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Raising families up.


FY 2016 Annual Report

Giving hope a big boost.

"The Family Tree really supports parents where they are in life and doesn't make them apologize for it." James, 19-year old parent participant


Being a parent is rewarding and life-affirming, yet it often doesn't come naturally. Our culture romanticizes parenthood, perpetuating beliefs that all parents should instinctively know how to bond with, care for and raise their children. In truth, kids don't come with instruction manuals, and parents often use their own childhood as a guide, potentially passing on adverse childrearing strategies and harmful stereotypes. It’s tough to raise kids—whether they’re infants or high school graduates. Every parent needs help from time to time. Successful parenting isn’t about always knowing what to do. Sometimes, it’s about knowing when and where to ask for help. The Family Tree is Maryland’s leading organization for providing the education and support parents need to raise healthy, productive children—and in turn preventing child abuse and neglect. We unlock each person's ability to change, cascading positivity from the parent to the family to the community. This Annual Report shares these stories of hope.


Patricia K. Cronin, LCSW-C Executive Director

Jeanne Aarsand

President, Board of Directors


Every ten minutes There were over 51,000 reports of child maltreatment in Maryland in 2014. That’s one every ten minutes. For every reported case of abuse, two go unreported.



The power to prevent. It requires innovative thinking to improve Maryland’s ability to raise healthy children who will lead tomorrow’s communities. Yet children of all socioeconomic levels are suffering from a public health crisis. The good news We have the capability to prevent child abuse and neglect. The Family Tree has reached more than 19,000 individuals this year with family, community and societal outreach. Read on to learn how we’re helping parents provide sturdy foundations for their children’s development.


System of support The Family Tree is made up of motivated people, well-researched tools and proven programs. We act as a resource for building bonds, handling stress, managing anger, sharing challenges and building community.


Positive impact


Of the 7,250 people who’ve called our 24-hour Parenting HelpLine, nearly 97% report greater confidence and competence. And 85% of the parents who attend our support groups report reduced stress.

Empowering parents From discipline and communication to development and self-awareness, The Family Tree’s evidence-based programs provide parents with the skills to make sound decisions. Our help ranges from a single conversation to a supportive relationship that can last a lifetime. Creating possibilities

In the face of tremendous odds, it’s the little rays of hope that keep us going. Our programs include:

• Parenting Classes • Home Visitation, including Healthy Families America • Support Groups • Family Counseling • Youth Services • 24/7 Parenting HelpLine


Healing through grit and

West Baltimore Community Response Project In fiscal year 2016, we brought free parenting classes, workshops, a support group and other services to families facing trauma, poverty and civil unrest.


Tina* is a 32-year-old single mother of four from Sandtown-Winchester in West Baltimore. Her infectious smile and laugh belie the fact that she was born into a life marked by poverty, abuse and sexual exploitation by her guardians. To numb the pain, Tina turned to self-medication, which led to abusive relationships, poor health and insecure housing. Feelings of low self-esteem followed her through adulthood. Years later, Tina was faced with the threat of incarceration and separation from her children. She decided to make a change.

She enrolled in the recovery program at a local community center to become clean and sober. While there she connected to The Family Tree’s on-site parenting class and learned a wide range of skills, including discipline, communication and stress management. Tina now reports that her daily interactions with her children involve "less screaming, name calling and fighting.� As part of her newfound parenting style, she writes letters to each of her children, praising them for their unique qualities, skills and contributions to the family. Tina credits The Family Tree with helping her see her children not merely as an extension of her unfortunate past, but as the essence and purpose of her life. *Name changed for confidentiality.


Raising awareness: from family to community. A stable and healthy community relies on every individual, family and organization. That's why The Family Tree works as a trusted resource for parents, partners and the media. We elevate understanding about child abuse and neglect through education, professional training, community awareness campaigns and events.


