Page 1

THE YEAR-ROUND MARKETING SOLUTION for companies who want to make an impact on craft supply retailers.

SINCE 2012


OUR READERS 2,064 978 235 140 34 29 28 17

Craft Supply Retailers Quilt, Yarn & Needle Craft Retailers Professional Makers/DIYers Designers Digital Content Creators Educators/Demonstrators Distributors Affiliate Members

TOTAL CIRCULATION 8,880

3,566 printed & mailed copies, 5,314 emailed digital copies. All AFCI members receive a complimentary subscription as a member benefit. This includes Cananda and International retail members. AFCI also sends the magazine to prospective members.

ABOUT THE MAGAZINE GRADIENT (formerly Craft Industry Today) is the official magazine of the Association For Creative Industries (AFCI). AFCI is formerly known as the Craft & Hobby Association (CHA), and is the premier trade association for the global creative arts products industries. AFCI strives to deliver innovative high value services as we support our members who provide products and services to educate, entertain, and inspire creative consumers. Our members include the manufacturers, retailers, distributors, designers, educators, digital content providers, professional makers and DIYers, and other creative professionals that comprise the $36 billion+ creative arts industries around the globe.

Contact Ashley Cavanagh ◆ ashley@fwpi.com ◆ (800) 344-0559 ◆ (315) 789-0473


2019 THE ISSUES Gradient magazine is published quarterly. Each and every issue is an opportunity to showcase your products and incentives to craft supply retailers. The print version is mailed to members, and the digital version is hosted on afci.global.

SPRING

SUMMER

FALL

WINTER

THE GLOBAL CREATIVE ECONOMY

CREATIVEPRENEUR ISSUE

RETAIL TRENDS 2020

CREATIVATION ISSUE

After investing to make the Creativation show successful, take this opportunity to remind show attendees, as well as those who could not attend, to order your products.

Advertise in this issue to influence retailers who are placing orders for products through the summer months.

Advertise your products, incentives and booth number in this issue, and reach retailers as the Holiday season approaches.

Mailing one month before the Creativation show, create some early interest with show attendees. Advertise your products, incentives and booth number in this issue.

AD SPACE DUE: FEB 15 MATERIALS DUE: FEB 22 MAILING DATE: MAR 22

AD SPACE DUE: MAY 10 MATERIALS DUE: MAY 17 MAILING DATE: JUNE 14

AD SPACE DUE: AUG 2 MATERIALS DUE: AUG 9 MAILING DATE: SEPT 6

AD SPACE DUE: NOV 8 MATERIALS DUE: NOV 15 MAILING DATE: DEC 13

Bonus distribution at In The MKNG Festival

Bonus distribution at the 2020 Creativation show

Contact Ashley Cavanagh ◆ ashley@fwpi.com ◆ (800) 344-0559 ◆ (315) 789-0473 Insertions billed individually after magazine mails, net 30. Monthly installment plans available with credit card.


MAGAZINE AD RATES

1/8 PAGE

Horizontal 3.5” x 2.375” (W x H)

1/6 PAGE

Horizontal 4.625” x 2.125” (W x H)

1/6 PAGE

Vertical 2.25” x 4.75” (W x H)

1/4 PAGE

Vertical 3.25” x 4.75” (W x H)

1/3 PAGE

Horizontal 4.625” x 4.75” (W x H)

FULL COLOR AD RATES

1/3 PAGE Vertical 2.25” x 10” (W x H)

1/2 PAGE Horizontal 7” x 5” (W x H)

1/2 PAGE

Vertical 4.625” x 7.625” (W x H)

2/3 PAGE Vertical 4.625” x 10” (W x H)

FULL PAGE

8.375” x 11.125” (W x H) Trim size: 8.125” x 10.875”

