FACT Abu Dhabi June 2018

Page 58

• SOCIETY

# C E L E B R A T I N G # L E V I ’ S # 5 0 1 # D AY

On May 20th, the Levi’s® 501® jean, the original button fly jean, celebrated its 145th birthday and to mark this occasion, Levi’s created special 501® capsules to celebrate the iconic style. The commemorative product includes limited edition 501® jeans with pops of gold and colourful buttons. 145 years is no small birthday, so Levis’s is looking back through history to inspire this special, capsule collection. Tops feature fun archival graphics, with “Button Your Fly!” loudly emblazoned across the chest in retro throwback colours, celebrating the invention of the button fly jean.

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