ONCanandaigua Magazine 2022

ON

ENTERTA

I N M EN T • WI N

Summer 2022

CELEBRATING LAKE LIFE IN ONTARIO COUNTY AND THE FINGER LAKES

ERIES • FAMILY • OUTDOORS • CRAF T BEER

• AR T S & C

ULTURE • A WARD PROGRAMS • DINING

ONChamber.com

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ON Contents 8

The Power of Place

by Ethan Fogg, President & CEO Ontario County Chamber of Commerce

10 Map of Canandaigua

Love the Home You’re In

12

You could write a book about Canandaigua’s houses.

They run the gamut from studio apartments to wellpreserved historics, and from modern customs to lakefront rustics. Here are just a few enjoyed by an eclectic group of readers.

16

Love the home you’re in … or move to a new one. Mike Steppe from Ace Handyman Services Finger Lakes offers a helpful checklist for sprucing it up to sell.

19

Age-Friendly Ontario, a new county initiative, is working toward a more livable community for people of all ages.

22

Time to Play, Everybody!

History is being made in Canandaigua with the opening of the first universally designed and certified playground in the nation.

A Cultural

26 Venue Menu Venues across the region offer something for everyone, from live plays, operas and music to history, art and sports.

Summer 2022

Consistently Celebrating People

28 36 41

Meet the recipients and nominees of the ATHENA Leadership Awards

44

When it Became ONChamber

46

Recognizing inspiring businesses that effect positive change in our community • In recognition of lifetime achievement • applauding social entrepreneurs • celebrating new business ventures

Many benefits emerge as two local Chambers of Commerce join forces

Puppy

Love

A most-charming display

Go With the Flow

48

Canandaigua Lake – the beating heart of our community

49

A Fine Kettle of Fish

50

Tales of the Chosen Spot

53

Marking a Motorless Path

Contents continued on page 6 Cover: Skiing photo courtesy of The Lake Houe on Canandaigua.

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ON Ontario County Chamber of Commerce is a membership organization of more than 700 businesses.

As a full-time community liaison, the Chamber works with area employers, entrepreneurs, governments and agencies to support tourism, a healthy business climate and responsible economic growth.

Executive Board Chair – Michelle Pedzich Vice Chair – Michael Mills Past Chair – Sal Pitti Treasurer – Kristina Stamatis Carl Steinbrenner

Canandaigua National Bank & Trust VALEOpr The Pitti Group Wealth Management Mengel Metzger Barr & Co, CPAs Steinbrenner Law Office, LLC

Board of Directors

Matt Bragg Kari Buch Jason DiBiase Bethany DiSanto Karen Dworaczyk Jamie Farr Abbey Friend-Vienna Krista Gleason Kurt Koczent Nick Lennon Nicole Mahoney Joe Majewski Louis Noce Tara Rago

Chrisanntha Construction Corp.

United Way of Greater Rochester and the Finger Lakes Ever Green Wealth Management Constellation Brands INSIGHTOVATION Consulting Canandaigua City School District The Friend Team Gleason Writes UR Medicine Thompson Health RBC Wealth Management Break The Ice Media E. & J. Gallo, Canandaigua Winery Finger Lakes Community College Lyons National Bank

Staff President & CEO Director, Member Relations Director, Marketing & Events Photographer Visitor Services

Copyright © 2022 Ontario County Chamber of Commerce 113 South Main Street Canandaigua, NY 14424 585-394-4400 info@onchamber.com

Ethan S. Fogg, MPA, ext. 206 Andrew Biernat, ext. 205 Molly Kleven, ext. 202 Melody Burri Wendy Dakin

Publisher Fahy-Williams Publishing 171 Reed Street Geneva, NY 14456 315-789-0458 subscribe@lifeinthefingerlakes.com

Tina Manzer, Editor Mark Stash, Graphic Design Maia VanOrman, Graphic Design

To advertise, contact Darlene Ryan | 315-789-2475 | darlene@fwpi.com 4 ONCanandaigua 2022

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Order Your 2023 Edition now!

A unique lifestyle magazine highlighting what makes living on Canandaigua (Lake) so special.

Contents

55 59

Makes a great gift!

Home delivery to anywhere in the U.S. for just $5, or bundle with a subscription to Life in the Finger Lakes to save!

The Region’s Premier Lifestyle Magazine Since 2001

To order call (315) 789-0458 or go online

FingerLakesMagazine.com/subscribe

Grow It and They Will Come A discussion of regional opportunities – similar to wine and beer perhaps? – that may result from legal adult-use cannabis

“ th a o d p c to p

FLCC Responds to a Changing Cannabis Landscape

Success Stories 60

Learning to soar to new heights at AlfrescoFLX

62

More space on deck at New York Kitchen

64

Celebrating craft beer brewing in Victor

90

FINE FOOD & BEVERAGES QUAINT SHOPS PRISTINE WATERS PROFESSIONAL SERVICES VIBRANT ARTS & CULTURE AND AMAZING PEOPLE

(continued)

68

Way Cool The Finger Lakes Winter Carnival kicks off year-round tourism initiative

Membership Directory

Categories 68 Agriculture

78

Interest Organizations

68 Arts, Entertainment & Recreation

79

Legal

79

Lodging & Accommodations

69 Automotive & Transport

80 Manufacturing & Logistics

70

Boating & Marine

81

70

Finance & Insurance

82 Retail

72

Food, Beverage & Catering

83 Senior Services

73

Government & Education

83 Services For Business

74

Health & Wellness

85 Services For Events

76

Home Building & Improvement

86 Services For Home

87

Real Estate & Rentals

86 Utilities

Index of Advertisers

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DR. GABRIELA CARRANZA

“We take the fear and anxiety out of dentistry & provide a clear path to solving problems.”

DR. JULIAN KAHN

Becoming a dentist isn't easy. It takes years of study, the ability to pass rigorous exams, and a steady hand to match a sharp mind.

But for Dr. Gabriela Carranza, becoming a dentist wasn't enough. She would go on to study advanced dentistry for an additional eight years, specializing in prosthodontics and implant surgery.

Dr. Carranza's addiction to learning more in order to better serve her patients fueled her to become a Prosthodontist. Since 2015 she has served as an Assistant Clinical Professor at the University of Rochester's Eastman Institute for Oral Health. In 2018 she became the owner of Victor Prosthodontics.

If you've never heard of the term 'Prosthodontist' before, not to worry, you aren't alone. The title itself is a mouthful.

However in the world of dentistry, Prosthodontists are Doctors of Dental Surgery who play a key role in a patient's oral care.

Expert at cosmetic and restorative dentistry, they are often referred challenging cases by general dentists and other dental specialists and closely collaborate with them. Services they provide include crowns, hybrids,dentures, implants, bridges, veneers, TMJ solutions and treatment for sleep apnea.

Q&A WITH THE DOCTORS SO WHAT EXACTLY IS A PROSTHODONTIST? "A Prosthodontist is a dental specialist who has completed at least 3 years of a prosthodontics residency program beyond the initial 4 years of dental school.

We are reconstructive dentists who undergo highly specialized training to treat the most challenging cases."

HOW IS A PROSTHODONTIST DIFFERENT FROM A GENERAL DENTIST? DR. GABRIELA CARRANZA & DR. JULIAN KAHN VICTOR PROSTHODONTICS

"We tend to go beyond the standard 'bread and butter' dentistry. "We treat patients who have genetic disorders, trauma or neglect, and instead of focusing on a single tooth we evaluate the whole mouth -- providing solutions to complex problems."

WHO NEEDS A PROSTHODONTIST?

CONTACT US TODAY FOR A CONSULTATION: VICTORPROSTHODONTICS.COM/CONTACT-US 6539 ANTHONY DRIVE, SUITE B VICTOR, NY 14564 (585) 924-4180

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“Can we say everyone? But seriously, in addition to difficult cases it could also be someone who hasn't had a great dental experience in the past and is in need of a second opinion.

We take the fear and anxiety out of dentistry for our patients and provide a clear path to solving their problems."

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The Power of Place

W

e all need a place to call our own. One where we can relax and recharge, be ourselves and enjoy the people and things that matter most to us.

Many of us like a place where we can add value and make a difference. Others seek out a place that offers natural and human-made resources that enable fitness, recreation, intellectual stimulation, healthy aging and connection to something greater than ourselves.

Perhaps these are reasons why Ontario County is enjoying growth unlike almost any other county in New York. Open spaces, beautiful views and a rich variety of cultural, recreational and educational opportunities combine with kind, welcoming people who love this place and love sharing it with others.

If you live in Ontario County you know what we mean. If you’re considering relocation – yourself, your family, your business – or maybe a second residence, we invite you to get to know us better!

Stroll our main streets. Taste our bounty. Meet our people and visit ONChamber.com for even more resources and inspiration.

Because we all need a place. We’re happy to share ours with you!

Ethan S. Fogg, MPA President & CEO efogg@onchamber.com

F H

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Our Specialties:

Primary Care

Diagnostic Imaging

Breast Imaging/Bone Density

Welcome to the Neighborhood

Birthing Center

Advanced Technology.

Exceptional Care.

Emergency & Urgent Care

Building upon our affiliation with UR Medicine, Thompson Health continues to grow, investing in the technology and the people we need to meet every challenge and deliver the very best care to every patient and resident.

Rehabilitation & Sports Medicine

Orthopaedics

Looking for a physician?

Several of our primary care locations – family medicine, OB/GYN and pediatrics – are accepting new patients.

Please visit ThompsonHealth.com/FindaDoctor for a list.

Surgical Services

Cardiology & Pulmonology

Looking for a job?

Visit ThompsonHealth.com/Careers today for job openings in the area.

Senior Support Services

Ferris Hills & Clark Meadows Senior Communities

For more information on Thompson Health services and programs, visit:

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Blue Heron Park

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Mu

ar

ke s

Canandaigua Lake

La

Lakefront Park

Pa

rk

aw

sh

The Lagoon Park

Ke r

Canandaigua Lake State Marine Park

Jefferson Park

The Common

Atwater Meadows

Telyea Tot Lot

Baker Park

Richard P. Outhouse Memorial Park

New York

CANANDAIGUA

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Living at Kendal at Ithaca not only keeps Loretta connected to the beautiful lakes, waterfalls and scenery of the Finger Lakes, but guarantees that any extra care she may need someday is close at hand. And from here, the story just keeps getting better.

Come for a visit and tell us your story. Call 1-800-253-6325 or go to kai.kendal.org to learn more.

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A not-for-profit continuing care retirement community serving older adults in the Quaker tradition. ©2014 KENDAL

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Love the Home

YOU’RE IN For some literature-loving gals who meet in each other’s homes every month, COVID-isolation time became home-improvement time in anticipation of meeting together again.

Photos by Missy Kelly

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T

he “Ladies of the Livre” book club in Canandaigua, named by its founder Heather Whiting, a Quebecer, includes a dozen or so women. Among them are professional teachers, writers, and musicians. The group includes a retailer, a sailor, a lawyer, a nurse, and a multitasking ATHENA Award nominee, among others. While they are very different from one another, they are all moms who have three things in common: they love books, they love “home,” and they love discussing books together in each other’s homes.

The original “ladies,” eight in all, began meeting in 2000 when their children were little. Four of the eight originals are still members today. Over the years, as readers stopped coming or moved away, new ones were added to maintain a roster of at least 12. That’s important. A monthly book club needs 12 books, 12 hostesses, and 12 meeting venues.

“Heather pitched the idea when we were sweltering in the pool area of the YMCA, watching our kids learn to swim,” recalls Renee Carbary, a charter member. “She said she was Left top: One of the group’s first post-COVID meetings was held in the library of Adrienne and Kipling Goh’s historic-district home. Among their book collection is a series by Arch Merrill, “the Poet Laureate of Upstate New York.”

Left bottom: Renee Carbary tackled special projects at her Main Street Home last year, like refurbishing this garden wheelbarrow. It came from a friend who recalls riding in it at her grandfather’s farm in Pennsylvania.

Below: One pandemic-era meeting took place on the porch of a home on Bristol Street. The vintage Westinghouse oven and cart, now orange and used as a bar, was reconditioned during the pandemic by an artist in Honeoye.

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“The people in your life are like the pillars on your porch,” wrote Canadian author Merle Shain.

“Sometimes they hold you up, and sometimes they lean on you.

Sometimes it’s enough to know they are standing by.”

thinking of starting a book club and would I be interested. I said ‘Oh yes, please,’ because it seemed that all I was reading was Dr. Seuss and Good Night Moon.

“Since then during our meetings, we have shared our secrets and our souls; milestones that have included births, deaths, divorces, children’s graduations and now grandchildren,” she adds. “Our homes are an extension of us, part of our souls.”

Their homes run the gamut of residential choices from well-preserved historic to modern custom. One is in a scenic hilltop development, another has a swimming pool and an elevator. Some are in the city and others are in the country.

A home near Cheshire is accessed by driving through a cornfield, and at least two readers’ homes have magnificent views of the lake.

It doesn’t need to be a house to be a home. Heather recently downsized to an apartment and the group is anxiously awaiting the reveal. (continued on page 66)

Quail Summit offers residents the perfect blend of independence and support. Enjoy maintenance-free living all while taking comfort in knowing care is always available.

Left, clockwise: The Carbary kitchen, a favorite book-group gathering place, was recently painted “Marie green,” named for the favorite room color of a previous owner.

The Gohs’ home is filled with family pieces, including this one from Adrienne’s father’s family in Philadelphia.

Outside, under the kitchen window is Renee Carbary’s potting shed, a Mother’s Day gift built by her sons.

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Looking to Sell Your Home?

T

he professionals at Ace Handyman Services have combined their expertise to create a practical “sell-yourhome checklist.” The to-do list for sprucing up your home’s exterior, plus the ideas for showcasing your interior spaces, can be easily completed by multi-skilled craftsmen and women from the local Ace Handyman franchise. “Few homeowners are actually home repair and upgrade specialists,” says Mike Steppe, owner of the Finger Lakes franchise headquartered in Penn Yan. “Our comprehensive menu of services includes many of the tasks on this list.”

Partners in Your Care Mosaic Health has provided the Greater Canandaigua and Finger Lakes community with care for the whole family since 1970. Our providers give you the time and attention you deserve at each appointment—and they work with you to devise the best possible care plan for your wellbeing.

2 Rubin Drive Rushville, NY 14544 585-554-4400 mosaichealth.org

Appointments Available* Monday – Thursday: 8:00am – 6:00pm Friday: 8:00am – 4:00pm Closed daily Noon – 1:00pm Hours subject to change due to COVID-19

*

Call 585-554-4400 today to make your appointment.

Mosaic Health: • Provides comprehensive preventive health services, including: » Primary medical care » Dental services » Mental health services for medical patients » Outreach services • Offers a sliding fee scale with discounts based on household size and income • Can help figure out if you qualify for health insurance • Treats everyone, regardless of their ability to pay

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Exterior Home Preparation • Touch up trim paint on doors, window frames, fascia, etc.

• If your lawn shows no signs of life, a little fertilizer and some water will do wonders. Mow and edge the lawn frequently until the home is sold.

• Overgrown shrubbery should be cut back to show as much of your home’s exterior as possible.

• A low-cost investment in seasonal flowers or ground cover will add a personal touch.

• Replace missing shutters, gutters, downspouts and remove any debris.

• Inspect the roof for necessary repairs and any visible broken shingles or tiles.

• Cracks in the driveway and sidewalks can be easily repaired with ready-mix cement. For excessive stains, there are easy-to-use cleaning agents at your home repair store.

Interior Home Preparation

• Stucco water stains can be repaired using a mild bleaching agent.

• Put all valuables in a safe place.

• Fences should be mended and painted.

• Repair any cracks or holes in walls and touch up with paint.

• If the street sweeper does not come every week, make sure the area in front of your curb and driveway are clear of debris. Wash it down with the hose.

• Clean your home from top to bottom.

• Doors should be cleaned and touched up as well. Torn screens should be repaired or replaced.

• Wash all windows inside and outside.

• All of these suggestions may also apply to your backyard or children’s play area.

• Avoid repainting the entire house unless current colors are loud or offbeat. White or light pastels are the easier for new homeowners to work with.

Catering is easier than ever!

Order delicious party trays, desserts, entrées, sides, and more for delivery, carryout or curbside pickup.

Meals | Catering | Cakes

Start your order at meals2GO.com/catering or download the Meals 2GO App. ONChamber.com 17

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• They also make a home look larger.

• Clean carpeting and draperies.

• Carpeting should be vacuumed throughout the house the day your home is being shown.

• If you have a fireplace, make sure the tile is in good condition, the screen is in good shape, and the hearth is clean.

• Lubricate squeaking doors, windows, and cabinets.

• Put deodorizers in each room and closet.

• De-clutter closets by storing out-of-season clothes somewhere else.

• Pre-pack items that may clutter your home and make rooms appear smaller.

• Adding a few colorful plants will enliven your rooms.

Ace Handyman Services is a standalone subsidiary of Ace Hardware. As a national system, it sets high standards for service levels and the quality of home improvements. The locally owned and operated locations provide carpentry, plumbing, electrical, drywall, painting, flooring, and more. For more information, contact Mike Steppe at 315-536-1411; mstep@acehandymanservices.com.

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Age-Friendly Ontario

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ALL WEATHER WICKER • CAST ALUMINUM • RATTAN RESIN • TEAK • WROUGHT IRON & MUCH MORE

ROCHESTER’S PREMIER PATIO SHOWROOM

ntario County is experiencing an aging boom.

Forecasts say that by 2035, 33 percent of the county’s population will be 65 and older – an increase of 11 percent over today’s figures. The number of people 75 and older is projected to double by then, and the population of those 85+ will increase by nearly 90 percent.

The figures aren’t unique to our region. According to the American Association of Retired Persons (AARP), Baby Boomers across the nation started turning 65 in 2011 at the rate of about 8,000 per day. By 2060, the number of Americans 65 and older is projected to reach 98 million – the first time in our history that older adults outnumber children under age 5.

But what is unique about Ontario County is that it’s preparing to meet the needs of its aging demographic with the “Age-Friendly Ontario” initiative,

Canandaigua’s housing options for seniors, including assisted living apartments like this at Quail Summit, are minutes from shopping, fine dining, and medical offices

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Quail Summit’s setting gives residents the opportunity to enjoy the outdoors, meet together socially, and enjoy a leisurely stroll.

One Craftsman. 1,162 Projects.

It’s Your Home.

T

he quality of life of older adults is greatly influenced by the quality of life that surrounds them, and the availability of the services and infrastructure available there. The World Health Organization refers to these influences as the eight domains of “livability.” Here is look at the aspects of a community that make it more livable and age-friendly.

1.

Accessibility to and availability of outdoor spaces and buildings, like clean, safe, community centers, parks, and other recreational facilities.

2.

Safe and affordable modes of private and public transportation, including “complete street” types of initiatives that may include sidewalks, bike lanes, special bus lanes, etc.

3.

A wide range of housing options for older residents, including aging-in-place and other home medication programs, and housing that is accessible to transportation, community, and health services.

4.

Social participation, including access to leisure and cultural activities and opportunities for older residents to participate in social and civic engagement with their peers and younger people,

5.

Respect and social inclusion programs to support and promote ethnic and cultural diversity, plus programs to encourage multigenerational interaction and dialog, and programs to combat loneliness and isolation,

6.

Civic participation and employment to promote paid work and volunteer opportunities for older residents, and well as opportunities for older residents to engage in formulation of policies relevant to their lives.

7.

Communication and information that provides access to the use of technology to keep older residents connected to their community, friends and family, both near and far.

8.

Community support and health service including homecare services, clinics, programs to promote active aging (physical and healthy habits) and resources.

Not Just Any Handyman Will Do!

CALL OR BOOK ONLINE TODAY 585.532.5532 or 315.536.1411

AceHandymanServices.com/offices/finger-lakes-region ©2022 Ace Handyman Services, Inc. All rights reserved. Locally owned and independently operated Franchise.

Post and Beam Homes Locally crafted in our South Bristol New York shop We do custom homes, additions, porches, pergolas, stairs,mantels and timber element work.

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Miami Motel mounted last year with the support of a state grant. In 2017, New York became the first state in the nation to be certified agefriendly by AARP. The goal of the Age-Friendly Planning Program is to create and foster healthier, more integrated communities so that people of all ages can easily access services, take part in civic activities, and move around their communities using other alternatives to driving. Such communities are achieved through system-level changes, like offering incentives for age-friendly concepts, establishing new programs and procurement guidelines, or implementing regulatory changes.

Last August, the Ontario County Board of Supervisors passed a resolution proclaiming its support for the initiative, acknowledging that Ontario County is already engaged in visible age-friendly actions. They include making accessibility improvements at parks and buildings, investing in active transportation options, expanding access to vehicle-based mobility options for residents of all ages, and meeting the needs of vulnerable populations in the face of COVID-19.

National magazines have listed Canandaigua among their Top 10 communities in which to retire. Its vibrant arts and culture, education and faith communities, natural beauty and convenient, high-quality healthcare attract active adults from all over the country.

A variety of high-quality housing stock, rental options and senior-care services make Ontario County a safe, stimulating and comfortable destination for individuals and families seeking a slower pace without sacrificing quality, value or convenience.

Knowing that a demographic turning point looms on the horizon is, in many ways, an opportunity. Here, the knowledge is being used by local government to incorporate age-friendly strategies, priorities and principles into departmental, city, town and county plans, and to consider the age-friendly implications of its decisions and investments. It also reminds all of us that adopting principles of livability contribute to a healthy community for people of all ages, one that will attract new residents and retain existing ones.

“Mad Men of Miami” in the Heart of the Finger Lakes

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4126 US Rt 5 and 20 Canandaigua, NY 14424 585-394-6700 motelmiami.com miamimotel4126@gmail.com

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Time to Play, Everybody

Welcome to the community’s unique new playground

H

istory is being made in Canandaigua this summer with the opening of Inclusion in Motion, the nation’s first universally designed and certified playground. Words can’t accurately describe what a monumental achievement it is (700 dedicated volunteers, more than $1 million raised, four+ years in the making …) or the countless ways it will enrich our community.

The playground’s mission is to empower people of all abilities and ages to play, exercise, learn and socialize together.

Just a few of the fun features there are a three-bay zipline with varied seating options, a fully-accessible inclusive wheelchair swing and merry-go-round, a “We-Saw” with high-backed bucket seats and safety harnesses, a cycler and an accessible cycler. Among its more practical features are a Sign Language sensory panel, a

mindfulness trail, a communication board with play-related and self-help pictograms, and a comprehensive way-finding system. The 26,000-square-foot space will also include a pavilion and concession stand, family bathrooms, and an accessible picnic-table area, all planned for this fall.

Key components include the playground’s roomy ramps – double the width of standard accessibility standards – and its durable, highly elastic rubberized surface. “It spans every inch of play space. Without it, the playground would not be

MJ Bentley (center) with members of the Inclusion in Motion committee, standing from left: Heather Holman, Pam Metting, Holly Chaapel, Teresa Cator, Nanci Bentley and her husband Mike. Flanking MJ are Ruthie Van Gorder and Sonya Smith.

Not pictured: Sarah Gardner, Heather Robinson Manns, Corey Smith.

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Testing the equipment is an important job.

fully accessible, let alone universally designed,” explains Nanci Bentley, who began the project with her husband Mike. Their son Michael, “MJ,” was their inspiration.

When MJ was six months old he was diagnosed with Pallister Killian Syndrome. The rare disorder impacts his mobility, and causes epilepsy and cognitive delays. “Even though MJ is very determined, brave and strong, there are moments when he doesn’t get the opportunity to be included. It is heartbreaking in many ways,” Nanci said.

“He’s in a wheelchair and his communication is not what everyone is used to, but MJ has a unique and funloving way about him,” she continued.

“We want children to look at MJ and interact with him, and we want him to

learn from all the children he interacts with. Our solution is having a place where MJ and others with unique needs can always be included.”

In 2015, MJ began working with pediatric physical therapist Sonya Smith (see the article that begins on page 28), who believes that children with disabilities can exceed all expectations through motion. Not surprisingly, MJ’s abilities flourished.

“I mentioned to her the idea of an all-inclusive playground – I was aware of a family in another state who was fundraising for one,” Nanci said. “Sonya looked at me and said, ‘So, when are we getting our all-abilities playground?’

