MONTH | 144 MILLION MONTH AFTER | 75 MILLION

FANCENSUS


5. FIFA 18

EA / EA Vancouver / September 173K RETWEETS

285K SHARES

81%

10.2K TOTAL PR COUNT

43 WEEKS

GERMANY STRONGEST PR SHARE

PR CAMPAIGN LENGTH

STRONGEST YOUTUBER DJMARIIO

STRONGEST MEDIA ITALIATOPGAMES

YOUTUBE VIEWS MONTH BEFORE | 76 MILLION LAUNCH MONTH | 425 MILLION

FANCENSUS

MONTH AFTER | 372 MILLION


4. THE LEGEND OF ZELDA: BOTW Nintendo / Nintendo EPD / March

181K RETWEETS

337K SHARES

96%

19.2K TOTAL PR COUNT

218 WEEKS

SPAIN STRONGEST PR SHARE

PR CAMPAIGN LENGTH

STRONGEST YOUTUBER GAMEGRUMPS

STRONGEST MEDIA IGN

YOUTUBE VIEWS MONTH BEFORE | 26 MILLION LAUNCH MONTH | 316 MILLION MONTH AFTER | 87 MILLION

FANCENSUS


3. STAR WARS: BATTLEFRONT 2 EA / EA DICE / November

228K RETWEETS

401K SHARES

78%

20.7K TOTAL PR COUNT

91 WEEKS

GERMANY STRONGEST PR SHARE

PR CAMPAIGN LENGTH

STRONGEST YOUTUBER STAR WARS HQ

STRONGEST MEDIA

YOUTUBE VIEWS MONTH BEFORE | 52 MILLION LAUNCH MONTH | 118 MILLION

FANCENSUS

MONTH AFTER | 30 MILLION

IGN


2. DESTINY 2

Activision / Bungie / September 249K RETWEETS

248K SHARES

85%

27.1K TOTAL PR COUNT

173 WEEKS

U.K. STRONGEST PR SHARE

PR CAMPAIGN LENGTH

STRONGEST YOUTUBER MORECONSOLE

STRONGEST MEDIA GAMESPOT

YOUTUBE VIEWS MONTH BEFORE | 36 MILLION LAUNCH MONTH | 210 MILLION MONTH AFTER | 70 MILLION

FANCENSUS


1. CALL OF DUTY: WWII

Activision / Sledgehammer Games / November 240K RETWEETS

632K SHARES

79%

19.8K TOTAL PR COUNT

55 WEEKS

GERMANY STRONGEST PR SHARE

PR CAMPAIGN LENGTH

STRONGEST YOUTUBER ALI-A

STRONGEST MEDIA

YOUTUBE VIEWS MONTH BEFORE | 27 MILLION LAUNCH MONTH | 468 MILLION

FANCENSUS

MONTH AFTER | 95 MILLION

DEXERTO


THE FULL 2017 LINEUP 50. YOOKA-LAYLEE 49. LITTLE NIGHTMARES 48. LIFE IS STRANGE: BEFORE THE STORM 47. FINAL FANTASY XII: THE ZODIAC AGE 46. HELLBLADE: SENUA’S SACRIFICE 45. ARMS 44. MARIO KART 8 DELUXE 43. FORZA MOTORSPORT 7 42. NI-OH 41. POKEMON ULTRA SUN / MOON 40. ARK: SURVIVAL EVOLVED 39. NIER AUTOMATA 38. PERSONA 5 37. MINI-SNES 36. MADDEN NFL 18

35. PRO EVOLUTION SOCCER 2018 34. HALO WARS 2 33. MARIO + RABBIDS: KINGDOM BATTLE 32. PREY 31. FRIDAY THE 13TH: THE GAME 30. SPLATOON 2 29. WWE 2K18 28. TEKKEN 7 27. MARVEL VS CAPCOM: INFINITE 26. SOUTH PARK: THE FRACTURED BUT WHOLE 25. SONIC FORCES 24. THE EVIL WITHIN 2 23. CUPHEAD 22. WOLFENSTEIN II: THE NEW COLOSSUS 21. GRAN TURISMO SPORT


5. FIFA 18 20. SONIC MANIA 19. UNCHARTED: THE LOST LEGACY 18. OUTLAST 2 17. CRASH BANDICOOT: N.SANE TRILOGY 16. NEED FOR SPEED: PAYBACK 15. MIDDLE EARTH: SHADOW OF WAR 14. NBA 2K18 13. GHOST RECON: WILDLANDS 12. FOR HONOR 11. INJUSTICE 2 10. SUPER MARIO ODYSSEY 9. HORIZON: ZERO DAWN 8. MASS EFFECT ANDROMEDA 7. RESIDENT EVIL 7: BIOHAZARD 6. ASSASSIN’S CREED ORIGINS

4. THE LEGEND OF ZELDA: BREATH OF THE WILD 3. STAR WARS: BATTLEFRONT 2

2. DESTINY 2

1. CALL OF DUTY WWII


FANCENSUS HIGHLIGHTS

STRONGEST PUBLISHER PRESENCE

ELECTRONIC ARTS #1 FACEBOOK INTERACTION #2 YOUTUBE VIEWS #2 PR COVERAGE #2 TWITTER INTERACTION SECOND NINTENDO THIRD ACTIVISION


FANCENSUS HIGHLIGHTS

STRONGEST 2018 RELEASE PRESENCE

FAR CRY 5 FANCENSUS HIGHLIGHTS

STRONGEST 2016 RELEASE PRESENCE

OVERWATCH


FANCENSUS HIGHLIGHTS

BEST REVIEWED GAME

SUPER MARIO ODYSSEY 97% THE LEGEND OF ZELDA: BREATH OF THE WILD 96% DIVINITY: ORIGINAL SIN 2 93%


FANCENSUS HIGHLIGHTS

HARDWARE HOT TOPIC

NINTENDO SWITCH SECOND XBOX ONE X THIRD SNES CLASSIC MINI


FANCENSUS HIGHLIGHTS

BIGGEST TRAILER

SUPER MARIO ODYSSEY NINTENDO SWITCH PRESENTATION 2017 TRAILER 30M SUPER MARIO ODYSSEY - E3 TRAILER 24M CALL OF DUTY WWII - REVEAL TRAILER 22M


FANCENSUS HIGHLIGHTS

STRONGEST WEBSITE FRONT PAGE COVERAGE

DESTINY 2 FANCENSUS HIGHLIGHTS

STRONGEST SOCIAL MEDIA CAMPAIGN

NBA 2K18


HIGH SCORE LINEUP 2017 EDITION

ABOUT FANCENSUS... Timely communication is vital to building awareness for all successful entertainment products. Fancensus not only provide this insight with a number of visualisation tools, complete insight into all competitive products can also be understood regardless of when launched in the previous decade. With over 14 years of data gleaned from print, social and online, Fancensus’ communication analytics grant up to the minute knowledge of coverage and sentiment analysis allowing dynamic decisions to be made instantly.

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Hi Score Top 50 Communication Strategies revealed  

Video Games and their PR and Social Campaigns compared for 2017

Hi Score Top 50 Communication Strategies revealed  

Video Games and their PR and Social Campaigns compared for 2017