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PROTECTOR CALEFACTADO DE SCOOTER


Corporate Dossier. Bora 速 2014.


PROTECTOR CALEFACTADO DE SCOOTER


OPPORTUNITY


COMPETITIVE ADVANTAGE


EUROPEAN UNION: A GREAT MOTORCYCLE MARKET... CIRCULATING PARK 2012:

36 M/UNITS

ANNUAL SALES:

1,5 M/UNITS MAIN MARKETS:

路 SPAIN 路 FRANCE 路 ITALIA

*ACEM-. The Motorcycle Industry in Europe Statistical overview. 18/04/2013

Park: 4M Sales:116K

Park: 3,5M Sales:286K

Park: 8,6M Sales:258K


…WITH LIGHTS AND SHADOWS

30%

70%

MOTORBIKE

SCOOTER

-17%

+4,5% *XX% sales share by type of vehicle sales evolution year on year


THE SCOOTER SUCCEEDS BECAUSE IT ADAPTS TO THE CURRENT DEMAND

EASY HANDLING WITH CONTINUOUS VARIABLE TRANSMISSION ACCESIBLE PRICE

RELAXED RIDING POSITION

PROTECTION FROM WIND AND RAIN

SMALL SIZE: AVOID QUEUE, EASY TO PARK

LOW RUNNING COST

LOW EMISSIONS IN «REAL LIFE» CONDITIONS ENHANCED BRAKING WITH AVANCED BRAKING SYSTEMS


BUT, WHAT ABOUT ACCESSORIES? USAGE

· TRANSPORT · DAILY · ALL-WEATHER TYPE · URBAN

ACCESSORIES DEMANDED

OPPORTUNITY

SCOOTER

MOTORBIKE

· LEISURE · CASUAL · FAVOURABLE WEATHER · OUTSIDE OF THE CITY

· SPORTS · FIT · PROTECTIONS · ORIENTED TO PERFORMANCE


PRODUCT


Bora dossier v2