“Knowing we live in such a beautiful, supportive community, my husband

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The playground’s community build was held last August. More than 700 volunteers from across the area came together to lift, tote, dig, pound, steady, and ready the playground’s components. Phase 1 – Equipment was completed in 2021 and the team moved on to Phase II. It includes customizing the way-finding system, planting shade trees, ordering equipment for the family bathrooms, and kiln firing – with Sis’ Ceramic Shop in Rochester – the ceramic tiles children painted during the community build.

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Time to Play, Everybody Mike decided we should make this dream a reality. We put together a committee that included Sonya, and she was instrumental in the project’s success.”

Good things happen there Inclusive playgrounds “provide a universally designed, sensory-rich environment that enables children to develop physically, socially, and emotionally,” according to Landscape Structures, a company that designs and creates inclusive play environments. “It’s an engaging place that provides the just-right level of challenge, a place that offers opportunities to succeed, and goes beyond minimum accessibility to create play experiences that meet a variety of needs and interests. At an inclusive playground, children of all abilities can interact with each other and do what all kids want to do: play.”

To be truly inclusive, the playground must be not only accessible, but also an environment that facilitates parallel

play, adds dreambiginclusion.org.

Parallel play occurs as children of all abilities play side-by-side, engaging with each other. It lays the groundwork for more complex social stages of play.

“The socialization that is fostered from a play environment carries over into the community among all abilities, all ages,” says the website.

When children with disabilities have access to inclusive playgrounds, it also benefits children who do not have disabilities. It teaches them that all people have similarities and differences, and that it’s important to accept children who are not like them. In turn, children learn to become more sensitive toward the needs of their peers and others around them.

It’s a good life-skill we could all use.

The free, open-to-the- public playground is located at 2640 Outhouse Road. To donate, visit dreambiginclusion.org/donate.

• DAILY AND WEEKLY BOAT RENTALS • BOAT SALES AND SERVICES • • 192 SLIPS WITH WATER AND SHORE POWER • • 60 DRY DOCK SPOTS • GAS DOCK • PUMP OUT • TRAVEL LIFT • BOAT LAUNCH •

585-394-0918 Canandaigua City Pier - South Main Street - Canandaigua, NY Serving boaters in the Greater Rochester area since 1974

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Bristol Valley Theater, Naples

Smith Opera House, Geneva

Critically acclaimed films and live performances presented in a restored architectural gem. The 2022 lineup includes Mary Chapin Carpenter, Lyle Lovett and Pure Prairie League, among others. thesmith.org

Small local theater at its best. This season includes the world premier of “It’s a Small World (or the Robot Play)” about the travels of an engineer and a robot poet. bvtnaples.org

A Cultural

Venue Menu Greater Canandaigua Civic Center

Dubbed “The Hockey Spot,” GCCC hosts classes and events that range from learn-to-skate programs and indoor lacrosse to antique and gem shows and corporate events. gccc.org

CMAC, Hopewell

At this beautiful outdoor concert venue, the brightest stars shine every summer: James Taylor, Sam Hunt, Keith Urban, Chris Stapleton, Dwight Yoakum and more this year.. cmacevents.com

Valentown Museum, Victor

Its four-story building, mostly unaltered from the original 1879 construction, contains exhibits and room settings that feature made-in-America artifacts and heirlooms from 19th and 20th-century life. historicvalentownmuseum.org

Lincoln Hill Farms, Canandaigua

Eighty-plus acres of beautiful historic farmland have been transformed into a countrified venue for private events, and live music and more for the public. lincolnhillfarms.com 26 ONCanandaigua 2022

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Finger Lakes Opera

Finger Lakes Opera produces fully staged operas of the highest caliber, engaging with a varied roster of professional artists, directors, and designers. fingerlakesopera.org

Fort Hill Performing Arts Center, Canandaigua

In just two years, FHPAC has become a celebrated showcase for music, dance, theater and art featuring local musicians, tribute bands, and internationally known performers. fhpac.org

Sonnenberg Gardens and Mansion State Historic Park, Canandaigua

ArtSpace36, Canandaigua

Facilitated by Finger Lakes Community College, the retail gallery and creative project space on Main Street feature fine art and design by students, faculty, and artists from the region and beyond. artspace36.com

Visitors can stroll the themed gardens, picnic under majestic trees, and tour the magnificent mansion. Just blocks from downtown. sonnenberg.org

The Granger Homestead and Carriage Museum, Canandaigua

The historic home of Gideon Granger, Thomas Jefferson’s Postmaster General, offers a summer concert series, educational programs, and docent-led tours of the mansion and horse-drawn carriage collection. grangerhomestead.org

Cumming Nature Center, Naples

Nestled between Canandaigua and Honeoye lakes, this 900-acre preserve invites visitors to experience nature’s cycles season by season – in quiet glades, upland forests, and deep snow banks. rmsc.org

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Hazel Robertshaw

Mandy Friend Gigliotti

20 Million Things to Do “Athena was a multi-tasker,”

noted Randy Farnsworth at the presentation of the annual ATHENA Leadership Awards last November. In that way, the revered goddess in Greek mythology was not unlike 2021’s 13 award nominees. Athena juggled her role as patroness and defender of Athens with her jobs as goddess of wisdom, the arts, good counsel, justice, and heroic endeavor. Today’s women leaders balance their jobs as lawyers, health professionals, managers and business owners with their roles as students, wives and mothers. Many add in volunteering and community service with the philosophy, “If I don’t do it, who will?”

As a testament to a woman’s capacity to simply do more,

eight different principles – not one, or two, or even five – make up the ATHENA Leadership model: living authentically, learning constantly, advocating fiercely, acting courageously, fostering collaboration, building relationships, giving back, and celebrating.

The ATHENA Awards are not about which women multitask better than others, however. Two are chosen as recipients based on their professional excellence, community leadership and support of other women. Still, “The program is not a competition,” said Randy. “It’s a way to recognize the collective contributions of all the nominees.”

Plato said it this way: “What is honored in a culture gets cultivated there.”

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Meet the recipients and nominees of the 2021 ATHENA Leadership Awards

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“L

et me introduce you to an individual who listens sincerely and knows everyone by name,” began Randy Farnsworth in his introduction of 2021 ATHENA Award Recipient Hazel Robertshaw, vice president of patient care services at UR Medicine/ Thompson Health. “She leads courageously but credits her team with all successes. Words like ‘sounding board,’ ‘advisor,’ ‘mentor,’ ‘insightful,’ ‘encouraging’ and ‘honest’ defined her ATHENA nomination and letters of support.

“At UR/Thompson Health, she plays a key role in facilitating productive communication and effective decision making in a culture of inclusion and respect.”

Throughout her career, Hazel has designed and headed programs that raised the bar on nursing as a whole. She led Thompson’s nurses through the Magnet Recognition Program, the highest level of nursing recognition in the country; and helped create a partnership between Thompson Health and Roberts Wesleyan College so that nurses within the organization could access affordable higher education. She feels that her greatest accomplishment has been “elevating other women to be their best selves, through higher education, certifications and their role in diverse leadership teams.”

“In the words of a friend, Mandy is a kind and generous soul, a serial entrepreneur, and at her best when she is challenged and growing,” said Tracey Fuller, chair of the ATHENA steering committee. She was introducing ATHENA Young Professional Award Recipient Mandy Friend Gigliotti.

Mandy is the founder of the Friend Team at Keller Williams Realty, and is a partner in her husband’s chiropractic business. In 2017, the two opened Full Heart Child Care center, which serves families in Rochester’s North Winton Village neighborhood.

“Her career path is defined by a list of successful business ventures, as well as the development of other professional women,” added Tracey. Recognizing that work/ life balance is a challenge facing many women in real estate, Mandy created the “Build Your Business around Your Life” course. Her popular Pursue You online platform offers podcasts, coaching, and training to women in all industries.

585-394-3115 • mycrowndowntown.com

Canandaigua’s Community Library A destination for e-books & audiobooks, digital content, free wifi, virtual classes & events. Register for a library card online!

134 North Main Street 585.394.1381 woodlibrary.org

a division of The Arc Ontario

84 SOUTH MAIN STREET, CANANDAIGUA, NY CALL (585) 337-0546 OR VISIT WWW.BADDOGBOUTIQUE.ORG

Bring your pup down to BAD DOG BOUTIQUE and check out our latest pet products!

Monier Manor Bed & Breakfast

Located in charming Naples, NY at the south end of Canandaigua Lake you will find our stunning Italianate manor home built in the mid 1800s.

We have updated everything to make your stay fabulous!

154 N. Main St. Naples, NY | 585-374-6719 | moniermanor.com

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ATHENA Nominees As associate director of community impact at the United Way of Greater Rochester & the Finger Lakes, Kari Buch works on initiatives that provide help in practical ways. By establishing the Ontario County Chapter of Women United, Kari gave women philanthropists a way to invest in the health, education, and financial stability of their local communities.

Through the ALICE Program (Asset Limited, Income Constrained, Employed), Kari brought much-needed attention to the plight of the working poor. And during the pandemic, she oversaw Ontario County’s Emergency Food and Shelter Program. “I never had to say ‘I don’t have enough volunteers for a food drive,” she said. “Everyone stepped up.”

Kari Buch

Donna Cotter

Donna Cotter, the recently retired associate director of Literacy Volunteers of Ontario Yates, is working with her family on a new coffeeroasting venture, CDGA Coffee Co. The Cotters donate 10 percent of their profits to local organizations including Light Hill, Gleaners Kitchen, Habitat for Humanity, and more. As a community volunteer, Donna has served on the board of Wood Library and as PTO president for the Canandaigua City School District, where she helped improve curriculum and school facilities. During her 10 years with Literacy Volunteers, Donna saw more than 1,300 learners work toward a better life by developing reading and writing skills.

470 South Pearl Street, Canandaigua, New York 14424 585-394-5544 CanandaiguaInsurance.com

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Judge Kristina “Kitty” Karle made history in 2018 when she was elected Ontario County’s first female judge. “My swearing-in ceremony took place in the very courtroom where Susan B. Anthony was tried for illegally casting her vote in a presidential election,” she recalls. “I felt her presence, and my favorite quote of hers, ‘Nothing is impossible,’ came to mind.” Kitty credits much of her success to the women mentors who offered their guidance and made her strong in the face of fear. Today she mentors young female attorneys, inspiring them to make a difference in their communities.

Freelance writer Nancy E. McCarthy began her career in the 1980s with a job at Chrysalis Records. In her role as video promotion manager, she received multi-platinum record-sales awards for her contribution to the international success of Billy Idol and Huey Lewis. Nancy went on to help found Women in Music, a nonprofit which works toward the advancement and support of women in the music industry. Locally, Nancy coordinated a program for the Rochester Philharmonic Orchestra to help attract and retain volunteers. She is founder of the group that established and supports the Canandaigua Canine Campus.

Casual Fine Dining

Judge Kristina “Kitty” Karle

Nancy E. McCarthy

Full Service Catering

585.905.0201 www.NolansOnTheLake.com ONChamber.com 31

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Pam Metting

Pam Metting, a doctor of audiology, operated Finger Lakes Hearing Center in Geneva and Canandaigua for nearly 30 years.

The practice was a founding member of Audigy, a national networking group for audiology and hearing, ENT, and allergy professionals. At the top of her retirement activity wish list was community service. To that end, she has chaired the Family Support Services and Women Build initiatives of the Ontario County Habitat for Humanity. Pam also volunteers for the Churches in Action food pantry and the Canandaigua Kiwanis Foundation, which raised more than $750,000 to support the Inclusion in Motion Playground (see the story on page 22).

ATHENA Leadership Awards, first hosted in Canandaigua in 1985, has grown to be one of Ontario County’s largest awards events

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ATHENA Young Professional Nominees COVID-19 introduced Kristen Bloom, Thompson Health’s director of infection prevention and emergency preparedness, to unprecedented challenges. Many in that role might have been consumed by fear and worry, but Kristen drew inspiration from watching the Thompson team “achieve the impossible” again and again. When disaster strikes, Kristen volunteers her skills to help – with Team Rubicon, an organization that provides relief to those affected by disaster, and as a firefighter in Macedon. “Become familiar with your moral compass and ethical boundaries,” she advises. “People will try to push those boundaries all the time. You need to be sure where your line is.”

After working in different capacities at Habitat for Humanity, JJ Cotter became the first executive director of the Wayne County affiliate in 2020. Despite the unique challenges of the times, JJ led the organization to complete the building of its 27th Habitat home. “I’ve really only known working in the nonprofit world, where goals are always a moving target,” she said. “There’s no winning, or even ‘finishing,’ because your community continually needs your services. But if you’re lucky enough to grow and build capacity at your organization, you can increase your services and make an even bigger impact on your community.”

Kristen Bloom

JJ Cotter

A One–of–a–Kind Entertainment Experience Live Music - Public Events - Festivals - Weddings - Private Parties In the heart of the Canandaigua countryside in the alluring Finger Lakes region, Lincoln Hill Farms is redefining what an event venue is all about.

Leave your worries behind as you step onto our 95+ acre idyllic property. There’s always something happening at the farm. Visit our website for our calendar of live music, events and festivals or to book a wedding or party.

lincolnhillfarms.com - 3792 NY 247, Canandaigua, NY ONChamber.com 33

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As the senior director of ambulatory care and clinical space planning at the University Of Rochester Medical Center, Amber Foster oversees the largest orthopedics campus in the Northeast. At the same time, she is a wife, mother, and student – Amber is earning her doctorate in educational leadership at U of R’s Warner School of Education. She has already completed an American College of Healthcare Executives fellowship, and was named to Rochester Business Journal’s “Forty Under 40” list in 2019. “Volunteer for special projects,” she advises other young career women. “And when they’re looking for a leader for that project, raise your hand.”

Amber Foster

Chelsey Pendock

After a successful career in TV and radio, Chelsey Pendock founded Innovision Advertising, which she manages with her husband Chuck.

She built it from the ground up. Chelsey also mentors women who aspire to work in advertising, and co-founded the networking group The Women Executives League. “I’ve seen so many acts of kindness in the Canandaigua community; it makes it a joy to give back,” she noted.

Particularly meaningful to her is her role as a Big Sister in the Big Brothers Big Sisters Program. “It’s important that children feel heard and supported if they’re going to reach their full potential.”

Services Offered Botox • Dysport • Dermal Fillers • Sculptra • Laser Treatments Qwo • Hair Restoration • CoolSculpting • Microneedling HydraFacial • Dermaplaning • Keratin Lash Lift • Microblading Chemical Peels • Waxing • Tinting Surgical Cosmetic Procedures of the Head & Neck 195 Parrish Street, Suite 260 | Canandaigua, NY 14424 | (585) 905-3414 | www.lakesidecosmetic.com 34 ONCanandaigua 2022

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Diana Perry, assistant vice president, community office manager at Canandaigua National Bank & Trust, considers her graduation from Finger Lakes Community College a huge professional and personal accomplishment. It wasn’t easy balancing college classes, a full-time career, and single motherhood. She hopes her story will inspire others to work toward their goals during difficult times. Among her mentors is her father. Diana watched as he volunteered for one organization after another, “to help build the strong, vibrant community we have today,” she said. “I’m sure he thought, many times, that I wasn’t paying attention, but I continue to follow his inspiring example.”

Pediatric physical therapist Dr. Sonya Smith is a devoted advocate for the littlest members of our community. Before opening her own practice in Victor called Muddy Sneakers Physical Therapy, she worked in settings that ranged from neonatal intensive care units to public schools.

Dr. Smith is also the founder of Inclusion in Motion, a nonprofit that is bringing the first universally designed and certified playground in the country to Canandaigua (see the story on page 22). “The children I work with inspire me every day,” she said. “They inspire me to expand my knowledge, question the norm, and effect change.”

GRANGER HOMESTEAD

Diana Perry

Dr. Sonya Smith

TOUR the 1816 mansion, home to Gideon Granger & his family.

AND

CARRIAGE MUSEUM

LEARN about the Granger Place School for girls.

WALK through barns to see 100+ antique carriages, sleighs & more!

Open for tours May-October!

Wednesday-Sunday. Reservations required.

Entertain your guests in style at the Granger Homestead WEDDINGS RECEPTIONS SHOWERS BIRTHDAYS REUNIONS DINNERS TEAS Open year round for private & corporate functions.

Reasonable rates.

295 North Main Street, Canandaigua, NY 14424

585-394-1472

Grangerhomestead.org

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Doing Well

by Doing Good The Chamber honors inspiring businesses for effecting positive change in our community

I

t’s easy to take our ability to read for granted. As our brains digest road signs, email correspondence, receipts for purchases, cooking instructions and so much more each day, we can’t imagine the enormity of the stumbling block that is illiteracy.

Liz Searle understands. As executive director of Literacy Volunteers of Ontario Yates, she sees the struggle every day.

But she also sees the successes – among non-traditional

learners who need help earning their GED, with adults for whom English is a second language, and with others who were always too ashamed to ask for help. Literacy Volunteers and its tutors start them on their path to literacy, and the learners achieve the rest. Many apply for US citizenship, receive their GED and even start their own businesses.

For its efforts on behalf of those individuals – and the way their work collectively lifts our community as a whole

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– Literacy Volunteers was honored as a Humanitarian this year with a Business Inspiration Award from the Chamber of Commerce.

“There are countless actors in our regional community who do inspiring things all the time,” commented Ethan Fogg, chamber president and CEO. “The annual awards we present are a way to meaningfully acknowledge their positive impact on our community, and the ways they improve the quality of life for all of us.”

In addition to “Humanitarian,” Business Inspiration Awards were presented in four additional categories.

Left: Liz Searle, executive director of Literacy Volunteers of Ontario Yates, chats with Chamber President & CEO Ethan Fogg and Board Vice Chair Michael Mills during the 2021 Business Inspiration Awards presentation. The event’s unique format included a keynote speaker and personal interviews. It was recorded and streamed on Finger Lakes Television in February.

Above: The Factory 243 campus off of Gorham Street occupies the former site of the once-thriving Lisk Manufacturing Company, which closed in 1965.

It took a Visionary Investor to create Factory 243 Not far from downtown Canandaigua, in the former factory buildings of G.W. Lisk Manufacturing, is a complex of industrial, loft-style apartments – Factory 243 – unlike anything else in the Finger Lakes Region. The attractive and productive multiuse campus not only blends urban chic with small-town charm, “it will positively impact this community for generations to come,” noted Ethan Fogg.

Development of the property was a risk – it had become a brownfield with aged, abandoned factory buildings. “But Don Lasher, president of Capstone Construction and Real Estate of Rochester, had a vision,” Ethan continued.

“He made a long-term investment and created market value and stunningly attractive residential opportunities in a community that doesn’t have any extra real estate.

It’s become a big brother to some of the small leaps we’re seeing in downtown buildings with second- and third-story redevelopment.”

Michael Mills, founder of VALEOpr, agreed. “In big cities, adaptive reuse projects like this are almost a dime a dozen, but they’re always catalysts for growth.” (continued on page 38)

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Auto Wash is an Environmental Champion The automatic car-washing company has been a member of the Canandaigua business community since 1981, and operates four locations in Ontario County. In 2021 it achieved carbon neutrality – no small feat in an industry known for consuming vast amounts of water, gas, and electricity. Figuring out where they could conserve began by taking a good, hard look at their operations, machinery, and equipment, explained company president Bobby Marchanese.

First, he and his team reduced the size of the nozzles on their high-pressure water hoses. “They had to be just the right size to use as little water as possible while still cleaning a car effectively.”

Next, they installed efficient Nest smart thermostats in all their locations to reduce their natural gas consumption.

The programmable devices can be accessed remotely from a smart phone so staff can respond more quickly to changes in outdoor temperatures.

And then there were the motors, a lot of them, that run the equipment. “They range in size from three horsepower to 30 horsepower,” explained Bobby. “Their starters required a huge inrush of electricity to get them going every day.”

So he and his team swapped them out, opting for soft starters and variable frequency trundle drives to produce a gentle ramp-up to full speed. It was a significant investment.

“Becoming carbon neutral is a huge milestone for us,” he said. “Now we’re looking for ways to incorporate carbon-free energy into our operations.”

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Doing Well

by Doing Good

Finger Lakes Community College Innovates for its learners Recognizing the need to reduce barriers to higher education for individuals facing scheduling conflicts, transportation challenges, and even quarantine, FLCC launched the HyFlex Learning Program last year. “It became a game changer for our learners who typically have more responsibilities than ‘traditional’ college students,” explained Ryan McCabe, FLCC’s associate vice president of academic technology & high impact practices. “Many of them have full-time jobs in addition to attending college. Some are also parents of young children or involved in full-time elder care.”

With HyFlex, students can choose when and where to attend classes. “The technology, combined with the high-quality equipment in our classrooms – microphones, cameras, screens – give students three different options,” Ryan continued. “The first, of course, is to attend class on campus. The second is to participate online, synchronously with the class, so they can interact with the instructor and other students in real time. The third option – since the class is also recorded – is to view it online at a time that’s convenient for them.

“It’s something we started working on before the pandemic, but when COVID hit we accelerated the rollout,” he added.

“From the beginning, the level of flexibility and convenience has really made a difference in the lives of our learners.”

I Will Hear Better This Year Our Services Include: • Hearing tests • Hearing aid checks & servicing • Tinnitus evaluation & treatment • Assistive listening devices • Dispensing of digital hearing aids • Hearing screening for infants

Call today to schedule a complimentary consultation Geneva

315.670.4123 Canandaigua

585.563.3085 FingerLakesHearing.com

Auburn

315.282.5708

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29 Design Studio is owned, managed and Empowered By Women Maureen Ballatori is founder of the Geneva-based creative marketing agency that specializes in food, beverage and agricultural brands. The graphic designer began her business in 2007

shortly after becoming a mom. “I always wanted to work for myself,” she explained, “I was freelancing at home with two small children and I thought, ‘If my life is going to be crazy anyway, why not have the craziness on my own terms?’ Then, as I grew the business as a working mother, I became

sympathetic to what other working parents go through.”

Through her own experiences she’s been able to support her employees in their parenting journeys, recognizing the realities of working with little ones home during the pandemic and their potential to create excellent work.

In accepting the award, Ballatori noted that when it comes to diversity, 29 Design Studio has further to go.

“We are women-led, but that is not a diverse environment,” she said.

In addition to actively seeking to diversify the voices on her team, she is committed to ensuring access. “Our philosophy is remote-first – that’s making the work work for you in the way you need it to.”

Create Summer Memories on Canandaigua Lake with Seager Marine!

Use the discount code ONCDGA to receive 5% off your rental or cruise.

Book your rental or cruise today!

Visit seagermarine.com/rentals or call 585.394.1372

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Consistently Celebrating People In Recognition of Lifetime Achievement The Ontario County Chamber of Commerce recently honored Jeff Friend with its 2022 Lifetime Achievement Award.

The senior vice president and director of branch & market development at Lyons National Bank (LNB) received the coveted silver bowl at the chamber’s membership celebration, The Q, at Lincoln Hill Farms.

The Lifetime Achievement Award is presented to a deserving individual who has demonstrated a lifetime of exceptional service by selflessly, and without compensation, changing and enriching the lives of countless others in the community.

“Jeff has always recognized relationships as the foundation for success and fulfillment,” wrote one of his nominators. Another said, “If you know Jeff, you know he is a relationship builder, with a serving heart that offers his talents, knowledge and never-say-never attitude to accomplish whatever task is put in front of him.”

Applauding Social Entrepreneurs “Sam Viggiani cares about his business,” wrote Andrew Biernat, the Chamber’s director of member relations, on his blog Good Company. “I could hear it in the tone of his voice.

“When Sam talked about his business, Uber Lawn & Landscape, he was confident and self-assured. He knew the business, his customers, and

More than 320 school-age children in Ontario County reported being homeless last year.

80% of these students live doubled up with another family.

Family Promise of Ontario provides prevention, shelter and stabilization for children and their families.

We are Family Promise… because every child deserves a home.

familypromiseontariocounty.org

(585) 905-3988

TOUR OUR FARM & BROWSE OUR GIFT SHOP Our alpaca farm is the largest in the Finger Lakes area. You will have the opportunity to meet our herd of 60+ alpacas. Learn alpaca history & care while touring the vintage barns.

Individual and group tours.

SCHEDULE YOUR VISIT:

www.lazyacrealpacas.com

8830 Baker Road • Bloomfield, NY 14469 ONChamber.com 41

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Consistently Celebrating People his employees well. While the work they do is physically demanding, it makes a visible impact on the community.”

