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BAC KG ROUN D

Many people buy products that cost hundreds of dollars when they can buy the same type of product for half or more than half the price. For Dr. Dre’s Beats Headphones, that’s usually the case. There’s currently a wide variety of headphones out in the market being sold. From different brands, to different styles, to different price ranges. Although Beats by Dr. Dre’s Headphones are priced approximately from $150-$400, they are known to be one of the best selling headphone brands in the country. Therefore, leaving some people wondering why customers still pay for the highly priced headphones when they can pay for headphones for at least half the price. This physical infographic will be illustrated for Beats by Dr. Dre to help prospective customers to understand why purchasing a set of headphones from Beats by Dr. Dre might be worth the price.

TARGET AUDI ENCE

- Artists, DJs, Producers - Prospective customers - Music lovers - 19-30 years old

OBSTAC LES

Some obstacles that might stand between the target audience and the desired objectives could be the clarity of the illustration and/or content. Without clear content, the target audience may not be able to understand clearly.

KEY BENEFIT

Upon reading the objectives that have been set, the target audience may benefit by gaining an understanding of the purpose this physical infographic holds.

SUPPORT STATEMENTS/REASONS WHY

Most customers want to understand what a product is all about before purchasing them. By using this physical infographic to help the target audience get a better understanding of the product, it may provide the client with a successful marketing solution.

TONE

This infographic should have a very light but informational tone.

OBJ EC TI VES

After viewing this physical infographic, the target audience should not only be able to gain an understanding of the anatomy of the headphones but also gain an understanding of as to why Beats by Dre headphones have become such a staple in the music industry, and perhaps be convinced into purchasing the headphones.

PROJECT STATEMENT

ME DIA

This physical infographic will be in a point-of-purchase form: 1. In-store poster 2. Online store promotional banner


INSPIRATION


PROCESS


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beats by dr. dre


http://www.beatsbydre.com/headphones/beats-studio/beats-studio,default,pd.html http://thetechjournal.com/electronics/beats-studio-by-dr-dre-hi-def-noise-canceling-over-ear-headphones.xhtml http://en.wikipedia.org/wiki/Beats_Electronics http://www.kl-coupon-codes.net/brands/monster-beats-by-dre.html http://www.touchgen.net/beats-by-dr-dre-studio-review

INFORMATION SOURCES/ RESEARCH


Beats by Dr. Dre Headphones  

Physical Infographic visualizing the anatomy of the headphones.

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