Keep live area 1/4” from trim

TWO COLOR AD RATES

Ad Size

1 issue

2 issues

3 issues

4 issues

Ad Size

1 issue

2 issues

3 issues

4 issues

1/8 page 1/6 page 1/4 page

310 470 710

290 440 670

280 430 645

275 415 625

1/8 page 1/6 page 1/4 page

265 400 605

250 375 570

240 365 550

235 350 530

1/3 page

970

910

885

855

1/3 page

825

775

750

725

1/2 page 2/3 page Full page

1195 1495 1765

1125 1405 1660

1090 1360 1605

1050 1315 1555

1/2 page 2/3 page Full page

1015 1270 1500

955 1195 1410

925 1155 1365

895 1120 1320

PREMIUM PLACEMENTS

BLACK & WHITE AD RATES

Ad Size

1 issue

2 issues

3 issues

4 issues

Ad Size

1 issue

2 issues

3 issues

4 issues

BACK COVER (C4)

2265

2130

2060

1995

INSIDE FRONT (C2)

2115 1965 2065 3485

1990 1845 1940 3275

1925 1790 1880 3170

1860 1730 1815 3065

1/8 page 1/6 page 1/4 page

235 355 535

220 335 505

215 325 485

205 310 470

INSIDE BACK (C3) TABLE OF CONTENTS CENTER SPREAD

1/3 page

730

685

665

640

1/2 page 2/3 page Full page

895 1120 1325

840 1055 1245

815 1020 1205

790 985 1165

Contact Ashley Cavanagh ◆ ashley@fwpi.com ◆ (800) 344-0559 ◆ (315) 789-0473 Insertions billed individually after magazine mails, net 30. Monthly installment plans available with credit card.


Advertise in the 2020 Official Show Directory 3,000 printed copies are distributed to show attendees

RESERVE AD SPACE BY

4,000 printed copies are distributed to show attendees

NOVEMBER 9, 2019

You must be an exhibitor to reserve an ad in the Official Show Directory. Reserve your ad, and your company’s logo will be featured within the exhibitor listings for free, along with a reference to your ad page number. Your ad will also be featured in the digital version of the Show Directory. Files accepted: 300 dpi, CMYK – flattened PDF, TIFF, EPS, or JPEG

1/8 PAGE

Horizontal 3.5”W x 2.375”H

1/6 PAGE

Horizontal 4.625”W x 2.125”H

FULL COLOR AD RATES Ad Size

Rate

1/6 PAGE

Vertical 2.25”W x 4.75”H

1/4 PAGE

3.25”W x 4.75”H

1/3 PAGE

Horizontal 4.625”W x 4.75”H

PREMIUM PLACEMENTS Ad

1/3 PAGE

Vertical 2.25”W x 10”H

1/2 PAGE

1/2 PAGE

Horizontal 7”W x 5”H

Vertical 4.625”W x 7.625”H

TWO-COLOR AD RATES

Rate

Ad Size

2/3 PAGE

4.625”W x 10”H

FULL PAGE

8.375”W x 11.125”H Trim size: 8.125”W x 10.875”H Keep live area 1/4” from trim

BLACK & WHITE AD RATES

Rate

Ad Size

Rate

1/8 page

335

Back Cover

2395

1/8 page

285

1/8 page

250

1/6 page

505

Inside Front

2245

1/6 page

430

1/6 page

380

1/4 page

765

Inside Back

2095

1/4 page

650

1/4 page

575

1/3 page

1045

Center Spread

3745

1/3 page

890

1/3 page

785

1/2 page

1285

Belly Band

3500

1/2 page

1090

1/2 page

965

2/3 page

1505

Single Page Insert

2300

2/3 page

1280

2/3 page

1130

Full-page

1895

Full-page

1610

Full-page

1420

Contact Ashley Cavanagh ◆ ashley@fwpi.com ◆ (800) 344-0559 ◆ (315) 789-0473

Profile for Fahy-Williams Publishing

Ratecard - GRADIENT  

Ratecard - GRADIENT