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Copenhagen – City of Life Why Copenhagen? The Gateway to Scandinavia One destination two countries Copenhagen in the Fehmarrn Belt Region New infratstructural projects in the region What others have said and say about u Room capacity in Copenhagen Markets and segments Accomodation in the rRegion Experience Copenhagen Copenhagen – destination all year roung History and culture Kids city Green city Architecture, design and fashion

Business potential in Copenhagen Where do 25M Scandinavans live? Companies with more than 100 employees The Business Centre of Scandinavia Cluster convergence in the Øresund Region

Incoming potential VisitCopenhagen Meet in Copenhagen Cruising Copenhagen Our competitors How can we help you? Team Copenhagen Route development programme Contact info


Why Copenhagen? Gateway to Scandinavia Located in the Øresund Region Top 10 Convention City Worldwide  Leading Cruise Port of Northern Europe The Business Centre of Northern Europe

 Large room capacity  New infrastructure projects All year round Route Development Programme


Gateway to Scandinavia


One destination two countries The Øresund Bridge is the fixed link between Denmark and Sweden

 

3.6 million inhabitants. CPH Airport is located between Copenhagen Center and Malmö Center.

30 min. between the two major cities


Copenhagen in the Fehmarnbelt Region - a fixed link across the Fehmarn Belt by 2021

 9 million inhabitants  More competitive region to develop

 More attractive region to live and do business in Larger catchment area for Copenhagen Airport  Potential for creating a new economic, cultural and social development in the region


New infrastructural projects in the region - New cruise terminal 2013 - Multiarena for 15,000 pax 2015 - Extension of the metro 2017 - Fehmarn belt link (connecting Denmark with Germany)2018 - Fast speed train through Scandinavia 2025


What others have said and say about us… BUSINESS

• We are the world’s best business city (Forbes 2010) • We have the easiest place to do business in Europe (The World Bank 2012) • We have the Best Work-Life balance in the world (OECD 2012)

INFRASTRUCTURE • Our airport is “Best Airport in Northern Europe” ( World Airport Awards 2012) • Our metro is Best Driverless Metro in the World’ (2012 MetroRail) • Our airport-to-city rail link is the fastest and cheapest of any European capital


What others have said and say about us… • We are the happiest country in the world (Better Life Index 2012) (UNESCO 2011)

• We are the most livable city in the world (Monocle 2013) • We are world’s best Bike City (Discovery 2010) • We are the second most secure city in the world (TripAtlas 2010)

• We are the world’s most green city (Discovery 2010) • We have the World’s best restaurant (Restaurant Noma 2010-2012) • We are no. 3 of best English-speaking countries in the world(CU 2011)


Room capacity in Copenhagen No. of rooms in Greater Copenhagen 18.000 17.000

16.910

16.000 15.000 14.000 13.000 12.000 11.000

10.000 2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

No. of rooms in Greater Copenhagen, indexed 150 140

138

130 120 110

100 90 80 2003

2004

2005

2006

2007

2008

2009

2010

2011

2012


Markets and segments Top-15 markets

Bed nights * 2012

Growth 2011/2012

Sweden

653.177

9,3%

Norway

548.316

7,8%

Great Britain

466.170

5,8%

Germany

426.543

7,5%

USA

353.710

3,7%

Italy

177.057

3,5%

France

158.169

4,9%

Holland

153.642

-5,8%

Finland

147.584

31,6%

Spain

114.736

-12,3%

Switzerland

111.775

6,4%

China

104.628

39,0%

Japan

83.726

2,3%

Russia

80.938

24,8%

Australia

61.987

21,9%

Source: Statistics Denmark, *all bed nights

International vs. National bed nights *

International: 56%

National: 44%

Leisure vs. Business bed nights

Leisure: 53%

Business: 47%


Accomodation in the Region

* Numbers from ”Greater Copenhagen Region”


Experience Copenhagen


Copenhagen – destination all year round Q1/Winter: Congresses & meetings City breaks WonderCOOL festival (FEB)

Q2/Spring: Congresses & meetings City breaks Cruises Opening of Tivoli & Bakken

Q3/Summer: City breaks Family holidays Cruises Many summer festivals

Q4/Autumn: Congresses & meetings Cultural city breaks Christmas cruises Cultural experiences and Christmas markets


History & culture We are one of the worlds oldest Monarchies We are Prince Hamlet´s homeland

The vikings came from Denmark


Kids city


Green city

55% of all Copenhageners commute by bike to work or school

63 % of the hotels rooms in Copenhagen hold an official ecocertification – the highest percentage in any capital city

City’s council is aiming to make Copenhagen the world’s first CO2-neutral capital by 2025?

The harbor is so clean you can swim in it


Architecture, design & fashion


Business potential in the Copenhagen Region


Where do the 25 Mill Scandinavians live?

Copenhagen as a business hub offers accessible connection to 9.0 million inhabitants in Scandinavia in a radius of 300 km.


Companies with more than 100 employees

300,065 companies 1,737 companies with more than 100 employees (2012) Population: 3.5 million


The Business Centre of Scandinavia HQ formations from 2004-2008 Øresund region

The Øresund region attracts the largest amount of headquarters compared to adjacent capital regions in northern Europe. Furthermore The Øresund region comprise the largest share of Scandinavian HQs compared to the other Nordic countries.

