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 elops The achievement of Fair Trade Original’s objective of enhancing the trading partners’ position in international trade and improving the chances of producers and employees in developing countries is not selfexplanatory: it can be achieved only when the fair trade principles are adopted. Moreover, this is a lengthy process that requires efforts by everyone in the chain: producers, trading partners, wholesalers, stores and consumers. Every sector and every country of origin is confronted with specific problems and challenges – which makes development trade both complex and fascinating.

Our vision Poverty and the unequal distribution of wealth constitute major obstacles to the well-being of individuals and the communities in which they live, impede ­development and create a continual source of tension and contrasts between individuals and groups in society.

­ merica is intended to make a favourable contribution A to the struggle against poverty. We attach paramount importance to profitability, sustainable relations, autonomy and self-respect for the trading partners and producers.

Our mission Fair Trade Original’s development trade with trading partners and producers in Africa, Asia and Latin

Improving the chances of producers and employees in developing countries requires efforts by everyone in the chain Fair Trade Original enters into long-term trading relationships with trading partners who endorse the fair trade principles and are convinced of the development trade concept. The initial stage of the relationship is implemented in a very practical manner: we purchase a balanced product range which is appealing to the European market. In addition to offering a varied food range, Fair Trade Original also offers a modern, ethnical range in the interior, table and fashion segments. These products are widely available from outlets including supermarkets and the Worldshops.

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Principles and business practise | Fair Trade Original  
Principles and business practise | Fair Trade Original