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FA I R I A N A’ S

PORTFOLIO

2014 - 2016


INTRODUCTION _ Hi! My name is Fairiana Armadhanti, also known as Fay. I am a fresh graduate of Bachelor Degree in Graphic Design from Bandung Institute of Technology. I am currently working as a freelance graphic designer and illustrator based in Jakarta. And now I want to create astonishing works with your company, so please kindly check my full portfolio to know more about me.

PERSONAL INFO +62 877 8180 5552 Jalan Camar XXII Blok BM No. 12 a.fairiana@gmail.com be.net/fairiana @fairiana Jayapura, 20-02-1994

F O R M A L E D U C AT I O N SMAI Al-Azhar 1 Jakarta (2010 - 2012) Tahap Persiapan Bersama FSRD ITB (2012 - 2013) Desain Komunikasi Visual FSRD ITB (2013 – 2016)


FOCUS

Graphic Design Division

Branding | Illustration

Aku Masuk ITB 2014 (2013)

Typography | Photography

Graphic Design Division OSKM ITB 2014 (2014)

SKILLS

Graphic Design Division

Photoshop

Pasar Seni ITB 2014 (2013 - 2014)

Illustrator

Creative Director of Pluckluck

InDesign

(2014 – 2015)

After Effects

Freelance Designer & Illustrator

Manual Drawing

(2012 – Present)

Crafting

O R G A N I Z AT I O N

LANGUAGE

Ikatan Pemuda Pemudi Desain

Bahasa Indonesia

Grafis / IPPDIG (2013 - Present)

English

Keluarga Mahasiswa Seni Rupa / KMSR (2012 - Present)

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

WORK EXPERIENCE

HOBBIES & INTERESTS

EXHIBITION Kausa Prima by TPB FSRD 2012 DKV-ID Exhibition (2014) Mencari Jejak Gajah Kecil, Children’s Book Exhibition (2015) Konspirasa Exhibition by DKV FSRD ITB (2016)

PERSONAL SKILLS Creative | Leadership | Team Work

PAG E 2

Exhibition (2012)


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GRAPHIC DESIGN _ 01

I L L U S T R AT I O N _ 02

ETC 03

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GRAPHIC DESIGN

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

01.

LOGO POSTER PAC K AG I N G BRANDING ETC

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PAG E 5 FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

g row

GROW LITTLE GARDEN _ Redesigned a logo for Grow Little Garden, a brand that sells handmade terrariums.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

GOODISM _

Designed a logo for Pluckluck,

Designed a logo for Goodism,

a brand focusing on cheerful,

a start-up brand focusing on budget

unique, and full-spirited character

management product such as wallet

design merchandising.

and money manager application.

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PLUCKLUCK _


PAG E 7 FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

OSKM 2014 _

PA N G K A S R A M B U T

This logo is a group work of Grafis

TUBAGUS 2 _

OSKM Division. OSKM is an annual

Redesigned a logo for a

event in ITB to welcome new

lower-middle industry such as

students.

barbershop, located in Bandung. This was a project for DKV Dasar final examination.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

VDF STORE _

Designed a logo for Keripik Ceker

Designed a logo for VDF Store, a

which was sold in Pasar Baru,

new project that sells merchandise

Bandung. This was an assignment

for any event, made by request.

to redesign the packaging of local snacks or food in Indonesia.

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GALLUSCIOUS _


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GRAPHIC DESIGN

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01.

