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BY: FAITH JEAN CARIAGA & SKYLAR BERRY


Project Statement Background

Sprinkle cupcakes has always been known for their cute, yet simple and satisfying desserts. They have also been known to be the first cupcake bakery. Sprinkles cupcakes has been able to build up such an amazing reputation for their company, but their website fails to reflect their character and overall identity. With that said, since this website is in need of a redesign, the purpose of this project will be to create a mockup of the act of browsing on their site (from homepage to purchase of a particular product), and create a new checkout process that is secure, thorough and clear.

Target Audience - Cupcake lovers - Families

Objectives

Target audience should be able to locate their way through the redesigned website with ease. Target audience should also be able to purchase a product with ease and go through the checkout process with no difficulties.

Obstacles

An obstacle that might stand between the target audience and the desired objectives would be gaining the clarity we need in order to successfully redesign the website.

Key Benefit

With the chance to locate their way through the site effectively, the target audience will be able to fulfill their purposes of visiting the site, and hopefully find the confidence to maneuver their way through the website and subsequently return to the website for future needs.

Tone

Since Sprinkles Cupcakes is a very fun, light, bright, and overall fun type of cupcake bakery, we thought it would be reasonable to set the tone of this redesign in the same way.

Media

This communication will take form in a website, most specifically an e-commerce website.


Competitive Analysis


Mood Board


Style Guide #FFFFFF

#F8A1B5

#C53B73

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Opficio Rounded OPIFICIO ROUNDED Helvetica Neue Light


Sketches


Flow Chart


LOGO

NAV NAV NAV NAV NAV NAV NAV NAV

SLIDE SHOW

SEARCH SOCIAL MEDIA

FOOTER


SECONDARY NAV ALIGNS WITH MAIN MENU SELECTION

LOGO

NAV NAV

NAV

NAV

NAV

NAV NAV NAV NAV NAV

SLIDE SHOW

SEARCH SOCIAL MEDIA

FOOTER


LOGO

NAV NAV

NAV

NAV

NAV

NAV NAV NAV NAV NAV

SLIDE SHOW

SEARCH SOCIAL MEDIA

FOOTER


APPEARS WHEN THIRD MENU IS UP LOGO BACK BUTTON

NAV NAV

NAV

NAV

NAV

NAV

NAV

NAV

NAV

NAV

NAV

NAV NAV

SLIDE SHOW

SEARCH SOCIAL MEDIA

FOOTER


LOGO BACK BUTTON

NAV NAV

NAV

NAV

NAV

NAV

NAV

NAV

NAV

NAV

NAV

NAV NAV

IMAGE

SEARCH SOCIAL MEDIA

FOOTER

TEXT


HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

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HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

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PA RT Y WE D DING

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HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

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M I N I CU P CA KES PA RT Y ROOM

© 2 0 0 4 - 2 0 1 2 S P R I N K L E S C U P C A K E S , T H E O R I G I N A L C U P C A K E B A K E RY. A L L R I G H T S R E S E RV E D .


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HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

M I N I CU P CA KES PA RT Y ROOM

MINI CUPCAKES Whether you’re hosting an elegant evening soiree or a picnic for tots, sometimes bitesized cupcakes take the cake! Skip the plates and napkins and pop a Sprinkles mini cupcake. Available for advance order* in all daily and seasonal flavors. Mini Cupcakes - $24 dozen

O RDE R

* mini cupcakes must be ordered at least one day in advance

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HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

DELIVERY ORDER CUSTOMER INFO

PICKUP ORDER DE LIVERY ICE CREAM R E TA IL C U P CAKE CARD

First & Last Name

What day would you like your cupcakes? August

Phone

Email

29

2012

Where from? Select Location

What time would you like your cupcakes? 1:00 pm

Address: Residential

Commercial

Company name (if applicable) Street address City State

Zip

O R DE R

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HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

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DELIVERY ORDER

PICKUP ORDER DE LIVERY ICE CREAM R E TA IL C U P CAKE CARD

By Message

Mini cu pca ke s

By Flavor

A ssor ted

By Se a s on

De s ign y ou r own

© 2 0 0 4 - 2 0 1 2 S P R I N K L E S C U P C A K E S , T H E O R I G I N A L C U P C A K E B A K E RY. A L L R I G H T S R E S E RV E D .


