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What is social tourism? The inclusion of people living on a low income in holiday and leisure activities Social tourism • promotes social well-being • delivers economic gains Examples of social tourism initiatives • charities like the Family Holiday Association helping low-income families feel the benefits of a break • trade union and co-operative companies, like John Lewis, owning and running holiday parks or hotels

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• nationwide governmental schemes,such as IMSERSO, providing breaks for the elderly

Examples of social tourism initiatives in Europe France

Spain

Belgium

Chèque Vacances

IMSERSO

Flanders Tourist Board

State-sponsored scheme, French employees save money from pre-tax salary to purchase holiday vouchers, which can be used at 135,000 leisure establishments

Government scheme helps Spanish senior citizens gain access to off-peak breaks at the Spanish seaside

Free and discounted holiday nights

500 partners in the

helped in 2009

€3 billion generated for the tourism economy every year

90,000 people helped with a break in 2010

1.2 million OAPs

7.5 million people helped with a break in 2009

families can’t afford a break away from home

tourism industry

€1.5 recovered in tax receipts for every €1 spent 40,000+ jobs directly or indirectly generated during the scheme

Every £1 spent on supporting families on holiday in the UK could result in £1.50 additional tax revenue Family Holiday Association 16 Mortimer Street London W1T 3JL Telephone: 020 7436 3304 Fax: 020 7323 7299 info@FamilyHolidayAssociation.org.uk

www.FamilyHolidayAssociation.org.uk Registered charity number 800262 A company Limited by Guarantee Registered number 2301337 England

“We believe that holidays help to make

stronger, healthier, happier families which in turn contribute to

a stronger, healthier, happier society”


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2.2 million

1.5 million

families don’t go on holiday each year because of poverty

families can’t even afford a day trip

Families we help face additional complex issues like:

When families don’t have a break away from home, children...

• long-term illness • chronic depression • disability • family break-up

Families who can’t get away are the ones most likely to benefit from a holiday. Low-income families with children are most in need of a break away from home.

• miss out on quality family time. • don’t broaden their horizons. • feel excluded and can become isolated at school.

• domestic violence

Family Holiday Association The only charity in the UK specialising in helping provide breaks for families and children in need We help families, who are referred to us by social and healthcare professionals and charities like Barnados and the NSPCC, to take off-peak holidays at the British seaside.

2000+ families

130,000 parents, children and young people

helped in 2010

helped to take a break since the Family Holiday Association was established in 1975

35 years of European 1975 social tourism Family Holiday Association established

1976 English Tourist Board and the TUC report – Holidays: the social need

2006 European Economic and Social Committee report dubs social tourism a ‘miracle’.

2008 European Parliament ratifies CALYPSO programme to look at social and economic benefits of social tourism. CALYPSO identifies four target groups: underprivileged young adults aged 18 to 30; families facing financial or other pressures; people with disabilities; pensioners and over 65s. 21 member states sign up, but not UK

2009 Spanish government launches European Senior Tourism to provide discounted holidays for EU senior citizens.

2010

2011

Marmot Review, Fair Society, Healthy Lives, doesn’t address social tourism. Italy launches subsidised holiday scheme for lowincome families

What next?

Our partners & supporters • Butlins • Family Fund • First Choice • Haven • Thomson Airways • Thomson Holidays • TUI Travel PLC • UNISON Welfare • Youth Hostel Association


FHA APPG leaflet PDF_Layout 1 03/09/2010 12:32 Page 1

What is social tourism? The inclusion of people living on a low income in holiday and leisure activities Social tourism • promotes social well-being • delivers economic gains Examples of social tourism initiatives • charities like the Family Holiday Association helping low-income families feel the benefits of a break • trade union and co-operative companies, like John Lewis, owning and running holiday parks or hotels

1 in 3

• nationwide governmental schemes,such as IMSERSO, providing breaks for the elderly

Examples of social tourism initiatives in Europe France

Spain

Belgium

Chèque Vacances

IMSERSO

Flanders Tourist Board

State-sponsored scheme, French employees save money from pre-tax salary to purchase holiday vouchers, which can be used at 135,000 leisure establishments

Government scheme helps Spanish senior citizens gain access to off-peak breaks at the Spanish seaside

Free and discounted holiday nights

500 partners in the

helped in 2009

€3 billion generated for the tourism economy every year

90,000 people helped with a break in 2010

1.2 million OAPs

7.5 million people helped with a break in 2009

families can’t afford a break away from home

tourism industry

€1.5 recovered in tax receipts for every €1 spent 40,000+ jobs directly or indirectly generated during the scheme

Every £1 spent on supporting families on holiday in the UK could result in £1.50 additional tax revenue Family Holiday Association 16 Mortimer Street London W1T 3JL Telephone: 020 7436 3304 Fax: 020 7323 7299 info@FamilyHolidayAssociation.org.uk

www.FamilyHolidayAssociation.org.uk Registered charity number 800262 A company Limited by Guarantee Registered number 2301337 England

“We believe that holidays help to make

stronger, healthier, happier families which in turn contribute to

a stronger, healthier, happier society”

Social Tourism Leaflet  

Key facts about social tourism in the UK

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