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FASHION SPOTLIGHT

CHIARA AMODEO @BONJOURCHIARA DOHA, QATAR

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robably one of the most fun fashion bloggers in the region, Chiara doesn’t always take herself seriously, and this is also an element of her lively style. “My style is girly, quirky, feminine and colourful,” she says. “It’s a mix of designer pieces, high street brands and creations from new talents. I like playing with clothes, accessories and colours but always putting together outfits that are really wearable,” Chiara adds. “I think my followers love my style for that.”

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There are two trends that have already caught Chiara’s attention for the AW16 season embroidered clothes and velvet shoes. And where is she picking up the pieces to put these looks together? “I love Zara because it always has the power to catch the latest trends and make them affordable,” she explains. “The quality is also pretty good. I’m also a big fan of Topshop’s shoes and I like buying basic pieces and jewellery from & Other Stories.” Chiara loves the multiculturalism that is present in Doha, with people from all over the world living and working in the city. “This inspires me so much,” she says. “And it also influences my idea of fashion. Furthermore, the fact that the country is growing so fast and that the blogger scene isn’t developed as much as neighbouring countries, creates a lot of opportunities.” It has worked to Chiara’s advantage that her blogging journey started at a time when sharing fashion tips and advice online and through social media, wasn’t really a BIG deal in Qatar. Now, she’s amassed 17k+ followers through her blog www.bonjourchiara.com and is one of the most well-respected female fashion bloggers in Doha. This, however, does come with its challenges. “Sharing outfits in this weather and with certain cultural rules makes it hard, sometimes, to choose the right look,” she explains. “You’re not totally free to wear what you want or sometimes there are trends that you can’t follow here even if you wanted to. I like turning this challenge into an opportunity to build up a look that is respectful of rules but stylish at the same time,” Chiara says. Her enthusiasm and adoration for fashion in the Gulf is also a creative drive for Chiara. “I’m constantly impressed by the talents of GCC-based designers,” she says. “For example, Saudi designers are so sophisticated and chic, and they really create haute couture pieces. While UAE-based designers are glamourous and they know how to rock the street style scene. In general, I think GCCbased designers are amazing at mixing traditional details with modern trends.” Chiara’s most useful piece of advice has to be: “Don’t be scared, no one is an expert at the beginning,” she admits. “You’ll improve your skills and learn so much with time. But what really matters is to find your own voice and your own style. Be different and you’ll be successful.” Amen to that! ✤

FACT Bahrain September 2016  

Fashion lovers, this issue is for you! Packed with insider tips from a top industry expert, interviews with the region's best fashion blogge...

FACT Bahrain September 2016  

Fashion lovers, this issue is for you! Packed with insider tips from a top industry expert, interviews with the region's best fashion blogge...

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