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HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

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DELIVERY ORDER

PICKUP ORDER DE LIVERY ICE CREAM R E TA IL C U P CAKE CARD

By Message

Mini cu pca ke s

By Flavor

A ssor ted

By Se a s on

De s ign y ou r own

© 2 0 0 4 - 2 0 1 2 S P R I N K L E S C U P C A K E S , T H E O R I G I N A L C U P C A K E B A K E RY. A L L R I G H T S R E S E RV E D .


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HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

PICKUP ORDER DE LIVERY ICE CREAM R E TA IL C U P CAKE CARD

BY MESSAGE b ab y get we l l

H

c ongrats th a nk y ou

V

E

E

R

R

b reakup love

b i r thd a y wed d i n g

V

rel i gi ous good l uck

E

s ympath y f ri en d

R H

I

M

E

R

OV E R H I M g i f t b o x $ 49 7 re d ve l ve t , 5 d a r k c h o c o l a te

OV E R H E R b o x $ 3 9 4 re d ve l ve t , 4 va n i l l a , 4 d a r k c h o c o l a te

H

V

E

I

M

OV E R H I M b o x $ 3 9 4 re d ve l ve t , 4 va n i l l a , 4

R

V

E

R H

OV E R H E R g i f t b o x $ 49 7 re d ve l ve t , 5 d a r k c h o c o l a te

d a r k c h o c o l a te

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SPRINKLES CUPCAKES NEW YORK HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

Located in Midtown East, our iconic Manhattan bakery features its own Walk of Fame and a façade adorned with Sprinkles trademark modern dots. Conveniently situated a few blocks from Central Park and surrounded by department stores and skyscrapers, on-the-go New Yorkers can get their sugar fix in a hurry! BEVERYLY HILLS C HICAGO DALLAS G E ORG E TOW N H O U STON LA J OLLA

780 lexington avenue New York, New York 10065 212. 207. 8375 Monday - Saturday: 9am - 9pm Sunday: 10am - 8pm

N EW YORK NEWPORT BEACH PA LO ALTO SCOT TSDALE

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RESPONSIVE DESIGN: HOME PAGE

WEBSITE REFORMAT FOR IPAD (1024 PX X 768PX)

HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

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© 2 0 0 4 - 2 0 1 2 S P R I N K L E S C U P C A K E S , T H E O R I G I N A L C U P C A K E B A K E RY. A L L R I G H T S R E S E RV E D .


RESPONSIVE DESIGN: ORDER PAGE

WEBSITE REFORMAT FOR IPAD (1024 PX X 768PX)

BACK

HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

DELIVERY ORDER CUSTOMER INFO

PICKUP ORDER D E LI V E RY ICE CREAM RE TA I L CU P CA KE CA RD

First & Last Name

What day would you like your cupcakes? August

Phone

Email

29

2012

Where from? Select Location

What time would you like your cupcakes? 1:00 pm

Address: Residential

Commercial

Company name (if applicable) Street address City State

Zip

ORDER

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© 2 0 0 4 - 2 0 1 2 S P R I N K L E S C U P C A K E S , T H E O R I G I N A L C U P C A K E B A K E RY. A L L R I G H T S R E S E RV E D .


RESPONSIVE DESIGN: ORDER 2 PAGE

WEBSITE REFORMAT FOR IPAD (1024 PX X 768PX)

BACK

HOME ORDERS FLAVORS EVENTS DECOR PRODUCTS ABOUT US LOCATIONS

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DELIVERY ORDER

PICKUP ORDER D E LI V E RY ICE CREAM RE TA I L CU P CA KE CA RD

By Mes s age

Mi ni cu p ca kes

By Flavor

A s s or ted

By S ea s on

Des i gn y our ow n

© 2 0 0 4 - 2 0 1 2 S P R I N K L E S C U P C A K E S , T H E O R I G I N A L C U P C A K E B A K E RY. A L L R I G H T S R E S E RV E D .


RESPONSIVE DESIGN: HOME SCREEN

WEBSITE REFORMAT FOR IPHONE (320PX X 480PX) HOME

ORDER 1

DELIVERY ORDER

HOME ORDERS FLAVORS

BROWSE

DELIVERY ORDER

CUSTOMER INFO First & Last Name

Phone

EVENTS DECOR PRODUCTS

Email

DIRECTIONS

Mi n i c u p c a ke s

A sso r te d

By S e a so n

By Fl avo r

De si g n y o u r ow n

What day would you like your cupcakes? August

ABOUT US

By Me ssage

29

2012

Where from? Select Location

What time would you like your cupcakes? 1:00 pm

Address: Residential

Commercial

Company name (if applicable) Street address City State

Zip

N EX T

N E XT


Sprinkles Cupcakes Propsal