2023 Rate Card
8,356 CIRCULATION
3,500 printed & mailed copies 4,856 emailed digital copies
THE MAGAZINE OF THE SCHOOL SUPPLY INDUSTRY SINCE 1976
1/6 PAGE
1/4 PAGE
1/3 PAGE
1/3 PAGE
1/2 PAGE
1/2 PAGE
2/3 PAGE
3.5” x 4.75” (W x H)
4.625” x 4.75” (W x H)
2.25” x 10” (W x H)
7” x 5” (W x H)
3.5” x 10” (W x H)
4.625” x 10” (W x H)
Vertical
Vertical
2.25” x 4.75” (W x H)
Horizontal
Horizontal
Vertical
Vertical
AD RATES - PER ISSUE RATE Ad Size
1 issues
2 issues
3 issues
4 issues
1/6 page 1/4 page
415 635
405 615
390 595
380 575
1/3 page
860
830
805
780
1/2 page 2/3 page Full page
1070 1300 1535
1035 1260 1485
1000 1220 1440
970 1180 1390
Vertical
published 4 times a year
FULL PAGE
8.375” x 11.125” (W x H) Please keep important information .5” from edge
The oldest and most reliable source of industry information, Educational Dealer is a name that readers associate with quality information and valuable product ideas. Its interviews, news, retailing tips, reports on industry trends and helpful display ideas strike a winning balance that meets the needs of all dealers – from retailers and catalogers to resellers and online merchants. Sent to: Office Supply Stores, Online Stores, Specialty Toy Stores, Independent Sales Reps, Teacher Supply Stores, Stationery Stores, School Architects, Bookstores, School Furniture & Equipment Dealers
PREMIUM PLACEMENTS
Ad Size
1 issues
2 issues
3 issues
4 issues
INSIDE BACK COVER
1725
1675
1620
1565
TABLE OF CONTENTS
1825
1765
1710
1655
INSIDE FRONT COVER
1870
1815
1755
1700
BACK COVER
2020
1955
1895
1830
CENTER SPREAD
3130
3030
2935
2840
CONTACT Darlene Ryan darlene@fwpi.com (315) 789-2475 (800) 344-0559
2023 THE ISSUES
BONUS PRODUCT FEATURE In every issue of Educational Dealer there is an opportunity for advertisers to showcase one of your NEW PRODUCTS to thousands of retailers at no additional charge. (Make sure to ask about other editorial bonuses for advertisers.)
NEW PRODUCTS (MARCH)
Ad space reserved through 2/3, mails 3/10
BACK TO SCHOOL (MAY)
Ad space reserved through 4/7, mails 5/12
BUYERS GUIDE (JULY)
Ad space reserved through 6/9, mails 7/14
EDspaces (OCTOBER)
Instructional Materials
Ad space reserved through 8/25, mails 9/29
Furniture & Equipment
E-NEWSLETTER AD RATES
The monthly Educational Dealer Product E-newsletter is sent to more than 4,900 industry subscribers. Each issue features new products with large images, descriptions, contact information, web links and demonstration videos. Past issues remain archived on website.
E-NEWS SPONSOR BANNER
E-NEWS PRODUCT FEATURE
Sponsor Banner ad located at top of E-Newsletter. Also includes One Complimentary Product Feature (located at bottom of E-Newsletter) $260 per ad, as low as $130 per ad with PrintPlus
Includes a 150-word description, contact info, web link, and product video link. $200 per ad, as low as $100 per ad with PrintPlus
705 x 175 pixel image
ONLINE AD RATES SPONSOR AD 250 x 185 pixels
$195 month $145 per month for full year as low as $72.50 per month with PrintPlus discount
DOUBLE BOX AD 300 x 400 pixels
$175 per month $135 per month for full year as low as $67.50 per month with PrintPlus discount
500 x 500 pixel image
EducationalDealerMagazine.com
LEADERBOARD AD 970 x 90 pixels
$225 per month $165 per month for full year as low as $82.50 per month with PrintPlus discount
BOX AD 300 x 200 pixels
$125 per month $95 per month for full year as low as $47.50 per month with PrintPlus discount
FOR AD RESERVATIONS CONTACT Darlene Ryan darlene@fwpi.com (315) 789-2475 (800) 344-0559
Print + 1 Save 30% off digital
Print + 2 Save 40% off digital Digital marketing options at discounted prices!
STEP 1
Print + 3 Save 50% off digital
RESERVE a print ad and choose your PrintPlus discount Print +1 = Take 30% off a digital ad when adding one digital marketing option (see below) Print +2 = Take 40% off digital ads when adding two digital marketing options (see below) Print +3 = Take 50% off digital ads when adding three digital marketing options (see below)
STEP 2 NEXT, choose your digital marketing options Website (choose one) Box Ad 300 x 200 pixels Double Box Ad 300 x 400 pixels Sponsor Ad 250 x 185 pixels Leaderboard Ad 970 x 90 pixels E-newsletter (choose one) Sponsor Banner Ad 705 X 175 pixels Product Feature Ad 500 X 500 pixels DigiMag (choose one) Inside Spread Two-page ad, within the DigiMag. 16.25” W X 10.875” H, 300dpi PDF ($495) Video Add an embedded video to your DigiMag ad ($95 per video)
THE MAGAZINE OF THE SCHOOL SUPPLY INDUSTRY SINCE 1976
FOR AD RESERVATIONS CONTACT Darlene Ryan darlene@fwpi.com (315) 789-2475 (800) 344-0559