"It takes a village to raise a child." African proverb



15 for families Through video, out-of-home, direct mail and social channels, our 15 for Families multimedia campaign educated more than 30,000 families on the advantages of eating, playing and reading together—for as little as 15 minutes a day. Children who have daily positive interactions with their families are 20% less likely to drink, smoke or use illegal drugs; are 40% more likely to succeed in school; and have fewer behavioral and health problems.


Our challenges. Children are suffering from abuse at every socioeconomic level. It is a widespread, hidden epidemic—but one which we have the power to stop.


The percentage of child victims who suffer neglect.


The percentage of child victims who suffer physical abuse.


The percentage of child victims who suffer sexual abuse.


The percentage of Maryland children living in poverty.


1.5 Billion


Up to eight children die each day in the U.S. from abuse and neglect.

Child abuse and neglect cost Maryland taxpayers $1.5 billion each year.

Our solutions. The Family Tree has the dedication, heart and innovative solutions to help families raise healthy children. We offer the support, counseling and programs to make a positive impact for generations.

180 19,000

1,391 More than 1,391 parents were educated and empowered in our parenting classes.

The number of young professionals engaged in our Next Generation Network, a volunteer group that will lead the prevention of child abuse in the decades ahead.


The percentage of families who remain intact two years after completing our parenting education program.

1,977 The Family Tree trained 1,977 professionals how to recognize and report child maltreatment.


The number of volunteers who donated 11,291 hours of their time and talent to The Family Tree last year.

The Family Tree reached more than 19,000 individuals this year with family, community and social outreach.


More than 90% of the more than 400 families who receive home visitation services have healthy babies.


Making an impact across Maryland. As the only statewide nonprofit working to prevent child abuse and neglect, The Family Tree forms powerful alliances with community organizations, policymakers, educational institutions and others across the state. Our goal is to advocate for long-term solutions that support families, educate parents and nurture children.

"Safety and security don't just happen; they are the result of collective consensus and public investment." Nelson Mandela


We had a busy FY 2016. Here’s what we accomplished:

“The Family Tree’s leadership has mobilized broad public and private support to reduce the accumulated harm of adverse childhood experiences while promoting a Maryland where all children thrive in safe, stable nurturing homes and environments.” MDAAP VP Dr. Diana Fertsch

Ranking high Earned the highest rating (four stars) from Charity Navigator, demonstrating strong financial health and commitment to accountability and transparency

Committing to change Advocated for policy reform and new legislation to support vulnerable families

Leading champions Chaired the Maryland State Council on Child Abuse & Neglect (SCCAN) and the Maryland Home Visiting Alliance.

Award winning

Providing tools Provided 15 youth-serving organizations with child sexual abuse toolkits and resources

Received the prestigious Advocate of the Year Award from the Maryland chapter of the Academy of Pediatrics (MDAAP)

Representing our state

Served as the Maryland chapter of Prevent Child Abuse America, Parents Anonymous®, the Enough Abuse Campaign and the National Exchange Club. 19

Channeling pure empowerment. On April 1, 2016, The Family Tree unveiled a new brand identity designed to achieve three objectives: Empower a new generation of parents by compellingly communicating a variety of programs. Capture the unique way we help families and communities. Embody the tremendous commitment it takes for caregivers to overcome their daily stresses. We’re out to stop child abuse before it starts and end it where it exists. How earnestly we communicate that goal is vitally important.



Making education an event. Baltimore Magazine's The Best of Baltimore Party Benefitting The Family Tree Baltimore's party of the year was held on August 6, 2015 at the Hippodrome Theatre in support of an unrivaled cause. This year's event was reminiscent of Monte Carlo - dice and cards, roulette wheels, handcrafted cocktails and eats from the area’s best restaurants, live music from The Rockets and DJ Kopec, sparkling attire – all to celebrate hometown pride and preventing child abuse in Maryland. Thanks to Baltimore Magazine for over 20 years of support and the 2,000 guests that attended this sell-out event.