Because Sam is also passionate about helping those in need, 5 percent of his top-line revenue is donated to The Spot, a local non-profit dedicated to serving school-age students in need. And, in a new partnership with Habitat for Humanity, Uber Lawn & Landscape will be donating time, materials and landscaping expertise to beautify new Habitat houses when they’re built.

“This is the mindset of a social entrepreneur.”

According to the U.S. Chamber of Commerce, a social entrepreneur is a for-profit business model that strives to make a positive impact on social issues or the environment.

Some social entrepreneurships are based solely on that mission. An example is Better World Books. It reuses and recycles books through sales on its website to promote literacy around the world. Others, such as Uber Lawn & Landscape, are regular businesses that have taken on a cause and made the support of it a part of their business.

“When I asked Sam how other businesses could help, he offered this advice: “Start small. You don’t have to write large checks to be giving back and making a difference.”

Uber Lawns & Landscape is a family-owned and operated full service lawn and landscape company in Canandaigua, serving the greater Southeastern Rochester region. For more information, call 585-734-4752.

Celebrating New Business Ventures In the past year, the Chamber has welcomed several new businesses to the community with ribbon cutting ceremonies at their grand openings.

Empowering leaders to align with Intent.

Business advisement and consulting services for companies looking to grow and/or improve their financial performance www.alignwithintent.com

Allison Whiting allison@alignwithintent.com 585.414.0321

Mark Mette mark@alignwithintent.com 585.750.5604

Ageless Aesthetics and Weight Loss at Lakeview Center on Route 332 in Canandaigua is a medical aesthetic practice that offers a variety of cosmetic services and medical supervised weight loss.

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Sustainably GROWN Locally PRODUCED

Visit us today!

197 North Main Street Naples, NY 585-374-5870 inspiremoorewindery.com

Auto Wash’s new location at 6214 NY-96 in Farmington offers cutting-edge technology and conveniences, including license plate recognition, free vacuums and unlimited wash plans.

Uber Lawns & Landscape Realizing Your Vision Together

585-775-9861 | uberlawnslandscape.com contact@uberlawnslandscape.com | @uberlawns

Give back to our community.

Advance the next generation.

Spark equal opportunity.

Keep moving forward.

Lakeshore Wine & Liquor opened at its new location – 312 Eastern Boulevard in Canandaigua – just in time for the 2021 holiday season.

United Way of Greater Rochester and the Finger Lakes

Serving Genesee, Livingston, Monroe, Ontario, Wayne, and Wyoming Counties

we make way for Join us today by giving at your workplace or at unitedwayROCFLX.org

JOHNSON - KENNEDY FUNERAL HOME INC. James C. Johnson - Director

Preplanned Funerals • Traditional Funerals Cremations • Various Funeral Options • Monuments Pre-need funeral consultation at no cost or obligation Scrubs On Call, a non-medical, in-home senior care company opened at 3678 State Route 5 & 20 in Canandaigua.

394-4280 Canandaigua

657-7717 Bloomfield

47 N. Main St., Canandaigua • 2 South Ave., Bloomfield

www.johnsonkennedy.com

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Come fill your senses in our

GARDENERS’ paradise at

Now Open for the Season, 7 Days

Spring Flowers • Vegetables • Hanging Baskets • Deck Pots • Perennials • Shrubs Trees • Pottery • Statues • Birdbaths • Fountains • Outdoor Furniture & Much more!

2505 NY 332, Canandaigua • 585-396-9660 • mayflowersnurserygarden.com

When It Became ONChamber In March, The Canandaigua Chamber of Commerce and the Victor Chamber of Commerce joined forces to become the Ontario County Chamber of Commerce.

“Delivering Canandaigua Chamber’s enhanced services to the Victor business community provides a rare opportunity for us to rebrand,” noted Ethan Fogg, president and CEO of the organization. “It’s a brand that symbolizes the power of what we can accomplish collectively for the more than 700 member-businesses in our combined service areas.

Jack Marren, Town of Victor Supervisor, noted the power in the group’s increased numbers, and said, “I think it’s a wonderful concept.”

Jason DiBiase, chair of the former Victor Chamber added, “The benefits of being part of the new Ontario County Chamber are beyond measure. I can’t wait to see what the future holds with this partnership.”

Michelle Pedzich, senior vice president and chief human resources officer at Canandaigua National Bank and Trust, is ONChamber’s first board chair. “We’ve been a member of the local chamber since 1910,” she said. “It plays 44 ONCanandaigua 2022

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Specialty Shops ~ Restaurants ~ Services

Peirce’s Gift Shop ~ Main Street Arts Sandy’s Floral Gallery ~ Sulfur Books Checkmates Preloved Home Accents Dork Forest Comics ~ Parks ~ Labyrinth Foster Cottage Museum ~ Salons ~ Spa Warfield’s Restaurant, Lounge & Bakery

Just South of NYS Thruway, Borders Route 96 Near Canandaigua & Geneva

CliftonSpringsChamber.com ~ 315.462.8200 Jason DiBiase, Michelle Pedzich and Ethan Fogg

a critical role in positioning our community as a great place to launch, operate and grow businesses. We are confident that this new brand and new partnership will empower businesses across the region for generations to come.”

The Ontario County Chamber is committed to ensuring that all businesses and organizations in the region have quality benefits, services, and programming, including the following.

• Welcoming visitors to the area using multiple digital and social channels, as well as the Chamber’s Visitor Center at 113 Main Street in Canandaigua.

• Ensuring businesses have access to affordable health insurance and other benefits.

• Providing quality educational programs to help with workforce development, including Chamber University sessions and supporting the Leadership Ontario program.

• Collaborating with other groups in the community who advocate for businesses and the region, including the tourism and hospitality industries.

This year, the combined organization will focus on engagement and collaboration, said Pedzich. “We have an extraordinary amount of human capital in our region and we want to keep those people here.”

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Puppy

Love

A most-charming display

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he exhibit “Our Family Companions: The History of Pets in Ontario County” at the Historical Society Museum struck the perfect chord at the perfect time. From mid-2021 to April ’22, as we all emerged from pandemic isolation, the scenes of pet friendship – in hundreds of studio photos, snapshots, and original art – created smiles and soothing feelings among the people who visited. Here is the pick of the litter.

Many thanks to Wilma Townsend, curator, Ontario County Historical Society. The museum is located at 55 North Main Street in Canandaigua. See the new exhibit, “Fibers of Our Lives.”

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Go With the

1

Flow

Elevation: 688 feet Area: 10,558 acres Length: 15.5 miles Maximum width: 1.5 miles

4

Maximum depth: 276 feet Thermocline: about 35 feet Capacity: 429 billion gallons

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From the romantic steamboat era to our modern windsurfing times, Canandaigua Lake has provided residents and tourists with endless hours of recreation, prosperous livelihoods and treasured moments of nature’s quiet solitude. The splendor of the lake and its surrounding rolling hills combine to make this area truly one of the most beautiful places in the United States. It is not hard to imagine why the Senecas and countless others since then have chosen to make their home near Canandaigua Lake.

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A Fine Kettle of Fish

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anandaigua Lake is located 29 miles southeast of the city of Rochester, and lies within both Ontario and Yates counties. The lake is bordered on the north by the city of Canandaigua, and on the south by the settlement of Woodville.

For many years the lake trout was the only salmonid in Canandaigua Lake. At the same time, the lake supported fisheries for lake whitefish and burbot. Smelt, stocked as an additional food source, were planted by the Conservation Department (now The New York State Department of Environmental Conservation, DEC) in 1925, and rainbow trout were added in 1936. By 1953 alewives became established in the lake via unknown sources.

The success of the introduced smelt and, particularly, alewives, led to improved growth of adult lake and rainbow trout and set the stage for successful brown trout introduction (begun in the early 1970s).

Currently, Canandaigua Lake supports important fisheries for lake trout, brown trout and rainbow trout.

“Lakers” and “brown” are maintained by annual stocking, but the rainbow trout fishery is sustained entirely by natural reproduction, mostly in Naples Creek and its tributaries.

In addition to its popular trout fisheries, Canandaigua produces some excellent angling for largemouth bass, smallmouth bass, chain pickerel and panfish, including yellow perch, blue gills, pumpkinseed, rock bass, black crappie and bullheads.

— dec.ny.gov

Arbor Hill Grapery & Winery 6461 State Route 64 Naples, NY 14512 585.374.2870 thegrapery.com Hazlitt Red Cat Cellars 1 Lake Niagara Lane Naples, NY 14512 585-531-3117 hazlitt1852.com Finger Lakes Wine Center 151 Charlotte St Canandaigua, NY 14424 585.394.4922 sonnenberg.org/wine-center Heron Hill Winery on Canandaigua Lake 5323 Seneca Point Rd Canandaigua, NY 14424 585.394.0173 heronhill.com Inspire Moore Winery 197 N Main St Naples, NY 14512 585.374.5970 inspiremoorewinery.com

Public Boat Launches 1. Canandaigua Lake State Marine Park Hard surface ramps; parking for 110 cars and trailers; a launch fee is charged.

Song Hill Winery 521 Co Rd 9 Victor, NY 14564 773.551.9245 songhillwinery.com

2. Woodville Hard surface ramps; parking for 86 cars and trailers, no charge. Provides parking for ice fishing when ice conditions allow.

3. West River Hand launch only; parking for 5 cars.

4. Onanda Hard surface ramp; parking for 25 cars and trailers.

Restricted to winter launching, and then only when state park site at north end is not useable. Provides parking for ice fishing when ice conditions allow.

www.canandaigualakewinetrail.com 585.394.3915

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Go With the Flow

Tales of The Chosen Spot From sunken ships that lay submerged on its bottom to mysterious trails in its hills, Canandaigua Lake stories embellish an already colorful history. Here are just a few.

Photo of Vine Valley and2022 Canandaigua Lake courtesy wikimedia.org 50 ONCanandaigua

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By Kyra Bean

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anandaigua Lake, the fifth Finger Lake from west to east, is in fact the westernmost of the major Finger Lakes. It’s the fourth largest in area, fifth longest, fourth deepest, and fourth widest, tied with Skaneateles Lake.

Bare Hill overlooks Canandaigua Lake from the east side. As the Native American legend goes, a boy from a village on the hill found and raised a serpent until it was too big to keep as a pet. When he released

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Go With the Flow it, it encircled the village, trapping the people inside. Those who tried to escape were eaten.

One day, a young warrior shot the beast with an arrow and it slid down the hill into the lake, spitting out the heads of its victims along the way.

The large round stones around the lake are said to be their skulls, and little has been able to grow in what is said to be the path of the serpent’s fall. Some say the serpent still lurks in the deepest part of the lake, and some residents have claimed to have seen it.

One of Bare Hill’s upper trails leads to a large boulder known as Council Rock. There, every Labor Day weekend, the Native American traditional ceremony of lighting a bonfire as thanksgiving for peace and an abundant harvest takes place. This signals the beginning of the “Ring of Fire” or “Festival of Lights” when landowners around the perimeter of the lake light celebratory flares.

Throughout the year, Bare Hill Unique Area is open for recreation. Hiking and backcountry camping are also popular.

At the bottom of the lake lay the remains of two historic boats that caught fire and sank. One is believed to be Lady of the Lake, the first steamboat to travel across the

lake for commercial service in 1827. It burned and sank near the present Canandaigua Pier.

The other is believed to be the Onnalinda, the largest of the lake’s steamboats, considered the “Queen of the Steamboat Era.” It launched in 1888 and was eventually dismantled and set on fire, mostly likely due to a decline in business. It floated out to the eastern end of the lake to sink.

Steamboats carried passengers and goods across the lake to the City of Canandaigua until the last steamboat, the Onanda, was moved to the Hudson River in 1924.

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Marking a Motorless Path C

anandaigua Lake has a long history as a paddling destination, according to Life in the Finger Lakes magazine, and “How can we access the lake?” is one of the top questions from visitors to Ontario County. So in 2019, The Canandaigua Lake Watershed Council, Finger Lakes Visitors Connection, and a host of other partners implemented the Canandaigua Lake Water Trail. It is focused on enriching non-motorized boating on the lake.

The trail is comprehensive, with 20 launching, destination and emergency access sites across Canandaigua Lake. It’s designed to provide paddlers with a high-quality experience, whether they’re novice paddlers who want to get out on the water for a couple of hours or very experienced long-distance paddlers.

Its website, canandaigualakewatertrail.com has become a hub for helping paddlers plan their trip by organizing launch and destination sites into itineraries. The itineraries can be customized to serve paddlers at various skill levels, and accommodate

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Go With the Flow various trip lengths. The website also features interactive maps and information on restrooms, paddling distances, nearby amenities, parking and more.

The Canandaigua Lake Water Trail Action Plan is the trail organization’s guiding document. It was developed through a partnership of the Canandaigua Lake Watershed Council, the National Parks Service, Finger Lakes Visitors Connection, New York’s Department of State (grant funding), the Canandaigua Lake Watershed Association, Finger Lakes Land Trust, multiple municipalities and numerous stakeholders.

Among the plan’s goals is to establish a management, education and public involvement framework for the trail that addresses the seven best management practices required by the National Water Trails System of the National Park Service. It connects Americans to the nation’s waterways and strengthens the conservation and restoration of these waterways through the mutual support and cooperation of federal, state, local, and nonprofit entities.

“In establishing a national system of exemplary water trails, these trails have become a catalyst for protecting and restoring the health of local waterways and surrounding lands,” says the National Park Service. “They are building a community that mentors and promotes the development of water trails, and shares best management practices with other water trails.”

The trail is comprehensive, with 20 launching, destination and emergency access sites across Canandaigua Lake.

Visit canandaigualake watertrail.com

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Rochester 100 Chestnut Street, Suite 1200 Rochester, NY 14604 (585) 423-1860

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Grow It and They Will Come

by Nicole Mahoney, Break the Ice Media

Cannabis can enhance the world-class visitor experience here in the Finger Lakes

A

s a lifelong resident of the Finger Lakes region and a professional working in the travel industry here, I was curious to discover how legalized marijuana in New York State would impact the tourism industry. Admittedly, I had not paid much attention to the growing cannabis industry, and I soon discovered I had my own implicit biases about the types of visitors this new industry would attract. Memories of high school and college parties, and images of Woodstock came to mind.

I decided the best way to learn was to talk to an expert, so I turned to Brian Applegarth from California-based Cultivar Strategies, a company that helps destinations prepare for and capitalize on the emerging cannabis-related travel trend. Founder of the California Cannabis Tourism Association, Brian has worked in the space since 2015.

In an interview for my travel and tourism podcast, “Destination on the Left,” Brian helped take the mystery out of cannabis travel as we discussed the multitude of opportunities and great tourism potential that can accompany legal adult-use cannabis.

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Grow It and They Will Come During our discussion, I learned what cannabis experiences can look like when they’re embraced by a destination.

“As wine pairs with food, cannabis pairs with experiences,” Brian explained.

Here are some key takeaways from his interview that may help guide cannabis tourism in the Finger Lakes and beyond.

Who, exactly, are “they”?

Based on a study conducted

by MMGY Travel Intelligence in collaboration with Brian’s company Cultivar Strategies, nearly 30 percent of the active leisure-travel audience is motivated to access a cannabisrelated experience at a destination.

An important characteristic of that audience is a higher-than-average median household income – $50,000 and above.

Active cannabis travelers are primarily interested in visiting a dispensary, followed by trying CBD or THC edibles. They are self-described foodies (47 percent), beach bums (36 percent), outdoor adventurers (35 percent), wine enthusiasts (29 percent), craft beer lovers (25 percent) and sports addicts (23 percent). Based on those characteristics alone, it is easy to see why cannabis tourism potential in the Finger Lakes is so great.

Among the subsegments of the

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F

inger Lakes High View Airbnb in Canandaigua promises an “elevated” experience at a fully restored and beautifully landscaped 22-acre farm. Its 5-star-rated accommodations overlook Canandaigua Lake and the Bristol Hills. The owners provide information on 420-friendly businesses nearby, along with New York State Adult-Use Cannabis regulations.

cannabis travel audience are the “cannacurious.” According to the study, one-third of the cannabis-motivated travel audience has never tried cannabis before. The canna-curious are particularly intrigued by the health and wellness benefits of cannabis and its potential to improve quality of life. The canna-curious are looking for a cannabis experience that has an educational component, like learning about CBD and its antiinflammatory properties.

There is also a “wellness traveler” subset with people who are focused on mental and spiritual health. They would like to unlock new discussions

around holistic health, and see cannabis as a tool for wellbeing, balance, and homeostasis.

Finally, there are “cannabisserious” travelers who are experienced users and are seeking specific cannabis related experiences.

What other destinations are doing to capture the market The high percentage of cannacurious leisure travelers combined with the high interest in cannabis tourism is creating new opportunities for destinations all over the world. Those who want to cater to this new market are highlighting the benefits of the cannabis plant and how powerful and positive they can be.

Some destinations have become holistic, and position cannabis as an enhancement to their existing inmarket experience. For instance, they may offer cannabis as a targeted sensory enhancement tool for travelers visiting art exhibits, restaurants, spas, and other attractions.

Based on what other destinations are doing, tourism businesses here

Main Street, Naples

5/31/22 9:52 AM

– not only dispensaries, but also accommodations, restaurants, museums and other attractions – should be making plans now to meet the needs of this market. Will they incorporate CBD or THC into their experiences?

Even if a hospitality business is not actively seeking this audience or providing experiences around cannabis, they should understand the needs of the audience and how to welcome them.

Among the ideas and experiences available to leisure travelers here and in other states are glamping getaways and “bud & breakfasts.” Other ideas range from painting classes – called “Puff and Paints” – to spa experiences and sushiand joint-rolling events.

In California, a more mature cannabis market, there’s been a recent uptick in the number of business travelers who want to visit cannabis lounges and other progressive destinations. Their goal is to have an educational experience that they can also implement back home.

One of the exciting revelations of the MMGY study is how much the cannabis market overlaps the food- and wine-enthusiast markets. Clever destinations have used the overlap to their advantage, combining their guests’ consumption of all three in fun ways. Examples include offering travelers a cannabis experience that stimulates their appetite, accentuates the palette, or makes the aroma of food more vibrant. Assigning intention to the setting and timing of cannabis consumption elevates the sophistication of the experience, making it richer, deeper and more meaningful.

A safe and successful experience Safety is a key factor in the success of the cannabisrelated travel trend. Education is key, for the tourists and the destination alike. Cannabis offers an effects-based experience that, without the proper instruction, may not

C

alifornia’s Humboldt County, the nation’s top marijuanaproducing region, is the center of the state’s weed-tourism explosion, reports MJ Brand Insights. Like the Finger Lakes, the area’s natural resources, unspoiled beaches, and historic communities beckon visitors. Humboldt Social, a group of local businesses that “normalizes connections” between hospitality and cannabis, believes that if Napa Valley can create a healthy tourism economy around wine, Humboldt can do the same around weed. Visitors at Scotia Lodge, the group’s new hospitality property, can order from in-room menus that feature edibles, pre-rolled smokes, and THC-infused drinks from a dispensary in nearby Eureka.

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Grow It and They Will Come

P

uffPassandPaint.com, the website of an eight-year-old company in Denver, says its group classes with the self-explanatory name “aren’t about making the perfect piece of art. They’re about being part of an atmosphere that’s relaxed, comfortable, and open-minded.”

Painters and cannabis users with various levels of expertise and from all over the world attend classes to experience a sense of community in an intimate, inspired setting. Puff Pass and Paint classes are currently being scheduled in Boston, California, Chicago, Denver, Las Vegas, Phoenix, Portland, Oregon, Washington, D.C., and … Brooklyn!

be a positive one, especially given the fact that many leisure travelers have little experience with cannabis. It’s essential that businesses understand their responsibility for the safety of their visitors, and take that into consideration when they’re planning new experiences to offer them. By doing so, they can best provide the information their visitors need, promote the safety of their experiences, and share the story about what made the experience memorable.

Inviting visitors to ingest cannabis requires considering all the options, including the many methods of consumption and the THC dosage. If a canna-curious visitor eats too many edibles, for instance, it can be a terrible experience that leaves a negative impression of the destination – the opposite of what it wanted to accomplish in building memorable experiences for its guests.

But more than just understanding how to use cannabis responsibly, it is also filling in the information gaps and providing the guardrails around its use. Compare ingesting cannabis to craft beer, another tourism trend. Craft beer is available in a wide spectrum of options that range from high ABV to non-alcoholic and everything in between. Tasting rooms are great sources of information and serve as a guide

to visitors to make sure that their experience is safe and enjoyable.

The travel industry can be a platform that helps educate consumers about cannabis through storytelling, and experiences that take it above and beyond the product purchase. Look for information that highlights the positive aspects of the plant – from hemp as a renewable resource, CBD as a wellness tool that provides relaxation and reduces anxiety, and the more effects-based THC component that should, with the right dose, be a fun and positive experience.

Enjoying cannabis in the Finger Lakes Learning about the cannabis industry, plus the plant’s properties and responsible use, is a necessary first step for everyone in the Finger Lakes tourism industry. Collaboration among our destination marketing organizations, the hospitality industry, and the cannabis industry can give the Finger Lakes and New York State a competitive advantage. Curating a cannabis consumer experience in a mindful way can complement the existing tourist experience overall.

This article appeared in the premier issue of FLX420 Magazine, April 2022.

Canandaigua Lake with Bare Hill

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FLCC Responds

TO A CHANGING CANNABIS LANDSCAPE

F

inger Lakes Community College has long been a leader in plant education and management. It launched its wellrespected horticulture degree program in 1973. In 2011, FLCC introduced a two-year viticulture and wine technology degree – the first such program in the Northeast – in response to the wine industry’s need for skilled workers. Now it’s offering a cannabis biology and cultivation track within its horticulture program. The first students enrolled in the fall of 2020.

The track consists of three classes that provide a background in the biology and cultivation of the cannabis plant, as well as the regulations associated with this culturally and chemically complex product.

1. Cannabis: Biology to industrial application This course is a survey of the history of cannabis (Cannabis sativa) and its biology, breeding, chemistry, pharmacology and downstream uses, from biofuel and pulp feedstocks to medicinal application. Students develop an in-depth knowledge of cannabis, enabling them to explain present perspectives on its production and utility in human society and agriculture. Shawn Kenaley, instructor, has a doctorate in plant pathology and phytopathology from West Virginia University.

2. Cannabis cultivation This course will familiarize students with the growth requirements of cannabis. Topics include the cannabis life cycle, propagation, growing techniques, environmental requirements for proper growth, pest pressure and management, and harvest techniques. Students receive practical greenhouse experience using hemp.

Casey Berg, instructor, has a bachelor’s degree in plant sciences from Rutgers University and serves as cultivation manager for Columbia Care, a cultivator, manufacturer and provider of medical and adult use cannabis products.

3. Regulations of cannabis cultivation This course introduces students to the legal issues related to medicinal cannabis production and best practices as they relate Photo courtesy flcc.edu

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to regulations. The course covers laws that govern cannabis cultivation, distribution and possession, and consumption by medical patients. Students will learn state laws regarding cannabis cultivation as they relate to medicinal use and to impacts on the state budget. The course also explores the recent history of cannabis and ways in which federal laws impact cultivation.

Glenna Colaprete-Hudson, founder of Glenna’s CBD Best Oil with two retail locations near Rochester, is the instructor.

Licensed as a New York State grower, cultivator and retailer, Glenna not only develops and sells her award-winning line of natural and locally-farmed CBD products, she also serves on the Rochester Cannabis Coalition Committee, and on the New York State Cannabis Growers and Processors Committee on Social Equity Education, Retail and Sustainability.

“There is so much to learn from this amazing plant,” she says. “I thoroughly enjoy studying the cannabinoids, but the sustainability aspects of the whole plant in remediation, packaging, etc. are just as fascinating. The medicinal sustainability and economic elements alone could be so impactful to the residents of New York State – in addition to the simple benefits of using it for recreational purposes.”

Beyond providing education for workforce development, FLCC has sought to draw attention to social issues surrounding the legalization of cannabis. In March, the college held a Cannabis Business Incubator Symposium with a panel discussion on ensuring social equity as the industry grows in New York. Among the topics was the state’s plan to give the first licenses for sale of adult-use cannabis to those who had been charged with cannabis-related criminal offenses prior to legalization.

FLCC is one of 10 SUNY colleges that offer certificates, training programs and degrees tied to the marijuana and hemp industries in an effort to help students start careers in New York’s emerging industry.