LOGO

POSTER

PAC K AG I N G

BRANDING

ETC

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B AT U C I T Y J A Z Z POSTER Year

: 2014

Phase

: Assignment

Tools

: Ps Ai

_ FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

This is a final assignment of Desain Grafis 1 class. The brief is to make an artificial poster about jazz music event in one of selected popular cities in Indonesia. Batu city is now a popular holiday destination that has a zoo called Batu Secret Zoo. By choosing Batu city, I made pointilism illustration to bring the charactheristic of Batu (stone) itself.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

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Printed Size : A0 (841 x 1189 mm)


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MENCARI JEJAK GAJAH KECIL POSTER Year

: 2015

Phase

: Published

Tools

: Ps Ai

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

_ A poster for children’s story book exhibition called “Mencari Jejak Gajah Kecil”. The concept behind this poster is about kid’s adventure because some of story books in the exhibition are about adventurous journey and full of imagination. Coming up with the idea of mixmedia technique for visualization, the team and I used paper for elephant’s trunk and clay for kids miniature.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

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Printed Size : A3 (297 x 420 mm)


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I P P D I G ’ S 3 3 R D B I R T H D AY SOCIAL MEDIA POSTER Year

: 2015

Phase

: Published

Tools

: Ps Ai

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

_

Ikatan Pemuda Pemudi Desain Grafis (as known as IPPDIG) is an organization of Visual Communication Design students in Bandung Institute of Technology. The students usually celebrate IPPDIG’s birthday with different themes every year. IPPDIG’s 33rd birthday theme is picnic day. The poster is manually made by photograph of handmade picnic stuffs, with the touch of blue which is IPPDIG’s signature color.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

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IPPDIG’S Birthday Poster on Social Media


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GRAPHIC DESIGN

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

01.

LOGO

POSTER

PAC K AG I N G

BRANDING

ETC

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PAG E 1 9

GALLUSCIOUS PAC K AG I N G Year

: 2014

Phase

: Assignment

Tools

: Ps Ai

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

_ A poster for children’s story book Designed primary packaging, secondary packaging, and counter display for Galluscious. Concept of this packaging is about chicken. I used the cylinder form and red crepe paper for the crest to make it more similar to a cartoon version of chicken.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 2 0

Primary & Secondary Packaging; Packaging Display


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GRAPHIC DESIGN

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

01.

LOGO

POSTER

PAC K AG I N G

BRANDING

ETC

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PAG E 2 3

PLUCKLUCK BRANDING Year

: 2014

Phase

: Published

Tools

: Ps Ai

_

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

Pluckluck is a character-based merchandising start-up founded in 2014. Pluck is the main male character that inspires the brand. Pluckluck adds excitement to mundane items that people use in their daily routine such as stationary, carry goods and apparel. The idea of Pluckluck is communicated through Pluck’s Stories: fun & exciting illustrations that are embedded on each of the product’s design.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

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Logo; Character; Product Photoshoot


PAG E 2 5

PA P O C I B R A N D I N G Year

: 2015

Phase

: Published

Tools

: Ai

_

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

Papoci is originated from two college students of art and design faculty. Their interest in art takes them to join the field of printmaking (a process of making artworks by printing, normally on paper). They see that this could be a great opportunity to bring more people to enjoy the proccess of printmaking itself by doing it. Then they started with the idea of providing the tools and ingredients in one simple box, so that people can do printmaking at home by themselves.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

Illustration on Tutorial Booklet

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Logo; Character; Product Display;


PAG E 2 7

WTF MARKET ( WA N D E R L U S T ) EVENT BRANDING Year

: 2015

Phase

: Internship Work with FullFill

Tools

: Ps Ai

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

_ WTF Market came up with a new concept of its pop-up store called Wanderlust which has theme of a secret place where is full of unique plants and creatures, creating a new fascinating world. Therefore, to communicate the concept, we were asked to create the visual identity for theme of Wanderlust. The identity is based on iconic element, illustration style, and more.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

“Wanderlust” Event Announcement Post on Social Media

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WTF MARKET ( WA N D E R L U S T ) EVENT BRANDING Year

: 2015

Phase

: Internship Work with FullFill

Tools

: Ps Ai

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

_ The iconic element and illustration style is showed using five color constantly. For the color palette we took inspiration from the combination of forest, sea, and beach bright color. And to bring more uniqueness, we made the special font inspired from the logo itself. It can be applied on the most of the design that requires using special font, like event proposal and so on.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 3 0

