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From:

FAIRWAY MARKET

Contact:

DKC Public Relations & Integrated Marketing Bruce Bobbins / 212 981 5190 Susan Graziano/ 212 981 5130 Gary Baronofsky/ 212 981 5140

FOR RELEASE: MARCH 14, 2012 For Immediate Release

PRESENTING “THE OLIVE OIL STORY” WITH OLIVE OIL PIONEERS STEVE JENKINS OF FAIRWAY MARKET AND HIS ASSOCIATE TONY DEMARCO ON APRIL 4, 2012 AT THE FAIRWAY CAFÉ & STEAKHOUSE. A PORTION OF THE PROCEEDS GO TO THE FOOD BANK FOR NEW YORK CITY TAKE A RARE AND MASTERLY LOOK AT THE HISTORY, GEOGRAPHY, TECHNIQUE, VARIETY AND STATE OF OLIVE OIL WITH TASTINGS TO INCLUDE FOOD AND WINE New York, New York (March 14, 2012) Two of the leading olive oil specialists will demystify one of the most versatile super-foods of all – olive oil, at a lecture and tasting on Wednesday, April 4, 2012 at 6 pm at the Fairway Café & Steakhouse (2127 Broadway- second floor). Tickets are $40 each, and a portion of all proceeds will benefit the Food Bank For New York City. Besides learning the who, what, where when and why of olive oil, participants will sample nine of the lecturers’ favorite oils in triads served with felicitous ingredients in order to taste each one within no uncertain context, exactly the way olive oil is meant to be tasted. All aspects of the creation will be discussed and wines will also be offered to accompany the samplings. Jenkins, who is considered one of the world’s most respected and knowledgeable cheese specialists, has also earned the same reputation for his expertise on olive oil. He offers more than 100 different varieties on the shelves of Fairway Market and has been foraging the groves of the Mediterranean basin consumed by his quest for the finest olives and oils for many years. Tony DeMarco, who has long worked with Jenkins, sourcing and expediting olive oils of extraordinary quality, will also share his extensive experience and passion on the subject. ““Anyone who attends the lecture will walk away with substantial knowledge and great

appreciation of the origin, the process of extraction and the distinctive allure of many olive oil varieties,” said Jenkins. “Tony and I will be like travel guides taking the audience around the world directly to the olive groves, which is the best way to truly understand these magnificent oils.” To purchase a ticket, please go to the Café or call (212) 595-1888. For more information go to www.fairwaymarket.com 

031412_DowntownOliveOilEvent  
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