For more information on FLCC’s cannabis biology and cultivation track, visit flcc.edu/academics/horticulture/ cannabis/.

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Success Stories

Learning to Soar to New Heights

A

lfrescoFLX, the annual summit for people who want to elevate their brand in the Finger Lakes, was held April 12 at Bristol Mountain Resort. Nearly 50 leaders in regional, national and international marketing and sales participated in a full day of interactive programming accompanied by locally-sourced craft food and drink.

Initially focused on the craft food and beverage industry, AlfrescoFLX has grown to include all firms and entrepreneurs who seek to engage new audiences, grow their revenue and refine their brand in the Finger Lakes as the region benefits from worldwide media attention. Its speakers and sessions serve as a valuable how-to for professionals who want to: • enhance their products and services; • clarify their messaging and purpose; • meet other growth oriented professionals; and • better understand the emerging luxury travel market.

AlfrescoFLX 2022 was made possible by The Ontario County Chamber of Commerce and 29 Design Studio.

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We’ll Help You Go Anywhere

Wherever your path may lead, FLCC is here to help you plan your future. Choose from 50+ programs for career and transfer, learn from expert instructors, and gain an unparalleled support system.

A quality, affordable college education awaits.

Start your journey with us — learn more and apply at flcc.edu.

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Maureen Ballatori from 29 Design Studio set the stage this year with her keynote presentation, “How to Use Data to Grow Your Brand.” In it, she explained the four steps to effective brand building – Plan, Implement, Analyze and Repeat – and walked participants through case studies of successful brand-building campaigns. In a practical handson workshop, Maureen taught them how to analyze their data – and draw insights from data that matters – using their smartphone or tablet.

A panel discussion entitled, “Positioning Product for Max Impact” featured local entrepreneurs who shared marketing success stories, best practices for understanding target markets, and communicating the benefits of a product in a compelling way. An additional panel comprised of leaders in area hospitality and tourism shared strategies designed to differentiate businesses from their competitors through customer service, a strong online presence, giving back to their community, and more.

Interspersed among the structured presentations were networking opportunities and small-group discussion sessions. The day concluded with a wine-paired, table d’hote supper.

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Success Stories

More Space on Deck at New York Kitchen

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new educational space and tasting room expansion is taking place at New York Kitchen, the Canandaigua non-profit dedicated to all things food and drink in the Finger Lakes. Called the Sandy Parker Terrace, the three-season patio is located outside the building’s ground floor near the main entrance. It is named in honor of New York Kitchen board member Sandy Parker, who died of cancer last June.

Sandy’s love for Canandaigua, her desire to showcase New York-based companies, and her wish to give back to our region came together at New York Kitchen, notes Rob Sands, chair of the board of New York Kitchen. “She would have loved this terrace for its potential to merge those interests and also bring people together.”

A capital campaign was held to fund the project.

Donations from community members were matched by

Sandy’s husband Dutch Summers and the Sands Family Foundation.

According to Alyssa Belasco, New York Kitchen’s executive director, the terrace improves and enhances New York Kitchen’s capacity, but also its adaptability to showcase New York’s continually booming craft beverage industry – “an agricultural product born of personal passion and seasonal elements.”

She added: “The Sandy Parker Terrace will give our community an inviting outdoor space that fuels partnership, collaboration, and creative exploration around the quality, diversity, and economic impact of New York State’s bounty.”

New York Kitchen is a 501(c)(3) nonprofit organization that originated as a collaboration among Constellation Brands, Wegmans Food Markets, Rochester Institute of Technology, and the New York Wine and Grape

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Foundation. “These dynamic forces came together with a shared passion and mission to create a gateway for people around the world to experience New York’s incredible agriculture and viticulture industries,” says nykitchen.com.

Its doors opened in 2006 as The New York State Wine & Culinary Center.

In 2018 it rebranded as New York Kitchen. Today, with the belief that a strong connection between people, place, and produce is essential to promoting healthy lifestyles and thriving communities, New York Kitchen provides hands-on cooking and craft-beverage pairing classes and programs, industry certification courses, and a

tasting room that’s 100-percent focused on New York State.

The Junior Chef Initiative is at the heart of its educational mission.

New York Kitchen’s hands-on cooking camps and year-round workshops, in partnership with area afterschool programs, teach key life skills including the importance of communication, time management, problem solving, work ethic and economic self-sufficiency, while building self-esteem and selfconfidence for participating youth.

Camps also include agricultural education and on-site farm experiences, farmers market shopping, an introduction to the restaurant and hospitality industries, continuing education opportunities, and much more.

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Success Stories

“Victorius” T

win Elder Brewery was named 2021’s “Retailer of the Year – Retail Merchant” by the Victor Local Development Corporation. “Variety” characterizes the neighborhood craft brewery, with beers that range from a complex Belgian to a New England hazy IPA, and from a raspberry Danish wheat to a jalapeño IPA. Owner Chris Thomas and his staff also serve pilsners and ales, made-inNew-York bourbon and other spirits, plus Finger Lakes wines and ciders.

The brewery began as VB (“Victor Brewery”) in 2014, by Tom Bullinger, a hobby home brewer for 30 years, and his wife Catherine. At the core of their

lineup was a gluten-free beer called Illuminati, which is still brewed today.

Twin Elder was born when the business changed hands in 2018.

The past 10 years have been banner brewery years here, beginning with the passing of the Farm Brewery Law in 2012. Modeled after the Farm Winery Act of 1976, the brewery law created a license that permits craft brewers to operate as long as they use New York State-grown products. The law made it easier to start a brewery, and gave brewers opportunities to expand their businesses by also opening restaurants and selling their products at farmers markets. The law also exempted

Chris Thomas and his wife Leah

small brewers from paying annual fees to the State Liquor Authority.

The resurgence of hops as a crop in New York State also impacted the local

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brewing industry here, according to the Finger Lakes Beer Trail guide, What’s Brewing in the Finger Lakes. In 1999, Pederson Farms in Seneca Castle, near Geneva, planted the first commercial hops to be grown in New York since Prohibition.

The popularity of craft beer is also the result of consumer demand for something fresher and better-tasting.

As What’s Brewing explains, “Because they brew in small batches, craft brewers can experiment with a blend of various ingredients, including seasonal fruits and vegetables, often resulting in some very interesting flavor profiles.

Whatever the combination, the resulting craft beer is a deliciously fresh, eco-conscious product appealing to today’s locavorian-focused consumer.”

Twin Elder moved to a new location on Victor’s Colville Street this year. It has more room inside for seating and events, plus a front porch, patio, and more than an acre of land outside. The building also boasts a full kitchen;

future plans include lunch and dinner service. Right now, Amazing Grain Bakery’s Salty Bread is on the menu, plus pub pretzels, chips & salsa, cheese boards and charcuterie.

The brewery’s signature events – weekly “Bunco for Babes,” “Trivia!” and truck/car/bike “Cruise Nights” – are augmented by monthly “Tacos, Trails and Ales” at a local park.

And then there’s the music. It’s always live and sometimes daily. There’s an open jam at Twin Elder every Tuesday, with surprise special guests and local musicians on other nights. Owner Chris and his former business partner Chase Lowry are among them. They perform as the acoustic duo Panda Handstand.

And don’t forget the beer.

“Brewmaster Tristan Main came on board in 2021, and he’s pumping out some killer beers,” reports twinlderbrewery.com. “He also stays true to many of our long-running staples that are always on tap.”

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Love the Home

YOU’RE IN (continued from page 15) During their book discussions, the ladies may disagree on the merits of the story or which actor should play the main character if the book becomes a movie, but they’re unanimous in their enthusiasm for the discussion’s venue.

“In order for us to stay together for 22 years, there has to be personal interaction and caring, which only works because we’re allowed, literally, into each other’s worlds,” Heather explains. “Not to be overly dramatic, but when we discuss books in a friend’s home, we remember what’s going on in her life. We can see, possibly, how it influenced her selection of the book we read and how she feels about what happens in it.”

According to sociologist Christy Craig, PhD, “Talking about literature is not only about talking about literature.

It is also examining one’s ideas, identities, thoughts, sense of self,” she told The Washington Post. From 2013 to 2015, during her research on book clubs in both the U.S. and Ireland, Christy interviewed 53 women, ages 19 to 80, who participated in reading groups. She found that they turned to book clubs in times of upheaval; as a way of seeking wisdom both from books and from one another. Women

relied on their book clubs at pivotal moments in life: after college, for instance, following divorce or the death of a spouse, or after their children left home.

Statistical and anecdotal data indicate that the majority of book club members are women. While men may be in the minority, they are no less involved than their female counterparts, reports Strategic Library magazine. Its research revealed that when men were asked what they like about book clubs, their common responses matched those of women: a book club gets them to read a variety of books that they would not read otherwise and they enjoyed the discussions. A number reported that their perceptions of book clubs changed when they joined one.

The Ladies of the Livre is one of several book clubs in Canandaigua, says Wood Library’s Executive Director Jenny Goodemote. “I couldn’t tell you how many, but we often help members source their club’s selection.” The Pioneer Library System, which serves Ontario, Wayne, Wyoming and Livingston counties, maintains discussion kits to lend for about 70 different books, complete with multiple copies and discussion questions.

GLORIOUS GARLIC FESTIVAL

Enjoy Geneva Downtown LEARN MORE:

GENEVA GROWTH

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The New York Times estimates that today, more than 5 million people in the U.S. are members of book clubs large – Oprah’s has 2 million members; Reese Witherspoon’s 600,000 – and small. (When the nine-member book group of Belgrade, Maine, met in a park gazebo during the pandemic, the story was featured on local television news).

“Every writer I know of is anxious to get the attention of book clubs,” wrote California-based novelist Marj Charlier, in the Press Enterprise of inland Southern California. “As book clubs have become more popular, they have taken on new iterations. Today there are internet-only book clubs, and book clubs that focus on a particular genre, like romance or fantasy.

There are library book clubs and city book clubs. There are clubs that identify with a particular political party, AfricanAmerican book clubs, and book clubs that center around books about motherhood.”

During COVID, many book clubs were started online where they flourished, thanks to Zoom and other virtual meeting platforms. The Ladies of the Livre met in-person outside, weather permitting, but when it didn’t permit, they didn’t meet.

“It’s funny – it never crossed my mind to have this group do Zoom,” said Adrienne Kantz, a Lady of the Livre since 2006.

“I am now realizing that looking forward to the time we would resume in-person meetings had a positive effect, and helped me get through the isolation.”

Like many in the group, she and her husband spent some isolation time sprucing up their home – a reflection of a nationwide, pandemic-era trend. Spending on home improvements increased by an average of $745 per household in 2020, according to a HomeAdvisor survey of 5,000 homeowners. Many of the projects required the services of a professional contractor, while others were decidedly DIY. “We had a contractor friend work on repairing and painting our kitchen,” Adrienne reports. “Other ‘improvements’ included hoeing out and organizing lots of family files.”

In her book, How Reading Changed My Life, author Anna Quindlen wrote, “Books are the plane and the train and the road. They are the destination and the journey. They are home.” For the Ladies of the Livre, books and home are two parts to a whole.

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Directory of Chamber

Membership Years 50+

AGRICULTURE Catalpa Farms

Farms 1921 County Rd 8 Canandaigua, NY 14424 (585) 748-3334

Kettle Ridge Farm

Agritourism 515 Log Cabin Rd Victor, NY 14564 (585) 683-7506 kettleridgefarm.com

Pick’n Patch LLC

Agritourism 2205 State Rte 5 & 20 Stanley, NY 14561 (585) 526-6518 picknpatch.com

Serendipity Acres

Agritourism 4846 State Rte 96 Shortsville, NY 14548 (585) 738-4916

25+

Stoddard Farms

Farms 3630 County Rd 46 Canandaigua, NY 14424 (585) 394-8124

The Wood

Agritourism 6021 St Rt 21 Naples, NY 14512 (585) 739-2157 thewoodsflx.com

ARTS, ENTERTAINMENT & RECREATION Bristol Mountain Aerial Adventures

Recreation 5589 South Hill Rd Canandaigua, NY 14424 (585) 374-1180

Search the expanded directory online at ONChamber.com

10+

Bristol Mountain Resort

Recreation 5662 State Rte 64 Canandaigua, NY 14424 (585) 374-6000 bristolmountain.com

Bristol Valley Theater Theaters 151 South Main St Naples, NY 14512 (585) 374-9032 bvtnaples.org

Canandaigua Country Club

Golf Courses One Fallbrook Park Canandaigua, NY 14424 (585) 394-4077 canandaiguacc.com

bristolmountainadventures.com

Centerpointe Country Club

Golf Courses 2231 Brickyard Rd Canandaigua, NY 14424 (585) 394-0346 centerpointegolfclub.com

ChamberFest Canandaigua

Music P.O. Box 717 Canandaigua, NY 14424 (585) 396-0486 Chamberfestcanandaigua.com

Champion Hills Country Club

CMAC (Constellation Brands-Marvin Sands Performing Arts Center)

Music 3355 Marvin Sands Dr Canandaigua, NY 14424 (585) 261-5394 cmacevents.com

Cobblestone Creek Country Club

Golf Courses 100 Cobblecreek Rd Victor, NY 14564 (585) 924-6464 cobblestonecreekcc.com

Cumming Nature Center

Golf Courses 675 Champion Dr Victor, NY 14564 (585) 924-8383

Recreation 6472 Gulick Rd Naples, NY 14512 (585) 374-6160

championhillscountryclub.com

rmsc.org

HEALTH & WELLNESS............... 74 Chiropractors Dental Doctors, Clinics & Hospitals Fitness Health Care Products Health Services Hospitals Mental Health Personal Care Pharmacies Physical Therapy Physicians & Surgeons

HOME BUILDING &..................... 76 IMPROVEMENT Architect Contractors Contractors Electrical Flooring Heating & Cooling Home Building Home Goods Home Improvement Lawn & Landscaping Plumbing Surveyors

serendipityacresmarket.com

C AT E G O R I E S AGRICULTURE.............................68 Agritourism Farms ARTS, ENTERTAINMENT &........68 RECREATION Art Studios Banquet & Event Space Golf Courses Government Historical Sites & Museums Music Recreation Theaters

AUTOMOTIVE & TRANSPORT...69 Auto Dealers Auto Services Transportation Services BOATING & MARINE................... 70 Boat Dealers Boating Rentals Interest Organizations Tours FINANCE & INSURANCE............ 70 Accounting Banks & Credit Unions Business Services Financial Advisors & Services Insurance

FOOD, BEVERAGE &................... 72 CATERING Banquet & Event Space Breweries Business Services Catering Coffee Shops For The Pantry Restaurants Wineries GOVERNMENT & EDUCATION... 73 Child Care Education Government Interest Organizations

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Finger Lakes Premier Properties Our trusted vacation rental property management and real estate team specializes in lakefront homes.

Visit FLPPLake.com to browse more than 250 unique lake homes for rent or sale.

George M. Ewing Canandaigua Forum

Interest Organizations PO Box 12 Canandaigua, NY 14424 (585) 313-8443 gmeforum.org

Finger Lakes Gaming & Racetrack

Entertainment 5857 Rte 96 Farmington, NY 14425 (585) 924-3232

Greater Canandaigua Civic Center, Inc.

Recreation 250 North Bloomfield Rd Canandaigua, NY 14424 (585) 396-7230 gccc.org

Jim’s Pro Shop

Recreation 4885 Rte 96 Shortsville, NY 14548 (585) 289-8980 jpsarchery.com

Pat Rini Rohrer Gallery

Art Studios 71 South Main St Canandaigua, NY 14424 (585) 394-0030 prrgallery.com

Ravenwood Golf Club Golf Courses 929 Lynaugh Rd Victor, NY 14564 (585) 924-6711 ravenwoodgolf.com

fingerlakesgaming.com

Finger Lakes Opera, Inc. Music 1040 East Ave Rm 200 Rochester, NY 14607 (585) 450-3880

Lazy Acre Alpacas/Alpaca Country Clothing & Gifts

fingerlakesopera.org

Entertainment 8830 Baker Rd Bloomfield, NY 14469 (585) 455-1203

FLX Music 247.com

see ad on page 41

Music Canandaigua, NY 14424 (315) 651-5937 flxmusic247.com

Fort Hill Performing Arts Center, Inc.

Theaters 20 Fort Hill Ave Canandaigua, NY 14424 (585) 412-6043 fhpac.org

Granger Homestead Society, Inc.

Historical Sites & Museums 295 North Main St Canandaigua, NY 14424 (585) 394-1472

lazyacrealpacas.com

Lincoln Hill Farms

Banquet & Event Space 3792 NY-247 Canandaigua, NY 14424 (585) 563-8846 lincolnhillfarms.com

see ad on page 33

Ontario County Historical Society

Historical Sites & Museums 55 North Main St Canandaigua, NY 14424 (585) 394-4975 ochs.org

Roseland Bowl

Recreation 4357 Recreation Dr Canandaigua, NY 14424 (585) 394-5050 roselandbowl.com

Roseland Wake Park

Recreation 250 Eastern Blvd Canandaigua, NY 14424 (585) 393-9253 roselandwakepark.com

Sonnenberg Gardens & Mansion State Historic Park

Historical Sites & Museums 151 Charlotte St Canandaigua, NY 14424 (585) 394-4922 sonnenberg.org

Town of Victor Parks & Rec

• 2585 Rochester Rd

Recreation 85 East Main St Victor, NY 14564

victorny.org/111/parks-recreation

Victor Hiking Trails, Inc. Recreation 85 East Main St Victor, NY 14564 (585) 234-8226 victorhikingtrails.org

Victor Historical Society/ Valentown

roselandwaterpark.com

AUTOMOTIVE & TRANSPORT

Theaters 82 Seneca St Geneva, NY 14456 (315) 781-5483 thesmith.org

auctiondirectusa.com

Auto Wash Car Wash

Roseland Waterpark

Smith Center for the Arts

Auto Dealers 6520 State Rte 96 Victor, NY 14564 (585) 742-8000

see ad on page 57

Historical Sites & Museums 7370 Valentown Square Victor, NY 14564 (585) 924-4170

Recreation 250 Eastern Blvd Canandaigua, NY 14424 (585) 396-2000

Auction Direct USA

valentown.org

Advent Automotive, Inc. Auto Services 6146 Rte 96 Farmington, NY 14425 (585) 742-5410

Auto Services

Canandaigua, NY 14424 (585) 394-3164

• 3150 County Rd 10

Canandaigua, NY 14424 (585) 412-6880

• 6214 NY-96

Farmington, NY 14425 (585) 398-7536

autowashcarwash.com

Canandaigua Driving School

Auto Services 6070 W Collett Rd Bldg 2 Farmington, NY 14425 (585) 742-2303 canandaiguadrivingschool.com

Corby’s Collision Center, Inc.

Auto Services 2460 Rochester Rd Canandaigua, NY 14424 (585) 396-2670 corbyscollision.com

adventautomotive.com

grangerhomestead.org

see ad on page 35 INTEREST ORGANIZATIONS..... 78 Business Consulting Education For The Pantry Interest Organizations Religious Organizations

MANUFACTURING &..................80 LOGISTICS

LEGAL........................................... 79 Attorneys

REAL ESTATE & RENTALS..........81 Mortgages Real Estate Rentals, Commercial Rentals, Residential Storage

LODGING & ACCOMODATIONS.. 79 Bed & Breakfasts Campgrounds Hotels, Motels & Resorts Vacation Rentals

RETAIL..........................................82 Business Services Clothing Event Planning & Services For The Pantry

Gift Shops Home Goods Home Improvement Jewelers Music SENIOR SERVICES.....................83 Care Health Services Living Services SERVICES FOR BUSINESS........83 Advertising

Architect Business Consulting Business Services Cleaning Services Clothing Employee Benefits Event Planning & Services Financial Advisors & Services Graphic & Web Design IT Services Manufacturing & Logistics Marketing & PR Media Printing & Publishing Telecommunications

SERVICES FOR EVENTS............85 Event Planning & Services Media SERVICES FOR HOME................86 Cleaning Services Funeral Homes & Service Personal Care Pet Services UTILITIES.....................................86 Gas, Electric, Water, Waste Telecommunications

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Dorschel Auto Group

Auto Dealers 3817 West Henrietta Rd Rochester, NY 14623 (585) 321-6374 dorschel.com

Farnsworth Chevrolet

Auto Dealers 2350 Rochester Rd Canandaigua, NY 14425 (585) 394-2360 farnsworthchevy.com

Finger Lakes Railway Corp.

Transportation Services 68 Border City Rd Geneva, NY 14456 (315) 781-1234 fingerlakesrail.com

FLX Auto Group

Auto Services 3452 State Rte 247 Canandaigua, NY 14424 (585) 394-1985 flxautogroup.com

J Russell Group

Auto Services 2524 Rte 5 and 20 Stanley, NY 14561 (585) 526-2011 jrussellgroup.com

Murphy’s Tire Service

Auto Services 10-20 Niagara St Canandaigua, NY 14424 (585) 394-2350 murphystireautoservice.com

Myles Auto Parts

Auto Services 238 Center St Canandaigua, NY 14424 (585) 394-4710

Ontario Mazda

Auto Dealers 2337 Rochester Rd Canandaigua, NY 14424 (585) 396-7100 ontariomazda.com

25+

Randall Buick GMC Cadillac

Auto Dealers 5375 Thomas Rd Corner of Rte 332 Canandaigua, NY 14424 (585) 394-0050 randallgmc.com

see ad on back cover

RTS Ontario

Transportation Services 2390 County Rd 48 Canandaigua, NY 14424 (585) 394-2250 myrts.com

Shepard Bros., Inc

Auto Dealers 20 Eastern Boulevard Canandaigua, NY 14424 (585) 394-1000 shepardford.com

Uptown Tire and Auto Service

Auto Services 2375 Rochester Rd #100 Canandaigua, NY 14424 (585) 394-2240 uptown-tire.com

Van Bortel Group

Auto Dealers 4211 W Henrietta Rd Rochester, NY 14623 (585) 222-2277 vanbortelcars.com

Victor Chevrolet

Auto Dealers 7200 Victor-Pittsford Rd Victor, NY 14564 (585) 924-9377 victorchevrolet.com

Vision Hyundai of Canandaigua

Auto Dealers 2440 Rochester Rd Canandaigua, NY 14424 (585) 394-3800 visionauto.com

10+

Vision Kia of Canandaigua

Auto Dealers 2445 Rochester Rd Canandaigua, NY 14424 (585) 394-4542 visionauto.com

Vision Nissan of Canandaigua

Auto Dealers 2375 Rochester Rd Canandaigua, NY 14424 (585) 394-4542 visionauto.com

West Herr Toyota of Canandaigua

Auto Dealers 2435 Rochester Rd Canandaigua, NY 14424 (585) 394-5280 toyotacanandaigua.com

Wilkins Recreational Vehicles Auto Dealers 7447 State Rte 96 Victor, NY 14564 (585) 924-9161 wilkinsrv.com

BOATING & MARINE Canandaigua Sailing, Learn to Sail the Finger Lakes Boating & Marine 1234 The Grove Victor, NY 14564 (585) 455-4469

canandaiguasailing.com

Canandaigua Yacht Club, Inc.

Interest Organizations 3524 West Lake Rd Canandaigua, NY 14424 (585) 396-9200 sailcyc.com

Daydream Sailing, LLC

Tours 2 City Pier Canandaigua, NY 14424 (315) 576-3799 daydreamsailing.com

German Brothers Marina, Inc.

Boat Dealers 3907 West Lake Rd Canandaigua, NY 14424 (585) 394-4000 germanbrothers.com

Living the Life Guided Boat Tours LLC

Tours 19 Leeward Lane Canandaigua, NY 14424 (585) 506-6476 livingthelifeboattours.com

Mark’s Leisure Time Marine

Boat Dealers 4336 Recreation Dr Canandaigua, NY 14424 (585) 330-0119 marksleisuretimemarine.com

see ad on page 53

Seager Marine, Inc.

Allstate/ Liz Harley Agency Inc Insurance 105 West Main St Victor, NY 14564 (585) 924-1700

agents.allstate.com/eliza beth-biehler-victor-ny.html

Anderson VanHorne Associates, Inc.

Insurance 110 Professional Park Clifton Springs, NY 14432 (585) 394-5600 andersonvanhorne.com

Bank of America

Banks & Credit Unions 75 S Clinton Ave Ste 600 Rochester, NY 14604 (585) 546-9291 bankofamerica.com

Boat Dealers 21 Parrish St Canandaigua, NY 14424 (585) 394-1372

Bank of the Finger Lakes

see ad on page 40

bankofthefingerlakes.com

seagermarine.com

Sutter’s Canandaigua Marina, Inc.