Iconic Element, Color Palette, and Special Font


PAG E 3 1

W T F - WA N D E R L U S T E N V I R O N M E N TA L GRAPHIC Year

: 2015

Phase

: Internship Work with Fullfill

Tools

: Ai

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

_ Since WTF Market has the theme in the form of wanderlust, therefore, according to the client's request we made environmental graphic design that works to bring proper atmosphere related to the event’s theme.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

Environmental Graphic: Underwater & Beach Theme Actual Size : 6 x 2 m PAG E 3 2


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GRAPHIC DESIGN

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

01.

LOGO POSTER PAC K AG I N G BRANDING ETC

PAG E 3 4

Primary & Secondary Packaging; Packaging Display


PAG E 3 5

P E TA K U M PAT M A P Year

: 2014

Phase

: Published

Tools

: Ps Ai

_

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

A full-page illustration map for Pasar Seni ITB 2014’s souvenir. The icons are based on ride, attraction, or booth’s characteristic.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 3 6

“Petak Umpat” Map (Printed on A2 Paper Size)


PAG E 3 7

PA S A R S E N I 2 0 1 4 TYPOGRAPHY E X P L O R AT I O N Year

: 2014

Phase

: Published

Tools

: Ai

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

_ This is a typography exploration for Pasar Seni ITB 2014 visual element which was made from Pasar Seni custom typeface.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 3 8

Typography Exploration applied on Social Media Post


PAG E 3 9

N AG A B E S A T Y P E FAC E Year

: 2015

Phase

: Assignment

Tools

: Ai

_

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

The typeface is inspired from the pattern found on Palembang songket, the “Naga Besaung” pattern. The name of Nagabesa itself is taken from the name of the pattern. Nagabesa typeface is made to bring elegant impression like the Palembang’s wedding tradition which is generally held with luxury. In addition, the presence of songket Palembang is not separated from the traders from China that affect the outcome of the typeface design.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 4 0

Nagabesa Typography Booklet


PAG E 4 1

DIY PICTURE BOOK Year

: 2014

Phase

: Assignment

Tools

: Ps Ai

_ The title “DIY” stands for “Dolan

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

Iseng ning Yogya” which means playing around in Yogyakarta. Yogyakarta is known as one of the most famous holiday destination. And this book tells us a story about an interesting trip in Yogyakarta, from beautiful places to visit until delicious food to eat there. This picture book was basically made for final assignment of Basic Illustration class. The illustration in this book was entirely made by using watercolor technique.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 4 2

“Dolan Iseng ning Yogya” Picture Book (20 x 20 cm)


PAG E 4 3

WHY DO RABBITS E AT C A R R O T S PICTURE BOOK Year

: 2015

Phase

: Assignment

Tools

: Ps Ai

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

_ “Why do Rabbits eat Carrots?” was actually a final assignment of Children’s Illustration Book class back then in college, using watercolor technique. The story is about a princess of a rabbit kingdom, named Kaynde, who is urgently trying hard to find a healthy food substitute for herself and the citizen, and the answer is carrot. That is the reason why rabbits basically eat and love carrots until today.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 4 4

“Why do Rabbits Eat Carrots?” Picture Book (20 x 20


PAG E 4 5

K ATA L I S - B O O K O F M O T I VA T I O N A L P R O V E R B Year

: 2016

Phase

: College Final Project

Tools

: Ps Ai

_

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

Indonesian proverb has potential to become a local cultural heritage that is vital to be conserved. The proverb itself has motivational value that is useful for self-improvement. Indonesian proverb also has potential to motivate teenagers, with the approach through visualization of the proverb. Through this phenomenon, the book of motivational proverb is created for teenagers aged 17-21 years in Indonesia and is expected to drive teens in more positive behavior in life.


