EDUCATIONAL EVENTS Monday, March 5 9:00 AM - 10:00 AM Crescent
Why Board is Better - Discussing the Benefits of Pre-Mounted Art Boards Not all art is created in the artist’s studio. Creating art outdoors or on location often requires the use of heavy easels or rigid backing materials just to keep the art substrates in place and secure. Not so with pre-mounted art boards from Crescent. In this discussion we will demonstrate the many benefits artists can enjoy from creating on rigid artist surfaces. Discover the large variety of board-backed artist surface options Crescent offers.
Presented by Connie Cook, Senior Product Manager for Crescent Cardboard. From her first figure drawing
10:00 AM - 11:00 AM
Kay Bailey Hutchison Convention Center Room A201
Staying in Touch with Your Customers and Growing Your Business Industry leaders discuss the NAMTA 2018 Artist and Art Materials Survey More than 7,000 artists – over 2,000 of them from Canada – responded to NAMTA’s tri-annual 2018 Artists and Art Materials Survey. Moderated by NAMTA President Jim McDermott and featuring a panel of industry leaders this session will dive into the results of some of the survey’s most important questions like: • How would you like to hear from your favorite art supply stores and brands? • Where do you get information that helped you decide which art materials to purchase in the past year?
11:00 AM – 12:00 NOON Royal Talens North America
How Retailers Can Compete with Amazon
An overview of Royal Talens North America - now entering their third year of distribution. Included in the overview will be a brand strategy plan for Rembrandt, Amsterdam, Van Gogh and others. The second part of the presentation will focus on the retailer and how they can compete with Amazon and others through our partnerships directly and through our distribution partners SLS and MacPhersons.
Presented by: Kyle Richardson, Vice President, Royal Talens North America - Kyle has been working in
management, product development, marketing and sales for the past 8 years in the artist materials industry, most recently leading the founding of Royal Talens North America in Northampton, Massachusetts. Before this industry he worked in consumer data insights and business analysis in the Office Products and Mass Market Retail channels. He is a graduate of the University of Massachusetts Amherst.
Kirk Gillespie, Sales Account Manager, Royal Talens North America Kirk has worked in the
artist materials industry now for 28 years in retail, manufacturing, distributor sales and product management. He is a graduate of the Academy of Art in San Francisco. When not thinking about art supplies, he’s using them on weekends painting outdoors or in the studio shared with his artist wife, Ashlee.
1:00 PM – 2:00 PM
Dixon Ticonderoga Company
Solutions to Watercolor Techniques with Tom Jones
Watercolor painting using MaimeriBlu, Canson Heritage Paper and Robert Simmons Brushes. Presented by Tom Jones, Artist Tom has been commissioned by government agencies, corporations, environmental groups, clubs, and private collectors. In answer to popular demand, he typically produces his watercolor landscapes in a series of three or five paintings around a specific theme. His art can be found internationally in many private and corporate collections, including commissioned paintings displayed in the Florida State Capital Building, Walt Disney World Corporation, Marriott Corporation, Omni Corporation, and Museums. Tom’s work has been featured in many books and on magazine covers as well as posters and brochures. Tom shares his passion for art and love of nature with students of varying skill levels through international workshops, demonstrations, and instructional DVDs.
2:00 PM – 3:00 PM Jacquard Products
Demonstration of YouCAN and more . . .
Jacquard has released a slew of innovative and exciting new products in the past 12 months. Come and see YouCan, our new metallic Piñata colors, Spirit paper and Basic dyes in action. Get a chance to use them yourself. Our new products have a lot of crossover appeal to non-traditional customers. Get new creative customers into the store with Jacquard.
Presented by Alex Preston
All sessions are complimentary and no pre-registration is required. 2018 Art Materials World |
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EDUCATIONAL EVENTS
class in grade school, Connie knew that art stirred her soul. She received a BFA in Visual Communication from University of Wisconsin, Milwaukee, and her MBA in Marketing from University of Phoenix. Connie brings both creativity and business insight to her role as Senior Product Manager at Crescent. She is a member of the Color Marketing Group and travels extensively for her research of color and design trends. Her three decades of professional experience encompass design, marketing, art direction, and product development. Her current favorite mediums are watercolor and colored pencil.
• What are the top 3 art-related apps that you regularly use • When buying art supplies at your local at supply store how important are these features to you These survey results provide the kind of insights that can help grow your business and better serve your customers. Don’t miss this one!
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2/12/18 9:34 AM