Boat Dealers 808 South Main St Canandaigua, NY 14424 (585) 394-0918 suttersmarina.com

see ad on page 25

FINANCE & INSURANCE Accounting for Small Businesses, Inc.

Accounting 3300 Monroe Ave #314 Rochester, NY 14618 (585) 682-2331

Allied Financial Partners Financial Advisors & Services 6536 Anthony Dr Ste B Victor, NY 14564 (585) 410-6733

Banks & Credit Unions 389 Hamilton St Geneva, NY 14456 (315) 789-1500

Bond Benefits Consulting Business Services 6161 Grimbele Rd Canandaigua, NY 14424 (585) 248-5870 bondbenefitsconsulting.com

Canandaigua Federal Credit Union #16176

Banks & Credit Unions 3210 Eastern Blvd Canandaigua, NY 14424 (585) 394-2436 canandaiguafcu.com

Canandaigua Insurance Agency

Insurance 470 South Pearl St Canandaigua, NY 14424 (585) 394-5544 canandaiguainsurance.com

see ad on page 30

alliedfp.com

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Sutter’s Marina Sutter’s Canandaigua Marina has been proudly serving the Greater Rochester, New York, boating community for more than 50 years.

Canandaigua National Bank & Trust Banks & Credit Unions

• Canandaigua

72 South Main St Canandaigua, NY 14424 (585) 394-4260

• Geneva

287 Hamilton St, Geneva, NY 14456 (315) 787-0600

• Victor

Banks & Credit Unions 61 West Main St Victor, NY 14564 (585) 742-4950 x40220

cnbank.com

CareValue

Insurance 5263 Parkside Dr Bldg 700 Canandaigua, NY 14424 (585) 577-1010 carevalue.com

CH Insurance

Insurance 100 S Salina St Ste 370 Syracuse, NY 13202 (315) 234-7500 chinsurance.cc

Community Bank N.A.

Banks & Credit Unions 659 South Main St Canandaigua, NY 14424 (585) 393-0660 communitybankna.com

Daniel Naples & Associates, LLC

Accounting 115 Parrish St Canandaigua, NY 14424 (585) 678-1412 naplesandassociates.com

Davie Kaplan, CPA, PC

Accounting 1000 First Federal Plaza Rochester, NY 14614 (585) 454-4161 daviekaplan.com

Eagle Insurance

Insurance 1286 Blossom Dr Victor, NY 14456 (585) 905-6049

Excellus BCBS

myeaglegroup.com

bcbsroch.com

Edward Jones

The Farmers Insurance David H. Wager Agency, LLC

Financial Advisors & Services 2290 East Ave Rochester, NY 14610 (585) 242-9289 edwardjones.com

Edward Jones

Financial Advisors & Services 2 W Main St Victor, NY 14564 (585) 924-7471 edwardjones.com

Empower Federal Credit Union

Banks & Credit Unions 400 Fort Hill Ave Bldg 7 Canandaigua, NY 14424 (800) 462-5000 empowerfcu.com

Equitable Advisors

Financial Advisors & Services 175 Corporate Woods Ste 250 Rochester, NY 14623 (585) 475-8409

empirestate.equitableadvisors. com

ESL Federal Credit Union

Banks & Credit Unions 4175 Recreation Dr Canandaigua, NY 14424 (585) 339-1848 esl.org

Ever Green Wealth Management

Financial Advisors & Services 6534 Anthony Dr Ste D Victor, NY 14564 (585) 742-0271 ever-greenwm.com

see ad on page 23

Evolution Financial Advisors

Financial Advisors & Services 580 Fishers Station Dr Victor, NY 14564 (585) 433-9124 evolutionfa.com

Insurance 165 Court St Rochester, NY 14647

Insurance 191 W Main St Victor, NY 14564 (585) 924-8077

farmersagent.com/dwager

Finger Lakes Partners Insurance Insurance 33 West Main St Victor, NY 14564 (585) 398-7673

fingerlakesinsurance.com

Five Star Bank

Banks & Credit Unions 2425 Rochester Rd Canandaigua, NY 14424 (585) 396-1000 five-starbank.com

Foster & Wheeler Insurance Agency, LLC

Insurance 1880 Rochester Rd Ste 108 Canandaigua, NY 14424 (585) 205-2440 fosterwheelerins.com

Generations Bank

Banks & Credit Unions 6120 State Rte 96 Farmington, NY 14425 (585) 433-2580

Insero & Co., CPAs, LLP Accounting 2 State St Ste 300 Rochester, NY 14614 (585) 697-9618 inserocpa.com

JD Chapman Agency, Inc.

Banks & Credit Unions 592 Eleanor Rd Victor, NY 14564 (585) 857-2966 grbbank.com

Gorham Tax Service

Business Services 6098 Hanover Rd Farmington, NY 14425 (585) 924-0630 gorhamtax.com

see ad on page 87

Banks & Credit Unions 602 Rowley Rd Victor, NY 14564 (585) 924-7907 mtb.com

Insurance 498 North Main St Canandaigua, NY 14424 (585) 394-5482

Mengel Metzger Barr & Co, CPAs

JD Financial

mengelmetzgerbarr.com

jdchapmaninc.com

Financial Advisors & Services 10 East Main St Ste 200 Victor, NY 14564 (585) 435-6873

JPMorgan Chase Bank, NA Banks & Credit Unions 7724 State Rte 96 Victor, NY 14564 (585) 943-2343

KeyBank

Banks & Credit Unions 145 Eastern Boulevard Canandaigua, NY 14424 (585) 412-4020 key.com

The Legend Group

Financial Advisors & Services 1425 Jefferson Rd Rochester, NY 14623 (585) 484-7425 legendgrouprochester.com

Lutz & Associates

Accounting 195 Parrish St Ste 240 Canandaigua, NY 14424 (585) 919-2559 see ad on page 54

Municipal Solutions, Inc.

Financial Advisors & Services 2528 State Rte 21 Canandaigua, NY 14424 (585) 394-4090 municipalsolution.com

The Pitti Group Wealth Management

Financial Advisors & Services 590 Fishers Station Dr Ste 110 Victor, NY 14564 (585) 337-4000 thepittigroup.com

RBC Wealth Management

Financial Advisors & Services 80 Linden Oaks Ste 220 Rochester, NY 14625 (585) 423-2144 us.rbcwealthmanagement.com/ nick.lennon

Financial Advisors & Services 36 Ballantyne Rd Rochester, NY 14623 (585) 415-9516

Reliant Credit Union

Lyons National Bank

reliantcu.com

mygenbank.com

Genesee Regional Bank

M & T Bank

Banks & Credit Unions

• Canandaigua

Roseland Center Canandaigua, NY 14424 (585) 394-2265

• Farmington

1423 Hathaway Drive Farmington, NY 14425 (585) 433-8700

Banks & Credit Unions 3255 County Rd 10 Canandaigua, NY 14424 (800) 724-9282 see ad on page 51

Ryan Bush State Farm

Insurance 7 Coy St Canandaigua, NY 14424 (585) 394-6840 insureflx.com

• Geneva

3225 East Lake Rd Ste 215 Geneva, NY 14456 (315) 781-5000 bankwithlnb.com

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Sage Financial, LLC

Financial Advisors & Services 660 Old Dutch Rd PO Box 426 Fishers, NY 14453 (585) 742-1068

SimcoHR, Payroll, Benefits, Risk Management & Insurance Center

Business Services 2531 Rochester Rd Canandaigua, NY 14424 (585) 750-3246 simcohr.com

State Farm Insurance & Financial Services Insurance 98 West Main St Victor, NY 14564 (585) 924-4090 linoreale.com

The Summit Federal Credit Union

Banks & Credit Unions 100 Marina Dr Rochester, NY 14626 (585) 453-7272 summitfcu.org

Sunshine Accounting Services

Accounting 76 Gorham St Canandaigua, NY 14424 (706) 424-1707

Viele, Solimano, Swagler & Chapman CPA PC

Accounting 22 Lakeshore Dr Canandaigua, NY 14424 (585) 232-2670 vsscpa.com

When Life Changes Insurance (585) 645-5652

Wolfe Insurance Agency

Insurance 196 South Main St Canandaigua, NY 14424 (585) 394-2790 jwolfeinsurance.com

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25+

FOOD, BEVERAGE & CATERING Applebee’s

Restaurants 4207 Recreation Dr Canandaigua, NY 14424 (585) 394-3430 applebees.com

Arbor Hill Grapery & Winery Wineries 6461 State Rte 64 Naples, NY 14512 (585) 374-2870 thegrapery.com

Arby’s Restaurant

Restaurants 140 Eastern Boulevard Canandaigua, NY 14424 (585) 396-9356 arbys.com

Bistro 11

Restaurants 11 West Main St Victor, NY 14564 (585) 924-3660 bistro11.net

Black Buggy Bulk Foods

For The Pantry 3649 Rtes 5 & 20 Canandaigua, NY 14424 (585) 905-3591 blackbuggybulkfoods.com

Bon Ami French Bistro

Restaurants 215 S Main St Canandaigua, NY 14424 (585) 905-3951 bonamibistro.com

Brew & Brats at Arbor Hill Restaurants 6461 BB State Rte 64 Naples, NY 14512 (585) 531-4113 brewandbrats.com

10+

Canandaigua Lake Wine Trail

Business Services 19 Susan B Anthony Ln Canandaigua, NY 14424 (585) 785-1454 canandaigualakewinetrail.com

see ad on page 49

Charlie Riedel’s Restaurant

Restaurants 3140 Townline Rd Canandaigua, NY 14424 (585) 396-3420 charliescanandaigua.com

The Dalai Java

Coffee Shops 157 South Main St Canandaigua, NY 14424 (585) 394-2065 thedalaijava.com

Dar’s Delights Homemade Ice Cream For The Pantry 1452 Victor Rd Macedon, NY 14502 (315) 986-2996 facebook.com/darsdelight shomemadeicecream

DeTomaso’s Pizzeria

Restaurants 120 Phoenix Mills Plaza Victor, NY 14564 (585) 398-8806 detomasopizzeria.com

The Distillery

Restaurants 10 Square Dr State Rte 96 Victor, NY 14564 (585) 425-2337 thedistillery.com

Farmhouse Delights Catering (525) 851-8151

Ferona

Catering 2510 Rochester Rd Ste 600 Canandaigua, NY 14424 (585) 905-3922

Finger Lakes Coffee Roasters

Irish Mafia Brewing Company

fingerlakescoffee.com

irishmafiabrewing.com

Coffee Shops 7330 Rte 251 Victor, NY 14564 (585) 742-6210

Finger Lakes Wine Center at Sonnenberg Gardens Wineries 151 Charlotte St Canandaigua, NY 14424 (585) 394-9016 fingerlakeswinecenter.com

Gourmet Goodies

Catering 75 Coville St Victor, NY 14564 (585) 924-4515

gourmetgoodiesrochester.com

Hazlitt’s Red Cat Cellars Wineries 1 Lake Niagara Lane Naples, NY 14512 (888) 750-0494 hazlitt1852.com

Heron Hill Tasting Room on Canandaigua Lake

Wineries 5323 Seneca Point Rd Canandaigua, NY 14424 (585) 394-0173 heronhill.com

Hoffend’s Discount Liquor & Wine For The Pantry 309 West Main St Victor, NY 14564 (585) 742-1070 hoffends.net

Inspire Moore Winery & Vineyard Wineries 197 North Main St Naples, NY 14512 (585) 374-5970

inspiremoorewinery.com

see ad on page 43

Breweries 2971 Whalen Rd Bloomfield, NY 14469 (585) 257-5172

KiX ON MAIN

Restaurants 170 South Main St Canandaigua, NY 14424 (585) 905-3056 kixonmain.com

Lakeshore Wine and Liquor

For The Pantry 312 Eastern Blvd Canandaigua, NY 14424 (954) 658-2810

Lakewood Vineyards

For The Pantry 4024 State Rte 14 Watkins Glen, NY 14891 (607) 535-9252 lakewoodvineyards.com

LevelUp Nutrition

Restaurant 7387 NY-96 Victor, NY 14564 (585) 200-4498 levelupvictor.com

MighTea Boba

Coffee Shops 3225 State Rte 364 Ste 65 Canandaigua, NY 14424 (585) 412-9170 mighteaboba.com

New York Beer Project Restaurants 300 High St Victor, NY 14564 (585) 888-6927

nybeerproject.com/visit/victor

New York Kitchen

Banquet & Event Space 800 South Main St Canandaigua, NY 14424 (585) 394-7070 nykitchen.com

see ad on page 24

viveferona.com

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Eastview Mall Step into a higher form of shopping. With more than 170 shops, plus restaurants and destinations, Eastview offers its guests a luxury experience.

NO BS Brew Company Breweries 49 W Main St Victor, NY 14564 (585) 689-1833 bsbrewcompany.com

Nolan’s on Canandaigua Lake

Restaurants 726 South Main St Canandaigua, NY 14424 (585) 905-0201 nolansonthelake.com

see ad on page 31

North Star Coffee

Coffee Shops 1880 Rochester Rd Canandaigua, NY 14424 (585) 364-1319 northstarcoffee.org

Olive Garden

Restaurants 204 High Point Dr Victor, NY 14564 (585) 223-2040 olivegarden.com

The Perfect Granola, LLC For The Pantry PO Box 271 Victor, NY 14564 (585) 315-3508

Ray’s Restaurant

Restaurants 2510 Rochester Rd Canandaigua, NY 14424 (585) 412-6952 raysuptown.com

Red Jacket Orchards For The Pantry 957 Rts. 5 & 20 Geneva, NY 14456 (315) 781-2749 redjacketorchards.com

Rio Tomatlan

Restaurants 106 Bemis St Canandaigua, NY 14424 (585) 394-9380 riotomatlan.com

Restaurants 2485 Rochester Rd Canandaigua, NY 14424 (585) 394-6060 perrispizza.com

Pontillo’s Pizzeria of Victor Restaurants 99 E Main St Victor, NY 14564 (585) 747-4646

Prosecco Italian Restaurant and Jazz Bar Restaurants 1550 State Rte 332 Farmington, NY 14425 (585) 924-8000

proseccoitalianrestaurant.com

Restaurants 7217 Rte 96 Victor, NY 14564 (585) 398-8277 six-50.com

Song Hill Winery

Wineries 521 Co Rd 9 Victor, NY 14564 (585) 820-0419 songhillwinery.com

Stumblin’ Monkey Brewing Company Breweries 61 School St Victor, NY 14564 (315) 506-5312

stumblinmonkeybeer.com

Ryan’s Wine & Spirits

For The Pantry 73 Eastern Blvd Canandaigua, NY 14424 (585) 394-4740 ryanswine.com

see ad on page 52

Tropical Smoothie Cafe

Restaurants 165 Cobblestone Crt Dr Ste AO5B Victor, NY 14564 (815) 451-8471

Twin Elder Brewery Salvatore’s Pizzeria Restaurants 165 West Main St Victor, NY 14564 (585) 742-2555 salvatores.com

theperfectgranola.com

Perri’s Pizzeria

Six50 Black Oven Cooking

Seneca Lake Wine Trail

Business Services PO Box 437 Watkins Glen, NY 14891 (607) 535-8080 senecalakewine.com

Shelly’s Village Café Restaurants 164 W Main St. Victor, NY 14564 (585) 398-7649

Breweries 160 School St Ste 4 Victor, NY 14564 (585) 902-8166 twinelderbrewery.com

Wegman’s Canandaigua Catering Department

Catering 345 Eastern Boulevard Canandaigua, NY 14424 (585) 394-7607

Wegmans Food, Pharmacy & Market Café

For The Pantry 345 Eastern Boulevard Canandaigua, NY 14424 (585) 394-4820 wegmans.com

Shellysvillagecafe.com

see ad on page 17

Simply Crepes

Young Lion Brewing Company

Restaurants 101 South Main St Canandaigua, NY 14424 (585) 394-9090 simplycrepes.com

Breweries 24 Lakeshore Dr Canandaigua, NY 14424 (585) 412-6065 younglionbrewing.com

GOVERNMENT & EDUCATION Canandaigua City School District

Education 143 North Pearl St Canandaigua, NY 14424 (585) 396-3710 canandaiguaschools.org

Canandaigua Local Development Corp.

Government 113 S Main St Canandaigua, NY 14424 (585) 820-7761

Doodle Bugs! Childrens Center Child Care 7383 State Rt 96 Victor, NY 14564 (585) 742-1200 doodlebugs.com

Finger Lakes Community College

Education 3325 Marvin Sands Dr Canandaigua, NY 14424 (585) 394-3500 flcc.edu

see ad on page 60

canandaiguameansbusiness.com

Canandaigua Montessori School

Education 5273 Parkside Dr Ste 500 Canandaigua, NY 14424 (585) 393-0126 canandaiguamontessori.com

City of Canandaigua

Government 2 North Main St Canandaigua, NY 14424 (585) 396-5000 canandaiguanewyork.gov

Class 101 - College Planning

Education 600 Fishers Station Dr Ste 101 Victor, NY 14564 (585) 632-0101 class101.com/rochester

Coordinated Child Development Program, Inc.

Child Care 55 Wilcox Lane Canandaigua, NY 14424 (585) 394-5310 ccdpkids.net

County of Ontario

Government 20 Ontario St Canandaigua, NY 14424 (585) 396-4461

Happiness House/Finger Lakes Cerebral Palsy

Education 5415 County Rd 30 Canandaigua, NY 14424 (585) 394-9510 happinesshouse.org

Keuka College

Education 315 Central Ave Keuka Park, NY 14478 (315) 279-5000 keuka.edu

Literacy Volunteers Ontario-Yates, Inc. (LVOY)

Education 208 South Main St Canandaigua, NY 14424 (585) 396-1686 lvoy.org

Ontario ARC

Education 3071 County Complex Dr Canandaigua, NY 14424 (585) 394-7500 ontarioarc.org

see ad on page 29

Ontario County Public Health

Government 3019 County Complex Dr Canandaigua, NY 14424 (585) 396-4556 ontariocountyny.gov

see ad on page 89

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St. Mary’s School of Canandaigua

Education 16 Gibson St Canandaigua, NY 14424 (585) 394-4300 stmaryscanandaigua.org

Town of Canandaigua

Government 5440 State Rte 5 & 20 Canandaigua, NY 14424 (585) 394-1120 townofcanandaigua.org

Town of Victor

Government 85 East Main St Victor, NY 14564 (585) 742-5080 victorny.org

Victor Central School District

Education 953 High St Victor, NY 14564 (585) 924-3252 x1402 victorschools.org

Victor Farmington Library Education 15 West Main St Victor, NY 14564 (585) 924-2637 victor.pls-net.org

Village of Victor

Government 60 East Main St Victor, NY 14564 (585) 924-3311 victorny.org

Wood Library

Education 134 North Main St Canandaigua, NY 14424 (585) 394-1381 woodlibrary.org

see ad on page 29

25+

HEALTH & WELLNESS Ageless Aesthetics and Weight Loss

Health Services 2375 NY-332 Ste 300 Canandaigua, NY 14424 (585) 337-0716 agelesscdga.com

Alzheimer’s Association, Rochester and Finger Lakes Region Health Services 200 Meridian Centre Blvd Ste 110 Rochester, NY 14618 (585) 259-7963 alz.org/rochesterny

Awaken Wellness & Beauty Personal Care 10 E Main St Ste 304 Victor, NY 14564 (585) 966-9801

Bota Fitness

Fitness 3791 Rte 5 & 20 Canandaigua, NY 14424 (585) 313-8874 botafitness.com

BREATHE Yoga

Fitness 400 Commerce Dr Ste 100 Victor, NY 14564 (585) 738-1670 breatheyoga.com

Bright Raven Gymnastics East Fitness 62 School St Victor, NY 14564 (585) 734-1845

Canandaigua Emergency Squad

Health Services 233 North Pearl St Canandaigua, NY 14424 (585) 394-5860 canandaiguaes.org

10+

Canandaigua Lake Counseling Services

Health Services 42 North Main St Canandaigua, NY 14424 (585) 919-0014 canandaigualakecounseling services.com

Dr. Mike Spoon, Orthodontist

Dental 255 Maple Ave Victor, NY 14564 (585) 924-0580 spoonortho.com

Canandaigua Oral Surgery, PC

The Eye Care Center

Dental 500 North Main St Canandaigua, NY 14424 (585) 394-3322

Doctors, Clinics & Hospitals 325 West St Canandaigua, NY 14424 (585) 394-2020

canandaiguaoralsurgery.com

theeyecarecenter.com

Care Net Pregnancy Center of Canandaigua

Family Counseling Service of the Finger Lakes

Health Services 120 North Main St Ste 28 Canandaigua, NY 14424 (585) 393-0437 carenetcan.org

Chosen Spot Chiropractic Chiropractors 142 Bemis St Canandaigua, NY 14424 (585) 394-2030 chosenspotchiropractic.com

Chrysalis Center for Integrative Health Health Services 90 E Main St Victor, NY 14564 (585) 382-6224 chrysalis-health.org

Cornerstone Eye Associates

Doctors, Clinics & Hospitals 6534 Anthony Dr Ste B Victor, NY 14564 (585) 398-7545 cornerstoneeye.com

The Country Vet

Veterinary 2133 Rte 21 North Canandaigua, NY 14424 (585) 412-6055 thecountryvetonline.com

Health Services 514 South Main St Canandaigua, NY 14424 (585)394-8220 fcsfl.org

Fern Brothers Development LLC/ Finger Lakes Cannabis Health Care Products 1077 Oakwood Dr Victor, NY 14564 (585) 771-0380 flxcbd.com

Finger Lakes Area Counseling & Recovery Agency

Health Services 28 E Main St Clifton Springs, NY 14432 (315) 462-9466 flacra.org

Finger Lakes Hearing Center, Inc.

Health Services 400 South Main St Ste 101 Canandaigua, NY 14424 (585) 396-1120 fingerlakeshearing.com

see ad on page 39

General Dentistry and Implantology of Canandaigua

Geoffry E. Hallstead, DMD

Dental 3240 Middle Cheshire Rd Canandaigua, NY 14424 (585) 394-5230 canandaiguadentistry.com

Glenna’s CBD Best Oil

Health Care Products 7979 Pittsford-Victor Rd #208 Eastview Mall Victor, NY 14564 (833) 223-2378 cbdbestoil.com

Graham Plastic Surgery Physicians & Surgeons 6536 Anthony Dr Ste C Victor, NY 14564 (585) 300-4575

grahamplasticsurgery.com

Greater Canandaigua Family YMCA

Fitness 32 North Main St Canandaigua, NY 14424 (585) 394-6866 canandaigua-ymca.org

Gullo Dental, PLLC

Dental 330 North Main St Canandaigua, NY 14424 (585) 394-4664 gullodental.com

HealthWorks at Thompson Health Health Care Products 1160 Corporate Dr Farmington, NY 14425 (585) 924-1550 thompsonhealth.com

House of John, Inc.

Health Services 14 Spring St Clifton Springs, NY 14432 (315) 462-5646 houseofjohn.org

Dental 344 North Main St Canandaigua, NY 14424 (585) 394-5910 generaldentistryofcanandaigua. com

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F. Oliver’s Our products – which range from Italian and Australian olive oil to red-wine vinegar and dried pasta – are utterly fresh, of the highest quality, and absolutely delicious.