6th Annual Brent A. Rosenberg Family Fair & Walk Our free community event reinforces the importance of family time. This year, more than 625 parents and children bonded while accessing community resources and getting in some exercise. The event featured a three-mile course around Baltimore, football clinics led by Ravens scouts and Assistant General Manager Eric DeCosta, live entertainment, family games and giveaways. Thanks to our sponsors and donors, who made this event possible.

25th Annual Great Chefs' Dinner We rallied more than 430 community leaders for support, resulting in a record-breaking event. Guests learned why families need The Family Tree, while shopping over 100 unique auction packages and enjoying a five-course meal prepared by five-time James Beard Winner, Chef Patrick O'Connell.


Financials. Statement of Financial Position Year Ended June 30, 2016 Assets

Liabilities & Net Assets

Cash 18% Investments 30% Grant Receivables & Other Assets 2% Contribution Receivables 29% Property & Equipment 21%

Assets Cash Investments Grant Receivables & Other Assets Contributions Receivables Property & Equipment Total Assets


1,441,984 2,348,447 150,024 2,249,466 1,671,009 $7,860,930

Accounts Payable & Accruals 1% Unrestricted 56% Temporarily Restricted 28% Permanently Restricted 15%

Liabilities & Net Assets Accounts Payable & Accruals Net Assets: Unrestricted Temporarily Restricted Permanently Restricted

4,419,616 2,199,043 1,130,266

Total Liabilities & Net Assets



Statement of Activities



Government Grants 16% Contributions 59% Events, Fees & Other 24%

Revenue Government Grants Contributions* Events, Fees & Other Total Revenue

Program Services 74% Mgt. & General 13% Fund Raising 13%

865,255 3,147,869 1,289,449 $5,302,573

Expenses Program Services Mgt. & General Fund Raising

2,243,783 384,690 390,928

Total Expenses


Change in Net Assets


*Please note that FY 2016 contributions included 3 year pledges in support of our strategic plan, Moving Families Forward." 25

Our impact is only possible through the support of passionate and civic-minded community leaders. Thanks to their fundraising, guidance, advocacy and governance, The Family Tree continues to be a critical lifeline for Maryland's parents and children. FY 2016 Board of Directors

Jeanne R. Aarsand, President Charles M. Roebuck, III, Vice President Christopher Johnson, Treasurer Sally Bauer, Secretary Stephanie Adler Kara Bennett Douglas W. Brinkley Paul R. Cooper Lacie DeCosta Peter Fillat, III Aimee Fulchino Mitchell Goldstein, M.D. W. Kyle Gore Dennis Graul Thomas A. Hauser Charlene Hayes Ira Himmel Adrian Johnson Sarah Kahl Pat Kirk Ellen Macks Gary Marino Thomas P. McDonald John Meyerhoff, M.D.


Andrew Michael Nannette Mitchell Erik Nachbahr Tom Peltier Ann Rosenberg Steve Shaw Betsy Sherman Lois M. Shofer, PhD Missy Sinwell Smith Andrea Taylor Xandy Waesche Sonya Weinfeld Sarah Woods Honorary Board Members Steve Geppi T. Graham Kastendike Donald H. Kirk, Jr. Executive Team Patricia K. Cronin, Executive Director Carolyn Finney, Director of Programs & Services Mary Francioli, Director of Development Phil Saracino, Director of Finance

24-hour Parenting Helpline: 1.800.243.7337

Headquarters 2108 North Charles Street Baltimore, MD 21218 P: 410.889.2300 F: 410.637.8385 Harford County 50 East Bel Air Avenue, Room 203 Aberdeen, MD 21001 P: 410.272.7425 F: 410.272.7427 Howard County 7121 Columbia Gateway Drive Columbia, MD 21046 P: 410.872.8777 F: 410.872.4305 Prince George’s County 925 Brightseat Road, Suite 238 Landover, MD 20785 P: 301.909.2313 F: 301.909.2330



The Family Tree's FY 2016 Annual Report  
The Family Tree's FY 2016 Annual Report  

A look at how we're preventing child abuse by building safe and supportive families and communities throughout Maryland!