KONS

EP

visual

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

Ilustrasi manual dengan cat air digunakan untuk menggambar figur manusia. Tokoh yang beragam digambarkan berusia remaja agar relevan dengan target audiens. Sedangkan ilustrasi digital painting digunakan untuk menggambar suasana pendukung.

PAG E 4 6

“Katalis� Book (20 x 20 cm)


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 47


I L L U S T R AT I O N

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

02.

MANUAL

D I G I TA L

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PAG E 4 9

TROPICAL THEME

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

I L L U S T R AT I O N Year

: 2014 - 2015

Phase

: Assignment & Internship

Tools

: Watercolor


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 5 0


PAG E 5 1 FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

P O T R A I T I L L U S T R AT I O N Year

: 2015-2016

Phase

: Freelance Project

Tools

: Watercolor


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 5 2


PAG E 5 3 FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

M E AT I L L U S T R AT I O N Year

: 2015

Phase

: Personal Project

Tools

: Pen


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 5 4


PAG E 5 5

LANDSCAPE

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

I L L U S T R AT I O N Year

: 2014-2015

Phase

: Assignment & Intership

Tools

: Watercolor


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 5 6


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 5 7


I L L U S T R AT I O N

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

02.

MANUAL D I G I TA L

PAG E 5 8

Primary & Secondary Packaging; Packaging Display


PAG E 5 9

PA S A R S E N I 2 0 1 4 I L L U S T R AT I O N Year

: 2014

Phase

: Published

Tools

: Ai Ps

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

_ These illustrations both were visual stocks for Pasar Seni ITB 2014 placed on social media post to inform people about the upcoming artist stands and F&B stands in Pasar Seni ITB 2014.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

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PAG E 6 1

P U T R I K A G U YA I L L U S T R AT I O N Year

: 2014

Phase

: Assignment

Tools

: Ps Ai

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

_ This illustration was an assignment of Bahasa Rupa class. The brief was to make an illustration that uses the principle of Ruang-Waktu-Datar. Therefore, I chose Putri Kaguya story began with a really old man who found Putri Kaguya in a bamboo and he decided to take her home. The goldfish and catfish in this illustration is a sign of day and night.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

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3 DIFFERENT GIRLS

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

I L L U S T R AT I O N Year

: 2014

Phase

: Personal Project

Tools

: Ps


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 6 4


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 6 5


ETC

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

03.

PHOTOGRAPHY

ART & CRAFT

PAG E 6 6


PAG E 6 7

B A L L E T E S S AY

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PHOTOGRAPHY Year

: 2014

Phase

: Assignment

Tools

: Nikon D40

_ The brief was to make an essay photography of any object that actually could tell an interesting story behind it. Ballet is commonly found in our everyday life, but when it comes to a man who do ballet, we often see it differently, that is why I took this chance to capture them.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 6 8


PAG E 6 9

PLUCKLUCK PROMOTIONAL

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PHOTOGRAPHY Year

: 2014

Phase

: Freelance Work

Tools

: Nikon D40

_ This is a promotional photography for Pluckluck’s products: notes and story book.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 7 0


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 7 1


ETC

FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

03.

PHOTOGRAPHY

ART & CRAFT

PAG E 7 2


PAG E 7 3 FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PA P E R C LO C K Year

: 2014

Phase

: Assignment

_ This is a final assignment of Teknik Kertas Seni class. The brief was to make anything from recycled paper. The recycled paper itself was made from various kind of paper such as newspaper, notebook paper, etc.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PA G E 74


PAG E 7 5 FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PA P E R M A R B L I N G Year

: 2014-2016

Phase

: Freelance Work

_ Paper marbling for pattern experimental.


FA I R I A N A’ S P O R T F O L I O | 2 0 1 6

PAG E 7 6


T H A N K YO U


PLEASE

HIRE

ME !

F A I R I A N A ( F AY ) +62 877 8180 5552 a.fairiana@gmail.com be.net/fairiana @fairiana

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