Lake Country Physical Therapy & Sportscare, PC

Limitless Physical Therapy Specialists

lakecountrypt.com

limitlesspts.com

Physical Therapy 241 Parrish St Ste A Canandaigua, NY 14424 (585) 396-1400

Lakeshore Family & Cosmetic Dentistry PC

Dental 3200 West St Canandaigua, NY 14424 (585) 394-5800 lakeshore-dentistry.com

Lakeside Cosmetic Center Physicians & Surgeons 195 Parrish St Ste 260 Canandaigua, NY 14424 (585) 905-3414 lakesidecosmetic.com

see ad on page 34

Lakeside ENT & Allergy LLC

Doctors, Clinics & Hospitals 229 Parrish St Ste 250 Canandaigua, NY 14424 (585) 394-8800 lakeside-ent.com

Lattimore of Canandaigua Physical Therapy Physical Therapy 229 Parrish St Ste 220 Canandaigua, NY 14424 (585) 394-3920 lattimorept.com

Lattimore of Victor Physical Therapy

Physical Therapy 7387 Pittsford Victor Rd Fisher’s Landing Victor, NY 14564 (585) 924-3250

Physical Therapy 6534 Anthony Dr Ste C Victor, NY 14564 (585) 869-5140

LSI Solutions

Health Care Products 7796 Victor-Mendon Rd Victor, NY 14564 (585) 869-6600 lsisolutions.com

Mattiacio Orthodontics

Dental 1393 Hathaway Dr Farmington, NY 14425 (585) 742-1050

rpcn.org

see ad on page 16

Orangetheory Fitness Victor Fitness 400 Commerce Dr Victor Crossing Victor, NY 14564 (585) 207-0202

orangetheoryfitness.com

Doctors, Clinics & Hospitals 100 Kings Highway South Ste 2300 Rochester, NY 14617 (315) 332-2492 rochesterregional.org

Safe at Home Physical Therapy PLLC

The T Salon

safeathomept.com

thetsalon.com

Physical Therapy 1290 Blossom Dr Victor, NY 14564 (585) 398-6050

Sage Therapeutic Pinnacle Athletic Campus, Massage LLC Personal Care

pinnacle-athletic.com

sagetherapeuticmassage victor.com

Mead Square Pharmacy, Inc.

Planet Fitness Canandaigua

Sands Cancer Center

Pharmacies 53 West Main St Victor, NY 14564 (585) 924-7970 meadsquarerx.com

The Medicine Shoppe

Pharmacies 75 Victor Heights Pkwy Ste C Victor, NY 14564 (585) 337-4300 canandaiguamedicineshoppe. com

Mercy Flight Central, Inc.

Health Services 2420 Brickyard Rd Canandaigua, NY 14424 (585) 396-0584

Light Hill (Canandaigua Comfort Care Home)

Modern Chiropractic & Pain Relief Chiropractors 311 W Main St Victor, NY 14564 (585) 398-1201 victorac.com

Fitness 91 Eastern Blvd Canandaigua, NY 14424 (585) 577-6226 planetfitness.com

Q the Medical Spa Personal Care 7255 NY-96 Victor, NY 14564 (585) 244-1010

86 W Main St Ste 1 Victor, NY 14564 (585) 456-4847

Doctors, Clinics & Hospitals 360 Parrish St Canandaigua, NY 14424 (585) 396-6161 thompsonhealth.com

Sanger Dental at the Basin

Dental 661 Pittsford Victor Rd Pittsford, NY 14534 (585) 329-5000 sangerdentalatthebasin.net

Quinlan’s Medical Equipment & Supply

Health Care Products 231 Parrish St Canandaigua, NY 14424 (585) 394-2303 quinlansmedical.com

Rhino Chiropractic

Chiropractors 435 Commerce Dr Ste 150 Victor, NY 14564 (585) 420-7926 gorhinohealth.com

Tall Trainer Fitness Systems

Fitness 2510 Rochester Rd Rte 332 Canandaigua, NY 14424 (800) 380-7047

mattiacioortho.com

mercyflightcentral.org

lighthillhome.org

Health Services 2 Rubin Dr Rushville, NY 14544 (585) 554-4400

Rochester Regional Health

Fitness 748 Phillips Rd Victor, NY 14564 (585) 433-2930

lattimorept.com/victor-physical-therapy

Health Services 5160 Parrish St Ext Canandaigua, NY 14424 (585) 393-1311

Mosaic Health

Serenity House

Health Services 1278 Brace Rd Victor, NY 14564 (585) 924-5840 serenity-house.org

Spoke Cycle and Fitness, LLC Fitness 300 High St Unit 2 Victor, NY 14564 (585) 398-7615

spokecycleandfitness.com

talltrainer.com

Personal Care 10 E Main St Ste 102 Victor, NY 14564 (585) 433-8111

Thompson Health Family Practice Doctors, Clinics & Hospitals

• Canandaigua

3170 West St Ste 222 Canandaigua, NY 14424 (585) 396-6990

• Honeoye

3 Honeoye Commons Honeoye, NY 14471 (585) 229-2215

• Lima

7325 Community Dr Lima, NY 14485 (585) 624-1960

• Shortsville

15 Canandaigua St Shortsville, NY 14548 (585) 289-3560

• Victor

53 West Main St Victor, NY 14564 (585) 924-0690

thompsonhealth.com

Thompson Health Rehabilitation Services

Physical Therapy 350 Parrish St Canandaigua, NY 14424 (585) 396-6050 thompsonhealth.com

Tranont: 100% Pure Whole Flower CBD Fluid and Whole Food Supplements Health Care Products 5092 Foster Rd Canandaigua, NY 14424 (585) 469-0494 tranont.com/mmatyjas

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Ultimate Smile Dental, PC

25+

Dental 7181 State Rte 96 Victor, NY 14564 (585) 924-4050

Victor Family Dentistry/ Dr. Lowenguth

University of Rochester Medical Faculty Group

victorfamilydentistry.com

ultimatesmiledental.com

Physicians & Surgeons Univ of Rochester Box 629 Rochester, NY 14642 (585) 275-2256 urmc.rochester.edu

UR Medicine Home Care

Dental 277 West Main St Victor, NY 14564 (585) 924-3240

Victor Health Associates Doctors, Clinics & Hospitals 6532 Anthony Dr Ste A Victor, NY 14564 (585) 924-2100 victorhealthassociates.com

Victor Kettlebell & MMA

Health Services 756 Pre-Emption Rd Geneva, NY 14456 (315) 789-9821

Fitness 6385 State Rte 96 Victor, NY 14564 (585) 398-3035

homecare.urmc.edu

victorkettlebell.com

UR Medicine Thompson Health

Victor Oral Surgery

Hospitals 350 Parrish St Canandaigua, NY 14424 (585) 396-6000

Dental 6534 Anthony Dr Ste A Victor, NY 14564 (585) 924-3612

thompsonhealth.com

victororalsurgery.com

Victor Counseling Practice

Victor Prosthodontics

see ad on page 9

Health Services 6539 Anthony Dr Ste A Victor, NY 14564 (585) 478-8199 victorcounseling.com

Victor Dental Care/ Dr. Bolger Dental 6536 Anthony Dr Ste A Victor, NY 14564 (585) 924-8940 victordentalcare.com

Victor Endodontics Dental 6532 Anthony Dr Ste C Victor, NY 14564 (585) 869-5314 victorendodontics.com

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Dental 6539 Anthony Dr Ste B Victor, NY 14564 (585) 924-4180

victorprosthodontics.com

see ad on page 7

Walter J. Deck, DMD, P.C. Dental 1625 Rte 332 Ste 1-A Farmington, NY 14425 (585) 398-3810

10+

HOME BUILDING & IMPROVEMENT Ace Handyman Services Finger Lakes Region Home Improvement 2954 Rt 54A Penn Yan, NY 14527 (315) 536-1411

acehandymanservices.com/ offices/finger-lakes-region

see ad on page 20

Canandaigua Winsupply

Heating & Cooling 5102 North Rd Canandaigua, NY 14424 (585) 396-1770 canandaiguawinsupply.com

Chrisanntha Construction Corporation Contractors 4661 Dewey Ave Gorham, NY 14461 (585) 526-6376 x7119 chrisanntha.com

AquaSource Inc.

Contractors 6905 NY-5 Bloomfield, NY 14469 (585) 229-2500 aquasourceny.com

Boccacino Heating & Air Conditioning Heating & Cooling 274 N Goodman St Ste B-271 Rochester, NY 14607 (585) 303-1718 boccacinoheating.com

Bristol’s Farm Market & Garden Center

Lawn & Landscaping 7454 Victor-Pittsford Rd Victor, NY 14564 (585) 924-2274 bristolsgardencenter.com

Buell Plumbing

Plumbing 6689 County Rd 2 Canandaigua, NY 14424 (585) 230-5520

C. A. Reed Associates

Flooring 200 Saltonstall St Canandaigua, NY 14424 (585) 394-1243 careed.com

CabAve Kitchens

Home Improvement 3225 NY 364 Ste 45 Canandaigua, NY 14424 (585) 831-2484

Colb Heating Cooling & Refrigeration

Heating & Cooling 4329 State Rte 21 South Canandaigua, NY 14424 (585) 396-0219 colbheatingandcooling.com

D.J. Beardsley & Sons, Inc. Contractors 150 W Mill St Castile, NY 14427 (585) 493-5709

Fleming Heating and Air Conditioning, Inc. Heating & Cooling 561 Holt Rd Webster, NY 14580 (585) 872-9430

flemingheatingandair.com

see ad on page 57

Four Winds Chimney Contractors 10 Edyth St Ste 2-A East Rochester, NY 14445 (585) 727-1174 fourwindschimney.com

Fresh Coat of Rochester Home Improvement 61 School St Ste E Victor, NY 14564 (585) 357-0202

freshcoatpainters.com/rochester

Gerber Homes & Additions, Inc

djbeardsley.com

Home Building 3759 Lacrosse Circle Canandaigua, NY 14424 (585) 259-7172

DiMarco Constructors

The Handy Family, Inc.

Contractors 1950 Brighton-Henrietta Townline Rd Henrietta, NY 14623 (585) 272-7760

gerberhomes.com

Home Improvement 1071 Azzano Circle Victor, NY 14564 (585) 269-4545 thehandyfamilyinc.com

dimarcogroup.com

F. G. Rayburn Mason Contractors, Inc.

Contractors 3791 Rtes 5 & 20 Canandaigua, NY 14424 (585) 394-9360

HEP Sales / North Main Lumber

Home Improvement 2567 Rochester Rd Canandaigua, NY 14424 (585) 394-6710 hepsales.com

rayburnmasonry.com

Fingerlakes Construction Management Inc Contractors 7224 Lane Rd Victor, NY 14564 (585) 330-9536

Isaac Heating & Air Conditioning

Heating & Cooling 3941 Rte 5 & 20 Canandaigua, NY 14424 (585) 226-3800 isaacheating.com

cabave.com

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Kendal at Ithaca Settle into a world of possibilities at the Lifecare community of the Finger Lakes, Kendal at Ithaca.

You’ll find plenty to delight you here.

Iversen Construction Corp.

Contractors 4661 Dewey Ave Gorham, NY 14461 (585) 526-6331 x7108

Marks Engineering, PC

Architect 42 Beeman St Canandaigua, NY 14424 (585) 905-0360 marksengineering.com

iversenconstruction.com

Heating & Cooling 806 Linden Ave Rochester, NY 14625 (585) 271-8888 johnbetlem.com

Johnson Excavating & Landscape, LLC Lawn & Landscaping 7224 Lane Rd Victor, NY 14564 (585) 330-0910

johnsonexcavatingandlandscape. com

John W. Danforth Company

Contractors 930 Old Dutch Rd Victor, NY 14564 (585) 924-7030 jwdanforth.com

K3 Remodeling, LLC

Home Improvement 3619 Rte 5 & 20 Canandaigua, NY 14424 (585) 394-8580 k3remodeling.com

Krossber Brothers Pool and Spa

Home Improvement 5984 State Rte 96 Farmington, NY 14425 (585) 742-3207 krossberpools.com

LaBella Associates, D.P.C. Architect 300 State St Ste 201 Rochester, NY 14614 (585) 454-6110 labellapc.com

Home Building 7224 Rte 96 Victor, NY 14564 (585) 924-8350 pacewindows.com

Mayflowers Garden LTD John Betlem Heating & Cooling, Inc.

Pace Window & Door Corp.

Home Improvement 2505 Rochester Rd Canandaigua, NY 14424 (585) 396-9660 mayflowersnurserygarden.com

see ad on page 44

McKenna Builders, Inc.

Passero Associates

Architect 242 West Main St Ste 100 Rochester, NY 14614 (585) 325-1000 passero.com

Perennial Lawn and Landscape

Morrell Builders

perennialteam.com

Home Building 1501 Pittsford VIctor Rd Ste 100 Victor, NY 14564 (585) 249-1330 morrellbuilders.com

Oakridge Landscaping, Inc.

Lawn & Landscaping 2265 County Rd 28 Canandaigua, NY 14424 (585) 698-9245 oakridgelandscapingwood.com

O’Connell Electric Company Electrical 830 Phillips Rd Victor, NY 14564 (585) 924-2176 oconnellelectric.com

Orville’s

Home Goods 74 Cobblestone Ct Dr Victor, NY 14564 (716) 601-0611 x116

Home Building 45 East Ave 5th Flr Rochester, NY 14604 (585) 232-1000 riedman.com/homes

see ad on inside front cover

RJ Lawn and Landscape

Lawn & Landscaping 177 Niagara St Bldg 1 Canandaigua, NY 14424 (585) 490-2696 landscapesbyrj.com

Home Building 177 Niagara St Canandaigua, NY 14424 (585) 393-1000 mckennabuildersinc.com

Riedman Homes

Lawn & Landscaping 2220 State Rte 21 PO Box 275 Canandaigua, NY 14424 (585) 396-2090

Phelps Cement Products Contractors PO Box 40 South Newark St Phelps, NY 14532 (315) 548-2221 phelpscement.com

Plant Health Ltd., Inc.

Lawn & Landscaping 6305 Ketchum Rd Canandaigua, NY 14424 (585) 394-6706 nytrees.com

Pooler Enterprises, Inc. Contractors 783 County Rd 42 PO Box 436 Victor, NY 14564 (585) 924-5200 poolerenterprises.com

Renovators Masters of Disasters LLC

Home Improvement 5993 County Rd 32 Canandaigua, NY 14424 (585) 396-0630

Robert Dancause and Sons, Inc. Heating & Cooling 3412 County Rd 18 Stanley, NY 14561 (585) 526-6775

Superior Plumbing Service

Plumbing 2400 Rte 21 Canandaigua, NY 14424 (585) 905-0100 superiorplumbingservice.com

see ad on page 89

Syracusa Sand & Gravel, Inc. Lawn & Landscaping 1389 Malone Rd Victor, NY 14564 (585) 924-7146

syracusasandandgravel.com

Tambe Electric, Inc. Electrical 614 Fishers Run Victor, NY 14564 (585) 924-8700 tambeelectric.com

Rochester Home Builders Association, Inc. Home Building 20 Wildbriar Rd Rochester, NY 14623 (585) 272-8222 findthehomepros.com

RS Signature Kitchens

Home Improvement 43 S Main St Canandaigua, NY 14424 (585) 749-0575 rssignaturekitchens.com

Ted Collins Tree & Landscape

Lawn & Landscaping 8000 Victor Mendon Rd Victor, NY 14564 (585) 381-9000 tedcollinst-l.com

Uber Lawns & Landscape Lawn & Landscaping 29 Perry Place Canandaigua, NY 14424 (585) 775-9861 uberlawnslandscape.com

Samatulski Electric, Inc.

Electrical 48 Academy Place Canandaigua, NY 14424 (585) 396-0480 samatulskielectric.com

Silver Peak Renovations

Home Improvement PO Box 54 Canandaigua, NY 14424 (585) 233-9886 silverpeakrenovations.com

Skip’s Custom Flooring

Flooring 61 S Main St Canandaigua, NY 14424 (585) 393-0051

see ad on page 43

Underground Pipe Co.

Plumbing 4414 Latting Rd Canandaigua, NY 14424 (585) 747-8609 pipeninja.com

Venezia & Associates

Surveyors 5120 Laura Lane Canandaigua, NY 14424 (585) 396-3267 veneziasurvey.com

skipscustomflooring.com

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Victor Power Equipment Lawn & Landscaping 39 Maple Ave Victor, NY 14564 (585) 924-5387

victorpowerequipment.com

Years Boundary

Surveyors 6110 Grimble Rd Canandaigua, NY 14424 (585) 393-1962 yearsboundary.com

INTEREST ORGANIZATIONS Ability Partners Foundation

Education 5415 County Rd 30 Canandaigua, NY 14424 (585) 286-9711 happinesshouse.org

American Legion-James Cooke Post 931 Interest Organizations PO Box 131 Victor, NY 14564 (585) 742-3728

American Legion Post # 256

Interest Organizations 454 North Main St Canandaigua, NY 14424 (585) 394-3790 alny256.com

Better Business Bureau of Upstate New York Interest Organizations 100 Bryant Woods S Amherst, NY 14228 (800) 828-5000

bbb.org/local-bbb/bbb-of-up state-new-york

25+

Canandaigua Chapter, National Society, Daughters of the American Revolution

Interest Organizations 128 Park Pl Canandaigua, NY 14424 (203) 299-6902 canandaigua-dar-chapter.com

Canandaigua Lake Watershed Association

Interest Organizations PO Box 323 Canandaigua, NY 14424 (585) 394-5030 canandaigualakeassoc.org

Canandaigua Sportsmens Club, Inc. Interest Organizations 5280 Emerson Rd Canandaigua, NY 14424 (585) 394-0348 canandaiguasportsmensclub. com

Cheshire Community Church

Religious Organizations 4315 Rte 21 South Canandaigua, NY 14424 (585) 394-6607 cheshire-church.com

Child Advocacy Center of the Finger Lakes

Interest Organizations 482 N Main St Canandaigua, NY 14624 (585) 394-2573

10+

F.F. Thompson Foundation, Inc.

Interest Organizations 350 Parrish St Canandaigua, NY 14424 (585) 396-6155 thompsonhealth.com

Family Promise of Ontario County, Inc. Interest Organizations 185 N Main St Canandaigua, NY 14424 (585) 905-3988 familypromiseontariocounty.org

see ad on page 41

Finger Lakes Bible Church Religious Organizations Holiday Inn Express Canandaigua, NY 14424 (585) 622-7161 fingerlakesbiblechurch.org

Finger Lakes Photography Center Interest Organizations 114 S Main St Canandaigua, NY 14424 (585) 393-9242 fingerlakesphotography center.com

First Congregational Church UCC

Religious Organizations 58 North Main St Canandaigua, NY 14424 (585) 394-2184 canandaiguachurch.org

cacfingerlakes.org

First Presbyterian Church Downtown Canandaigua Business Management

Interest Organizations 115 South Main St Canandaigua, NY 14424 (585) 396-0300 downtowncanandaigua.com

Religious Organizations 70 E Main St Victor, NY 14564 (585) 924-2289 victorpres.org

First United Methodist Church

Friends of the Railroad, Inc. Interest Organizations PO Box 129 Victor, NY 14564 (585) 742-8037

friendsoftherailroad.org

Friends of VictorFarmington Library Interest Organizations 15 West Main St Victor, NY 14564 (585) 924-2637

victor.pls-net.org/friends.htm

Good Shepherd Lutheran Church & Little Lambs Preschool

Religious Organizations 320 South Pearl St Canandaigua, NY 14424 (585) 394-2760 goodshepherdcdga.org

Kiwanis Club of Canandaigua

Interest Organizations PO Box 863 Canandaigua, NY 14424 (585) 737-0130 canandaiguakiwanis.org

Kiwanis Club of Farmington Victor Interest Organizations (585) 409-1707

kiwaniscluboffarmingtonvictorny. org

Lions Club of Canandaigua

Interest Organizations Wood Library 134 N Main St Canandaigua, NY 14424

LOCATE Finger Lakes, Inc. Business Consulting PO Box 622 Waterloo, NY 13165 (315) 577-3796 locatefingerlakes.com

Neighbor to Neighbor

Interest Organizations PO Box 756 Canandaigua, NY 14424 (585) 394-2483 neighbortoneighborfund.org

New York Apple Association, Inc.

Interest Organizations 7645 Main St Fishers PO Box 350 Fishers, NY 14453 (585) 924-2171 nyapplecountry.com

Partnership for Ontario County, Inc.

Interest Organizations 5297 Parkside Dr Ste 307 Canandaigua, NY 14424 (585) 396-4554

partnershipforontariocounty.org

Professional Women of the Finger Lakes

Interest Organizations PO Box 423 Canandaigua, NY 14424 (585) 905-0185 pwflnys.org

Rochester Area Community Foundation Interest Organizations 500 East Ave Rochester, NY 14607 (585) 341-4363 racf.org

e-clubhouse.org/sites/canandaigua

Religious Organizations 100 North Main St Canandaigua, NY 14424 (585) 394-5335 fumcc.org

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Canandaigua Insurance Locally owned and operated since 1863, we serve the Canandaigua community for all your personal and commercial insurance needs.

Rotary Club of Canandaigua

Interest Organizations PO Box 671 Canandaigua, NY 14424

Thompson Guild

Interest Organizations 350 Parrish St Canandaigua, NY 14424 thompsonhealth.com

canandaiguarotary.org

United Church of Bristol Rotary Club of Victor-Farmington

Interest Organizations PO Box 25176 Farmington, NY 14425 (585) 924-4570 victorfarmingtonrotary.org

The Salvation Army Canandaigua Corps

Interest Organizations 110 Saltonstall St Canandaigua, NY 14424 (585) 394-6968 empire.salvationarmy.org/ empireny/canandaigua

The Spot

Interest Organization PO Box 563 Canandaigua, NY 14424 (518) 429-7158

Religious Organizations 7177 County Rd 2 Bloomfield, NY 14469 (585) 657-7030

unitedchurchofbristolucc.org

United Way of Greater Rochester & the Finger Lakes

Interest Organizations 113 S Main St Canandaigua, NY 14424 (585) 394-6550 unitedwayrocflx.org

see ad on page 43

Veterans of Foreign Wars Memorial Post 7414

Interest Organizations 93 South Main St Canandaigua, NY 14424 (585) 394-8625

thespotny.org

Victor Community Church St. Benedict’s Parish St. Mary’s Roman Catholic Religious Organizations 7500 Victor Mendon Rd Church Religious Organizations 95 North Main St Canandaigua, NY 14424 (585) 394-1220 stbenedictonline.org

St. John’s Lutheran Church of Victor

Religious Organizations 888 Victor Egypt Rd Victor, NY 14564 (585) 924-5192 stjohnsvictor.org

St. Patrick’s RC Church Religious Organizations 115 Maple Ave Victor, NY 14564 (585) 924-7111 stpatrickvictor.org

Victor, NY 14564 (585) 444-6000

victorcommunitychurch.com

Victor Farmington Food Cupboard For The Pantry 1246 Commercial Dr Bldg B Farmington, NY 14425 (585) 924-2720

victorfarmingtonfoodcupboard. org

LEGAL Bates Family Law Attorneys 79 W Main St Victor, NY 14564 (585) 433-4661 batesfamilylaw.com

Boylan Code, LLP Attorneys

• Canandaigua

11 North St Ste 100 Canandaigua, NY 14424 (585) 394-2068

• Rochester

145 Culver Rd Ste 100 Rochester, NY 14620 (585) 232-5300

boylancode.com

Cheney Law Firm, PLLC

Attorneys 336 N Main St Canandaigua, NY 14424 (585) 919-6210 fingerlakeslaw.com

The Glennon Law Firm, P.C. Attorneys 160 Linden Oaks Rochester, NY 14625 (585) 210-2150 glennonlawfirm.com

Gregory Law, LLC

Attorneys 4691 N Menteth Dr Canandaigua, NY 14424 (585) 662-9232 thegregorylaw.com

Lacy Katzen, LLP

Attorneys 25 North St Ste 100 Canandaigua, NY 14424 (585) 394-5220 lacykatzen.com

The Law Office of Richard Roxin PLLC

Muehe Maue & Robinson LLP

Best Western Plus Victor Inn & Suites

mmrlegal.com

bestwesternvictorny.com

Attorneys 48 North Main St Canandaigua, NY 14424 (585) 394-0564

Reid A. Holter - Attorney Attorneys 117 West Main St Victor, NY 14564 (585) 924-0540

The Schuppenhauer Law Firm

Attorneys 35 South Main St Canandaigua, NY 14424 (585) 394-0570 facebook.com/schuplaw

Steinbrenner Law Offices, LLC Attorneys 104 Troup St Rochester, NY 14608 (585) 730-7357 steinbrennerlaw.com

Thomas R. Marafioti, Esq.