Amsterdam region

Stockholm region

Berlin region

Helsinki region

Oslo region

0

10

20

30

40

50

60

No. of investments Source: Copenhagen Capacity based on Ernst & Young, European Investment Monitor, 2009

IKEA to move head office to the Øresund Region in 2014


Cluster convergence in the Øresund Region LIFE SCIENCE  Medicon Valley is the Øresund Region biotech cluster.  In Medicon Valley there are more than 100 biotech companies, more than 400 medtech companies and more than 50 relevant service providers

CLEANTECH  Denmark has developed a strong tradition for innovation, production and export of clean technologies.  Denmark is one of world's largest exporters of cleantech measured in relation to GDP.  Copenhagen is one of ten international cleantech clusters of global significance


Incoming potential in the Copenhagen Region


Visit Copenhagen The most international city in Northern Europe (4.6 mio. bednights in 2012)

•


City break (leisure tourism) • • •

2.2 million bed nights in 2012 3.5 billion DKK turnover in 2012 9% growth from 2011-12 Development in international leisure turnover (bn DKK)

4 3,05

3 2

1,49

1,55

1,57

3,5

Development in international leisure bed nights ('000) 2500 2000

2,03

1500 1000

1

500

0

0

2007

2008

2009

2010

2011

2012

2007

2008

2009

2010

2011

2012


Meet in Copenhagen Top 15 in the world since 1995 (source: ICCA, UIA)


Conventions – in the world’s top 15 The World’s Top Congress Cities (2012) No.

City

Copenhagen in the global top 15

No. of intl. association meetings

1

Vienna

195

2

Paris

181

3

Berlin

172

4

Madrid

164

5

Barcelona

154

6

London

150

7

Singapore

150

8

Copenhagen

137

9

Istanbul

128

10

Amsterdam

122

(Number of conventions and international ranking) 160

8

140

6

120 100 80 60

11

2 1

6 16 9

11

15

14

8

40 20 0

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Source: ICCA Association,. The figures cover meetings organised by international associations which take place on a regular basis and which rotate between a minimum of three countries.


Cruising Copenhagen -Europe’s leading cruise destination

Increase from 2001-2012 in number of:  Cruise ships by 162% (from 215 to 3  Turnarounds* by 236% (from 70 to  Passengers by 431% (from 185,000 t 797,500)

1.000 Turnarounds

Calls

Passengers (1.ooo)

800

600 400 200 Number/year 0

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013


Nationality of Cruise passengers in Copenhagen 2012


Selection of cruise operators in Copenhagen


Our competitors - Benchmarking Copenhagen

31


Copenhagen Airport vs. Stockholm & Oslo Development in airport passengers ´000 passengers 25.000 20.000 15.000

OSL

ARN

10.000

CPH

5.000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Source: Air Transport Intelligence, www.osl.no, www.cph.dk


Growth in international bed nights in Copenhagen 2012 15%

11% 11% 10%

7%

6,8%

Benchmark average: 3,1% 5%

5%

5%

5% 4% 3%

3%

2%

2%

2% 0%

0%

-5%

0%

0%

0%

0%

-1%

-1% -5%


The Øresund Region – a dynamic business hub Copenhagen's ability to attract FDI (2004-2008) Greater London

• Best business climate in the world

• Unique and specialised capabilities that add value to investments and operations

Ile-de-France

953

Rohne-Alpes

344

Cataluna

339

Madrid

329

Øresund region*

294

Moscow

263

Stockholm

257

Copenhagen

245

Bucuresti

239

Darmstadt

236

Oberbayern

208

Budapest

196

Note: Copenhagen includes Frederiksborg and Roskilde Counties •Municipalities of Copenhagen and Frederiksberg, former counties of Copenhagen, Frederiksborg and Roskilde, and Skane Source: Ernst & Young, European Investment Monitor, 2009

1147

0

200

400

600

800

1000

1200

1400


Cruise: Copenhagen vs. Stockholm Number of turnarounds (initial port of departure) 200 150 100 50 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Copenhagen

Stockholm

Number of cruise passengers 1000000 800000

600000 400000 200000 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Copenhagen

Stockholm


How can we help you? 36


Team Copenhagen Wonderful Copenhagen The Official Convention, Event and Tourism Organisation for the Capital Region of Denmark. www.visitcopenhagen.com

Copenhagen Capacity Danish Capital Region’s official investment agency www.copcap.com

Copenhagen Airport Gateway to Northern Europe www.cph.com

Copenhagen Connected Route Development Programme Destination marketing support to new prioritized routes


Route Development Programme: Copenhagen Connected The purpose of the programme is to attract new unserved routes. Primarily: • • •

Intercontinental routes Routes from new destinations Routes with a strong incoming and business potential

IWe invest in tailor-made marketing activities in relation to the new route.

We are able to team up with tourism boards in the connecting destinations


Contact us

Hope to see you soon! Lene Wittek-Holmberg lwi@woco.dk 0045 61 55 51 26


Copenhagen presentation Routes 2013