Attorneys 473 N Main St Canandaigua, NY 14424 (585) 393-5577

Campgrounds 4835 South Hill Rd Canandaigua, NY 14424 (585) 229-2290 bristolwoodlands.com

Canandaigua Super 8

Hotels, Motels & Resorts 4450 Eastern Blvd Canandaigua, NY 14424 (585) 396-7224 the.super8.com/canandai gua11048

The Cardinal Inn

Bed & Breakfasts 110 Bristol St Canandaigua, NY 14424 (585) 747-3772 thecardinalinnbb.com

Cedar Lodge LLC

Hotels, Motels & Resorts 4341 Lakeshore Dr Canandaigua, NY 14424 (585) 394-2800 cedarlodgecanandaigua.com

Attorneys 23 Sly St Canandaigua, NY 14424 (585) 919-0009 underbergkessler.com

The Law Offices of Teresa M. Pare

Bed & Breakfasts 290 N Main St Canandaigua, NY 14424 (585) 393-9937

Attorneys 3266 Hopkins Rd Canandaigua, NY 14424 (585) 394-1350

Bristol Woodlands Campground

Underberg & Kessler LLP

Attorneys 70 South Main St Ste 250 Canandaigua, NY 14424 (585) 943-5677 roxinlaw.com

Hotels, Motels & Resorts 7449 State Rte 96 Victor, NY 14564 (585) 924-3933

LODGING & ACCOMODATIONS Bella Rose Bed & Breakfast

Comfort Inn and Suites

Hotels, Motels & Resorts 6026 Rte 96 Farmington, NY 14425 (585) 742-0180 comfortinns.com

Finger Lakes Hotel

Hotels, Motels & Resorts 6108 Loomis Rd Farmington, NY 14425 (585) 398-7693 thefingerlakeshotel.com

bellarosebb.com

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Finger Lakes Lodge

Hotels, Motels & Resorts 3259 County Rd 10 Canandaigua, NY 14424 (585) 394-2800 cedarlodgecanandaigua.com

Finger Lakes Premier Properties

Vacation Rentals 22 Lakeshore Dr Canandaigua, NY 14424 (844) 216-4033 fingerlakespremierproperties. com

see ad on inside back cover

Hampton Inn & Suites

Hotels, Motels & Resorts 7637 Pittsford Victor Rd Victor, NY 14564 (585) 924-4400 hilton.com

Hazlitt’s 1852 Guest House Vacation Rentals 1 Widmer Lane Naples, NY 14512 (888) 750-0494 vrbo.com/373188

Hilton Garden Inn Rochester/Pittsford

Hotels, Motels & Resorts 800 Pittsford-Victor Rd Pittsford, NY 14534 (585) 248-9000 hiltongardeninn3.hilton.com

Holiday Inn Express & Suites - Geneva NY Hotels, Motels & Resorts 530 Hamilton St Geneva, NY 14456 (315) 787-0530

hiexpress.com/genevany

Holiday Inn Express Canandaigua

Hotels, Motels & Resorts 4420 Rtes 5 & 20 Canandaigua, NY 14424 (585) 396-3669 hiexpress.com/canandaiguany

25+

Holiday Inn Express Victor

Hotels, Motels & Resorts 7502 Main St Fishers Rd Victor, NY 14564 (585) 672-2100 hiexpress.com/victor

Homewood Suites

Hotels, Motels & Resorts 575 Fishers Station Dr Victor, NY 14564 (585) 869-7500

rochestervictor.homewoodsuites. com

Lafayette Motel & Restaurant

Hotels, Motels & Resorts 408 Lakeshore Dr Canandaigua, NY 14424 (585) 394-5383 lafayettecanandaigua.com

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Microtel Inn & Suites by Wyndham - Geneva

Connection Technology Center, Inc.

microtelinn.com

ctconline.com

Hotels, Motels & Resorts 550 Hamilton St Geneva, NY 14456 (315) 789-7890

Shangri-La

The Lake House on Canandaigua

Hotels, Motels & Resorts 770 South Main St Canandaigua, NY 14424 (585) 394-7800 lakehousecanandaigua.com

see ad on page 5

Miami Motel

Hotels, Motels & Resorts 4126 State Rte 5 and 20 Canandaigua, NY 14424 (585) 394-6700 motelmiami.com

see ad on page 21

Microtel Inn & Suites

Hotels, Motels & Resorts 1299 State Rte 332 Farmington, NY 14425 (585) 433-1300 microtelinn.com

Microtel Inn & Suites by Wyndham Hotels, Motels & Resorts 7498 Main St Fishers Victor, NY 14564 (585) 924-9240

Manufacturing & Logistics 7939 Rae Blvd Victor, NY 14564 (585) 924-5900

Vacation Rentals 5347 State Rte 53 Naples, NY 14512 (585) 374-2094

Constellation Brands

Vacasa

cbrands.com

shangri-larentals.com

Vacation Rentals (208) 309-2771 vacasa.com

Woodcliff Hotel and Spa Hotels, Motels & Resorts 199 Woodcliff Dr Fairport, NY 14450 (585) 381-4000 woodcliffhotelspa.com

microtelinn.com

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10+

MANUFACTURING & LOGISTICS Biorem Environmental Inc. Manufacturing & Logistics 100 Rawson Rd Ste 230 Victor, NY 14564 (585) 924-2220 x202 biorem.biz

Bioworks

Manufacturing & Logistics 100 Rawson Rd Ste 205 Victor, NY 14564 (585) 924-4362 bioworksinc.com

Bristol Instruments, Inc. Manufacturing & Logistics 770 Canning Pkwy Victor, NY 14564 (585) 924-2620 bristol-inst.com

Manufacturing & Logistics 207 High Point Dr Bldg 100 Victor, NY 14564 (585) 678-7100

Dolco Packaging, LLC

Manufacturing & Logistics 26 Maple Ave Bloomfield, NY 14469 (585) 657-7777 commodoreplastics.com

Domine Builders Supply/ Old Castle Manufacturing & Logistics 735 Wangum Rd Fishers, NY 14453 (585) 924-2103

E. & J. Gallo, Canandaigua Winery Manufacturing & Logistics 116 Buffalo St Canandaigua, NY 14424

Finger Lakes Extrusion

Manufacturing & Logistics 2437 Rte 21 Canandaigua, NY 14424 (585) 905-0632 flextubing.com

Global Point Technology Manufacturing & Logistics 5815 County Rd 41 Farmington, NY 14425 (585) 398-2000 x13

Gravino Group, LLC

Manufacturing & Logistics 1648 Malone Rd Victor, NY 14564 (518) 843-3322 maglocks.com

Heiser Logistics, Inc.

Manufacturing & Logistics 35 North St Ste 50 Canandaigua, NY 14424 (585) 394-8692 heiserusa.com

Heritage Packaging

Manufacturing & Logistics 625 Fishers Run Victor, NY 14564 (585) 742-3310 heritagepackaging.com

Hillyard/New York

Manufacturing & Logistics 125 Rawson Rd Victor, NY 14564 (585) 924-2820 hillyard.com

Idea Boxx, LLC

Manufacturing & Logistics 7870 Lehigh Crossing Victor, NY 14564 (585) 433-2776 theideaboxx.com

Just Right Carbines

Manufacturing & Logistics 231 Saltonstall St Canandaigua, NY 14424 (585) 396-1551 justrightcarbines.com

Koch Container

Manufacturing & Logistics 797 Old Dutch Rd Victor, NY 14564 (585) 924-1600 kochcontainer.com

globalpointusa.com

Gorbel, Inc.

Manufacturing & Logistics 600 Fishers Run Fishers, NY 14453 (585) 924-6262

Leonard’s Express, Inc.

Manufacturing & Logistics 6070 Collett Rd Farmington, NY 14425 (585) 924-8140 leonardsexpress.com

gorbel.com

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The Granger Homestead and Carriage Museum Visit our website for an up-to-date listing of our events and programs. Come and experience all that the Homestead has to offer!

L-Tron Corporation

Manufacturing & Logistics 7911 Lehigh Crossing Ste 6 Victor, NY 14564 (585) 383-0050 l-tron.com

Manufacturer Rep Network, LLC

Manufacturing & Logistics 28 East St Honeoye Falls, NY 14472 (585) 243-8850 manufacturers-representatives. com

Newtex Industries, Inc.

Manufacturing & Logistics 8050 Victor-Mendon Rd Victor, NY 14564 (585) 924-9135 newtex.com

PACTIV Corporation

Manufacturing & Logistics 5250 North St Canandaigua, NY 14424 (585) 393-3389

REAL ESTATE & RENTALS Allyson Adam - Anderson, Associate Broker for Keller Williams Realty Real Estate 1880 Rochester Rd Canandaigua, NY 14424 (585) 967-0579 kw.com/kw/agent/allyson-ad am-anderson

Andy Griffith Team at Griffith Realty Group

Manufacturing & Logistics 7550 State Rte 5 & 20 Bloomfield, NY 14469 (585) 657-6151 velmex.com

Victor Insulators, Inc. Manufacturing & Logistics 280 Maple Ave Victor, NY 14564 (585) 924-2127 victorinsulators.com

Web Seal

Manufacturing & Logistics 15 Oregon St Rochester, NY 14605 (585) 546-1320 websealinc.com

Storage 493 South Main St Canandaigua, NY 14424 (585) 394-9400 cityministorage.com

CreekView Apartments

Rentals, Residential 1012 Woodland Park Circle Canandaigua, NY 14424 (585) 905-3675 creekview.baldwinrealestate corp.com

Real Estate 16 Lakeshore Dr Canandaigua, NY 14424 (585) 394-8000

DiFelice Development, Inc.

Autumn Grove Apartments

difelice.net

andygriffithteam.com

Rentals, Residential 1325 East Victor Rd Victor, NY 14564 (585) 924-8740

nationalchurchresidences.org

pactiv.com

Velmex, Inc.

City Mini Storage, LLC

Benderson Development Company Rentals, Commercial 100 Chestnut St Ste 1120 Rochester, NY 14604 (585) 454-3280 benderson.com

Brix & Maven Realty Group

Real Estate 181 South Main St Ste 6 Canandaigua, NY 14424 (585) 398-7365 brixandmaven.com

Brookside Apartments

Rentals, Residential 2883 Conifer Dr Canandaigua, NY 14424 (585) 394-2010

Capstone Real Estate Development LLC

Real Estate 100 Savannah St Rochester, NY 14607 (585) 546-6459

Real Estate 91 Victor Heights Pkwy Victor, NY 14564 (585) 924-4120

Edelweiss Properties Realtors, LLC

Real Estate 270 South Main St Canandaigua, NY 14424 (585) 394-0270 canandaigualake.com

Factory 243

Rentals, Residential 243 Gorham St Canandaigua, NY 14424 (585) 205-0552 factory243.com

FFTH Properties & Services, Inc.

Rentals, Commercial 350 Parrish St Canandaigua, NY 14424 (585) 396-6460 thompsonhealth.com

The Friend Team

Real Estate 2000 S Winton Rd #201 Rochester, NY 14618 (585) 622-7181 mandyfriend.kw.com

Goodman Enterprises

Rentals, Residential 2519 County Rd 28 Canandaigua, NY 14424 (585) 526-6755 northsideapts.com

The Hammocks at Canandaigua

Rentals, Residential 9000 Hammocks Dr 5100 Bristol Rd Canandaigua, NY 14424 (585) 396-3301 thehammocksatcanandaigua. com

Hendler & Associates LLC Storage 525 Lake Ave Rochester, NY 14613 (585) 507-2458

Howard Hanna Real Estate Services- Victor Branch Real Estate 49 W Main St Victor, NY 14564 (585) 433-2734

howardhanna.com/communities/ victor-ny

Hunt Real Estate ERA

Real Estate 54 Lakeshore Dr Parkway Plaza Canandaigua, NY 14424 (585) 394-8888 huntrealestate.com

Howard Hanna Realtors

Real Estate 384 N Main St Canandaigua, NY 14424 (585) 315-0918 howardhanna.com

KandA Properties, LLC

Keller Williams Commercial

Real Estate S Bld 1 2000 S Winton Rd Rochester, NY 14618 (585) 764-3272 kw.com

The Key to Rentals, LLC Rentals, Commercial 10 E Main St Ste 207 Victor, NY 14564 (585) 283-7087 thekeytorentals.com

McAlees Realty/ Lori McAlees

Real Estate 37 East Main St Victor, NY 14564 (585) 317-5758 mcalees.com

McAlees Realty/ Declan Devanny

Real Estate 37 E Main St Victor, NY 14564 (585) 805-3025 mcalees.com

Mitchell Pierson Realtors

Real Estate 502 South Main St Canandaigua, NY 14424 (585) 398-2211 piersonrealtors.com

see ad on page 38

Next Phase Plan LLC

Rentals, Residential 3564 Otetiana Point Canandiagua, NY 14424 (585) 721-1271

Norry Management Corp.

Real Estate 160 Linden Oaks Rochester, NY 14625 (585) 271-4800 norry.com

Rentals, Commercial 500 Linden Oaks Ste 130 Rochester, NY 14625 (585) 383-4501 victorvillageplace.com

capstone-development.com

see ad on page 64

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Oxford Capital Mortgage Mortgages 16 West Main St Ste 231 Rochester, NY 14614 (585) 749-8360

oxfordcapitalmortgage.com

Parkway Plaza Associates Rentals, Commercial 39 Eastern Boulevard Canandaigua, NY 14424 (585) 244-3575

Pinnacle North

Rentals, Residential 20 North Shore Blvd Canandaigua, NY 14424 (585) 362-3631 pinnaclenorth.com

Rainaldi Real Estate

Real Estate 205 St Paul #200 Rochester, NY 14604 (585) 232-4408

Renee DeMars Licensed Associate Real Estate Real Estate 33 South Main St Pittsford, NY 14534 (585) 738-8023

reneedemars.howardhanna.com

Rueckwald Management Corp.

Real Estate 468 South Pearl St Ste A Canandaigua, NY 14424 (585) 394-3380 rueckwaldmanagement.com

25+

Warren Real Estate Real Estate 830 Hanshaw Rd Ithaca, NY 14850 (607) 257-0666 warrenhomes.com

RETAIL AE Gifts & Clothing

Gift Shops 10 E Main St Ste 203 Victor, NY 14564 (585) 398-8140 shopaegifts.com

AT&T - Premier Technologies

Home Goods 401 Commerce Dr Ste 200 Victor, NY 14564 (585) 433-8016 att.com/stores

Barkman Honey

For The Pantry 7871 Lehigh Crossing Ste 4 Victor, NY 14564 (585) 433-5670 barkmanhoney.com

Beacon Farm Market

For The Pantry 3895 State Rte 5 & 20 Canandaigua, NY 14424 (585) 394-4693

Blue Door Boutique

Clothing 79 S Main St Canandaigua, NY 14424 (585) 455-5989 bluedoorbtq.com

Victor Self Storage Storage 200 School St PO Box 703 Victor, NY 14564 (585) 924-9290 victorselfstorage.com

The Village East

Rentals, Residential 7410 Forest Trail Victor, NY 14564 (585) 223-2673

villageateastview.com

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Charlotte Julienne

Gift Shops 83 South Main St Canandaigua, NY 14424 (585) 412-2798 charlottejulienne.com

see ad on page 32

10+

Crown Jewelers

Jewelers 142 South Main St Canandaigua, NY 14424 (585) 394-3115 mycrowndowntown.com

Guerrilla Tees

Clothing 1290 Blossom Dr Victor, NY 14564 (585) 653-8654 guerrillatees.com

see ad on page 29

Davidson Shoes, Inc.

Clothing 153 South Main St Canandaigua, NY 14424 (585) 394-5417 shoestoboot.com

Dick’s House of Sport Clothing 200 Eastview Mall Victor, NY 14564 (585) 282-0000

dickssportinggoods.com

Eastview Mall

7979 Victor-Pittsford Rd Victor, NY 14564 (585) 223-3693 eastviewmall.com

see ad on page 67

Habitat for Humanity of Ontario County, NY/ ReStore

Home Goods 3040 County Rd 10 Canandaigua, NY 14424 (585) 396-3040 ontariohabitat.org

see ad on page 62

Hopper Hills Floral & Gifts Event Planning & Services 3 East Main St Victor, NY 14564 (585) 924-9696 hopperhills.com

L. L. Bean Eastview Clothing 60 Eastview Mall Victor, NY 14564 (888) 552-5583 llbean.com

Ethan Allen

Home Goods 32 Eastview Mall Victor, NY 14564 (585) 223-1570 ethanallen.com/victor

F. Oliver’s Oils and Vinegars

For The Pantry 129 S Main St Canandaigua, NY 14424 (585) 396-2585 folivers.com

see ad on page 45

Fleet Feet

Clothing 237 High St Ext Victor, NY 14564 (585) 433-0320

Macy’s Eastview Mall Clothing 100 Eastview Mall Victor, NY 14564 (585) 223-9181 l.macys.com/victor-ny

Mobile Music

Music 163 South Main St Canandaigua, NY 14424 (585) 394-0296 mblmusic.net

Regime Vape & Smoke

Gift Shops 106 Cobblestone Crt Dr Victor, NY 14564 (585) 421-0438 jointheregime.com

Riester’s Appliances

Home Goods 25 Ontario St Canandaigua, NY 14424 (585) 393-4850

Rockcastle Florist

Gift Shops 100 South Main St Canandaigua, NY 14424 (585) 394-2542 rockcastle.com

Runnings #35

Clothing 3191 County Rd 10 Canandaigua, NY 14424 (585) 396-1977 runnings.com

Scooters Trading Cards Gift Shops 289 School Rd Victor, NY 14564 (585) 313-4131

The Source

Jewelers 326 Eastview Mall Victor, NY 14564 (585) 586-9145 thesourcejewelers.com

Stickley Audi & Co. Home Goods 40 Eastview Mall Victor, NY 14564 (585) 425-2302 stickleyaudi.com

Sustainable Viticulture Systems For The Pantry PO Box 211 Hector, NY (607) 368-9562 flxgrapeflour.com

Sweet Expressions

Gift Shops 169 South Main St Canandaigua, NY 14424 (585) 394-5250 sweetexpressionsonline.com

Wal-Mart

Clothing 441 Commerce Dr Victor, NY 14564 (585) 398-6038 walmart.com

riestersappliances.com

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Seager Marine Book a private, captained cruise for the perfect, hassle-free day. Shred some waves with our watersport experience, or celebrate a special occasion or a romantic night out.

The Windmill Farm & Craft Market

Gift Shops 3900 State Rte 14A Penn Yan, NY 14527 (315) 536-3032 thewindmill.com

see ad on page 39

Wizard of Clay Pottery

Gift Shops 7851 State Rte 20a Bloomfield, NY 14469 (585) 229-2980 wizardofclay.com

SENIOR SERVICES Ashton Place Senior Living Living 190 Ashton Court Clifton Springs, NY 14432 (315) 462-3140 ashtonplaceny.com

Centers Healthcare (Ontario Center for Skilled Nursing and Rehab)

Care 3062 County Complex Dr Canandaigua, NY 14424 (585) 396-4385 ontario-center.facilities. centershealthcare.org

Clark Manor House

Living 318 Fort Hill Ave Canandaigua, NY 14424 (585) 394-0965 clarkmanorhouse.com

Clark Meadows at Ferris Hills

Care One Clark Meadows Canandaigua, NY 14424 (585) 393-4330 ferrishills.com

Eighty Parrish Street Apartments

Living 80 Parrish St Canandaigua, NY 14424 (585) 394-3097

Entrusted Care LLC

Health Services PO Box 410 Canandaigua, NY 14424 (585) 721-9740 entrustedcareny.com

Ferris Hills at West Lake

Care One Ferris Hills Canandaigua, NY 14424 (585) 393-0410

Quail Summit

Living 5102 Parrish St Ext Canandaigua, NY 14424 (585) 545-9682 quailsummit.com

Scrubs On Call LLC

ferrishills.com

Health Services 3678 State Rte 5&20 Canandaigua, NY 14424 (585) 905-0002

Horizons-A DePaul Senior Living Community

SERVICES FOR BUSINESS

depaul.org

Graphic & Web Design 100 Castle St Geneva, NY 14456 (315) 332-1717

Care 3132 State Rte 21 South Canandaigua, NY 14424 (585) 396-3390

Legacy at Fairways Care 681 High St Victor, NY 14564 (585) 924-7043

legacyfairways.watermarkcom munities.com

M. M. Ewing Continuing Care Center

Care 350 Parrish St Canandaigua, NY 14424 (585) 396-6040 thompsonhealth.com

Pampered Parents LLC Health Services 27 W Main St Shortsville, NY 14548 (585) 396-2144

pamperedparents.weebly.com

Parkwood Heights Senior Living Campus Living 1340 Parkwood Dr Macedon, NY 14502 (315) 986-9100 parkwoodheights.com

29 Design Studio, LLC

29designstudio.com

Adecco Employment Services

Business Services 2375 NY-332 Unit 600 Canandaigua, NY 14424 (585) 396-1990 adeccousa.com

Adobe

Graphic & Web Design 345 Park Ave San Jose, CA 95110 (502) 530-0418 adobe.com

Advio

Business Services 1516 Emma Lane Farmington, NY 14425 (585) 749-1907 advio.net

All That Swag

Business Services PO Box 42 Victor, NY 14564 (585) 252-5933 allthatswagwny.com

AVO Resource Solutions, LLC Business Services 87 N Clinton Ave Rochester, NY 14604 (585) 851-8114

avoresourcesolutionsllc.com/ office-locations

Graphic & Web Design 269 N Pleasant St Canandaigua, NY 14424 (585) 233-7449 creativedimensionsmarketing. com

Break the Ice Media

Advertising 5532 Rossier Rd Canandaigua, NY 14424 (585) 394-0787 breaktheicemedia.com

Brite Computers

IT Services 7647 Main St Fishers Victor, NY 14564 (585) 758-0200 britecomputers.com

BSNY

Business Services 115 West Fayette St Syracuse, NY 13202 (315) 470-1850 businesssolutionsny.com

Canandaigua Window Cleaning

CSA Solutions

Gift Shops 131 South Main St Canandaigua, NY 14424 (585) 509-1442 csasolutions.net

DADO Branding Group

Business Services 5297 Parkside Dr Ste 407 Canandaigua, NY 14424 (585) 905-0071 dadoprint.com

Direct Ship Services Business Services PO Box 584 Fishers, NY 14453 (585) 671-3344 directshipservices.com

Cleaning Services PO Box 251 Canandaigua, NY 14424 (585) 394-0094

Dixon Schwabl

Center for Dispute Settlement

dixonschwabl.com

cdgawindowcleaningplus.com

Advertising 1595 Moseley Rd Victor, NY 14564 (585) 383-0380

Business Services 120 North Main St #45 Canandaigua, NY 14424 (585) 396-0840

Drone of Arc Aerial Consultant

CleanStart Systems of South Rochester

droneofarc.us

cdsadr.org

Cleaning Services 87 Grant Ave Auburn, NY 13021 (888) 626-1722 x205 cleanstartsystems.com

Audacy Inc.

Cobblestone Networks

wbee.com

cobblestonenetworks.net

Media 70 Commercial St Rochester, NY 14614 (585) 423-2910

Creative Dimensions Marketing & Design

IT Services 3886 Stoddard Rd Canandaigua, NY 14424 (585) 410-9341

Business Services 127 Stewart Place Canandaigua, NY 14424 (585) 356-2092

Emerson Cleaning Services

Cleaning Services 146 Chapin Canandaigua, NY 14424 (585) 460-2600 emersoncleaningservices.com

christopher-community.org

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Enalas Consulting

Business Consulting 788 Old Dutch Rd Victor, NY 14564 (585) 337-4167 enalasconsulting.com

ESP Consulting LLC

Business Consulting 125 Grove Dr Apt 1A Canandaigua, NY 14424 (585) 330-0526

EWASTE + Rochester Computer Recycling & Recovery

Recycling 7318 Victor Mendon Rd Victor, NY 14564 (585) 924-3840 ewaste.com

Finger Lakes Radio Group Media 3568 Lenox Rd Geneva, NY 14456 (315) 781-7000

fingerlakesdailynews.com

Finger Lakes Times

Media 218 Genesee St Geneva, NY 14456 (315) 789-3333 fltimes.com

Finger Lakes Visitors Connection

Marketing & PR 19 Susan B Anthony Ln Canandaigua, NY 14424 (585) 394-3915 visitfingerlakes.com

Fisher-Yates Communications, Inc.

Advertising 6 Phoenix St Canandaigua, NY 14424 (585) 394-7880

25+

Genesee Valley Penny Saver

Institute For Social Entrepreneurship

LaBarge Media

Mobile Graphics

gvpennysaver.com

institute4se.com

labargemedia.com

mblgfx.com

Printing & Publishing 1471 Rt. 15 Avon, NY 14414 (585) 226-8111

Gleason Writes

Business Consulting 3951 Rileys Run Canandaigua, NY 14424 (585) 472-6850

Moore Printing Company, Inc.

printingatmoores.com

Life in the Finger Lakes Magazine

alignwithintent.com

lifeinthefingerlakes.com

JS Heartnsoul HLC

Lost in the Finger Lakes Design + Apparel

Business Consulting (585) 208-4951

growgettersonly.com

GRW GROUP

Business Consulting 4096 Onnnalinda Dr Canandaigua, NY 14424 (585) 754-7772

Health Compass

Employee Benefits 39 Hunters Run Pittsford, NY 14534 (585) 750-4231 healthcompassinc.com

Ibero Business Center Business Consulting 122 N Genesee St #A100 Geneva, NY 14456 (585) 622-0708

iberobusinesscenter.com

IDI Billing Solutions

Business Services 7615 Omnitech Pl #1 Victor, NY 14564 (585) 924-4110 idibilling.com

Innovision Advertising

Advertising 7 Thompson Lane Canandaigua, NY 14424 (855) 956-3342

Business Consulting 3295 Abbey Rd Canandaigua, NY 14424 (585) 820-7761

integratednet.com

Business Consulting 7750 Pine Tree Dr Victor, NY 14564 (585) 414-0321 see ad on page 42 Services 11363 State Rte 371 Cohocton, NY 14826 (585) 450-6035

leadershiplogicny.com

Media 171 Reed St Geneva, NY 14456 (315) 789-0458

Graphic & Web Design PO Box 870 Geneva, NY 14456 (585) 953-4084 lostflx.com

Just Solutions, Inc.

IT Services 7300 Pittsford Palmyra Rd Fairport, NY 14450 (585) 425-3420 justinc.com

Kellogg Computer Training & Solutions

Training POBox 52 Canandaigua, NY 14424 (585) 396-1284

Keyser Computer Services

Business Services 5795 Oatfield Dr Farmington, NY 14425 (585) 869-6836 keysercs.com

KR1 Consulting

IT Services 7011 County Rd 12 Naples, NY 14512 (585) 505-6500

Printing & Publishing 7120 Lane Rd Victor, NY 14564 (585) 742-3370

Business Consulting 60 Saginaw Dr Ste 100 Rochester, NY 14623

Intent

Insightovation Consulting

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Leadership Logic

Grow Getters ONLY Mastermind

FLX Websites, LLC

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Integrated Systems

Marketing & PR 236 Gorham St Canandaigua, NY 14424 (585) 394-2851

gleasonwrites.com

innovisionadvertising.com

flxwebsites.com

Business Services 250 Mill St Rochester, NY 14614 (585) 414-6577

Telecommunications 50 Victor Heights Pkwy Victor, NY 14564 (585) 924-8670

fisheryates.com

Graphic & Web Design PO Box 197 Canandaigua, NY 14424 (315) 719-2047

10+

Mach 2 Management

Event Planning & Services 160 School St Victor, NY 14564 (585) 742-2480 mach2management.com

Messenger Post Media/ Daily Messenger Media (585) 394-0770

Printing & Publishing 9 Coy St Canandaigua, NY 14424 (585) 394-1533

MRB Group Engineering, Architecture & Surveying, D.P.C. Business Consulting 145 Culver Rd Ste 160 Rochester, NY 14620 (585) 381-9250 mrbgroup.com

My Tech Company LLC

IT Services 5747 Running Brook Rd Farmington, NY 14425 (585) 869-9004 mytechco.com

OneDigital Health & Benefits

Employee Benefits 350 Linden Oaks Rochester, NY 14625 (585) 429-0735

Ontario Janitorial, Inc.

mpnnow.com

Cleaning Services Farmington, NY 14425 (585) 398-3287

The Mindful Leader

On the Spot Cleaners

Business Services 600 Fisher Station Victor, NY 14564 (585) 530-2308

Minuteman Press

Printing & Publishing Perinton Hills Mall 10 Perinton Hills Shopping Cntr Fairport, NY 14450 (585) 621-8910

Cleaning Services 195 Phoenix St Canandaigua, NY 14424 (585) 224-6911 onthespotcleanersinc.com

Ostrander’s Consulting Business Consulting 900 W Water St Elmira, NY 14905 (607) 742-2168

ostrandersconsulting.com

kr1consulting.com

insightovation.com

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Nolan’s Located at the northern end of Canandaigua Lake, we proudly offer Certified Angus Beef, seafood and pasta. Enjoy fine food and delectable drinks in a relaxed atmosphere.

Paradigm Twist Executive Coaching and Consulting Business Consulting 181 Lafayette Ave Geneva, NY 14456 (508) 212-5120 paradigmtwistllc.com

Parrish & Brassie, LLP

Business Services 108 South Main St Canandaigua, NY 14424 (585) 394-8190

Paychex, Inc.

Business Services Eagles Landing Business Park 1565 Jefferson Rd Ste 210 Rochester, NY 14623 (585) 444-2700 paychex.com

Payroll Connections, Inc. Business Services 7355 State Rte 96 Victor, NY 14564 (585) 924-2190

mypayrollconnections.com

Premier Packaging Corp.

Printing & Publishing 6 Framark Dr Victor, NY 14564 (585) 924-8460 x303 premiercustompkg.com

Priority Thinking LLC

Business Consulting 151 Howell St Canandaigua, NY 14424 (585) 478-8489 prioritythinking.com

PROforma Infinity

Business Services 4976 State Rt 64S Canandaigua, NY 14424 (585) 760-9800

proformainfinity.espwebsite.com

PubGPS

Financial Advisors & Services 125 Sully’s Trail Ste 1 Pittsford, NY 14534 (585) 598-9111

Spectrum Reach

pubgps.com

Telecommunications 1250 Pittsford Victor Rd Ste 220 Pittsford, NY 14534 (844) 867-3224

Quest Potential, LLCLeadership Coaching

SPOT Cowork

Business Consulting 5190 Foster Rd Canandaigua, NY 14424 (585) 729-7597 questpotentialcoaching.com

Rochester ATM

Business Services 7657 Creekwood Lane Victor, NY 14564 (585) 967-5677 rochesteratm.com

SCORE Chapter #23

Business Consulting 113 South Main St Canandaigua, NY 14424 (585) 396-2665 greaterrochester.score.org

SG Security

Business Services 22 Main St Bloomfield, NY 14469 (585) 657-6565

spectrumreach.com

Business Services 600 Fishers Station Dr Victor, NY 14564 (585) 406-3082 victor.spotcowork.com

Spot On Cleaning Company - A Division of Ontario ARC

Cleaning Services 3071 County Complex Dr Canandaigua, NY 14424 (585) 394-7500 spotoncleaningcompany.com

Staples

Business Services

• Victor

7560 Commons Blvd Victor, NY 14564 (585) 425-8130

• Geneva

337 Hamilton St Geneva, NY 14456 (315) 789-7399

staples.com

sgsecurity.com

Skylight Signs

Marketing & PR 60 Industrial Pk Cr Rochester, NY 14624 (585) 305-8744 skylightsigns.com

Steve A. Walker & Associates

Business Consulting 23 North St Ste C Canandaigua, NY 14424 (585) 393-9630

Synergy Global Solutions SkyPort-IT, Inc.

Business Services 900 Jefferson Rd Ste P9 Rochester, NY 14623 (585) 582-1600

IT Services 7871 Lehigh Crossing Dr #1 Victor, NY 14564 (585) 758-7100 synergygs.com

skyport-it.com

see ad on page 88

Toshiba Business Solutions New York

Business Services 180 Kenneth Dr Ste 200 Rochester, NY 14623 (585) 697-5547

TPC Marketing Inc. Marketing & PR 21 Framark Dr Unit 657 Victor, NY 14564 (585) 924-4570 mrktpros.com

Ultra Electronics Flightline Systems

IT Services 7625 Omnitech Place Victor, NY 14564 (585) 924-4000 ultra-fei.com

UPS Store

Business Services 154 Cobblestone Court Plaza Victor, NY 14564 (585) 223-7010 theupsstore.com/1030.htm

VALEOpr

Marketing & PR 190 St John’s Ct Canandaigua, NY 14424 (585) 256-5480 valeopr.com

Victor Radio- Cue It Up Entertainment Media PO Box 123 Victor, NY 14564 (607) 591-0954

Victor Travel Consultants Business Services 7532 Dryer Rd Victor, NY 14564 (585) 905-7622

Visit Rochester

Marketing & PR 45 East Ave Ste 400 Rochester, NY 14604

Xerox Business Solutions Business Services 800 Phillips Rd Webster, NY 14580 (585) 314-1308 xerox.com

YOUTopia Network

Business Consulting 7140 Challenger Circle Victor, NY 14564 (585) 317-8254 avantientrepreneur.com

ZenBusiness

Business Consulting 702 San Antonio St Austin, TX 78701 (512) 814-6420

zenbusiness.com/new-york-llc

SERVICES FOR EVENTS Charismatic Entertainment

Event Planning & Services 5438 Thomas Rd Canandaigua, NY 14424 (315) 945-8746 charismaticdj.com

FLX Pop-Up Picnics

Event Planning & Services (585) 750-3384 flxpopuppicnics.com

Melody Burri Media

Photography 167 Buffalo St Canandaigua, NY 14424 (585) 727-0857 melodyburri.com

MSCM Enterprise

Event Planning & Services 88 Arlington Park Canandaigua, NY 14424 (585) 322-2686 willwork.com

visitrochester.com

Wendy Moffett Design LLC Marketing & PR (585) 752-0264

Tailored Events, LLC

Event Planning & Services 4031B Rtes 5 & 20 Canandaigua, NY 14424 (585) 394-3290 tailoredeventsinc.com

tbs.toshiba.com

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Young Explosives Corporation

Entertainment PO Box 18653 Rochester, NY 14618 (585) 394-1783 youngexplosives.com

SERVICES FOR HOME All Clean Power Wash

Cleaning Services 842 County Rd 28 Shortsville, NY 14548 (585) 703-6547 allcleanny.com

Allora Salon & Spa

Personal Care 7398 State Rte 96 Victor, NY 14564 (585) 869-9010

25+

Finger Lakes Monument Co., Inc.

Funeral Homes & Service 3740 State Rtes 5 & 20 Canandaigua, NY 14424 (585) 394-1340 fingerlakesmonument.com

Finger Lakes Pet Resort Pet Services 1296 Beaver Creek Rd Farmington, NY 14425 (585) 398-3647 fingerlakespet.com

Fox Pest Control Rochester

Cleaning Services 333 Metro Park Ste M-108 Henrietta, NY 14623 (585) 727-9465 foxpest-rochester.com

10+

Ontario County Humane Society - Happy Tails Animal Shelter

Pet Services 2976 County Rd 48 Canandaigua, NY 14424 (585) 396-4590

ontariocountyhumanesociety.org

Pet Pride of New York, Inc. Pet Services 7731 Victor Mendon Rd Victor, NY 14564 (585) 742-1630 petprideny.org

PetSaver Healthy Pet Superstore

Pet Services 44 Square Dr Ste 200 Victor, NY 14564 (585) 621-0890 petsaversuperstore.com

allorasalonandspa.com

Bad Dog Boutique

Pet Services 84 South Main St Canandaigua, NY 14424 (585) 919-2177 baddogboutique.org

Canandaigua Cemetery Association/Woodlawn

Funeral Homes & Service 130 North Pearl St Canandaigua, NY 14424 (585) 394-0840

Jarmusz Cotton Funeral Home Funeral Homes & Service 26 Maple Ave Victor, NY 14564 (585) 924-3310

jarmuszcottonfuneralhome.com

Johnson-Kennedy Funeral Home, Inc.

woodlawncemeterycca.org

Funeral Homes & Service 47 North Main St Canandaigua, NY 14424 (585) 394-4280

Family Hair

see ad on page 43

Personal Care 306 Eastern Blvd Canandaigua, NY 14424 (585) 412-6134

Finger Lakes Animal Hospital

Veterinary 5383 Thomas Rd Canandaigua, NY 14424 (585) 394-2288 fingerlakesanimalhospital.com

johnsonkennedy.com

Kepner Equipment, Inc.

Cleaning Services 2365 Firehall Rd Canandaigua, NY 14424 (585) 396-1960

Storybook Farm Veterinary Hospital Veterinary 634 Rowley Rd Victor, NY 14564 (585) 924-7740

storybookfarmvets.com

Tenax Town Cleaners

Cleaning Services 333 South Main St Canandaigua, NY 14424 (585) 394-9885

UTILITIES Casella Waste Services Gas, Electric, Water, Waste 54 Doran Ave Geneva, NY 14456 (315) 781-6518 casella.com

Empire Access

Telecommunications 34 Main St Prattsburgh, NY 14873 (607) 522-3747 empireaccess.com

FirstLight

Telecommunications 7890 Lehigh Crossing Victor, NY 14564 (585) 924-3510 firstlight.net

L3 Technologies, Inc. GCS Division

Telecommunications 7640 Omnitech Dr Ste 2 Victor, NY 14564 (585) 924-6850 globalcoms.com

Lantek Communications, Inc. Telecommunications 580 Fishers Station Dr Victor, NY 14564 (585) 924-6980 lantekcom.com

NOCO

Gas, Electric, Water, Waste 2440 Sheridan Dr Tonawanda, NY 14150 (585) 280-8330 noco.com

Phelps Sungas, Inc.

Gas, Electric, Water, Waste 3619 State Rte 5 & 20 Canandaigua, NY 14424 (585) 394-5090 sungas.com

Redcom Laboratories, Inc. Telecommunications One Redcom Center Victor, NY 14564 (585) 924-7550 redcom.com

Rochester Gas & Electric Corp.

Gas, Electric, Water, Waste 79 Clark St Canandaigua, NY 14424 (800) 743-2110 rge.com

Upstate Fiber Networks Telecommunications 75 Main St Phelps, NY 14532 (866) 595-0003

upstatefibernetworks.com

see ad on page 65

Victor Vet Care

Veterinary 7387 SR 96 Ste #400 Victor, NY 14564 (585) 943-5485 victorvetcare.com

kepnerequipment.com

Natura Salon

Personal Care 1487 NY-444 Victor, NY 14564 (585) 924-2064

SEE THE LATEST UPDATES 86 ONCanandaigua 2022

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TAX TIME

Gorham Tax Service Income Tax, Accounting & Payroll We offer preparation and electronic filing of personal and business income taxes.

Other Services include recordkeeping, financial statements, and more.

We serve the Finger Lakes and the surrounding areas.

Contact our experienced financial advisors today for prompt, accurate financial services.

Joyce Howe 585-924-0630

The Red Bird The Red Bird Café Bakery Gifts Café Gifts e are Bakery famous for our Red Bird Chicken Salad as

W

well as our homemade soups. We locally source our ingredients as much as possible and farm-to-table is what we do. After lunch shop for distinct gifts and one of a kind treasures.

Tuesdays-Saturdays, 11am-4pm 25 Main St., Brockport, NY 14420 redbirdcafeandgiftshop.com • 585-637-3340

Index of Advertisers Ace Handyman Services Finger Lakes Region.................................... 20 Canandaigua BID.....................................................................................................38 Canandaigua City School District................................................................... 15 Canandaigua Insurance Agency....................................................................30 Canandaigua Lake Wine Trail........................................................................... 49 Canandaigua Sailboard........................................................................................63 Capstone Real Estate Development - Factory 243............................64 Charlotte Julienne..................................................................................................... 32 Clifton Springs Chamber of Commerce.....................................................45 Crown Jewelry............................................................................................................. 29 Eastview Mall.............................................................................................................. 67 Ever Green Wealth Management................................................................... 23 F. Oliver’s Oils and Vinegars..............................................................................45 Family Promise of Ontario County................................................................. 41 Finger Lakes Community College.................................................................60 Finger Lakes Hearing Center............................................................................ 39 Finger Lakes Premier Properties................................Inside Back Cover FingerLakes Bell Co................................................................................................ 42 Fleming Heating & Air Conditioning............................................................ 57 Geneva Business Improvement District ...................................................66 Geneva Music Festival........................................................................................... 51 Gorham Tax Service................................................................................................ 87 Granger Homestead & Museum....................................................................35 Habitat for Humanity RESTORE..................................................................... 62 Inspire Moore Winery.............................................................................................43 Intent................................................................................................................................. 42 Johnson Kennedy Funeral Home...................................................................43 Joseph’s Wayside Market..................................................................................... 89 Kendal at Ithaca........................................................................................................... 11 Lakeside Cosmetic Center.................................................................................34 Lazy Acre Alpacas/Alpaca Country Clothing & Gifts........................ 41 Lincoln Hill Farms.....................................................................................................33 Mark’s Leisure Time Marine...............................................................................53 Mayflowers Garden.................................................................................................44 Mengel Metzger Barr & Co................................................................................54 Miami Motel................................................................................................................... 21

Mitchell Pierson Realtors.....................................................................................38 Monier Manor B & B............................................................................................... 29 Morgan/Samuels Inn Venue.............................................................................88 Mosaic Health..............................................................................................................16 National Women’s Hall of Fame...................................................................... 89 New Energy Works TimberFramers..............................................................61 Nolan’s on Canandaigua Lake..........................................................................31 NY Kitchen.................................................................................................................... 24 Ontario ARC................................................................................................................. 29 Pettis Pools & Patio.................................................................................................. 19 Prosecco Italian Restaurant and Jazz Bar................................................ 89 Quail Summit................................................................................................................ 15 Randall Buick GMC Cadillac........................................................ Back Cover Reliant Community Credit Union.................................................................... 51 Riedman Homes................................................................... Inside Front Cover Rochester City Ballet..............................................................................................44 Ryan’s Wine & Spirits............................................................................................. 52 Seager Marine.............................................................................................................40 Signlanguage Inc....................................................................................................... 21 SkyPort IT.......................................................................................................................88 Smith Boys Jansen Marine of Canandaigua............................................18 Sonnenberg Gardens & Mansion.................................................................. 57 Superior Plumbing Service................................................................................. 89 Sutter’s Marina........................................................................................................... 25 The Lake House on Canandaigua....................................................................5 The Red Bird Cafe & Gift Shop........................................................................ 87 The Windmill Farm & Craft Market............................................................... 39 Timber Frames Inc................................................................................................... 20 Uber Lawns & Landscape..................................................................................43 United Way of Greater Rochester and the Finger Lakes................43 Upstate Fiber Networks.......................................................................................65 UR Medicine Thompson Health.........................................................................9 Victor Prosthodontics................................................................................................ 7 Wegmans........................................................................................................................ 17 Wood Library............................................................................................................... 29

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VENUE

Let The Morgan Samuels Inn provide the perfect backdrop for any occasion.

Nestled on 45 private tree lined acres, our intimate I8IO European-style stone mansion, surrounded by perennial gardens, patios and fountains is the perfect venue for your joyous occasion. We are located near Canandaigua Lake, in the heart of the Finger Lakes.

Let The Morgan Samuels Inn be a Part of Your Special Day! • Wedding Ceremonies • Micro Weddings and Elopements • Anniversary Parties • Civil Unions & Receptions • Celebrations of Life • Family Reunions and Sleepovers • Showers & Bachelorette Parties • Corporate Retreats Morgan Samuels Inn Venue

MorganSamuelslnn

2920 Smith Road Canandaigua NY 14424 MorganSamuelsVenue.com • 585-748-4045 Liza Barnum, Owner • 585-748-4045 • MSIVenue@gmail.com

Freestyle Skiing Junior Championships at Bristol Mountain.

Cooking classes, wine tasting flights and light bites were available at NYKitchen, and horse-drawn wagon rides were available downtown.

The inaugural celebration of winter in Canandaigua had a dual purpose. As a fundraiser, all the proceeds from its $10 admission fee went to the United Way of Greater Rochester and the Finger Lakes. As an effective kickoff to a new marketing initiative, aptly named Winter in Canandaigua, it showcased the exciting, delicious and fun experiences available here, even in the cold.

“Yes!” cheered the economic development and tourism leaders who collaborated with Pulito: Bristol Mountain, Finger Lakes Visitors Connection, the Canandaigua Merchants Association/BID, and the Ontario County Chamber of Commerce.

“Committing to Winter in Canandaigua was easy for us,” says Chamber President and CEO Ethan Fogg. “Our focus is to magnify our members’ investment across the region, and engage local and traveling consumers every day of the year. This thoughtful, multiyear plan will bring more people, more resources and more opportunities to the Finger Lakes during a time of year when we need them most. It’s brilliant!”

Part of what makes it so smart are the many opportunities for year-round tourism that already exist here, noted Pulito, along with the many Canandaigua-committed organizations that are more-than-willing to collaborate on the effort. Case in point: the Sands family of Constellation Brands. Longtime champions of this region, the Sands joined The Lake House as a major underwriter of the Finger Lakes Winter Carnival and Winter in Canandaigua.

Also stepping up are Finger Lakes business owners who have much to gain by marketing Canandaigua as a yearround destination. “Being part of this effort is great for our business and the community at large,” Bristol Mountain’s

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Way Cool Steve Fuller told LOCATE Finger Lakes Business Journal. Jennifer Newman of Young Lion brewery agreed.

“We never stop brewing, but we see a drop in visitors in the winter months,” she said in the Alpacas from Lazy same article. “The opportunity Acres were special guests at the Lake to change the mindset of tourists House during the so that they see the Finger Lakes carnival. as a place to visit year-round is something our company will actively promote. We want visitors to return often.”

Valerie Knoblauch from the Finger Lakes Visitors Connection added this: “Tourism is the lifeblood of the Finger Lakes with multi-billions of tourist dollars brought in by the millions of people who visit our destinations yearly. Encouraging new visitors, as well as returning visitors, during all our remarkable seasons will make a big difference as we grow our year-round appeal and profile. It’s all about connecting with people in ways that open minds to new things to do in Canandaigua and the entire area; encouraging our residents and our visitors to get out and enjoy the seasons and the unique FLX experiences, no matter what the weather brings.”

Carnival-goers enjoyed the food trucks on Canandaigua’s City Pier.

Joseph’s Wayside Market is one of the largest open air farm markets in the Finger Lakes Region.

7276 Eelpot Rd., Naples, NY 585-314-0884 • josephwaysidemarket.com

Dine-In Takeout - Catering Private Parties Live Music Thurs-Sat 5:30-8:30pm (585) 924-8000 Happy hour daily, 4-7pm bar, community table & patio 1550 State Route 332, Farmington, NY 14425

Hours: Mon - Closed, Tues-Sun 4-9pm

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315-568-8060

Call Today For

PLUMBING & EXCAVATION SERVICES New Fixture Installs Well & Sump Pump Replacement Rooter Snaking & Hydro Jetting General Repairs/ Service Calls Water Heaters and Tankless New Septic Systems & Failed Systems • Excavation/ Drainage New Construction

2400 State Route 21 Canandaigua 585-905-0100 • superiorplumbingservice.com ONChamber.com 89

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Canandaigua lakeside in winter is warm and cozy at The Lake House.

Way Cool Generations of visitors know Canandaigua as “The Chosen Spot” for summer vacations. But with everything it has to offer in cooler and cold months, it’s clear that it can be a tourist destination year-round.

C

hristopher Pulito, the new general manager at The Lake House on Canandaigua, recognized the potential right away. The former GM of The Whiteface Lodge in Lake Placid believes Canandaigua can do what Lake Placid did, only in reverse. “There, we turned winter tourists into summer visitors,” Christopher told LOCATE Finger Lakes Business Journal in March. “In Canandaigua, we are turning summer visitors into winter tourists.”

To that end, he and The Lake House became the driving force behind the first-ever Finger Lakes Winter Carnival in March. In fact, the luxury lakeside resort – already all set for winter with a skating rink and outdoor fire pits, hot tubs and a heated pool – hosted many of the activities that took place

during the busy three-day event.

In its timber-frame Event Barn, The Lake House showcased 15 to 20 specialty businesses each day, organized around three different themes.

• “SHOP the Finger Lakes” featured a variety of local independent retailers, from Blue Door Boutique women’s clothing to F. Oliver’s fine olive oils and balsamic vinegars.

• “SIP” day highlighted breweries, wineries, cider houses, and distilleries; and • “TASTE” day focused on area restaurants and bars.

The carnival’s busy, family-friendly lineup also included ice skating inside at the Canandaigua Civic Center rink, a food truck rodeo at the City Pier, outdoor games for the family at Kershaw Park, fireworks at night, and the Northeast (continued on page 88)

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